We will also develop a relationship with a local taxi company, which can keep a fleet of cabs near the premises during opening hours. Because the night club market is highly competitive, we hope to offer our consumers something different, fresh, and new. For example, we are interested in developing a series of themed rooms for dancing, including one outdoor room with a tropical theme. We also hope to expand so that we can have three different DJs working each night, each offering a different style of music. With a state-of-the-art sound system and international DJ names, consumers will flock to our club. We intend to keep cover charges low except on nights on which we host international acts.
We will network with promotional companies that will promote their artists as well as our venue. In addition to the guest entertainment, we hope to hire several in-house DJs as well…...

Business Proposal YOLO Marketing Plan
YOLO will use social media to address the 4 P’s. Since YOLO’s business strategy is all about differentiating itself from other club competitors by being a “pop-up” night club that sets up shop in a new venue every time, social media is the perfect marketing tool to alert patrons of where the party is getting started.
The party, of course, is the product. The place is new every time. The promotion can be delivered online, and the price can be competitive as there is little overhead involved in having only a pop-up “rave” type of set-up.
Conveying all of this information will be possible with social media tools like Twitter, Facebook and YouTube. As everyone has smart phones today, the information will be able to be dropped at a certain time of day, giving patrons a short notice ahead of time. Getting to the party then becomes part of…...

ecause the busboy in the Cocoanut Grove fire lit a match in the basement area of the nightclub, the code changes also called for the prohibition on using basement areas for assembly.

When firemen did get into the building, they were impeded again by overturned tables. The new code addressed that by ordering that tables be secured to the floor.

Limitations were placed on materials that could be used in furnishings to ensure they were as fire-resistant as possible.

This also included the finishes on tables, chairs and other furnishings. The rapid spread of these fires and the thick smoke that blinded patrons, were due to the finishes used on the furniture and decorations. The fire codes were changed, however, the enforcement of that code is particularly hard to enforce. The Station fire many years later was caused by the pyrotechnics igniting foam insulation that was being used as a sound absorption material…...

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Bibliography

Beitler, S. "Natchez, MS Rhythm Nightclub Fire, April 1940." 9 November 2007. Gendisasters.com (from The Delta Democrat-Times Greenville Mississippi 1940-04-24). 12 July 2009 .

Celebrateboston.com. "Cocoanut Grove Fire." 2009. Celebrateboston.com. 12 July 2009 .

CNN. "At least 996 killed in nightclub inferno." 21 February 2003. CNN.com. 12 July 2009 .

Committee on Laws and Law Enforcement. "The President's Conference on Fire Prevention." 6 May 1947. Department of Homeland Security. 18 July 2009 .

The demographics of our target audience is within the 21-25 age group. This can skew a little bit older at times, but not younger for legal reasons. We expect YOLO to draw from a 20-mile radius or so. The extent of our drawing power will be related to the quality of the nightclub – the better it is the further it will draw from. This is New York, so competition is intense. The demographic will be mixed, reflecting the population of New York. Young people of all demographics enjoy the nightclub experience, and we aim to be a safe and open space for all to have fun, so we are not specifically targeting white, black, Latin, Asian or Middle Eastern in particular. As such, we expect the demographic to be predominantly white, but maybe only 60% so, and it could end up being less.
The nightclub will draw from the community…...

Rodgers, Jr. (Rodgers, 2006). The "no contest" plea, said Rodgers, will "…alleviate the victims' families and broader community from being subjected to an emotional reliving of the tragedy at trial."
Moreover, the judge said the "no contest" plea actually means that the defendants (Jeffrey Derderian and Michael Derderian) accept responsibility for installing foam in the club that was not fireproof. The Rhode Island Fire Code requires fireproof insulation and foam for buildings like the club in question.

orks Cited

Duval, Robert F. (2006). NFPA Case Study: Nightclub Fires. National Fire Prevention

Association. Retrieved July 20, 2010, from http://www.nfpa.org/assets/files//PDF/Research/case_study_nightclub_fires.pdf.

Madrzykowski, Daniel, Bryner, Nelson, and Kerber, Stephen I. (2008). The NIST Station Night

Club Fire Investigation: Physical Simulation of the Fire. National Institute of Standards and Technology. Retrieved July 20, 2010, from http://www.fire.nist.gov/bfrlpubs/fire08/PDF/f08033.pdf.

Parker, Paul Edward. (2007). Tally of a tragedy: 462 were in The Station on night of fire.

The Providence Journal, Retrieved July 20, 2010, from http://www.projo.com.

Rodgers,…...

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Works Cited

Duval, Robert F. (2006). NFPA Case Study: Nightclub Fires. National Fire Prevention

Association. Retrieved July 20, 2010, from  http://www.nfpa.org/assets/files//PDF/Research/case_study_nightclub_fires.pdf .

Madrzykowski, Daniel, Bryner, Nelson, and Kerber, Stephen I. (2008). The NIST Station Night

Club Fire Investigation: Physical Simulation of the Fire. National Institute of Standards and Technology. Retrieved July 20, 2010, from http://www.fire.nist.gov/bfrlpubs/fire08/PDF/f08033.pdf.

Customer relations

Club promoters manifest an increased attention to details and they directly interact with club clients. They therefore get to know the customers better and gain superior skills in satisfying their needs. This is mainly useful for the already consolidated customer base. Given that the club promoter is familiar with the preferences of a loyal client, he will be able to offer him his favorite beverage on the house. This will further increase the client's satisfaction and make him even more loyal to the club.

A vital aspect of customer communications is that of knowing every customer by name. However this is rather impossible, it can be achieved in the case of loyal clients. "Sounds kind of stupid but remember this, people really feel special when you know their name...especially when you just met them or when you've only met them once. Everyone likes to feel important and knowing people's name…...

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References

Brophy, C., Jobs in the Music Industry, Chris Brophy

Hutton, F., 2006, Risky Pleasures?: Club Cultures and Feminine Identities, Ashgate Publishing Ltd.

Kent, S., 2002, Odd Jobs: Unusual Ways to Earn a Living, Kogan Page Publishers

Malbon, B., 1999, Clubbing: Dancing, Ecstasy and Vitality, Routledge

The founders state that they want to create a community, but the question remains open as to what type of community. The Club could target a specific population of young people, like college students. Yet in the absence of a very large nearby college or youth-dominated district nearby, differentiation seems to be a questionable policy given that too narrow a focus might alienate all but one or two narrow sections of the youth market.
Operational effectiveness is a difficult strategy for any restaurant or bar to pursue, given that these venues operate on economies of scale, and often need to run 'in the red' for some time before they establish a core customer base. A customer orientation strategy is also difficult, given that the experience of going to a club cannot be customized for each and every club-goer. Thus, given that its target prices are already low, pricing Club IT…...

Club Drugs & Ecstasy
"Though some researchers have indicated club drug users are more likely to be poly-drug users, there remains little known about the prevalence and specific combinations of the substances they use…" (Grov, et al., 2009, p. 848).

The use of club drugs in the United States has been a problem for healthcare agencies and law enforcement for many years. The focus of research on the use of club drugs (notably ecstasy) in most articles is on "rave" events, where loud music and drug use is typical. This paper reviews and critiques the literature related to the use and abuse of club drugs.

The Literature on Club Drugs and the Issues Associated with Club Drug Usage

How extreme is club drug use in Chicago? A profile of adult club drug use was measured by Michael Fendrich and colleagues and published in the peer-reviewed journal Addiction (Fendrich, et al., 2003, p. 1693). hat…...

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Works Cited

Banta-Green, Caleb, Goldbaum, Gary, Kingston, Susan, Golden, Matthew, Harruff, Richard,

and Logan, Barry K. (2005). Epidemiology of MDMA and Associated Club Drugs in the Seattle Area. Substance Use & Misuse, Vol. 40, 1295-1315.

Centers for Disease Control and Prevention. (2010). Ecstasy Overdoses at a New Year's Eve

Rave -- Los Angeles, California, 2010. Morbidity and Mortality Weekly Report, 59(22).

Sands Rewards Club on Venetian Macao/
"Research & Reporting": How does the hotel membership system (Sands Rewards Club) affect the Venetian Macao Hotel itself?

How does the Hotel Membership System (Sands Rewards Club)

Affect The Venetian Macao Hotel itself?

Module Title & Code

Authors, names and Class designations

This work describes the affect of the Sands Rewards Club on the Venetian Macao Hotel through an exploration of three key themes. 1.The role of loyalty program membership on customer loyalty in the hotel industry as influenced by repetition of stays at Sands Hotels and specifically at The Venetian Macau Hotel. 2. The influence of loyalty program membership on customer purchase behavior, by comparing both member and non-member purchases. 3. The relationship between membership purchase discounts and/or privileges and purchasing behavior by comparing member and non-member purchases of a single promoted hotel package that is marketed and discounted for members. Research Question: How does the hotel membership…...

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Bibliography

2011, 'Hotels.com Expands Its Successful welcomerewards Loyalty Program', Hispanic PR Wire, 28 October, Regional Business News, EBSCOhost, viewed 20 December 2011.

Bareham, JR 2004, "Can consumers be predicted or are they unmanageable?," International Journal of Contemporary Hospitality Management, 16, 3, pp.159-165

Barsky, J 2011, 'Hotel reward programs attracting more consumers', Hotel Management (21582122), 226, 14, p. 12, MasterFILE Premier, EBSCOhost, viewed 20 December 2011.

Berman, B 2006, 'Developing an Effective Customer Loyalty Program', California Management Review, 49, 1, pp. 123-148, Business Source Premier, EBSCOhost, viewed 20 December 2011.

This is however not established in concrete terms. Such a database can then be used to analyze whether a specific age group prefers a specific time or day to visit the club. This information can then be used to differentiate the preferred entertainment, food and drink items for the specific age groups involved.
3.

There are many strategies that can be used to drive the club's competitive advantage. The most important of this is customer orientation, as customers are the most important component of the club, its existence, and its income level. The other strategies can be used as fringe actions to enhance the customer experience.

According to Mindwhirl (2010), strategic planning is vitally important, particularly in customer-centered professions such as tourism and club management. Because customers are part of the daily operations of the business, it makes sense that they should be the focus of other strategies such as innovation and…...

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References

Mindwhirl (2010). Strategic Planning for Competitive Advantage. Retrieved from http://www.mindwhirl.com/101_strategic_planning.html

Vaz, M. (2007). Specific Resources as Bases for the Differentiation and Innovation of Tourist Destinations. University of Beira Interior. Retrieved from  http://mpra.ub.uni-muenchen.de/3866/1/MPRA_paper_3866.pdf

org, 2007). Their 10 founding principles read as follows:
Bringing together "Old School Biker Values" and "New World Attitudes

Diversity (bikes and membership)

Promoting Biker Brotherhood/Sisterhood

Camaraderie

Promoting a Love of iding

Promoting Safety

Having Fun

Engaging in Community Service Activities

Supporting the Larger Biker Community

Improving Our Overall Motorcycling Skills

Likewise, the Mission Statement of the oad aiderz motorcycle club founded in 2005 and based out of Maryland, Virginia, and Washington D.C. also emphasizes community relations; it reads, in part, as follows:

The mission of the club is to bring in those different experiences and ideals and create a club of riders that demonstrates a positive attitude to the motorcycling community.... our members demonstrate a passion for riding and contributing their time and efforts to community service, unity amongst all riders and assisting those less fortunate. Beyond this we love the freedom and excitement that comes from being on two wheels. Dedicated to each other, family and community."

Conclusion:

Coincidentally, yesterday (October 19,…...

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References

James, S. (2007) South Florida Sun-Sentinel; Joe DiMaggio Children's Hospital honors bikers for fund-raising. October 19, 2007. Accessed October 20, 2007, at  http://www.sun-sentinel.com/news/local/broward/sfl-flbdimaggio1019nboct19,0,1385761.story 

Road Raiderz Motorcycle Club Homepage, (2007), Accessed October 20, 2007, at http://roadraiderz-mc.com/NewPagev2.htm

Wolf Pack Motorcycle Club Homepage, (2007), Accessed October 20, 2007, at:

wolfpackmc.org

The focus must also be on how to create the place or location so it is eclectic enough to meet the diverse expectations of the customer base.
When the Gap Model of Service Quality is applied to Place there are many areas of marketing strategy that need to be taken into account. First, there is the need to ensure the Place or location does not cause the need for service recovery completely on its own. This can happen if the variation in quality of locations varies so significantly that customers perceive big differences in expeie3nces between floors of the club Pacha for example. As the website and club have shown through marketing, each floor is unique yet of consistent high quality in terms of sound systems and seating, lighting and dance floors. All of these factors or place service to differentiate the club overall but also create the potential of…...

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References

Berger, C. et al. (1993) Kano's Methods for Understanding Customer-defined Quality, in Center for Quality of Management Journal, Vol. 2, 1993, Nr. 4, pg. 3-36

Booms, B.H. And Bitner M.J. (1981) 'Marketing Strategies and Organization Structures for service firms' inD onnelly, J .H.and George, W.R. (eds) (1981) Marketing of Services, Chicago: American Marketing Association, pp. 47 -- 52.

Carlos JF Candido, & DS Morris. (2000). Charting service quality gaps. Total Quality Management, 11(4-6), S463-S472.

Crosby, L.. (2010). The experienced relationship. Marketing Management, 19(2), 10.

Religion
"When I think of religion at all, I feel as if I would like to found an order for those who cannot believe: the Confraternity of the Faithless, one might call it, where on an altar, on which no taper burned, a priest, in whose heart peace had no dwelling, might celebrate with unblessed bread and a chalice empty of wine. Everything to be true must become a religion. And agnosticism should have its ritual no less than faith." Oscar Wilde (Critchley).

Wiesel compelled to write Night, saying his "duty is to bear witness for the dead and for the living." "(Wiesel)

Night is a powerful, thought provoking narration of unforgettable and horrific experiences that Elie Wiesel lived through, during the last year of the Second World War. The story invites the reader to relive the life and death of the prisoners in the concentration camps run by the Nazi. Growing up…...

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Bibliography

Biography.com. n.d. 5-11 2015. Retrieved from:  http://www.biography.com/people/elie-wiesel-9530714 

CelesteK. Night by Elie Wiesel. n.d. 5-11 2015. Retrievef from:  http://www.teenink.com/reviews/book_reviews/article/275633/Night-by-Elie-Wiesel/ 

Critchley, Simon. Oscar Wilde's faithless Christianity. 15 January 2009. 5 November 2015.

Lombardi, Esther. 'Night' Quotes - Elie Wiesel. n.d. 5-11 2015. Retrieved from:  http://classiclit.about.com/od/nighteliewiesel/a/night_quote.htm

Tantramarsh Club
The threat of new entrants is relatively small. The Sackville market is mature, with limited population growth, and there was little expected growth in the student population at Mt. A. Most of the existing competitors in the market had been in business for over a decade or more. Although there are few barriers to entry, the limited upside offered by the market reduces the threat of new entrants.

The rivalry among existing firms is characterized as "friendly but relatively fierce," a condition that is predictable based on the limited market upside and the personal stakes that many of the local bars have in maintaining their business. The annual turnover of students provided opportunities to win new customers each autumn, and the student population is generally quite fickle and price sensitive. This high propensity to switch and the lack of switching costs meant that every night was a new opportunity to…...

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Works Cited:

QuickMBA (2010). Porter's five forces. QuickMBA. Retrieved February 15, 2012 from  http://www.quickmba.com/strategy/porter.shtml

Film Analysis of Fight ClubDavid Finchers 1999 cult classic film Fight Club was polarizing when released at the end of the 20th century: it hit audiences hard, shocking some and enthralling others. It divided critics as well; however, looking back on the film and analyzing from it various aspects, such photography, editing, story, ideology, drama, and more, one can see with a clearer critical lens that the film works from start to finish as a unified piece of art that is totally aware of what it is doing and why it is doing it. Fight Club was a film made to offend and it succeeds because it topples the sacred cows of society and sets ablaze the prairie upon which they grazed (even the bermensch bad-boy boy-toy Brad Pitt gets discarded by the end of the filma rug pull for every adolescent male idolizing the anarchic bravado of Pitts Tyler…...

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Works Cited

Ebert, Roger. “Fight Club.” RogerEbert.com, 15 October 1999,  

Fincher, David, director. Fight Club. 20th Century Fox, 1999.

Giroux, Henry A. 'Brutalized bodies and emasculated politics: Fight Club, consumerism, and masculine violence.' Third Text 14.53 (2000): 31-41.

Liktor, Coskun. '“Abandon All Hope Ye Who Enter Here”: The Critique Of Consumer Society In American Psycho and Fight Club.' Moment Dergi 3.2 (2016): 369-384.

Robinson, Sally. 'Feminized men and inauthentic women: Fight Club and the limits of anti-consumerist critique.' Genders 53 (2011).

Ta, Lynn M. 'Hurt So Good:' Fight Club,' Masculine Violence, and the Crisis of Capitalism.' The Journal of American Culture 29.3 (2006): 265-277.https://www.rogerebert.com/reviews/fight-club-1999 .