New Media
What are the key challenges faced by public relations practitioners today in relation to the use of new media?

Social media has transformed the way in which companies conduct businesses and market themselves. Traditional media strategies such as news releases and media kits have become outmoded, falling out of favor and replaced by strategies such as Facebook, Twitter, and blogs (Waters, Tindall and Morton 2010). This paper begins with an examination of the various ways in which businesses have been affected by social media, and then discusses initiatives that business can enact in order to remain competitive and incorporate social media strategies when communicating with stakeholders.

One of the foremost ways in which social media has effected companies is that it has liberated the consumer and made it vastly more difficult for businesses to regulate the way in which information concerning their company is distributed. As Grunig (2009) identifies, perhaps the…...

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References

Aula, Pekka. 2010. Social media, reputation risk, and ambient publicity management. Strategy and Leadership 38.6:43-49

Grunig, James E. 2009. Paradigms of global public relations in an age of digitalization. PRism 6.2:1-19. massey.ac.nz./prism_on-line_journ.htmlhttp://praxis.

Mangold, W. Glynn, and Faulds, David J. July-August 2009. Social media: The new hybrid element of the promotion mix. Business Horizons 52.4:357-365

Waters, Richard D. 2009. Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public Relations Review 35.2:102-106.

New Media and Politics
With the passage of time, the world has become a global village. Media has played a significant role in reducing communication gaps and barriers between people all across the globe. The emergence of new media technologies has not only affected people all across the globe but also the conventional medium being used for communication thus further diversifying its role. The increasing span of media and its role in today's world is not only being witnessed by the developing countries but also by the developed countries. This has also affected and revolutionize outline for political communication. The increasing role of internet and mobile phones in politics for the purpose of election campaigns in both developed and everyone knows developing country. The emergence of new media has strengthened not only the conventional media but also affected lives of common people living across the world. With the emergence of new…...

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References

Axford, B., & Huggins, R. (2000). New Media and Politics. London: SAGE.

Howard, P.N. (2006). New Media Campaigns And The Managed Citizen. Cambridge: Cambridge University Press.

Lister, M. (2009). New Media: A Critical Introduction. Milton Park, Abingdon, Oxon; New York, N.Y.: Routledge.

Trent, J.S., Friedenberg, R.V., Denton, R.E., & Jr. (2011). Political Campaign Communication: Principles and Practices. Lanham: Rowman & Littlefield Publishers.

New Media Q’s 1
I am a techno-optimist when it comes to some types of social media—such as YouTube, which is a great way to share informational videos on topics that are not covered by mainstream media. I am less fond of Facebook and Twitter and so would regard myself as a techno-pessimist when it comes to these forms of social media, as they tend to be more of a platform for people to spout off their own personal views and opinions. At least YouTube provides the platform for content to be shared and searched in an easy manner. Twitter is more for trolling and Facebook is more for creating a shrine to oneself. Twitter can be a way to get headline news out the door quickly, but I myself have never found it to be my go-to source of news information. I prefer news blogs like ZeroHedge, which are updated throughout…...

New media plays a transformative role in the development and communication of ideas. Just as school children learn to honor the cultural and political significance of the Gutenberg printing press, educators must also learn to respect the cultural, political, and social dimensions of the Internet and other popular culture media. The Internet is the Gutenberg press of the post-modern era. ith new media, information is democratized and disseminated without regards to geography or time. Multiple forms of media convey cultural memes. The Internet permits the expression of diverse ideas, wrapped up in a multifaceted array of creative forms. No longer restricted to the written word, great thinkers can avail themselves of sound, video, and still images. The Internet can foster and promote intellectual development in ways hiding behind traditional modes of literature cannot. Traditional modes of information dissemination are culturally and socially biased: there is an emphasis on male perspectives…...

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Works Cited

Goldwasser, Amy. "What's the Matter with Kids Today?" Salon. 14 Mar 2008. Retrieved online:  http://www.salon.com/life/feature/2008/03/14/kids_and_internet 

Graff, Gerald. "Hidden Intellectualism." Pedagogy. 1.1. 2001. Retrieved online:  http://muse.jhu.edu/journals/pedagogy/v001/1.1graff.html 

Johnson, Steven. "Watching TV Makes You Smarter." New York Times Magazine. 24 Apr 2005. Retrieved online:  http://www.nytimes.com/2005/04/24/magazine/24TV.html 

Stevens, Dana. "Thinking Outside the Idiot Box." Slate. 25 Apr 2005. Retrieved online:  http://www.slate.com/id/2117395/

New Media
This work will propose three potential issues or challenges to address and will identify two potential social media communication tools and describe what could be done to solve each issue using these two tools. According to Graham, (nd) Social media includes social networking platforms including Facebook and Flickr but social media can also be such as "bulletin boards, podcasts, blogs, wikis, etc." (Graham, nd) In fact, social media is "anything where users can participate, create, and share content." (Graham, nd)

Issue to e Solved

The issue chosen to be addressed in this work in writing is the issue of government failure to adhere to constitutional values in governance in the U.S. House, U.S. Congress, Legislature, and Senate and throughout the country various State and County Courts. This is an issue that is worthy of being addressed since enactment of the Patriot and Patriot II Acts have served to cripple the application…...

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Bibliography

Content Marketing Playbook: 42 Ways to Connect with Customers. Junta 42. Retrieved from: http://info.awarenessnetworks.com/rs/awarenessnetworks/images/Content-Marketing-Playbook-junta42-Awareness.pdf

Graham, Paula (nd) Web 2.0 and Why? Creative Commons. Retrieved from:  http://fossbox.org.uk/blog/wp-content/uploads/2010/03/1-what-why-how.pdf 

O'Reilly, Tim O. (2005) Design Patterns and Business Models for the Next Generation of Software. 30 Sept 2005. What is Web 2.0. Retrieved from:  http://oreilly.com/web2/archive/what-is-web-20.html 

Cormode, G. And Krishnamurthy. B. (2008) Key differences Between Web 1.0 and Web 2.0. 13 Feb 2008. Retrieved from: http://www2.research.att.com/~bala/papers/web1v2.pdf

This correlates well with the authors' earlier indication from existing surveys, that a large amount of voters made decisions to vote for or against a candidate on the strength of information found online.
The authors also found that more informal means of information dissemination, such as blogs and YouTube, were very effective in terms of winning support for rallies. The main reason for this is the increasing access of the public to the new media. Ultimately, the authors found that politicians who used the new media in creative and effective ways were those who also won the most votes. Although the new media are certainly not the only influencing factor in determining the success or failure of a candidate, its prevalence in society today can hardly be overstated. Particularly, the political purposes of raising money, organizing volunteers and spreading information are areas in which the new media excel.

The research design…...

Communications New Media
Care2 -- Social Network Tool

Care2 was started by Randy Paynter in 1998 however it was a dream that he developed when he was a young adolescent (Paynter). He was traveling in South America with his father studying environmental issues and realized that there was a great imbalance in society in regards to how people treat the planet as well as how people treat each other. Paynter desperately wanted to be a force for positive change in the world and when the internet became main stream he identified this as one vehicle to reach millions of people. He started the organization out of his apartment and today the organization has more than fifty employees, fifteen million members, four hundred non-profit partners, and hundreds of responsible advertisers who are committed to making a difference (Paynter).

Care2 is a profitable, privately funded company and a B-Corporation. The company's business model is focused…...

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Works Cited

Care2. "About Our Advertisers." 2011. Care2. Web. 1 October 2011.

Feildstein, A. "Analyzing Online Communities: A Narrative Approach ." 24 April 2009. MIT. Web. 27 September 2011.

Future Press. "2011-05-19 The #Spanishrevolution starts in Madrid as an experiment in participatory democracy #acampadasol #yeswecamp #democraciarealya." 20 May 2011. WL Central. Web. 27 September 2011.

IO'Keefe, E. "Postal Service employees rallying nationwide to support reform bill." 27 September 2011. The Washington Post. Web. 27 September 2011.

21st Century Communication: A eference Handbook: Chapter 54: Traditional and New Media
"News providers then are struggling with brand identity through content" (Weldon, Eadie, 2009, p. 7). That content is what now defines the news providers should not come as a surprise: what is surprising is that there is now so much diversity in terms of content. Whether it is Yahoo! News or Huff Post or an alternative news site like ZeroHedge, content is king, and there is more competition now than ever before. Internet users can discover independent journalists and foreign correspondents like Pepe Escobar, people with perspectives they might have never encountered before and who can change the outlook of readers who might have previously been more accepting of certain political or economic viewpoints. Indeed, the old regime of print media had always been like a hand in the glove of yesterday's political, social and economic outlook, serving as…...

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References

Donald J. Trump. (2016). Twitter. Retrieved from  https://twitter.com/realdonaldtrump?lang=en 

Weldon, M., Eadie, W. (2009). 21st Century Communication: A Reference Handbook.

Thousand Oaks: SAGE.

Digital Media and Its Effect on Human Activity
The effect of digital media on human activity is evident in a number of ways: the Digital Age has dispensed with old media and inducted the way of new media (social media, digitalized media) into the lives of individuals living today (Weldon, Eadie, 2009). Books and newspapers are less and less important to people as they turn to the Internet for news on their smart phones and to tablets for reading. Likewise, the ability for instantaneous connection, communication and confirmation via digital technology and social media (which allows rapid dissemination of information in a global context) has impacted human activity by promoting the ability to gain instant stimulation, authentication, visualization and gratification -- but it has also created a digital divide, which excludes those who do not have access to digital media devices from being in the flow of information and communications (DiMaggio,…...

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References

DiMaggio, P., Hargittai, E., Neuman, W. R., Robinson, J. P. (2001). Social Implications

of the Internet. Annual Review of Sociology, 27: 307-336.

Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. NY:

Kyrizidis, T. (2005). Notes on the History of Schizophrenia. German Journal of Psychiatry, 8: 42-28.

Publix.com website analysis
Effective New Media Usage by Publix Super Markets

It is important for information to be easily accessible, functional, and clear. When it comes to building websites, it is also important to consider the limitations that may be imposed by an individual's browsing capabilities and ensure that the site is not overridden with unnecessary scripts or media. It is also important for a website to be easily accessible through search engine optimization and be regionally specific to an individual's web search. Publix Super Markets, located Tennessee, Alabama, South Carolina, and Florida successfully operates its own website that is easily navigated and provides a clear and concise point-of-view.

Through the advent and innovation of new media, business are able to take advantage of the internet and help to promote the services and goods that they provide within their physical stores (Beech Marketing, 2011). Upon performing and completing a simple search query using…...

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References:

Beech Marketing: New Media Marketing Solutions. (2011). New Media Marketing -- A

Definition. Accessed 20 August 2011, from http://beechmarketingonline.com/new-media-marketing-what-it-is-and-why-you-need-it.

Conversion Results. (n.d.). The Nine Elements of Effective Marketing. Accessed 20 August

2011, from  http://docs.google.com/viewer?a=v&q=cache:LY6usDHF-_0J:www.conversionresults.com/downloads/Effective%2520Web%2520Marketing.pdf+the+nine+elements+of+effective+marketing&hl=en&gl=us&pid=bl&srcid=ADGEESjOTr2tIOcRF9SYJP7FpHr-00PcnQ0hkRAfOlgeXhg1xMmEUhEuEpHqzrlOgdws507WLxuo6q83ulXB88rnIJoTn9kn0CGiV3z7G6AHqZ1cIc3WuQCk9L2Fmw7YMYvQl2o_PB67&sig=AHIEtbSymOb7I08LHZcSRY6aZQvYvTZMAQ&pli=1

Abstract Cyber espionage has become a critical component of modern cyber warfare as nation-states increasingly rely on cyberspace. However, cyber espionage had generated concerns regarding its acceptability given its potential threats to national security. This study explores the proposition that cyber security should be deemed an acceptable state behavior while cyber attack is unacceptable. This study seeks to answer the question, “How is cyber espionage an acceptable state behavior for intelligence gathering though it is a form of unacceptable cyberattack?” Background information to provide the context for this study is discussed as well as a review of existing literature on the topic. A qualitative case study research design based on the Just War Theory will be utilized to conduct this research. Data will be collected from professionals in international relations and cyber security as well as existing publications on recent cyber espionage activities by China and Russia.
Keywords: cyber espionage, acceptability, proposition,…...

Abstract Cyber espionage has become a critical component of modern cyber warfare as nation-states increasingly rely on cyberspace. However, cyber espionage had generated concerns regarding its acceptability given its potential threats to national security. This qualitative case study research explores the proposition that cyber security should be deemed an acceptable state behavior while cyber attack is unacceptable. This study seeks to answer the question, “How is cyber espionage an acceptable state behavior for intelligence gathering though it potentially damages relations between nation-states?” The qualitative case study examined existing studies on this issue and employed thematic analysis to analyze the data. The study found that cyber espionage is an acceptable state behavior since it plays a key role in cyber warfare, helps to establish appropriate countermeasures against cyberattacks and potential threats in cyberspace, and enhances intelligence gathering. While the study provides significant insights on this topic, future studies should examine the issue…...

Abstract Cyber espionage has become a critical component of modern cyber warfare as nation-states increasingly rely on cyberspace. However, cyber espionage had generated concerns regarding its acceptability given its potential threats to national security. This study explores the proposition that cyber security should be deemed an acceptable state behavior while cyber attack is unacceptable. This study seeks to answer the question, “How is cyber espionage an acceptable state behavior for intelligence gathering though it is a form of unacceptable cyberattack?” Background information to provide the context for this study is discussed as well as a review of existing literature on the topic. A qualitative case study research design based on the Just War Theory will be utilized to conduct this research. Data will be collected from professionals in international relations and cyber security as well as existing publications on recent cyber espionage activities by China and Russia.
Keywords: cyber espionage, acceptability, proposition,…...

Over the next twenty-five years, however, the digital divide will be decreased. Despite the slow pace of change in much of the developing world, change will occur over the next twenty-five years. In addition, the younger populations of most of these countries will mean that the opportunity to replace citizens with little likelihood of adopting modern telecommunications with young ones who will know of nothing else. As the pace of innovation slows in the est over the next twenty-five years, the developed world will have a chance to catch up, particularly in the countries where strong economic growth rates promise to bring those nations in the developed world in that span of time.

orks Cited:

Chinn,

M. & Farlie, R. (2006). The determinants of global digital divide: a cross-country analysis of computer and Internet penetration. Oxford Economic Papers. Retrieved May 10, 2010 from http://oep.oxfordjournals.org/content/early/2006/12/03/oep.gpl024.abstract

Dasgupta, S., Lall, S. & heeler, D. (2005). Policy reform,…...

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Works Cited:

Chinn,

M. & Farlie, R. (2006). The determinants of global digital divide: a cross-country analysis of computer and Internet penetration. Oxford Economic Papers. Retrieved May 10, 2010 from  http://oep.oxfordjournals.org/content/early/2006/12/03/oep.gpl024.abstract 

Dasgupta, S., Lall, S. & Wheeler, D. (2005). Policy reform, economic growth and the digital divide: An econometric analysis. Oxford Development Studies. Vol. 33 (2) 229-243.

Guillen, M. & Suarez, S. (2005). Explaining the global digital divide: Economic, political and sociological drivers of cross-nation Internet use. Social Forces. Vol 84 (2).

They are able to check into many different issues and determine whether what someone tells them is accurate always, sometimes, or not at all, and this helps them to make informed decisions regarding healthcare, finances, environmental issues, and many other areas of life.
When it comes to correcting the misinformation that they see, however, there is no real responsibility for this, it seems. Some people will work to correct the problems that they hear about and that they see in media reports, but most people just examine the information for themselves, determine whether it is accurate or not, and use the knowledge that they have acquired to make their own informed decisions. Beyond that, however, they do little to try to change the perceptions of the media or of other members of society that choose to believe in what the media has to tell them....

1. The Evolution of Traditional and New Media: A Comparative Analysis

2. The Impact of Digital Technology on Traditional Media

3. The Role of Social Media in Modern Journalism

4. Traditional Media vs. New Media: Bridging the Generation Gap

5. The Changing Landscape of Mass Communication: From Newspapers to Facebook

6. Adapting to the Digital Age: Challenges and Opportunities for Traditional Media

7. The Influence of New Media on Political Discourse and Public Opinion

8. Exploring the Power of Visual Storytelling in Traditional and New Media

9. The Convergence of Traditional and New Media: Prospects and Challenges

10. The Future of Media Consumption: Trends in Traditional and New Media....

The Evolution of Mass Media: Shaping Societal Perceptions and Behaviors

Mass media, encompassing channels of communication that reach a large audience, has played a transformative role in molding societal perceptions and behaviors throughout history. The emergence of new media technologies and platforms has continuously reshaped the ways in which information is disseminated, consumed, and interpreted, leading to profound societal consequences.

Early Forms of Mass Media: Print and Broadcasting

The invention of the printing press in the 15th century marked the dawn of mass media. The ability to produce and widely distribute printed materials, such as books, newspapers, and pamphlets, enabled the dissemination of....

In conclusion, the experimental adult animated biographical drama film "Loving Vincent" and Vincent van Gogh's painting "Almond Blossom" both showcase innovative approaches to art through new media technologies and traditional artistic methods. While "Loving Vincent" uses new media technology to bring Van Gogh's paintings to life, "Almond Blossom" captures the artist's distinct style and thematic focus. These pieces of art exemplify how new media art can push the boundaries of conventional art forms and create novel and engaging experiences for viewers. Through the integration of cutting-edge technology and traditional artistic methods, both "Loving Vincent" and "Almond Blossom" offer unique, immersive,....

1. Technology can have a positive impact on overall happiness by providing opportunities for social connection and communication, which are essential for human well-being.

2. Research has shown that the use of technology for leisure activities such as watching movies, playing video games, or listening to music can contribute to increased happiness levels among individuals.

3. However, excessive use of technology, particularly social media, has been linked to decreased levels of happiness and well-being due to issues such as comparison, FOMO (fear of missing out), and cyberbullying.

4. The convenience and efficiency provided by technological advancements in areas such as....