5 billion category. The sales enhanced to U.S. $69.5 billion in 2003. The energy bar market is a new venture of Nestle. The purchase of Power Bar Inc., the innovator of the energy bar, places very nicely to rule supreme in the field. Nestle joined with Pillsbury's Haagen-Dazs associate to produce a new company to mix Nestle's 'frozen novelties' with Haagen-Dazs' U.S. frozen dessert business. (Chocolate, coffee, and pet care?)
The policy of the Nestle in not to concentrate on its sales in Switzerland alone, supplemented by a few satellite subsidiaries abroad. Nestle struggles to be a local in each and every nation of its operation. There is a clear demarcation between the strategy and tactics. It accords priority to the long-range view. The secular thinking resolves most of the problems and disputes among the groups. This is equally applicable to the employment conditions and the relations with employees as well…...
mlaReferences
Business Principles. Retrieved at Accessed on 14 April, 2005http://www.nestle.com/All_About/Business_Principles/ .
Chapter 15: Control Strategies. Retrieved at Accessed on 14 April, 2005http://mgtclass.mgt.unm.edu/DeGouvea/328/chapter15.html.
Chapter 6: International Strategy Implementation. Retrieved at Accessed on 14 April, 2005http://www.csupomona.edu/~msharifzadeh/CHAPTER6.htm.
Chocolate, coffee, and pet care?. Retrieved at Accessed on 14 April, 2005http://www1.excite.com/home/careers/company_profile/0,15623,1327,00.html.
The workers had essentially no recourse if the Thai government was not willing to prosecute their case.
The baby formula case does not likely result is illegal actions, but some of the marketing practices undertaken by Nestle can be considered unlawful in light of the orld Health Organization's International Code of Marketing Breast Milk Substitutes. Nestle made a commitment to adhere to this code in their Infant Formula Charter. Yet, they violated it in several different ways. There would be no legal prosecution against Nestle for these violations, but the HO could certainly exert pressure on the company to adhere to the standards.
ith regards to indentured labor in est Africa, Nestle is insulated because it is not using such labor itself, but rather purchasing from suppliers that use indentured labor. Many countries have laws with respect to the use of such labor by national corporations, but these laws may not…...
mlaWorks Cited
Kay, Charles D. (1997). "Notes on Deontology" Wofford College. Retrieved December 3, 2008 at http://webs.wofford.edu/kaycd/ethics/deon.htm
Holsinger, Kent. (2007). "Consequentialist vs. non-consequentialist theories of ethics" University of Connecticut Retrieved December 3, 2008 at http://darwin.eeb.uconn.edu/eeb310/lecture-notes/value-ethics/node3.html
No author. (2002). "Ethiopia-Nestle-Ethiopia: Nestle says part of compensation to go to Ethiopian famine relief" Agence France-Presse. Retrieved December 3, 2008 at http://www.aegis.com/NEWS/AFP/2002/AF021293.html
Canning, Simon. (2008). "Food giant Nestle takes sugar hit to sweeten image" the Australian. Retrieved December 3, 2008 at http://www.theaustralian.news.com.au/story/0,25197,24673501-601,00.html
Nestle Sustainability
Nestle's key sustainable environmental policies are broken down into several core areas: resources, packaging, products, climate change, natural capital, information, water efficiency, training, and product life-cycle. They want to improve resource efficiency, improve packing, optimize the environmental impact of products, be a leader in climate change, examine how production impacts natural capital, provide accurate information about the environmental impact of their products and processes, improve overall water efficiency, train employees in conservation practices, and examine sustainability from all parts of the water cycle (Nestle, 2014). From a social perspective, Nestle is examining all components of the supply chain in order to implement more socially responsible practices, not just for environmental sustainability, but also in terms of human rights. This means the elimination of child labor and other questionable labor practices in the supply chain.
The initiatives relate to the company's principles, values, and culture because the stated initiative align with…...
mlaReferences
Nestle. 2014. Environmental sustainability. Retrieved November 4, 2014 from Nestle website:
Moving away from bottled water will actually solve many of te current etical quandaries as well as freeing up capital for more profitable and sustainable pursuits; divestment of te bottled water subsidiaries or teir slow dismantlement is recommended. Finally, Nestle must focus efforts more intensively on emerging markets.
CONCLUSION
Nestle is definitely poised to regain wat stature and profitability it as lost in te current economic crisis, troug intensive marketing campaigns in emerging markets, a reorganization of its operations and subsidiaries to maximize profitability wile sedding less profitable enterprises, and troug a commitment to etical practices and policies tat as never been a strong suit of te company. Accomplising tese specific tasks will allow Nestle to build a stronger image and a stronger position for itself in te global food industry, poising Nestle to capitalize on te rebounding economy as te overall global economic situation improves. A failure to address te…...
mla
Governments in these developing countries also may have issues with foreign companies expanding within their borders. Lastly, establishing local suppliers, and the infrastructure required for these suppliers, may be a challenge, especially for those they develop from the ground up.
Strategic Posture:
Nestle's mission statement is simple. "Good Food,
Good Life'. That mission is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night, and thereby to help them to live enjoyable, healthy lives" ("Annual report," 2010, p. 2). The corporation's current objective is to transform the company into a leader in the nutrition and health and well-being industry, moving away from simply a food and beverage provider. Strategies the company is currently utilizing include reformulating many of the organization's recipes to reflect this healthier corporate image. This include lowering salt, sugar and removing trans fatty…...
mlaReferences
Annual report 2009. (2010). Retrieved November 4, 2010, from http://www.nestle.com/InvestorRelations/Reports/ManagementReports/2009.htm .
Bell, D. & Shelman, M. (28 Oct 2009). Nestle in 2008. Harvard Business School. 1-36.
Group figures 5-year review. (2005). Retrieved November 1, 2010 from http://www.ir.Nestle.com/Nestle_Overview/Key_Figures/Group_Figures/5+Year+Review/Group+Figures.htm .
Nestle SA Overview. (2010). Marketline. Retrieved November 2, 2010 from http://www.marketlineinfo.com.ezproxy.apollolibrary.com/library/DisplayContent.aspx?R=73C32CD1-213A-4E6B-95D2-40255DDFB362&N=4294838862&selectedChapter=IDA2RHJB#IDA2RHJB .
Nestle is a large scale multinational corporation engaged in manufacturing a wide variety of food, beverages, and health care products. It was incorporated in 1866 by Henry Nestle in Switzerland as a small food manufacturing company. At present, Nestle is present in all the corners of the world and serves its customers with thousands of food and beverage brands for all types of consumers. It manufactures products for all types of food consumption requirements for any day or night time. It has more than 500 production units in developing and well-developed countries of the world whereas its final products are available in more than 130 countries. Nestle is recognized as the strongest and the most competitive food and beverage products manufacturer in the world. It has successfully targeted all the potential markets of the world and currently pursuing business expansion strategies through product diversification in related product lines as well…...
mlaReferences
Ferrell, O.C., & Hartline, M.D. (2011). Marketing Strategy, 5th Edition. Ohio: South-Western Cengage Learning
Kotler, P. Brown, L. Burton, S. Deans, K. & Armstrong, G. (2010). Marketing. 8th Edition. U.S.: Prentice-Hall
Nestle, (2012). About Us. Retrieved on December 15th, 2012, from
Nestle, (2012). Creating Shared Value. Retrieved on December 15th, 2012, from
This is translated in the company's proactive approach, both in promoting new products in existing industries and in creating new segments on the market. A good example in this sense is the nutrition industry, where Nestle has innovated and has played a leadership role in the field. Nestle has over 500 nutrition - related researchers and this means important developments in terms of natural and organic products.
From these points-of-view, we can argue that Nestle provides an excellent environment for the development of a young employee. Its leadership role ensures a competitive environment in which the employee can participate in the creation and implementation of different projects.
In terms of customers, given the large number of industries Nestle is involved in, the targeted segments of consumers are often quite different as well. First of all, we can refer to the health-concerned and health - oriented consumer, interested in keeping up-to-date with…...
mlaBibliography
1. Business Principles. On the Internet at
This certainly implies that change management is foremost in Brabeck-Letmathe's thinking, but it is change at an ordered pace -- never frenetic nor reactionary; but planned change.
Part 3 -- Because Nestle is such a prestegious and conservative company, the primary implications for change management revolve around cultural implications. Nestle was quite comfortable doing business its own way -- very European, in a sense, somewhat ethnocentric to the Continental geo-political sphere. Now, they faced challenges operating in the second and thrid world in which societies can be disparate, multi-lingual (not European langauges), a different view on doing business, and the reluctance towards change. However, by moving into the direction of a global business that saw globalism as an economic reality -- unncessary change was mitigated into strategic direction (See: Change Management Implications, 2002). Change is never easy, though, so it is likely that some in the management team embraced change,…...
mlaREFERENCES
Case Study. Nestle -- Chapter 4, What Changes in Organiztions. (n.d.). PDF version.
Change Management Implications. (2002). Cited in:
152.106.6.200:8080/dspace/bitstream/10210/324/2/CHAPTERFIVE.pdf
Leadership and Institutional Change. (2010). The National Academy for Academic
Nestle -- Infant Formula Controversy
Nestle has been accused of providing products to third world mother's that seriously violate the health of their children. It is not the products themselves that harm the health of the children. In fact, if they are used correctly, the Nestle formulas can serve as a nutritious supplement to an infant's diet. However, many of the third world mothers are unable to use the products correctly for a variety of reasons.
One reason is the cost of the products. Another is the access to clean water in which the mix the formulas with. The case study highlights the responsibility of Nestle in regard to the proper use of their products in these environments. It was argued that the marketing of infant formula in third world markets was unethical. Furthermore, even after Nestle stopped actively marketing their products in these markets, the still provided free samples as a…...
Nestle 2008
Corporate Portfolio
Nestle began as a food -- especially milk-based company that later moved into nutrition, confectionary and recently even to bottled waters. Health care, confectionary and nutrition are the current portfolio of the company. Apart from the above majors, the products now includes pet food, powdered beverages, milk food (modern) and many more consumables. In fact the portfolio has grown very wide comprising of many individual industries.
Core Competences
Nestle has developed a standard business culture that is unique to it and has stood the changes in market and expansion strategies. The competencies also lie in the products it can create, from milk and other confectionary -- expertise that is valuable to core competencies like improvement in technology, adapting to changes and lastly but not the least, management perceptions -- as shown by the thinking that even water could be marketed with sound sense. These competencies have evolved over time…...
mlaReferences
De Witt and Myer, R (2004), "Strategy: Process, Content and Context," 3rd edn, Oxford
International Thompson Business Press.
Nestle Baby Formula Controversy
The story of the Nestle Baby Formula Controversy begins almost three decades ago with the publication of a pamphlet called 'The Baby Killer' in 1974 by Mike Muller and ar on ant, a London-based activist group concerned with problems of the Third orld (Akhter 1994). The pamphlet claimed that Third orld babies were dying because their mothers were feeding them infant formula that was being marketed by multinationals such a Nestle of Switzerland and United Kingdom's Cow and Gate (Akhter 1994). The aftermath of the publication led to an international crisis for Nestle.
The pamphlet claimed that the infant deaths were due to irresponsible marketing of infant formula, especially the "use of medically unqualified sales girls, the distribution of free samples, and the association of bottle-feeding with healthy babies to promote the use of infant formula by mothers" who should have been breast-feeding their babies rather than…...
mlaWorks Cited
Akhter, Syed H. "Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy: Nestle and the Infant Formula Controversy." Journal of International Business Studies. September 22, 1994.
Leeman, Sue. "Two Writers Pull Out of Festival Over Nestle Sponsorship."
AP Worldstream. May 27, 2002.
Philipp, Barbara L.; O'Brien, Susan. "Physicians and Breastfeeding Promotion in the United States: A Call for Action." Pediatrics. March 01, 2001.
While "technically" it is the responsibility of the individual mother regarding feeding the formula, it is also true that as her milk dries up, the baby becomes dependent on the formula, whether the family can afford it or not. Perhaps the proper role would be to reinvest back into the Third World, both in education and technology, to find a way that the basic issues surrounding the use of the formula are mitigated.
EFEENCES
Flikschuh, K. (2000). Kant and Modern Political Philosophy. Cambridge University
Press.
"How Can Multinationals Balance Ethics With Profits?" (December 23, 2002).
BBC News World Edition. Cited in:
http://news.bbc.co.uk/2/hi/talking_point/2590163.stm
Kant, I. (2008). On The Metaphysics of Morals and Ethics:: Kant: Groundwork of the Metaphysics of Morals, Introduction to the Metaphysic of Morals, The Metaphysical
Elements of Ethics. Wilder.
Mulgan, T. (2007). Understanding Utilitarianism. Acumen Publishing.
For additional information on this controversy, see "The Ethics of Marketing Baby Milk Forumal in Developing Nations," (June 1, 2001). Ethics News…...
mlaREFERENCES
Flikschuh, K. (2000). Kant and Modern Political Philosophy. Cambridge University
Press.
"How Can Multinationals Balance Ethics With Profits?" (December 23, 2002).
BBC News World Edition. Cited in:
fragility of the Argentinean economy has been making headlines since the early eighties. Despite the reduced labor costs associated with the region, many obstacles are still solidly implanted before the foreign investor. With or without some of these obstacles the foreign market within Argentina would require considerable business skill and unceasing attempts to balance the situation to meet profitability standards. As a foreign investor in a volatile economic country the responsible reaction to the rapid changes within the fiscal situation of SANPA and Fruticon would be to remain within the country and continue to make constant attempts to regain control over the situation. Yet, this is not always the most prudent business decision.
In my opinion the marketing increase that occurred at the end of the 1979 business year placed to large a burden on the profitability of the market. Though the marketing expenditures, would seemingly be observed due to…...
mlaRetaining invoiced sales for greater than twenty days reduces the turn over of payment and far decreases the ability of the sales centers in their distribution of the goods in retail sales situations. At this point, regardless of the work loads of the home office staff knowledgeable intervention should have occurred and a solution should have been offered to the Argentina market. Simply reviewing the situation seems like not enough action as the market could have seriously benefited from the introduction of staff who could further review and act as consultative agents for the flagging market center. At this stage there is a clear recognition by the Centre that something is simply not balancing out in the production and distribution ends of the Market.
This missing piece in production could be as a result of the diversion of funds from production, raw goods acquisition and also distribution aspects of the company to the marketing portions of the products, a failed attempt to answer for decreased sales. The increased prices of such items would likely not help the situation as many of the items sold by the company can be considered luxury items in an economic area where the price of staples simply keeps rising and rising people are often unable to afford luxuries. Prices were marginally reduced, chocolate by 20% and sales bonuses and coupons helped to balance somewhat, but clearly not enough to answer for the delays and decreased payment situation.
Stepping forward after assessing what could have been done differently in the situation is the question associated with what needs to be done in the near future to address the problem. The most logical answer to this question is that a closer assessment of the nature of the problem needs to be done by the Centre. On site visits need to be conducted and a team from the Centre's staff needs to be assembled to assist Mr. Gonzalez in creating and meeting his goals for the company. The increased staff in the production (increased by 12% in 1980) sales (increased 11% in 1980) and administrative (increased 11% in 1980) of the company may be a good start to addressing the production and distribution problems. Additionally, the accounts receivable and debt payment delays are fundamentally linked together and must be addresses with tighter accounts receivable policies and a tighter watch by the Centre.
Nestle infant milk formula case, in the moral tradition of Kant's categorical imperative. Firstly, I will outline the facts surrounding the Nestle infant milk formula case, and then give a brief definition and description of the categorical imperative. Finally, I will use three main criteria to determine if Nestle's actions in the infant milk formula case can be considered moral, according to the categorical imperative.
Before beginning the analysis of the Nestle infant milk formula case, in the tradition of the categorical imperative, I will first outline some of the facts around the Nestle infant milk formula case. The Nestle infant milk formula case refers to the events surrounding a well-publicized boycott of Nestle in the 1970s and 1980s. In that time, consumer advocacy groups rigorously criticized Nestle's marketing strategies in third world countries.
The charges ethical against Nestle were myriad, and serious. Baby formula manufacturers bribed doctors, nurses and other…...
mlaWorks Cited
A Dictionary of Philosophical Terms and Names.Garth Kemerling. © 1997-2001. 27 February
2002. http://www.philosophypages.com/dy/c.htm#catimp .
Dobbing, J. Infant feeding: Anatomy of a controversy, 1973-1984. London: Springer, 1988.
Rossvaer, V. Kant's moral philosophy: An interpretation of the categorical imperative. Oslo:
The Nestle Company has been instrumental in addressing social needs throughout its corporate history. In modern times, it became a principal member of the World Cocoa Foundation expressly designed to assist cocoa farmers in areas of outh America recover after the devastation of crop disease. That effort has included educating farmers in better farming techniques, sustainable approaches to farming, and better environmental management in general. Likewise, the Nestle Company has also been instrumental in the global response to illegal and immoral practices of forced labor, child exploitation for labor, and illegal child trafficking. In that regard, the Nestle Company is a founding member of the International Cocoa Initiative, established in 2002 in response to growing corporate ethical concerns in those areas.
Most recently, the Nestle Company's efforts in relation to global human welfare include its 2009 announcement of its financial support for the establishment and achievement of a more environmentally healthy…...
mlaSources Consulted
George, J.M. And Jones, G.R. (2008). Understanding and Managing Organizational
Behavior. Upper Saddle River, NJ: Prentice Hall.
Robbins, S.P. And Judge, T.A. (2009). Organizational Behavior. Upper Saddle River,
NJ: Prentice Hall.
To start this essay, we would begin by identifying ways that business could impact the environment. Next, we would want to identify the businesses we wanted to highlight in the essay, focusing on their specific environmental impact. We would want to select at least two businesses with different reputations for their environmental impact. Companies that are known for having good environmental initiatives include Disney, Johnson and Johnson, Nike, eBay, Fisher Investments, Hewlett-Packard, Starbucks, and Ford Motor Company. Companies have a bad reputation in terms of their impact on the environment include AES, PPL, ConAgra Foods, Coca Cola,....
I. Introduction
A. Brief background information on PepsiCo
B. Thesis statement: This essay will explore the history, products, and corporate social responsibility initiatives of PepsiCo.
II. History of PepsiCo
A. Founding of PepsiCo by Caleb Bradham in 1898
B. Merger of Pepsi-Cola and Frito-Lay in 1965
C. Expansion into other beverage and snack categories
III. PepsiCo's Products
A. Beverages
1. Pepsi-Cola
2. Mountain Dew
3. Gatorade
B. Snacks
1. Lay's
2. Doritos
3. Quaker Oats
IV. Corporate Social Responsibility Initiatives
A. Environmental Sustainability
1. Reduction of water usage
2. Recycling initiatives
B. Community Engagement
1. PepsiCo Foundation's grants and donations
2. Volunteering programs
....
Yes, there are several essay topics that can present opposing viewpoints on Nestle's corporate level strategies. Some potential essay topics include:
1. "Should Nestle continue to prioritize profit maximization over social responsibility in its corporate strategy?"
2. "Is Nestle's aggressive acquisition strategy beneficial or detrimental to the company's long-term success?"
3. "Does Nestle's focus on expanding into emerging markets help or harm local economies and communities?"
4. "Should Nestle prioritize sustainability and ethical sourcing in its supply chain, even if it means higher costs for consumers?"
5. "Is Nestle's diversification into new product categories a wise strategic move, or does it dilute the company's brand....
Corporate Level Strategies of Nestlé: Opposing Viewpoints
Nestlé, the world's largest food and beverage company, has employed various corporate level strategies to maintain its competitive advantage. However, these strategies have sparked contrasting viewpoints among experts.
Essay Topic 1: The Advantages of Nestlé's Portfolio Diversification
Proponent Viewpoint: Nestlé's extensive portfolio diversification, spanning food, beverages, pet care, and pharmaceuticals, provides several advantages:
Reduced risk: By operating in multiple industries, Nestlé mitigates the impact of fluctuations in any single market.
Exploiting synergies: The company can leverage its expertise and resources across different divisions, creating cost efficiencies and cross-selling opportunities.
Increased growth potential: Diversification allows Nestlé to....
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