Jordan has said that "hen the right situation comes up, it will happen. I'm very patient. I enjoy being home. I enjoy being with my kids and doing a lot of the things that I haven't had a chance to do" (hat pp). Michael Bauman said that "Jordan was probably the one who got me watching basketball. I always tried to double-pump a jump shot like he did. I would always shoot an airball, because I wasn't strong enough. I was always amazed when I saw him do it" (Bauman pp).

In a 1993 interview with Ebony magazine, Jordan said, "For me, my job begins the moment I walk off the floor. It's everything that surrounds the actual playing of the games...a product endorser, an employee of the Chicago Bulls...dealing with the media. That's my job" (Jordan pp).

Critics, such as Michael Hunt, believed that Jordan stayed in the game too long,…...

mla

Works Cited

Bauman, Michael. "Meeting Michael." The Sporting News. December 16

1996. Retrieved July 31, 2005 from HighBeam Research Library Web site.

Chavez, Luciana. "HEIR JORDAN; UWM AMONG SCHOOLS INTERESTED IN MICHAEL'S SON." Wisconsin State Journal. July 08, 2005. Retrieved July 31, 2005 from HighBeam Research Library Web site.

Crowley, Michael. "Muhammad Ali Was a Rebel. Michael Jordan Is a Brand

Economic Impact of Michael Jordan
) and made himself the greatest celebrity/player to have the greatest economic impact in the United States history. His fame, enigma and charisma did things for his team and his sponsors that no other sportsman could do before and that was the hype that he created in the commercial scenario (Smith, 4). His choice of Nike, the famous shoe company brought millions in the United States and abroad to buy the Nike shoes and generated a Cass flow, according to the Fortune Magazine, worth $10 billion since 1984. For instance in the following table proves the economic mobility relative to companies for which Jordan promoted products and services.

Company

Jordan Affiliation

Price

2002 Estimated P/E

Projected EPS Growth*

Market Value ($mil)

AOL Time Warner

Turner Broadcasting

Finish Line

Athletic footwear and apparel

General Electric

NBC

Nike

Athletic footwear and apparel; Jordan sponsor

Palm

Jordan sponsor

NM

PepsiCo

Gatorade, Jordan sponsor

Sara Lee

Hanes, Jordan sponsor; Champion, athletic apparel

Sports Authority

Athletic footwear and apparel retailer

Venator Group

Athletic footwear and apparel…...

mla

References

Michael Jordan, at http://www.nxtfrontiers.com/michael_jordan.htm

Beatty, Jack (1999) most Valuable Player, at  http://www.theatlantic.com/unbound/polipro/pp9907.htm 

Crawford, Franklin (1999) Historian Walter LaFeber goes one-on-one with Michael Jordan and Nike, at  http://www.news.cornell.edu/Chronicle/99/8.19.99/LaFeber_book.html 

Dukcevich, Davide (2001) The Michael Jordan Portfolio, at  http://www.forbes.com/2001/09/28/0928jordan.html

Thus, to use an American basketball star as your key marketing tool points to the success of globalizing tactics employed by American transnationals in spreading the "American way of life." The fact that Nike accomplished this by using exploitive labor practices in their Asian factories is the seamier side of the story, one that elicits no sympathy for practitioners of global capitalism. y continuing these practices - and by continuing to spread American culture through the media, effectively asserting America's hegemony over the developing world - LaFeber argues that violent instability will be provoked, both at home and abroad. Considering the fact that this book was written in 1999, it is easy to see how prescient LaFeber's argument is from a post-9/11 standpoint.
ibliography

LaFeber, Walter. Michael Jordan and the New Global Capitalism. New York:…...

mla

Bibliography

LaFeber, Walter. Michael Jordan and the New Global Capitalism. New York: Norton, 1999.

Membership in an exclusive, elite privileged club of those who own "the best" -- something that not just anyone can have. To wear Nike Air Jordans was to reify a sacred experience. It was a vehicle to feeling as if one were the hero figure, Michael Jordan" (Aaker & Biel, 1993, p.105). This excerpt demonstrates the extreme length of effectiveness of the complex and truly multi-faceted marketing campaign launched by Nike.
In conclusion, professional athletes have long exerted a strong influence over men's fashion and sports apparel. However, the case of Air Jordans represents a shoe where a celebrity endorsement truly revolutionized the product, the celebrity and the entire athletic shoe industry. Nike took a highly calculated and highly strategic risk when they started courting Michael Jordan and when they used such a tremendous bulk of their advertising budget on this particular campaign. However, their strategy paid off: they successfully…...

mla

References

Aaker, D., & Biel, a. (1993). Brand Equity & Advertising: Advertising's Role in Building Strong Brands. Hillsdale: Lawrence Erlbaum Associates Publishers.

Andrews, D. (2001). Michael Jordan, Inc.: Corporate Sport, Media Culture, and Late Modern America. Albany: SUNY Albany.

Johnston, J. (2001). The American Body in Context: An Anthology. Willmington: Scholarly Press.

Kathleen Morgan Drowne, P.H. (2004). The 1920's. Westport: Greenwood Publishing.

This disparity also relates to the opposing ways that the Irish people saw Collins. "The question is how do the Irish view Collins: as the fellow who bombed the British out of Ireland, or as the one who insisted that the bombing he started must stop? Some Irish view both Collins and De Valera as sellouts. Jordan says he means to celebrate Collins "the statesman and, ultimately, man of peace." (Shulgasser B.)
Historically it seems that the actual intentions and motivation of Michael Collins as a human being are not clearly known. The identity of Michael Collins is to a large extent shrouded in myth and contradiction. The director of the film has stated as much.

Even though Collins lived only about 75 years ago, much of the information we have about him is as mysterious as the existence he maintained. I have made choices about certain events based on my…...

mla

Works Cited

Introduction: a foreword by Neil Jordan. May 29, 2006.  http://michaelcollins.warnerbros.com/cmp/introduction.html 

Michael Collins" directed by Neil Jordan.Warner. 1966.

Mullan D. And Mullin J. Terrorism Defined and Exemplified. 2004. May 29, 2006.  http://www.phoblacht.net/terdefexpjmdm.html 

RELIGIOUS TERRORISM. May 27, 2006. http://faculty.ncwc.edu/TOConnor/429/429lect13.htm

Production: Gaumont-British; Producer: Michael Balcon; Screenplay and Adaptation: Charles Bennett and Alma Reville from the novel by John Buchan; Principal Actors: Madeleine Carroll, Robert Donat, Lucie Mannheim and Godfrey Tearle
The 39 Steps was based on the John Buchan novel, written in 1915. Hitchcock freely adapted and changed the premise of the novel that very little of the original plot remained. Buchan, who was also the British Governor General in Canada at that time, was initially upset; but, after he saw the final product, he admitted that the film was much better than his novel.

This was the first time that Hitchcock used the now often-repeated theme of sympathy for the man unjustly framed and on the run, all the while attempting to clear his besmirched name and find the real culprit. Hitchcock also used the techniques of combining two scenes unrelated visually but by sound. The director relied more on action…...

Given that Puma's new Bolt-endorsed line of running shoes doesn't really contain any groundbreaking innovations, either, it seems like simply more of the same rather than anything fresh and exciting.
Puma is reaching out to a different market than Nike, it is understood, and Usain Bolt simply does not have the same celebrity status or marketing clout as Michael Jordan. The relationship itself, however, just seems lackluster compared to the long-running Air-Jordan campaign and to other efforts made by other companies in the securing of endorsements and engaging in product-specific celebrity alignments. A rather basic looking running shoe blandly supported by a world-class runner -- the balance isn't there, and neither is they hype. There is more excitement brewed by the new comfort-oriented shoes being released by Asics than there is when it comes to Bolt's purported choice in footwear.

Other celebrity associations with footwear have been more successful, likely because…...

mla

References

Biography.com. (2012). micahel Jordan. Accessed 4 April 2012.  http://www.biography.com/people/michael-jordan-9358066 

Manifested Marketing. Converse Shoes -- Celebrity Endorsement of CSR? Accessed 4 April 2012. http://manifestedmarketing.com/2012/02/27/coverse-shoes-celebrity-endorsement-or-csr/

Nike. (2012). History of Flight. Accessed 4 April 2012.  http://www.nike.com/jumpman23/historyofflight/ 

SneakerFiles. (2012). Celebrity Shoe Sightings. Accessed 4 April 2012.  http://www.sneakerfiles.com/2009/04/13/celebrity-shoe-sightings-air-jordan-edition/

video, three different forms of bad statistics were mentioned. The first was bad sampling, the second was bad use of measures of central tendency and the third was leading questions. Leading questions are a form of sampling error, in which survey respondents are led to specific conclusions. Their responses are calculated in the results, the context in which those responses arose was not noted. The context, however, played a significant role in framing the responses. There are many ways to lead people with questions. I think a lot of times the leading questions are emotional in nature, to put somebody in a specific emotional state that frames their response. The question about Santa Claus in the video was a good example of this -- "Do you really still believe in Santa Claus?" But this happens with all types of surveys. "A lady found a finger in her taco last…...

mla

References

Brooker, C. (2007). Charlie Brooker's Screenwipe -- Reality TV editing. YouTube. Retrieved April 12, 2014 from  https://www.youtube.com/watch?v=BBwepkVurCI#aid=P-ILOqDjg6s 

Dressler, E. (2010). Don't be fooled by bad statistics. YouTube. Retrieved April 12, 2014 from  https://www.youtube.com/watch?v=jguYUbcIv8c

Nike

John Woodman, Nike's general manager in Indonesia, defended the company's practices, saying that the company had brought jobs that would not have otherwise existed to the region and thus raised many people's standard of living, despite the sweatshop-style conditions and wages. He said it was not Nike's business to know about the conditions on the ground -- despite the fact that Nike promoted itself as a socially responsible company. Michael Jordan's $2 million dollar paycheck was greater than the entire payroll of all Nike workers in Indonesia. Even through Nike may have been buying the shoes from independent contractors Nike still had a moral responsibility to take an interest in the conditions of the manufacturers of its shoes. Presumably, Nike exercises quality control to make sure the shoes are constructed appropriately. A similar level of concern must be paid to the human rights of workers. Mattel later used a similar…...

It was after this season that Phil Jackson left the Platoons of Albany and joined the Chicago Bulls as an Assistant Coach, and as it is generally said, the 'rest is history'. (Lakers Coach Phil Jackson signs with WMA and Original Entertainment)
In a nutshell, a leader can be seen as a person or an individual who is inevitably the most important person within the group or organization where he is working or associated with in any way. It is this very leader who is most often responsible for the successes and the failures of the group or the team, which is under him. However, it is sometimes said that success and failure also lies in the hands of the followers, and in nay sort of organization or group, it is in the hands of the follower that the leader's goals and dreams are generally carried out or executed. Chris…...

mla

References

DuPree, David. Phil Jackson, Zen and Now. USA TODAY. 6 June, 2002. Retrieved at   Accessed on 24 January, 2004http://www.usatoday.com/sports/nba/02playoffs/2002-06-05-cover-jackson.htm .

Empowerment: Developing Effective Followers. Retrieved From www.surcon.com/Surcon_Empowerment.doc+the+career+and+leadership+of+Phil+Jackson&hl=en"   Accessed on 24 January, 2004http://www.surcon.com/Surcon_Empowerment.doc .

Evaluate Performance Constantly. Retrieved From www.teamsthatwin.com/ftp/EVALUATE%2520PERFORMANCE%2520CONSTANTLY.pdf+how+was+Coach+Phil+Jackson+effective+in+enabling+players+to+reach+their+peak+performance+levels+&hl=en"   Accessed on 24 January, 2004http://www.teamsthatwin.com/ftp/EVALUATE%20PERFORMANCE%20CONSTANTLY.pdf .

Lakers Coach Phil Jackson signs with WMA and Original Entertainment. William Morris Agency, Press Releases. Retrieved at   Accessed on 24 January, 2004http://www.wma.com/0/press/pressreleases/Phil_Jackson_Final.html .

' The author argued, "[t]he effect, if not always the original intent, of advanced branding is to nudge the hosting culture into the background and make the brands the star. It is not to sponsor culture but to be the culture" (160).
The phenomenon of making of the logo as the culture of society can be traced back to the popularity of event sponsorships as a strategy for brand expansion. In an attempt to make people more aware and familiar with their brands and logos, promotional strategies have become more customized to specific demographics and cultures. As a way to reach out to as many people as possible, companies developed event sponsorships that are unique to a community or group, and, as Klein stated, make their brand and logo the "star" of the event rather than the people or event itself. However, once these cultures are 'penetrated' by the logo, they…...

mla

Reference

Klein, N. (2000). "The Brand Expands." In No Logo: Taking Aim at the Brand Bullies. Great Britain: Flamingo.

Marketing - Nike: Company nalysis
NIKE:

Genius World of dvertising and Marketing

The media bombards society with commercial messages daily, both written and spoken. There are, for example, the easily forgettable newspaper ads, the brightly colored billboards on the highway that one can see while driving, or on the side of buildings, the man or woman sitting on the side of the road with a flyer, or the boring radio commercials. There are also, of course, the funny messages on the television, and those jingles and seem not to want to escape constant humming. In other words, merican are simply surrounded by these various marketing tools that say "buy this" or "try this."

In fact, according to Consumer Reports, an average merican is exposed to 247 such messages daily.[footnoteRef:1] Other sources, however, beg to differ with this estimate and offer much higher ones. For example, lf Nucifora, who is an tlanta-based marketing consultant…...

mla

A relatively free spirited company has, now, proven itself to be a strong establishment in quality, in the social forum and, perhaps most importantly, financially as well. [35: "The New Nike." Bloomberg Businessweek. (2004).   accessed July 2011.]http://www.businessweek.com/magazine/content/04_38/b3900001_mz001.htm ,

Conclusion

Nike is one of the top sportswear and sports equipment companies in the world today. The presence of a small company started in Oregon has truly grown to massive proportions, and has been aided by fantastic advertisements and witty marketing strategies throughout the 1960's and 1970's, and innovative strategies from the 1980's onwards, the most recent of which have taken advantage of the internet social networking boom to promote new ways of creating a shoe and of promoting the company's goals. Due to the company's cornering of the market and the fact that it is truly difficult to propose any new strategies (as the company has done them all), Nike will probably be around for a very long time.

In approaching sports marketing, many advocate what is called the 'JOBS' approach: hat 'job' is the product doing -- what fundamental problem is your customer trying to solve? hat objectives do your customers use to evaluate solutions? hat barriers limit your customers' ability to use your solution? hat solutions do your customers consider? The problem might be a perceived lack of purpose in life or 'respect' -- which may cause many fans to identify heavily with local sports teams, for example. Objectives might be entertainment, a feeling of fan identification with a player or a team, or enjoying a rivalry between two teams. Barriers might be cost, a feeling that the players are overly market-driven and don't care about the fans, and solutions might include increased interactivity between fans and players, ideally through an online format (Poe 2009).

Online interaction and connectivity will be vital to sports marketing of the NBA…...

mla

Works Cited

"ABA" Hoopedia: NBA. May 22, 2009.

 http://hoopedia.nba.com/index.php?title=ABA_ (1967-1977)

Abrams, Jonathan. Talk to the Newsroom: N.B.A. Reporter. The New York Times.

May 11, 2009. May 22, 2009.  http://www.nytimes.com/2009/05/11/business/media/11askthetimes.html?pagewanted=all

5% of total liabilities. Their retained earnings, on the other hand, total $5.073 billion. The heavy use of retained earnings is partially explained by their view of themselves as a growth company. hile they pay a dividend, Nike prefers to re-invest much of its profits back into expansion. They do not feel that the market has matured sufficiently to stop their aggressive growth strategy. Another consideration in their capital structure is the cost of capital. On account of its low volatility, Nike has a low cost of debt, approximately 6.8% using CAPM. Their long-term debt is primarily a revolving credit facility. The rate, based on their a+ rating, is LIBOR + 0.15%, which would equate to 4.12% based on the October 15th price of the 1-year LIBOR. If anything, Nike could become more financially efficient by increasing their use of debt financing.
Nike places strong emphasis on human resources. They have…...

mla

Works Cited

Cohen, Marshal (2007). USA: Athletic footwear is significant portion of overall footwear market. Fibre 2 Fashion. Retrieved October 21, 2008 at  http://www.fibre2fashion.com/news/company-news/npd-group/newsdetails.aspx?news_id=32512 

Some financial information, ratios from Reuters. Retrieved October 21, 2008 at  http://www.reuters.com/finance/stocks/overview?symbol=NKE.N 

Nike 2008 Annual Report. Retrieved October 21, 2008 at  http://media.corporate-ir.net/media_files/irol/10/100529/Areports/ar_06/docs/10k.pdf 

Nike 2006 Annual Report. Retrieved October 21, 2008 at

Marketing Research on Athletic Shoe- Industry
The brand caters a promise of reliability, in effect that one stand behind their product. Branding is not an action we can realize overnight. A successful brand is built over time from the hundreds of little things we do right. . The brand is, at its core, an declaration of a standard performance. It guarantees that the product or service carrying that brand will live up to its reputation. The merit of a brand rises or falls with the integrity of the people behind it. The principles of the principals build or rupture a brand.

When running shoes first came on the market, it was a marvelous development over the old sneakers and high-tops. But soon the market became crowded with shoes bearing a wide variety of features, at a wide range of price points. The main players in the sports shoe industry are Nike, Adidas,…...

The Evolution of Basketball: A Historical Perspective

From peach baskets to air Jordans: The technological advancements that have shaped the game
The rise of the NBA as a global phenomenon: How basketball became a cultural and economic force
The impact of star players on the popularity and growth of basketball

The Social and Cultural Impact of Basketball

The influence of basketball on urban culture and youth identity
Basketball as a tool for social change and community building
The representation of diverse cultures and perspectives in the game

The Psychological and Physiological Aspects of Basketball

The mental toughness and determination required to succeed....

Michael Jordan won approximately 73.2% of the games he played in during his career with the Chicago Bulls.

One factor that contributed to Jordan's success in winning games was his incredible scoring ability. Jordan was known for his scoring prowess, his unparalleled tenacity on the court, and his famous 'killer instinct.' These attributes were key in leading the Bulls to multiple championships during the 1990s. Jordan's overall impact on the game of basketball and his legacy as one of the greatest players of all time cannot be understated. His winning percentage speaks to his dominance and competitive drive throughout his career.
....

Michael Jordan's Career with the Chicago Bulls: A Statistical Journey

Michael Jordan, widely considered the greatest basketball player of all time, etched his name in the annals of NBA history with his exceptional performances and indomitable spirit. During his illustrious career with the Chicago Bulls, Jordan led the team to six NBA championships, securing his legacy as a true basketball icon. One of the key metrics that underscore Jordan's dominance is his win percentage, which reflects the Bulls' success rate under his leadership.

Defining Win Percentage

Win percentage is a statistic that measures the proportion of games a team wins over the total....

1. The History and Culture of American Commercials throughout the 1970s and 1980s

During the 1970s and 1980s, American commercials experienced a significant transformation, reflecting the social, economic, and cultural changes of the time. This essay will delve into the fascinating history and culture of American commercials during these decades, exploring their impact on consumer culture and the ways in which they shaped the American landscape.

2. The Rise of Color Television and Cable

The widespread adoption of color television in the 1970s revolutionized the advertising industry. Vibrant colors and dynamic images captured viewers' attention, allowing advertisers to create more visually appealing and....