Objectives of MarketingThe most valuable market segments for selling a product online will depend on the nature of the product as well as the industry and the target demographic. So much of shopping has switched from brick-and-mortar to e-commerce already, from books to clothing to even cars. However, generally speaking, valuable segments will typically include tech-savvy consumers who are comfortable with e-commerce, millennials and Gen Z who are digital natives, working professionals who seek convenience, and/or specific interest groups (aka niche markets) whose interest would be piqued by the product offering. For example, if the product is a tech gadget, the most valuable segment could be early adopters or tech enthusiasts.Customers' needs related to the mix of online and traditional promotional and distribution channels tend to include the convenience of online shopping coupled with the first-person experience of a physical store. They might value personalized online ads but are also…...

Marketing Strategies
Competing in today's economy, demands that a business find ways to break out a commodity status to meet customer needs more than competing firms do. A sound marketing strategy requires effective planning; this helps a business to capitalize the opportunities present in the market and leverage their strengths. Service businesses and firms encounter a number of unique cost considerations that need to be addressed when formulating service pricing strategy. Service pricing is not often finalized until after provision of the service; hence the consumer faces a lot of price uncertainty. Product line pricing tends to be more complicated. The opportunity for illegal pricing is greater in services than in goods.

The overall profitability of a business can be assed by examining change and firm or business profitability. An enterprise gross margin can be used to measure the contribution of the enterprise to a business. The sum of business s gross…...

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References

Ferell, O.M. (2010). Marketing Strategy. Atlanta: Cengage.

LUIS, E.D. (2011). Contemporary Business. New York: Wiley and Sons.

Marketing Strategies
The American Snack Chip Manufacturing Corporation ("American Snack") has the mission of delivering the world from hunger, one chip at a time. The company will produce flavored snacks from its home in Queens. The company was founded by two women and some inherited commercial-grade equipment.

The branding strategy must be tied to the business model, it must be consistent and it must connect emotionally with the customer. The brand, American Snacks, is a statement of intent. Americans connect to all things American, and foreign markets understand that no country produces a wider variety -- and higher quality -- of snacks. The brand will be associated with classic snack products. Pricing will be premium to match the premium positioning of American Snacks. ith this premium pricing, the brand will be able to capture healthy margins not only in foreign markets, but also in the domestic market through premium retail channels like…...

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Works Cited:

Daye, D. & VanAuken, B. (2012). Product launch strategy & success. Branding Strategy. Retrieved December 14, 2012 from  http://www.brandingstrategyinsider.com/2012/10/product-launch-strategy-and-success-.html 

Girard, F. (2012). Concept of integrated marketing communication. eHow. Retrieved December 14, 2012 from http://www.ehow.com/info_7742033_concept-integrated-marketing-communication.html

Foulger, D. (2004). Models of the communication process. Brooklyn College/CUNY. Retrieved December 14, 2012 from  http://davis.foulger.info/research/unifiedModelOfCommunication.htm 

Inc. (2012). How to do market research. Inc. Magazine. Retrieved December 14, 2012 from  

"Serving small rather than large customers or densely rather than sparsely situated customers are other examples in which the best way to configure marketing, order processing, logistics, and after-sale service activities to meet the similar needs of distinct groups will often differ" (Porter, 1996, p.67).
But choosing a unique position, however, is not enough to guarantee a sustainable advantage. A competitor can reposition itself to match a superior performer by copycatting, like J.P. Penny did with Sears, or straddle customer segments in its marketing strategy" to match the benefits of a successful position while maintaining its existing position" like a luxury line offering a value line (such as Continental Airlines offering 'Continental Lite' (Porter, 1996, p.67). But there are always trade-offs, as straddling can create inconsistencies in image or reputation, dilute finite resources like labor and capital, and also from limits on internal coordination and control (Porter, 1996, p.67).

Porter's analysis…...

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Works Cited

Ferrell, O.E. & Michael Hartline. Marketing Strategy. 4th Edition. Mason, OH: Thomas Learning/

Southwestern College Publishing, 2008.

Porter, Michael. "What is Strategy?" Harvard Business Review. Nov-Dec 1996. Reprint 96608.

Price primary decision to be made when considering price dynamics is given by the pricing strategy the company must opt for. They must also consider seasonal pricing, discount pricing and price flexibility.

Pricing strategy: immediately after launch, the manufacturer will implement a penetration pricing strategy aimed at forming and consolidating a loyal customer base; this strategy will also ensure and easy penetration of the market and will attract the attention of the market. With the completion of the promotional strategies, Lex Corporation will implement a variable pricing strategy, meaning that the retail price to the end consumer will be given by the cost incurred during the production and distribution of the fridge; a change in these costs (commodities, technologies, labor force) will be reflected in the retail price

Seasonal pricing: a clear season when fridge sales increase or decrease has not been clearly identified; therefore, no seasonal strategies will be implemented

Discount pricing:…...

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References

Acuff, J., Wood, W., the Relationship Edge in Business: Connecting with Customers and Colleagues When it Counts, Adobe E-Book, John Wiley and Sons Incorporated

Clarke, G., August 2000, Marketing a Service for Profit: A Practical Guide to Key Service Marketing Concepts, Kogan Page Limited

Fox, J.J., Gregory, R.C., August 2004, the Dollarization Discipline: How Smart Companies Create Value... And profit from it, John Wiley and Sons Incorporated

Pinson, L., Jinnett, J., October 2003, Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business, 5th Edition, Kaplan Publishing

The marketing strategies that will create positive relationships with the shareholders will certainly be in the growth strategies category. Following the discussion we have previously had for the customers category of stakeholders, a diversification strategy seems to be the most appropriate to encourage positive relationships with the shareholders.

Indeed, a diversification marketing strategy will encourage the shareholders to believe that the company is constantly willing to promote its own business model and its own particular products and services on the market. Additionally it will also sustain the idea that the company has a clear plan and strategy for the future, one that will support the company's profitability.

On the other hand, the company also has to promote innovation strategy of the leader/pioneer type. Such a strategy will determine the fact that the management's aim is towards supporting a leadership path into the future. Such marketing strategies will allow the shareholders be confident…...

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Bibliography

1. Starbucks Corporation Corporate Social Responsibility / FISCAL 2006 ANNUAL REPORT. On the Internet at   retrieved on July 17, 2007http://www.starbucks.com/aboutus/csrannualreport.pdf.Last 

From the place or distribution standpoint, Cincom relies on a direct sales force for the majority of its sales. This translates into the sales force for Cincom visiting the companies who are interested in purchasing their solutions and providing conference room pilots or demos of their software. Cincom also concentrates on creating demos that match to the needs of their customers exactly, by first evaluating the process workflows and procedures that are most in need of improvement within a customers' business. Cincom will model a customers' entire business to provide insights into how their software can streamline the overall production process.

Finally on the promotional aspect of their marketing mix for CONTOL, Cincom relies primarily on customer references and a series of videos of customers sharing how the EP system has helped to streamline their overall operations. There is also a series of brochures and data sheets, and self-running demos so…...

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References

Cincom acquires a foothold in China. (1998, July). Asia Computer Weekly,1.

Tony Baer. (2002, March). Apps vendors take sides. MSI, 20(3), 16-19.

Geert Hofstede, & Robert R. McCrae. (2004). Personality and Culture Revisited: Linking Traits and Dimensions of Culture. Cross - Cultural Research, 38(1), 52-88.

Don Klaiss. (2008, May). Open source ERP. Industrial Distribution, 97(5), 20.

Marketing Strategy
Doggie Day Care

Launching a new doggy day care business in an upper-income area of the community requires a careful analysis of costs, pricing strategies, a clear strategy for pricing promotions and a well-defined series of profitability goals. The intent of this introduction is to evaluate the costs and pricing strategies of the proposed business.

Overall Cost Analysis

The most significant fixed costs for the doggie day care clinic include the following:

Lease for the facility

$2,000/month (for a facility with a dog run)

Utilities

$100/month (anticipate heavy water usage)

Staff

$3,500/month (burdened cost w/insurance for two staff members with veterinary training)

Supplies

$1,000/month (dog food, materials for care)

Monthly Insurance

$200/month (incudes liability)

Total

$6,800/month

With the assumption that 50 dogs being in day care initially this puts the breakeven point at $136 per dog, per month. With the goal of 100 dogs boarded per month being achieved, the cost will go to $68 per dog, per month. These figures do not take into…...

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References

Chao, Hung-Po, & Wilson, Robert. (1987). Priority Service: Pricing, Investment, and Market Organization. The American Economic Review, 77(5), 899.

Tim Matanovich. (2003). Reaching the right purse strings. Marketing Management, 12(5), 12-13.

In this sense, one of the most important advantages offered by a small family business is the "the personal touch they can offer that bigger companies cannot" (Business eek, January 2005). This element is significant in this case. Desiree managed to develop at first a network of faithful customers by offering that love-made cheese by the road. Additionally, she offered high quality cheesed, processed manually, by herself, in her own kitchen at home, something a large industrial company could never offer.

On the other hand, a small family business has financial weaknesses, which generally manifest themselves at the beginning of the business. It is often the case that they have to guarantee their start-up credit with other assets and this provides extra pressure in the beginning. Along the way, the small family business still lacks important resources that larger companies may have and people may have a reticence to be hired…...

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Works Cited

1. Kim, June. New Spins on Old-Fashioned Virtues. Business Week. January 27, 2005. On the Internet at  http://www.businessweek.com/smallbiz/content/jan2005/sb20050127_9818.htm 

2. Walker, Reagan. Handcrafted CHEESE from Georgia? Ask the Wehner Family if You're Dubious... Or Better Yet, Sample the Nationally Acclaimed Products Made from their Own Goats and Cows." The Atlanta Journal-Constitution, Aug. 5, 2004

being specific. In addition, the use of advertising and sales promotion also is used on products that are quickly purchased yet have a high level of customer loyalty associated with them. All of these conditions would favor using an advertising and sales promotion driven approach over a personal selling one. Examples of products in this category include soft drinks, groceries of all types, and low-end consumer electronics that are purchased quickly based on brand loyalty over intensive analysis. In general, products that have lower margins and are highly commoditized are those that are sold through this approach. Personal selling on the other hand is very expensive as a sales strategy are often is used in situations where the sales cycles are longer as customers evaluate options more thoroughly, and where the products being sold are much higher in price. The greater the price of a product, the less commoditized…...

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References

Michael Burkett (2005, July). The "Perfect" Product Launch. Supply Chain

Management Review, 9(5), 12-13. Retrieved November 21, 2007, from ABI/INFORM Global database. (Document ID: 875601091).

Jari Collin, Dennis Lorenzin. (2006). Plan for supply chain agility at Nokia:Lessons from the mobile infrastructure industry. International Journal of Physical Distribution & Logistics Management, 36(6), 418-430. Retrieved November 20, 2007, from ABI/INFORM Global database. (Document ID: 1079220951).

Chan Kim, Renee Mauborgne. (2005). Value innovation: a leap into the blue ocean. The Journal of Business Strategy, 26(4), 22-28. Retrieved November 22, 2007, from ABI/INFORM Global database. (Document ID: 888965931).

Those proposals included broadening its vital presence, and strong growth, in commercial markets and health imaging, refocusing research and development dollars; speeding investments in commercial markets; and taking over other companies and technologies to enlarge Kodak's portfolio of digital products and services.
On the force of its taking over Kodak Versamark and NexPress, Kodak's Graphic Communication Group is piling a portfolio of major variable-date printing equipment providers. Kodak's Digital and Film Imaging Systems business persists to prove its success in digital markets. In 2003, Kodak's share of the consumer digital camera market went up to No. 4 across the world, making the strong acceptance of the Kodak Easyshare range of cameras. Kodak the sole company coming in the Top 5 also ranks No. 2 in digital camera sales in America. Following just 8 months after entering the snapshot printer market in April 2003, Kodak claimed the top slot and persists…...

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References

Eastman Kodak.   Retrieved from Accessed on 4 June, 2005http://www.coursework.info/i/51664.html .

Health, Safety, and Environment 2004 Annual Report: Employee Training an Important Practice at Kodak. Eastman Kodak Company. Retrieved at   Accessed on 4 June, 2005http://wwwcaen.kodak.com/U.S./plugins/acrobat/en/corp/environment/04CorpEnviroRpt/HSE2004AnnualReport.pdf .

Introduction. Retrieved at   Accessed on 4 June, 2005http://www.kodak.com /U.S./en/corp/kodakHistory/index.shtml.

Kodak Reports Significant Progress in Digital Growth Strategies. 22 September, 2004. Retrieved at   on 4 June, 2005http://www.cdrinfo.com/Sections/News/Details.aspx?NewsId=10658Accessed 

Marketing Strategy
I email files needed complete essay.

INFOMATION NEEDS

The business is located on the junction of Yonge Street, and Sheppard Avenue housed in temperance house. In this location, the main offices for business information gathering, accounts, management and requisitions will be held. The stores and assembly point for the business will be on the far end of Yonge Street's intersection with Gerrard Street.

Business address: Endovile Tire Solutions Enterprise

Temperance House on Yonge Street

Web Address httpwww.e

Offices located in the premises: Customer Service; egional Manager; Accounts; Workshop and stores supervisor.

PESONAL SELLING

The reach out to the target markets sales personnel will be trained on the marketing agenda. The sales team will be trained on measures to introduce the company, its products and services. The personal selling will involve visits to potential customers' place of business and distribution of company fliers.

Training

The training will target to give the sales personnel power to sell the company, it values…...

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References

Dawar, N., & Chattopadhyay, A. (2002). Rethinking marketing programs for emerging markets. Long-Range Planning, 35(5), 457-474.

Fleisher, C.S., & Bensoussan, B.E. (2007). Business and Competitive Analysis Methods: Effective Application of New and Classic Methods. Upper Saddle River, NJ: Financial Times Prentice Hall.

For niche markets, the customer base is smaller than for general markets. It is therefore necessary to ensure customer satisfaction at all times. Because interior decoration is a very subjective field, it is necessary for the company representative or business person to always ensure that he or she understands the customer's needs and wants exactly to ensure ultimate satisfaction.
In terms of competition oriented strategies, an interior decorator should ensure the quality of his or her products are superior and innovative in order to remain at the top of this competitive field. Further strategies can include the radical nature of the designs and decorating patterns themselves, or indeed building distinctive capabilities to give an advantage over competitors.

4.) a market challenger in a mature market would need to focus on customer oriented strategies. The main reason for this is the fact that mature markets have generally settled in an accepted price…...

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Sources

Kotelnikov, Vadim. Your Competitive Strategies. 2007.  http://www.1000ventures.com/business_guide/crosscuttings/competing_strategy.html

Kodak decided to implement this initiative after conducting market research on the costs of printing at home. According to a study by InfoTrends, the greatest obstacle to printing at home is the cost of ink and supplies (Kodak, 2007). Another printer from the new line, the Kodak EasyShare 5300 offers a 3-inch color LCD display that enables photo viewing and cropping directly from the printer, with a memory card slot that provides an additional quick and simple way to print digital pictures without a PC. Other printers in the new line consist of printers geared toward home-office users. In this way Kodak maintained competitive with other photo companies offering the same products. Kodak's main marketing strategy is that the company is producing a less-expensive product with few frills that still fits its customers' needs. This allows Kodak to create a cheaper product that consumers love but competitors don't want to…...

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Bibliography

Ailawadi, K., Borin, N., Farris, P. (1995). Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers. Journal of Retailing,(71)(3): 211-248.

Blair, R. & LaFontaine, F. (2005). The Economics of Franchising. Cambridge Brandt, M. (2000). Introducing New Products. Retrieved November 12, 2007, at  http://www.inc.com .

Cuneo, a. (2006). A Cingular Waste. Advertising Age. (May).

Christensen, C. & Anthony, S. (2007). Will Kodak's New Strategy Work?.

They handled the situations in case the way they did in order to improve customer experience and increase their loyalty.
This behavior is supported by Nordstrom's management that encourages its employees to exceed their job requirements when assisting customers. From this point-of-view, there are numerous differences between Nordstrom and most of its competitors. For example, Sears is one of the department stores that do not seem to pay that much attention to the quality of customer service. Sears' merger with Kmart was supposed to improve customer experience, but the numerous complaints from customers reveal a different situation. Customers complain about the modifications made within the stores, which confuse them, and make it difficult for them to identify the products they are interested in. Also, customers complain about the fact that the staff at Sears is not able to properly assist them.

3. The retailing mix used the company ensures the combination…...

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Reference list:

1. Howard, T. (2005). Viral Advertising Spreads through Marketing Plans. USA Today. Retrieved February 23, 2001 from  http://www.usatoday.com/money/advertising/2005-06-22-viral-usat_x.htm .

1. The Evolution of Adidas: A Look at the Brand's History, Successes, and Challenges
2. The Impact of Adidas on Sports and Fashion: How the Brand Has Influenced Trends and Culture
3. Adidas vs. Competitors: A Comparative Analysis of Marketing Strategies and Successes
4. Sustainable Practices in the Adidas Supply Chain: How the Brand is Leading the Way in Corporate Social Responsibility
5. The Future of Adidas: Predictions and Opportunities for Growth in the Global Market
6. Athlete Endorsements and Partnerships: How Adidas Collaborates with Sports Stars to Drive Sales and Brand Awareness
7. The Influence of Technology on Adidas Products: How Innovation is Driving the....

Essay Topics on Adidas: A Comprehensive Analysis

1. The Rise and Evolution of Adidas: A Study in Sports Marketing

Trace the origins and growth of Adidas, examining its key marketing strategies and product innovations.
Analyze the company's target audience, brand positioning, and communication channels.
Discuss the challenges and opportunities Adidas has faced in the competitive sportswear market.

2. Adidas's Social and Environmental Impact: A Critical Assessment

Evaluate Adidas's commitment to social responsibility and sustainability initiatives.
Examine the company's efforts to address issues such as labor rights, environmental protection, and diversity and inclusion.
Discuss the effectiveness of these initiatives and their impact on....

1. The Impact of Online Therapy Site Advertising on Mental Health Treatment

2. Marketing Strategies for Online Therapy Sites: Reaching a Wider Audience

3. Ethical Considerations in Advertising Online Therapy Services

4. The Role of Social Media in Promoting Online Therapy Sites

5. Effective Advertising Techniques for Online Therapy Platforms

6. Analyzing the Success of Online Therapy Site Ad Campaigns

7. The Rise of Telehealth: Advertising Trends in Online Therapy

8. Targeting Specific Demographics: Advertising Online Therapy Services to Different Audiences

9. Branding and Reputation Management for Online Therapy Sites

10. Comparing Traditional Marketing Approaches with Online Advertising for Therapy Platforms
11. Navigating the Digital Landscape: Advertising Strategies for Online....

Of course! Here are some potential essay topics related to the placebo effect that you could consider:

1. The history and origins of the placebo effect: Exploring how the concept of the placebo effect has evolved over time and its cultural and scientific roots.

2. The psychology of the placebo effect: Analyzing the psychological mechanisms behind the placebo effect and how factors such as expectation, conditioning, and belief play a role.

3. The ethics of placebo treatments: Discussing the ethical implications of using placebos in medical practice and research, including issues of informed consent and deception.

4. The neurological basis of the placebo effect:....