Marketing Management
This report will be a thorough analysis of a chosen marketing management problems. In this report, the approach taken will include thorough analysis of a total of five recent studies. The thematic marketing management problem studied here will be the impact that the ethical standards can have on the entire marketing management structure. The studies chosen will be studies from five different perspectives i.e. The background of the studies will be provided followed by the research issues that the papers identified, the theories used in the papers, the primary findings of the papers and the implications that they for the current marketers. The report will end with a comprehensive and analytical conclusion.

Background of the Papers

There is a growing trend of hiring African-American graduates in the marketing sectors within the United States. In a recent study conducted by Malinowski and Berger (2010) we see that there is clearly ethic-oriented reason…...

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References

Amine, M.A., Chakor, A. And Alaoui, M.A. (2012). Ethics, Relationship Marketing and Corporate Performance: Theoretical Analysis through the Mediating Variables. International Business Research, 5. 8: 68-84.

Becker, B.W. And Kaldenberg, D.O. (1992), Advertising and the Dental Profession: Retrospective and Prospective, Journal of Alabama Dental Association, 76(3): 20-3, 26-9.

Freud, S. (1905, 1960) Jokes and their relation to the unconscious. Standard Edition, 8. London: Hogarth Press.

Gibbs, P. And Ilkan, M. (2008). The ethics of marketing in Islamic and Christian communities: Insights for global marketing. Cross Cultural Management, 15. 2: 162-175.

Although a corporation has developed successful marketing strategies to sell the products it is producing, its marketing plan will probably be a limiting factor in attaining its set objectives, this necessitates the need to have a good sales force to help in the process of acquiring able personnel to be among the corporation's future customers and boost sales. The outline includes the character, welfare, knowledge, training and inspiration of the best candidate to attain the highest results for the corporation. As the process of recruiting also attracts all kinds of individuals even to the un-qualified ones, hence the need to eliminate some until you reach the ideal persons that meet the company's set outline to help sell the products at an effective rates. Hence, sales force is better than training as at long run it helps the company to be efficient, cost-effective and minimize financial losses in employing a person…...

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References

Chiaravalle, B., & Schenck, B.F. (2006). Branding for dummies. Hoboken, N.J: For Dummies.

Floor, K. (2006). Branding a store: How to build successful retail brands in a changing marketplace. London: Kogan Page.

Gwartney, J.D. (2009). Economics: Private and public choice. Mason, OH: South-Western Cengage Learning.

Mishra, P. (2009). Sales management: Keys to effective sales. New Delhi: Global India Publications.

Typically, scholars see low context cultures as one in which things are explained in more detail, have less a tradition in history and the past, and are rooted in the present and the future. This is why, for instance, most view the United States as a low context culture in reference to a high context culture like the Native American or Maori (Samovar and Porter, 2004).
The challenge in contemporary culture is that there are so many different messages and ways of communicating those messages, along with such a vast number of products and services, that it is now hard, in the global economy, to completely differentiate contextual messages. Once can find examples of the entire range of the continuum within the U.S. based marketing field, depending on the product or service; certainly, the marketing of Coca-Cola is different than the marketing of a medical imaging system, and requires a…...

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REFERENCES and WORKS CONSULTED

Balibanis, G., et.al. (2001). "The Impact of Nationalism, Patriotism, and Internationalism

On Consumer Ethnocentric Tendencies." Journal of International Business Studies.

32 (1): 157-75.

Drummond and Ensor. (2005). Introduction to Marketing Concepts. London: Butterworth.

Marketing Management: 1980's To Present
This paper intends to explore the changes and shifts in the marketing environment from the 1980's to present in light of the changes and adaptations that management has been faced with in the past two decades.

The decade of the eighties witnessed shifting and shaping in the transitioning global market. There were "three-tier protectionist" system as follows:

Traditional self-reliance

Private consumer advocate groups and organizations

Pro-consumer government regulatory apparatus

An article entitled "Assessing Marketing Performance" written by onoma and Clark in 1988 is one that doesn't stop at efficiency and effectiveness in marketing assessment of performance. The article they wrote suggests the following:

The proper evaluation of marketing activities can be performed only at the level of the marketing programs. Forget overall "marketing audits" of your structures of low level looks at advertising or sales performance, if you want to understand marketing performance

2. Satisfaction is weighted by effort to measure marketing performance.…...

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Bibliography:

"Consumer Expenditures in Consumer spending patterns varied in 2000" (2002) USDL 01-480, 2000." http://www.findarticles.com/p/articles/mi_m1153/is_1_125/ai_85107272 

Pretorius, SJJ " University of Praetoria" [Online] available at:   / 01chapter1.pdfhttp://upetd.up.ac.za/thesis/available/etd-01092003-135824/unrestricted 

Business and Society: Corporate Strategy, Public Policy and Ethics (1988) McGraw-Hill Publishing.

Bonoma, et al. (1990) Marketing Management Text and Cases. Richard J. Erwin, Inc. Illinois.

Marketing Management
"A firm's adeptness in understanding markets and creating, capturing and sustaining unassailable customer value determines its growth and sustainability" (University of Virginia).

First Essay -- Character

In Proverbs 6:16-19, it is explained: "There are six things that the Lord hates, seven that are an abomination to him: haughty eyes, a lying tongue, and hands that shed innocent blood, a heart that devises wicked plans, feet that make haste to run to evil, a false witness who breathes out lies, and one who sows discord among others."

In the American Marketing Association (AMA) website there is a link to a "Statement of Ethics," and several of the components of that statement of ethics relate quite well to Proverbs 6:16-19. Among those ethical principles are several that apply to "haughty eyes."

First of all "haughty" means to be arrogant or think of one's self as superior to others. Hence haughty eyes in Biblical terms means…...

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Works Cited

American Marketing Association. (2010). Statement of Ethics: Ethical Norms and Values for Marketers. Retrieved August 24, 2013, from http://www.marketingpower.com.

Proverbs 6:16-19. A Man's Character. Open Bible. Retrieved August 24, 2013, from  http://www.openbible.info/topics/a_mans_character .

University of Virginia. (2011). Strategic Marketing Management Retrieved August 24, 2013,

from  http://www.darden.virginia.edu .

This is because under non-organic methods, artificial chemicals are used to increase the yield of the produced. As a result, producers of ordinary beauty products items can achieve economies of scale, which helps them increase their profit margins even if they sell their produce at lower prices. However, since beauty products items produced using organic methods of production give their natural yield their output is less and therefore they are slightly more costly then the ordinary beauty products items.
Considering the economic constraints it will be difficult for Natural Way Products to price its products lower than ordinary beauty products items. However, there is one plus point that the company enjoys. All other major brands that deal in herbal beauty products such as the Body Shop are very high priced not only because of being organic but also due to its high brand image (Kapferer, 2008). Natural Way can price…...

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References

Kotler, P. & Keller, K. (2008). Marketing Management. USA: Prentice Hall

Toole, T. & Donaldson, B, (2002). Strategic market relationship. New York: John Wiley and Sons Ltd..

Doyle, P. & Bridgewater, S (1998), Innovation in Marketing, United Kingdom: Oxford.

Kapferer, J. (2008). The New Strategic Brand Management. USA: Kogan Page.

Pimay data is often initially gatheed to meet a specific eseach goal o objective as well. Seconday data is a tem often used to define infomation, intelligence and eseach that has been completed and published. Like pimay data, the oiginal goals of the eseach ae eflected in how the oiginal methodology is constucted as ae the pesentation of the data itself and analysis. Seconday eseach often needs to be intepolated to a given situation as its goals ae often not diectly aligned to the needs of a given situation.
Question 4: Analysis of Chick-fil -- a Stategies

Yea

Campaign Name

Explain what the campaign is about?

What do you think the "Positioning Stategy" was/is about? Explain?

2012

Nutitious Kids Pogam

Thought leadeship of making fast food healthie and bette-tasting fo childen

Vey effective, shows significant potential to connect with the company's coe custome base of families.

2011

Cow Appeciation Days

Futhe undescoing the unique value poposition of the chain, this campaign…...

Marketing Management
Over the last several years, consumers have been experiencing changing tastes and style. At the heart of these transformations, is a focus on using more traditional forms of artwork to decorate their homes and offices. In many cases, this involves the person buying a particular piece that appears to be authentic. The demand for these products has increased so much that a number of firms and competitors are entering the market. This has resulted in various fakes and knock offs that are sold to a host of unsuspecting consumers. ("Fe'nix del Sur," n.d.)

In the case of Fe'nix del Sur, the company has a long history of working with Native Americans and other tribes around the globe to address these issues. At first, this helped the firm to become one of the premier organizations for buying authentic art work. However, the increasing demand for various pieces around the globe has…...

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References

Fe'nix del Sur. (n.d.)

Marketing Management - Use of 3 -- Circle Model
Marketing Management Using 3-Circle Method

The benefits of using the 3-Circle Model for evaluating a company, brand, or product are readily evident since the approach considers customer, company, and competitive aspects of the environment. While not customer-centric -- a view that would limit assessment -- the model does fold the consumer perspective into the evaluation. This is a different perspective than many strategic planning models which tend to focus primarily on the competitive environment. In this day and age, a considerable amount of power has shifted from companies to customers, enabling consumers to define the nature of the transaction in which they are willing to engage. For this reason, the customer circle is crucial to an assessment. The company circle is invaluable for determining how and where to locate assets to maintain and develop core competencies. Finally, the competitive circle utilizes a traditional…...

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Resources / Capabilities / Networks

Fix Deficiencies

E to B

Courteous service

Training -- McDonalds' University

The broader areas of Customer elationship Management (CM) serve as the foundation of client relationship management and analysis (avanas, 2007).
There is the second weakness of also concentrating on the corporate donors as a largely homogeneous group. This can be seen in the approaches defined in the Club's annual report. The tailoring of individualized strategies can maximize the experiences of donors so they have a higher level of ownership in the causes they are investing in (Polonsky, Sargeant, 2007). Concentrating more on how to transform the corporate donors' investments into experiences not only for them but the clubs they adopt will further support a more relationship-based series of marketing strategies. The greatest threat to the existing series of donor strategies is that they may eventually become more transactional in scope and donors may decide to either cut back on the level of giving or quit giving altogether due to economic…...

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References

Dennis B. Arnett, Steve D. German, & Shelby D. Hunt. (2003). The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing: [1]. Journal of Marketing, 67(2), 89-105.

Gloria Barczak, Kenneth B. Kahn, & Roberta Moss. (2006). An Exploratory Investigation of NPD Practices in Nonprofit Organizations. The Journal of Product Innovation Management, 23(6), 512-527.

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Bohnert, a., Richards, M., Kohl, K., & Randall, E.. (2009). Relationships Between Discretionary Time Activities, Emotional Experiences, Delinquency and Depressive Symptoms Among Urban African-American Adolescents. Journal of Youth and Adolescence, 38(4), 587-601.

Peer Discussion I agree that using multiple channels (direct and indirect) can be useful, given that in a crowded information marketplace, consumers will often not even register that a product exists unless they are bombarded with advertisements for it, including seeing the product on Amazon as well as Google or Facebook advertisements that direct the consumer to click on the company website. Also, with products that have multiple marketing segments, different channels may be essential. For example, while younger consumers may prefer to buy online, older consumers may demand the ability to access a tangible item to hold or try on in a retail store. But no companys budget is limitless, and the value of the greater number of sales accessed via multichannel distribution must be weighed against the costs of entering into relationships with retailers. Some companies minimize channel conflict, as described in Kotler & Keller (2016) by beginning…...

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References

Kotler, P.T. & Keller, K.L. (2016). A framework for marketing management (6th ed.) Boston,

MA: Prentice Hall.

Marketing Management
Customer Value Equation of the Product

Product Marketing Mix

Product Promotion Process

Environmental Analysis

Target Market Analysis

Competitive Analysis

Global Ethical Marketing Considerations

The globe and its entire human race in the twenty first is witnessing revolution in many facets of life and technological boom in communication is one of the immense transformations that have changed the standard and ways of living. Quite a few of the technological brands and products are surging ahead even to the leading economies as well as underdeveloped and developing nations. Apple iPhone is one of those brands that have become widely accepted and well-known, and has captured numerous consumers ranging from U.S. To Europe to Asia (White, 2012).

Apple iPhone is one of the U.S. based brands that offers hi-tech communication product (mobile phone) to its customers with a wide variety of features such as games, music, videos, web connectivity and many more apart from the traditional communicating or talking and…...

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References

Baum, B., Hackstein, M., & Mehling, M. (2012). Strategic Marketing: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace. USA: GRIN Verlag.

Campesato, O. & Nilson, K. (2010). Web 2.0 Fundamentals: With AJAX, Development Tools, and Mobile Platforms. USA: Jones & Bartlett Learning.

Ferrell, O.C., & Hartline, M.D. (2010). Marketing Strategy. 5th Edition. Mason, Oh, USA: Cengage Learning.

Kline, J.M. (2010). Ethics for International Business: Decision-Making in a Global Political Economy. 2nd Edition. New York, USA: Taylor & Francis.

Marketing Plan
Marketing management

"Beautiful!" -- Scented makeup by Estee Lauder

Scented makeup is not a new concept. Many little girls love wearing scented lipstick and gloss in the flavors of bubblegum and peanut butter and jelly. However, enjoying scented lipstick is often a delight female consumers forgo when they become adults, other than a guilty sniff of their daughter's Tinkerbell or Bonne Bell makeup drawer. This new product would enable adult consumers to have that same pleasure, only with high-quality Estee Lauder makeup. This product will also address an increased desire consumers have for 'customized' beauty products filled with a sense of youth and vigor (5 spring makeup color trends, 2011, efinery 29). As well as makeup that suits the user's skin tone, the selected scent of the makeup will also speak volumes about the wearer.

Although the economy still remains on shaky ground, demand for luxury products like Estee Lauder makeup has…...

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References

5 spring makeup color trends. (2011).Refinery 29. Retrieved November 1, 2011 at  http://www.refinery29.com/2011-makeup-color-trends 

Clifford, Stephanie. (2011). Even marked up, sales of luxury goods fly off the shelves.

The New York Times. Retrieved November 1, 2011 at  http://www.nytimes.com/2011/08/04/business/sales-of-luxury-goods-are-recovering-strongly.html 

Estee Lauder. (2011). Official Website. Retrieved November 1, 2011 at  http://www.esteelauder.com/cms/looks_tips/index.tmpl-cm_mmc=MSN-_-TM-BRAND-EXACT-_-Category-LiveChat-_-Estee%20Lauder%20How%20To

Apple has a very strong brand name that is helping it to build share for the iPhone, but the product is expensive. It is believed that there is considerable room for a competitor to target the student market with a lower-priced but also feature-rich device.
The mainstream player in this market is the humble cell phone. Popular phones such as the Motorola Razr have camera functions, and new phones are being introduced with mp3 players and other technology. It appears as though there is some degree of technological convergence happening between cell phones and PDAs/Smartphones. The result is that the Sonic 1000, compared with these devices, is a superior product. Yet its pricing is fairly competitive relative to the new wave of feature-rich cell phones. This leads to the following positioning statement for the Sonic 1000:

"The Sonic 1000 is a portable device that will replace the cellphones of the past…...

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Works Cited:

Quick MBA.com (2007). Porter's generic strategies. QuickMBA.com. Retrieved September 15, 2010 from  http://www.quickmba.com/strategy/generic.shtml 

Kinetz, E. (2010). Indian industry groups reject RIM security forum. Globe and Mail. Retrieved September 15, 2010 from  http://www.theglobeandmail.com/report-on-business/indian-industry-groups-reject-rim-security-forum/article1687525/ 

Precis Marketing. (2010). How to develop a positioning statement. Precis Marketing. Retrieved September 15, 2010 from  http://precismarketing.co.uk/positioning%20statement.pdf 

Brandwerks. (2010). Brand differentiation and improving the perception of quality. Brandwerks. Retrieved September 15, 2010 from http://www.brandwerksgroup.com/images/PDFS/Brand_Differentiation.pdf

Business users will be charged $45 a month for data. By giving back the revenue to the carriers, which they may use for subsidies, Apple is hoping to dramatically increase its volume, as well as sell more Macintosh computers to iPhone users" (Markoff 2008).
This tradeoff illustrates an important aspect of marketing any new technology -- not only must the product be affordable, but so must the service itself. Apple is striving to convince consumers that using as well as buying the iPhone is financially feasible and also hopes its attractive pricing strategy for the iPhone will convert more consumers to the use of its other product, like Macs, because of the satisfaction they derive from the iPhone. Additionally, while business users are charged more per month because they use more data services, Apple also has tried to still make the iPhones attractive to businesses, by selling them the phone…...

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Works Cited

Apple iPhone." (2008). CNET. Retrieved 6 Aug 2008 at  http://reviews.cnet.com/smartphones/apple-iPhone-8gb-at/4505-6452_7-32309245.html 

Balan, Elena. (30 Jul 2007). Nokia to make iPhone competition with new music download service." So ftpedia.com.Retrieved 6 Aug 2008 at  http://news.softpedia.com/news/Nokia-to-Make-iPhone-Competition-with-New-Music-Download-Service-61324.shtml 

Holson, Laura M, (2008)."AT&T targets business customers with iPhone." The New York Times. Retrieved 6 Aug 2008 at  http://bits.blogs.nytimes.com/2008/06/09/att-targets-business-customers-with-iPhone/index.html?ref=technology 

Markoff, John. (10 Jun 2008). "Apple aims for the masses with a cheaper iPhone." The New York

Marketing Management Proposal

Introduction:

Our company, XYZ Inc., is a leader in the industry and has been successfully providing top-quality products and services to our customers. In order to maintain our competitive edge and continue to grow our business, we need to implement a strategic marketing management plan.

Goals and Objectives:

1. Increase brand awareness and visibility in the market.
2. Generate more leads and increase sales.
3. Improve customer retention and loyalty.
4. Develop effective marketing campaigns to target new and existing customers.

Strategies:

1. Conduct market research to identify target audience and their needs.
2. Develop a comprehensive marketing plan that includes social media, email marketing, and advertising....

Marketing Management Proposal

Executive Summary:

This proposal outlines a comprehensive marketing management strategy to increase brand awareness, customer engagement, and ultimately drive sales. By focusing on key marketing objectives and leveraging various marketing channels, we aim to achieve measurable results and drive business growth.

Background:

Company X is a leading provider of eco-friendly products with a strong commitment to sustainability. Despite our innovative product offerings, there is a need to enhance our marketing efforts to reach a wider audience and increase brand visibility in a competitive market.

Objective:

The primary objective of this marketing management proposal is to increase brand awareness by 20% within the next....

Marketing Management Proposal

Executive Summary

This proposal outlines a comprehensive marketing management plan to enhance brand awareness, generate leads, and drive sales for [Company Name]. The plan is designed to align with the company's strategic objectives by leveraging data-driven insights, targeted campaigns, and innovative marketing strategies.

Market Analysis

Target Audience: Define the specific demographics, psychographics, and buying behavior of the target audience.
Market Size and Potential: Estimate the size of the target market, its projected growth, and potential revenue opportunities.
Competitive Landscape: Identify key competitors, analyze their strengths and weaknesses, and determine market share.
SWOT Analysis: Assess the company's internal strengths and weaknesses,....

Marketing Management Proposal

Introduction

The marketing landscape is constantly evolving, and businesses need to adapt their strategies accordingly to stay ahead of the competition. A well-defined marketing management plan is essential for guiding marketing efforts and achieving business goals. This proposal outlines a comprehensive marketing management plan designed to drive growth and success for [Company Name].

Executive Summary

Mission: To create and execute effective marketing strategies that align with business objectives and drive brand recognition, lead generation, and revenue.
Goals:
Increase brand awareness by 15% over the next year.
Generate 20% more qualified leads within six months.
Achieve a 10% increase in sales....