Profits are optimized by increasing customer satisfaction and integrating the customer into the organizational goals.
If anything, the organizations need to be more creative than ever. Marketing needs to be a part of product development, and market research needs to continue to be a part of product innovation. The organizations need to take the input from their consumer community and implement it into their product line. A company's challenge is to collect information at the same time as not discouraging innovation. A way to further this concept is to have a team effort between the consumers and the companies where there is a continual interchange of ideas and critique and testing.

Moore's approach that wants to control consumers rather than understand them is almost in the caveman era. It is not that the marketing concept is erroneous. It is that the organizations using this concept are not farsighted enough to see…...

mla

References

Drucker, P.F. (1954) the Practice of Management. Harper & Row.

Ferrell, O.C., & Lucas, G.H. (1987) an Evaluation of Progress in the Development of a Definition of Marketing, Journal of the Academy of Marketing Science, 15(3)

Houston, F.S. (1986): The Marketing Concept:: What it Is and What it Is Not, Journal

Of Marketing 50, 81-87.

This was backed up with market data that highlighted what was most important to cliental. It is at this point they would use the information to create an advertising campaign which assisted the firm in standing out against competitors. (Palmer, 2012)
The impact that this had on profitability and customer satisfaction are these two elements work in conjunction with each other. The way that this is occurring, is Apple can understand the needs of consumers and quickly address them. This helps to keep them at the forefront for innovation by understanding the way these transformations are taking place. (Stevens, 2004)

Conclusion

Clearly, the different models are showing how there are shifts in the way firms will address the needs of customers. Each one is focused on specific aspects of these challenges. In some cases, this will make it more difficult to respond to changes in the marketplace by concentrating on specific factors…...

mla

References

Marketing, Production, Sales and Societal Marketing. (2012). Education Portal. Retrieved from:  http://education-portal.com/academy/lesson/marketing-production-sales-societal-marketing-orientation.html 

Palmer, A. (2012). Introduction to Marketing. Oxford: Oxford University Press.

Pick, T. (2012). 72 Fascinating Social Media Marketing Facts. Jeff Bullas. Retrieved from:  http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/ 

Richardson, N. (2010). A Quick Start Guide to Social Marketing. Philadelphia, PA: Kogan Page.

WEEK DISCUSSION POSTING 1Week 7 Discussion PostingAs Griffith and White (2019) indicate, to capture the breadth of the marketing concept, the 4Ps (i.e. product, place, price and promotion) could be used in various contexts. In seeking to implement the new Well-Baby Program, there are a number of queries that could be prompted by the 4 Ps. These have been highlighted below.a) Product1. What are some of the key issues or concerns that the new Well-Baby Program seeks to address?From an overall perspective, the Well-Baby Program seeks to improve the wellbeing of the entire community by first and foremost focusing on one specific demographic category. More specifically, the program seeks to optimize the health and wellbeing of young children by ensuring that all developmental milestones are met and that issues which could be a source of concern in the future are addressed.2. Are there programs that could be deemed similar to…...

mla

ReferencesGriffith, J.R. & White, K.R. (2019). The Well-Managed Healthcare Organization. American College of Health Care.

Illustrate the differences between a straight rebuy, modified rebuy, and a new task purchase. Why is it important to understand the differences?

A straight rebuy is the purchase of standard parts, maintenance, or repair, and operating supplies, or any recurring need purchased on a routine basis (Kotler, 2006). For example, the routine purchase of printing paper is a straight rebuy. A modified rebuy is a situation in which purchasers have experience to draw on, and consider alternatives to previous purchasing (Kotler, 2006). For example, if a company recently purchased a new printer from vendor A, but was not satisfied, they may decide to purchase from vendor B. In the same situation next time. A new task purchase is a situation in which purchasing does not have previous experience with a requirement, and thus, has no relevant knowledge of product solutions (Kotler, 2006). For example, if a company requires the purchase of…...

mla

References

Bell, J. (2006.) Strategic vs. tactical marketing - understand and profit. Retrieved Dec. 14, 2006 from Marketing Strategies. Web site:  http://www.businessseek.biz/article-directory/article-531.html .

Entrepreneur.com. (2006.) Researching your market. Retrieved Dec. 13, 2006 from Marketing Basics. Web site:  http://www.entrepreneur.com/article/printthis/43024.html .

Keller, K. And Tybout, A. (2002.) The principle of positioning. Market Leader, 19, 65.

Kerin, R. (2003.) Marketing, 7th ed. New York: McGraw-Hill.

This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers to increase sales volumes in short-term. Internet marketing techniques like social media and videos on demand can also come in handy (Chaffey, 2007). Message strategy should be well thought out. The message should reinforce the benefit of that product (Schultz & Dev, 2005).
2.1.4 Place Strategy

This stands for ways by which goods are transported from the client to the end users. The client has to ensure that goods reach the market when they are still in good condition failure to which…...

mla

References

Beamish, K., & Ashford, R. (2007). Marketing planning 2007-2008. New York: Elsevier.

Chaffey, D. (2007). E-business and e-commerce management: strategy, implementation and Practice. New York: Pearson Education.

Christensen, C.M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Boston, Massachusetts: Harvard Business School Press.

Galavan, R., Murray, J., & Markides, C. (2008). Strategy, innovation, and change: challenges for management. Oxford: Oxford University Press U.S..

Here the marketer tries to project the product as an answer to these conflicts (Consumer Behavior: Chapter 3, 2010).
With motivation having such a major influence on consumption patterns of the customer, there is a strong need to learn about it as part of marketing research. Qualitative methods of observation, focus groups and in-depth interview and analysis are often used to try and understand the hidden motives of a consumer. The level of participation or how interested the consumer was about a product decides the degree of motivation a consumer had to buy a particular product. The foundation of stimulation and the particular situation the consumer is in when they come into contact with the product also determine the level of connection (Consumer Behavior: Chapter 3, 2010).

It could vary in degree, in which the customer's involvement could be at the basic stage which is passive or low. On the other…...

mla

References

Baker, Michael J. And Saren, Michael. 2010. "Marketing Theory: A Student Text." Sage

Publications" California.

"Consumer Behavior: Chapter 3." 2010. Available at:

 http://www.icmrindia.org/courseware/Consumer%20Behavior/CBC03.htm

The company will also offer training service for small and home businesses. ATC will achieve strategic positioning by delivering value proposition for its product and services. ATC will use packaging, brand name, styling, quality, and safety to position its products. The company will use cost advantages to compete in distinctive way.
Price: ATC will offer its product and services at industry average price. The company will not offer its products below the industry average price because the customers may believe that the company is not offering the best value for its product and services. However, ATC will use the early payment discount, price discrimination skimming and penetration as the pricing strategies.

Place: ATC will use different distribution strategy to reach customers .The company will open offices at the strategic positions across the United States where customers could order for the company product and services. The company will also use the internet…...

mla

References

Census Bureau (2012). Employment Size of Firms. USA.

Financial Express (2012). India PC market grew 13% in 3rd quarter. Sunday, 14 Oct 2012.

Porter, M.E. (2001). Strategy and the Internet. Harvard Business Review, 79(3): 62-74.

Small Business Administration (2011). United States Small Business Facts. U.S. Small Business Administration.

In fact, the greatest marketing appeal that smaller, privately owned bookshops have, is just that; unique charm and a way to connect. Connections are missing from many aspects of modern urban society, and what a perfect way for marketers to take advantage of a rather captive psychographic audience than to utilize an idea paradigm in which people are wanting to come together to share their own thoughts (ebb, 2012). In one of the most successful enterprises of the late 20th century, Starbucks has proven this to be true. Culturally, this entrepreneurial spirit is accentuated by the Starbucks model believing that each of its shops (outlets) is the "Third Place," for people to spend time (first place being home, second being work)(Schultz, 1999, intro).

This is the marketing message for the bookstores -- be unique, find a niche, and become more than a bookstore, become part of the community. Offer classes, seminars,…...

mla

WORKS CITED

Ensor, DA. (2005), Introduction to Marketing Concepts, London: Butterworth.

Rosenthal, M. (2010), Book Sales Statistics, Retrieved from:

 http://www.fonerbooks.com/booksale.htm 

Schultz, Howard (1999), Pour Your Heart Into it: How Starbucks Built a Company One

Marketing Planning
This marketing plan details Itcorp's business model. It addresses the company's mission, policies, strategies and objectives to achieve profitability. Itcorp's integrated software and hardware solutions for healthcare providers are described at length, as well as objectives for the long-term.

Our company

Itcorp plans to begin operations starting in January 2006. One thing that is unique about Itcorp is how it got its start. In 1988, two partners, Max Renfield and C.L. Rotwang, decided to start Jetson's, a business offering IT solutions to companies in the small to medium size range; in those days, the market was segmented mainly according to size. In the early 1990s, many of the companies Jetson's had been serving had grown to the point that the company's IT solutions were no longer adequate and so the company had to expand its product line to continue to serve these customers (and prevent them from switching to competitors).

y 1996,…...

mla

Bibliography

Infoplease (2005). United States - Largest Cities. Retrieved April 24, 2005 from the Infoplease Website:  http://www.infoplease.com/ipa/A0108121.html .

Price primary decision to be made when considering price dynamics is given by the pricing strategy the company must opt for. They must also consider seasonal pricing, discount pricing and price flexibility.

Pricing strategy: immediately after launch, the manufacturer will implement a penetration pricing strategy aimed at forming and consolidating a loyal customer base; this strategy will also ensure and easy penetration of the market and will attract the attention of the market. With the completion of the promotional strategies, Lex Corporation will implement a variable pricing strategy, meaning that the retail price to the end consumer will be given by the cost incurred during the production and distribution of the fridge; a change in these costs (commodities, technologies, labor force) will be reflected in the retail price

Seasonal pricing: a clear season when fridge sales increase or decrease has not been clearly identified; therefore, no seasonal strategies will be implemented

Discount pricing:…...

mla

References

Acuff, J., Wood, W., the Relationship Edge in Business: Connecting with Customers and Colleagues When it Counts, Adobe E-Book, John Wiley and Sons Incorporated

Clarke, G., August 2000, Marketing a Service for Profit: A Practical Guide to Key Service Marketing Concepts, Kogan Page Limited

Fox, J.J., Gregory, R.C., August 2004, the Dollarization Discipline: How Smart Companies Create Value... And profit from it, John Wiley and Sons Incorporated

Pinson, L., Jinnett, J., October 2003, Steps to Small Business Start-Up: Everything You Need to Know to Turn Your Idea into a Successful Business, 5th Edition, Kaplan Publishing

Arguments against Marketing Being the Most Important Function

Over the last three years the turbulent economic environment has led company senior management teams to elevate finance to the most important function in a company (Matichich, 2009). Finance has in fact become so prevalent as the core focus of companies that the Chief Financial Officer (CFO) role now has greater responsibility than ever, from Information Systems (IS) to marketing budgets (Kierulff, Petersen, 2009). Finance has also emerged as the most important function in an organization because nearly every organization has had to deal with restructuring their financial plans and methods of financing (Matichich, 2009). Financial managers argue that without restricting of credit lines, leases and costs, there would be significantly less funds available to produce and sell goods and services. Marketing is seen as secondary to the need to gain more attractive financing and credit terms, which keep the company moving forward…...

mla

References

Cravens, D., Piercy, N., & Baldauf, a. (2009). Management framework guiding strategic thinking in rapidly changing markets. Journal of Marketing Management, 25(1/2), 31.

Herbert Kierulff, & Henry L. Petersen. (2009). Finance is everything: advice from turnaround managers. The Journal of Business Strategy, 30(6), 44-51.

Philip Kotler. (1998). A generic concept of marketing. Marketing Management, 7(3), 48-54.

Matichich, M.. (2009). Minimizing financial risk in today's turbulent economy. American Water Works Association. Journal, 101(4), 78-84,10.

Marketing eport Summary & Approach
The author of this report has been asked to prepare a report central to some marketing concepts and questions. The first question asks the author to compare and contrast the promotional strategies that are used by two different companies for a similar product within the category that has been selected. The second question asks for there to be two recommendations via which the companies can use the marketing information to differentiate itself in the marketplace so as to gain an advantage over its competitors. There will be a rationale provided for those recommendations. The third question asks the author of this report to provide two uses for customer-oriented promotions that could assist a company in both the short- and long-term for the product group that has been selected. Fourth, there will be an analysis of the strategic manner in which a leading company in the product…...

mla

References

BusinessWeek. (2015). Americans Should Buy U.S. Cars, Period - BusinessWeek. Businessweek.com. Retrieved 10 June 2015, from  http://www.businessweek.com/debateroom/archives/2009/02/americans_should_buy_us_cars_period.html 

EERE. (2015). Clean Cities: Alternative Fuel Market Project Awards. Www1.eere.energy.gov. Retrieved 10 June 2015, from http://www1.eere.energy.gov/cleancities/alternative_fuel_market_projects.html

Hyundai. (2015). Retrieved 10 June 2015, from  https://www.hyundaiusa.com/ 

Ingram, D. (2015). The Advantages of Advertising on the Internet. Small Business - Chron.com. Retrieved 10 June 2015, from  http://smallbusiness.chron.com/advantages-advertising-internet-4028.html

Marketing of intangible products differs slightly from the marketing of tangible goods in that there is no physical product that the customer can feel. However, because it is a product, the customer can still try the product before buying, such as with software. However, it is important to realize that the marketing of intangible, even in physical goods, is a critical element of all marketing. As an example, an athletic shoe manufacturer might market fitness and feeling healthy as part of their sales pitch, an intangible that is tangentially related to the product. Levitt (1981) outlines how the marketing of intangible goods and the intangible aspects of goods and services intersect, that there is considerable overlap between the two.
With intangibles, a company is marketing an idea or concept, and seldom can the consumer test this before purchase. This is quite similar to most services. At this point of intersection, the…...

mla

References

Levitt, T. (1981). Marketing intangible products and product intangibles. Harvard Business Review. Retrieved April 7, 2016 from  https://hbr.org/1981/05/marketing-intangible-products-and-product-intangibles 

Meyers, M. (2010). Meeting the challenges of marketing intangibles. Academy of Marketing Studies Journal Vol 15 (2) 145-164

NetMBA (2010). Situation analysis. NetMBA. Retrieved April 7, 2016 from  http://www.netmba.com/marketing/situation/ 

Rushton, A. & Carson, D. (1985). The marketing of services: Managing the intangibles. European Journal of Marketing. Vol. 23 (8) 23-44.

Marketing
Defining Marketing

Having progressed from the foundational four elements of product, price, promotion and place or distribution, marketing today is more multifaceted in its dependence on other departments, functions and stakeholders to succeed. These dependencies have been made more complex by the immediate, instantly visible aspects of every marketing campaign in social media (Bernoff, Li, 2008). No longer can a marketing strategy be executed in a vacuum; today every aspects of a campaign is immediately visible to the public, often immediately communicated through social media on a global scale. The challenge for marketers is to move beyond the four foundational elements of what marketing had been in the 20th century into what it has become today. The intent of this analysis is to compare two definitions of marketing, in addition to a personal definition as well. The importance of marketing to organizational success is also discussed, in addition to three…...

mla

References

Bernoff, J., & Li, C. (2008). Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49(3), 36-42.

Gronroos, C. (1989). Defining marketing: A market-oriented approach. European Journal of Marketing, 23(1), 52.

Lusch, R.F. (2007). Marketing's evolving identity: Defining our future. Journal of Public Policy & Marketing, 26(2), 261.

Webster, Frederick E.,,Jr. (1994). Defining the new marketing concept (part 1). Marketing Management, 2(4), 22.

Despite proven correlations between higher sales and customer concepts being integral to a company's culture, it is only the first step in implementing the marketing concept according to Ajay K. Kohli, Bernard J. Jaworski (1990). The next step according to these researchers is the ability to focus away purely from incremental sales and focus on profitability and the lifetime value of customers, which is the true basis of success for any company adopting the marketing concept and in turn aligning all processes, products, people and resources to align with the concept's key values.

Variations in the Marketing Concept vs. Selling

Levitt (1975) brings an excellent distinction to the differences between organizations that create the marketing concept as a core part of their organizations vs. simply using key values from the concept as an accelerated sales strategy. Levitt (1975) remarked in his landmark article Marketing Myopia that "selling focused on the need marketing…...

Writing an essay on business marketing requires following a proper format and structure to ensure clarity and coherence. Here is a step-by-step guide on how to write a well-organized essay on business marketing:

1. Introduction:
- Start your essay with an engaging introduction that provides background information on the topic of business marketing.
- Clearly state your thesis statement, which outlines the main argument or point of view you will be discussing in your essay.

2. Body Paragraphs:
- The body of your essay should consist of several paragraphs that expand on the main points supporting your thesis statement.
- Each paragraph should focus on a....

Captivating Essay Topics Related to Success in Business Marketing Basics

Introduction
In today's competitive business landscape, effective marketing strategies are crucial for success. Understanding the fundamentals of business marketing can empower businesses to connect with their target audience, drive sales, and build enduring relationships. This essay explores a range of captivating essay topics related to the foundations of business marketing, providing a comprehensive guide for aspiring marketers.

1. The Power of Storytelling in Marketing: A Key to Audience Engagement
This essay analyzes the significance of storytelling as a marketing tool. It examines how compelling narratives can evoke emotions, establish connections, and effectively convey brand....