Marketing nalysis
(1) Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets. What challenges would you face to ensure accurate data gathering in the market and what recommendations would you make to overcome those challenges?

The consumer market is showing rapid change as it moves increasingly to social media, digital multi-channel platforms, and inbound marketing. In response to this change, a key issue in market research and marketing research is the adequacy and accuracy of user-generated content. User-generated content includes the feedback and input from consumers in forums, blogs, and social media platforms like Facebook and Twitter.

Mobile marketing and mobile advertising are variables that have great potential to substantively impact data quality. Mobile marketing and mobile advertising are characterized by the attributes of immediacy and focus (Richmond, Mobile Marketing Secrets Revealed, p. 14). Each of these variables is both a benefit and a…...

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A third major feature of the online Tire Rack business is that consumers can elect to have their tire purchases shipped to an installer. This service eliminates the inconvenience of having tires delivered to the consumer's home, having to load the tires into the consumers' own vehicle, and drive them to an installation shop. A consumer can shop around for an installer prior to making a tire purchase from Tire Rack, and then indicate during the online tire purchase process the desired installation shop. The tires can be shipped through several different options and shipping progress can be tracked online. Tire Rack also offers a Tire & Wheel Package alternative for do-it-yourself types who can receive tires that are already mounted and balanced, and include installation instructions and hardware.

Sources:

Tire Rack. Com Retrieved http://www.tirerack.com/index_w.jsp

Marketing Analysis
Punta Cana esort and Club in Dominican epublic

Importance of Tourism in the Area

On the mention of tourism and tourist destinations, one is always tempted to consider the Caribbean region. On of the most lucrative and attractive places in this region is the Dominican epublic. This is a country that relies on tourism to help propel its economy since it is the largest foreign money earner and many other internal industries rely on it to continue in their operations. The proximity of the Dominican epublic to the North American market makes it sustainable for many industries within the country apart from just the tourism sector. The thriving tourism sector is so significant to the nation that there is an estimated 800 miles of coast line dedicated to the tourism industry. Apart from the large dedicated shore line, the warm climate and the white sand beaches keeps attracting tourists to the…...

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Reference

Baruch Barera et.al., (2007). Tourism in the Dominican Republic. Retrieved February 25, 2012

from  http://www.isc.hbs.edu/pdf/Student_Projects/DominicanRepublic_TourismCluster_2007.pdf 

Embassy of the Dominican Republic in the U.S.A., (2012). Tourism Information: Dominican

Republic. Retrieved February 25, 2012 from  http://www.domrep.org/tourinfo.html

Marketing
Analysis of the Walt Disney Corporation

Marketing Mix

ndustry nfluences

Environmental nfluences in Demand

The Walt Disney Corporation started out as a small animation studio in 1923. Originally named Disney Brothers Cartoon Studio, after the founders Roy and Walt Disney, the firm grew and diversified, moving first into live actions films and diversifying with different leisure and entertainment interests either developed internally or acquired (Disney, 2013). A great deal of the firms success sis based in the way in which the firm has been able to market itself and satisfy customer needs. The firm adopted the current name in 1986, reflecting the vast nature of their interests, and the way in which they were continuing to grow. To appreciate the strength and adaptability of this firm the way in which the firm competes and is able to respond to differing environmental pressures may be examined.

2.

Marketing Mix

The marketing mix refers to the 4 P's; product,…...

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Industry Influences

Within the leisure and entertainment industry there are a number of influences. Increased use of technology is transforming industry, breaking down geographical barriers and increasing the empowerment level of consumers, especially through media the use of the Internet. It is also increase the ability for companies to interact directly with consumers, even selling content directly, or marketing as well as use of social networking media to support brands (Chaffy, 2011). Consumers are expecting more, and helping to pay less, a trend that has been emphasized with the recent economic downturn.

A trend seen in many areas has been that of mergers

Marketing Analysis
How NikeID Strengthens and Accentuates the Global Nike rand

Nike is considered the leading provider of athletic wear, shoes and equipment globally, and is perennially also listed as one of the top fifty most valuable brands in the world. Its supply chain spans over 52 nations and over 80% of its products are produced in Asian nations where product uniformity and lack of variation is essential to achieve production efficiency (Nike Investor Relations, 2013). As of today Nike operates production centers in 42 nations, has 774 direct and contract factories in production, and over 1 million workers who are both direct employees and those of contractors (Nike Investor Relations, 2013). Nike has had to build a production network to this scale to support the many product liens they sell today. The company's marketing has concentrated on aligning their iconic brand with providing customers with the athletic apparel they need to…...

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Bibliography

Deng, X. (2009). Consumer response to visual aspects of packaging and product design. (Order No. 3363279, University of Pennsylvania). ProQuest Dissertations and Theses, 102-n/a.

Kumar, A. (2007). From mass customization to mass personalization: A strategic transformation. International Journal of Flexible Manufacturing Systems, 19(4), 533-547.

Kumar, A. (2004). Mass customization: Metrics and modularity. International Journal of Flexible Manufacturing Systems, 16(4), 287-311.

Nike Investor Relations (2013). Investor Relations. Retrieved November 24, 2013 from Nike Investor Relations and Filings with the SEC Web site: http://investors.nikeinc.com/Investors/OVERVIEW/default.aspx

It is important to note, however, that the solution provided by Xerox actually fits on a very specific niche, operating most efficiently only for run lengths of 1,000 and below. This would mean increased competition on the over 1,000 segment, with less competitiveness for Xerox.
The second option is much riskier and it involves entering the book production business. On the other hand, its potential is practically unlimited. The market for on-demand, short-run books is a market that exceeds the lifecycle of a normal book, providing numerous opportunities. Additionally, the book market itself is enormous: 50,000 new titles and 1.5 million repeat titles a year is a figure worth to be taken into consideration.

The main disadvantage in such an option is the fact that the competitors have already gained (1) a significant operating experience and (2) a strong position on the market. The first 12 publishers account for 85% of…...

Marketing Analysis
Situation Overview

Citibank ranked number one in the United States and on the eleventh spot in the world on the largest banking companies list, with an estimated asset value of $228 billion. Initially started as a commercial bank, Citibank adapted its offer to the market's demand and had begun to offer, during the 90s, a series of products to individual consumers, most notably credit cards, where it already counted 27 million customers by 1987.

Citibank had extended its business into the Asia-Pacific area for several reasons, most notably the increasing potential of these markets and the growing economies of the rising South East Asian economies, that would provide a stable middle an upper income class, the perfect target market for Citibank's services and products. The markets Citibank targeted included Taiwan, Thailand, Malaysia and Korea, but also Australia and some of the countries in the Persian Gulf area.

Even if there were several…...

Third, Toyota's model proliferation had created confusion most likely internally as well as within the dealer channel. The differentiation of one model from the next was increasingly difficult to define. Toyota had continued to gain market share due to its exceptional new product introduction and product launch processes. Yet auto maker found itself six months into 2009 struggling to keep sales from dropping further, and seeing Hyundai, Honda (HMC), and Ford all generate new auto designs and launch them faster. All of these symptoms taken together pointed to a more fundamental issue for Toyota, and that was they were losing touch with the unmet needs of customers and the pace of customer's preferences changes over time.
Summary and ecommendations

Mr. Inaba faces a daunting yet achievable challenge of redefining the processes, systems and mindsets that Toyota will need rely on to stay better aligned with customer needs and preferences while re-energizing…...

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References

David Kiley. "Toyota Fights to Regain U.S. Traction" Business Week (Online) 27 Jul 2009

Link:  http://www.businessweek.com/bwdaily/dnflash/content/jul2009/db20090724_856496.htm 

Vasilash, G.. "THE ULTIMATE DESIGN MACHINE: BMW DESIGNWORKS. " Automotive Design & Production 1 Jan. 2008:

Marketing Analysis for McDonald's Corporation
History and Scope of Business

No one will argue that the golden arches is as much of an American icon as apple pie and baseball. The McDonalds sign is one of the most recognized logos in American and now it is quickly becoming one of the most recognized in the world. McDonald's got its beginning in the late 1940s when Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California, U.S.A. They invented an entirely new concept based upon speed service, low prices, and big volumes. Its success spread quickly, in 1952 they had more than 300 franchising inquiries a month from all over the country. McDonald's is now the largest and best-known food service retailer and one of the two best-known and powerful brands in the market. It now operates more than 24,500 restaurants in 115 countries…...

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Works Cited

Commins, Patricia McDonald's U.S. Marketing Plan in Question. Reuters; 4th June 4, 1997

E*trade.com. Financials. 2002.   Accessed May 2002http://clearstation.etrade.com/cgi-bin/fundamentals?Event=comparisons&Symbol=MCD&Refer= 

Love, John F. McDonald's Behind the Arches. Bantam Publishers. 1995.

Malburg, Chris, Value Creation -- Vertical Integration. IndustryWeek.com. Publication Date

Providing this prerequisite is met, the population from which the sample is chosen will be truly representative of the eventual customer base targeted for purchasing the new power press.
Could a stratified sample be used? If so, how?

Yes, a stratified random sampling technique could also be used as the specific companies that comprise the population could be stratified or layered by their specific criteria. The most common one used is revenues, yet spending on capital equipment, or the number of production plants could also be used to stratify the sample. Of these, financial measures are the most basis of stratification in research populations.

A d) Could a cluster sample be used? If so, how?

Yes, clustering based on the specific types of production processes shared across each manufacturing segment could be used, as could the use of specific types of steel. This second attribute specifically could be used for defining the various…...

156). Not surprisingly, wine is far and away the most popular alcoholic beverage in Italy: "Italy is a country where people do not drink pure alcohol. ather, Italians consume wine and, to a minor extent, other alcoholic beverages. Among alcoholic beverages, wine pervades most private and public spheres of life. It constitutes a basic ingredient of the Italian material culture as much as grapevines are an omnipresent component of the landscape" (Heath, 1995 p. 156).
This does not mean that everyone in Italy drinks wine, or any kind of alcohol, though. For instance, an analysis of alcohol consumptions trends across 15 European countries showed that abstinence rates, like consumption rates, tend to vary from country to country. According to Bloomfield and her colleagues (2003), "Among women, the rate of abstention was highest in Portugal and lowest in Denmark. Among men, the abstention rate was highest in Italy and lowest in…...

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References

Bloomfield, Kim, Tim Stockwell, Gerhard Gmel and Nina Rehn. 2003. "International Comparisons of Alcohol Consumption." Alcohol Research & Health, 27(1), 95.

Chapter 23 Other indirect taxes." 2007. Price-Waterhouse. [Online]. Available: http://e-fpo.fpo.go.th/e-fiscal/PWGuides/individualguides/DOCS/wcd0000f/wcd00f76.htm.

Eckert, Fred. 1998, June 28. Ireland Keeps Eyes Smiling. The Washington Times, 1.

Excise Tax: Czech Republic. 2007. Price-Waterhouse. [Online]. Available:  http://www.pwc.com/cz/eng/ins-sol/spec-int/taxguide/other/other_excise.html .

he sales strategy is to have the best produce at the best prices. We know that English people like value for money, and that is what we intend to give them. It is important that the shop entice people with better quality product, great prices and great service, because this is really what customers expect. he promotional plan will emphasize all three of these different things, because they are all important. he promotion will focus mostly on local newspapers and community marketing, because these are the ways to reach the Luton audience without spending on a London budget. If we spend a few hundred pounds on promotion, this will allow us to have a good exposure to the market, and then from there word of mouth will drive a lot of business growth, because people like fruits and vegetables so much.

he pricing is going to be to give people value…...

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The sales strategy is to have the best produce at the best prices. We know that English people like value for money, and that is what we intend to give them. It is important that the shop entice people with better quality product, great prices and great service, because this is really what customers expect. The promotional plan will emphasize all three of these different things, because they are all important. The promotion will focus mostly on local newspapers and community marketing, because these are the ways to reach the Luton audience without spending on a London budget. If we spend a few hundred pounds on promotion, this will allow us to have a good exposure to the market, and then from there word of mouth will drive a lot of business growth, because people like fruits and vegetables so much.

The pricing is going to be to give people value for money. We think that if we offer lower prices than the big competitors that we can draw business away from them, and make our own business successful. But for us, the real point of competitive advantage is still going to be the service, because we are not a big national chain where people are always sour and do not want to be there. We will make sure that our promotional material will focus on the service element, and on the high quality of our fruits and vegetables.

Lastly, the web strategy is important because everybody needs a web strategy in 2013. We will have a website that will provide information to customers, will market our fruits and vegetables, state the location and will also highlight useful things like special deals, new product arrivals and probably also social media as well, maybe recipes and pictures.

Marketing Analysis Strategies and Techniques
Keeping products and services relevant to the rapidly changing needs of prospects and customers is a daunting task. The need for keeping products accurately positioned as customers' needs change, continually evaluating and fine-tuning competitive position, monitoring and evaluating customer perceptions are all critical for creating a cohesive strategic marketing plan (Silverblatt, Korgaonkar, 1987). Distribution channels also must be continually evaluated and analyzed as to their effectiveness in serving customers and delivering profitable operations to a company as well. The intent of this analysis is to identify the different types of analysis used by marketers to determine product positioning, competitive position, customer perceptions, and distribution channel analysis.

Product Positioning

The essence of effective product positioning strategies take into account the value delivered by a company with its products and services, how they differ from direct competitors and substitutes, while taking into account the motivations and unmet needs of…...

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References

Becerra, E.P. & Korgaonkar, P.K. 2011, "Effects of trust beliefs on consumers online intentions," European Journal of Marketing, vol. 45, no. 6, pp. 936-962.

Boote, A.S. (1981). Market segmentation by personal values and salient product attributes. Journal of Advertising Research, 21(1), 29-29.

Dimitriadis, S., Kouremenos, A., & Kyrezis, N. (2011). Trust-based segmentation. The International Journal of Bank Marketing, 29(1), 5-31.

Frambach, R.T. (1997). Competitive positioning: The key to market success. International Journal of Research in Marketing, 14(1), 92-95.

Organization Behavior
NIKE Marketing Analysis

Business environment consists of numerous factors and forces that impact the business organizations' ability to operate competitively and profitably in their industry. These forces exist at both micro and macro levels and require the business organizations to show quick response to the uncertainties and complexities which may arise in the business environment from time to time (Cadle, Paul, & Yeates 2010). These forces impact each and every aspect of the business operations like marketing decisions, segmentation, targeting, and positioning strategies, consumers' buying behavior, marketing or promotional activities, and others (Lamb, Hair, & McDaniel 2012). This paper presents a report on the marketing analysis of Nike, Inc. -- a well-recognized brand in the clothing, sportswear, and footwear manufacturing industry of the world. The major sections include; impacts of micro and macro environments on Nike's marketing decisions, the segmentation criteria which it uses in different markets, the targeting strategies…...

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REFERENCES

Cadle, J., Paul, D., & Yeates, D. 2010, Business Analysis, 2nd Edition. Swindon: British Informatics Society

Kurtz, D.L., MacKenzie, H.F., & Snow, K. 2010, Contemporary Marketing, 2nd Edition. Toronto: Nelson Education

Lamb, C., Hair, J., & McDaniel, C. 2012, Essentials of Marketing, 7th Edition. Ohio: South-Western Cengage Learning

Nike, Inc. 2012, About Nike, Inc. Available from [Accessed September 30th, 2012]

group a marketing analysis a case study "cabo san viejo." I upload file. My section "marketing sales." A small section. Break 3 pages. Include graphs citations good. The question answer paper "cab implement a loyalty program" group
Marketing and sales: Cabo San Viejo

According to Michael Porter's Five Forces analysis, every company must position itself within a certain segment of the market, either taking a global strategy, or focusing on a particular demographic (Porter's five forces, 2010, Quick MBA. For Cabo San Viejo, the focus of the company's marketing and sales is clearly upon the high-end of the vacation traveler market. ather than focusing on a narrow market segment, the company seeks to attract a wide range of high-end consumers, given the varied offerings of the resort. Marketing and advertising is currently a very small part of the company's budget, and the emphasis of the advertising has always been on ambiance,…...

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References

Porter's five forces. (2010). Quick MBA. Retrieved February 15, 2011

at  http://www.quickmba.com/strategy/porter.shtml

Kudler Fine Foods
Marketing Analysis

Kudler Fine Foods has made significant progress within a few short years. The small business was able to open two new locations to expand their gourmet food retail outlets. ith the expansion of a catering division in the horizon as well, it has come time for Kudler Fine Foods to reevaluate their marketing strategies. The company will use the 4P method as the basis for their marketing foundation -- product, place, price, and promotion. Using a well thought out marketing strategy is a key component to support the company's desired expansions. Kudler must conduct research to ensure that they are differentiated enough to find their own niche while also positioning themselves at the right place in the market. This analysis will cover some of the items that should be included in Kudler's strategic marketing plan. Recommendations will be made as to how Kudler's can craft a pricing…...

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Works Cited

Edwards, H. (2011). The Sensitive Art of Pricing. Marketing, 19.

Mohammed, R. (2010). Building a New Pricing Strategy. Minority Business Entrepreneur, 34, 36, 38.

Tehrani, N. (2009). On Differentiation and Positioning. Customer Inter@ction Solutions, 1.