Non-Market Strategy Project-Pollution/Politics/Business
Globalization has changed the planet in numerous ways, constructive and unconstructive; perhaps the most influential of these changes has been the more explicit and perhaps a far more extreme commoditization of a number of natural resources and basic human demands. Traditionally, it's the limited nature of a specific resource or product that means it is a saleable resource, and this conclusion leads to the decision on its sales price as well as the marketing strategies needed to introduce it to a specific target market and varying resulting in the creation of opportunities to make profitable returns for the organizations and countries involved in its manufacture; but that is the case when generally speaking and not, however, the specific problem in Nigeria. The emphasis placed on the energy and power industry from the early stages of the 20th century has resulted in a substantial number of countries, for example…...

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References

Al-Jazeera English. (2010). Fight continues for Nigeria oil spill victims. Accessed 15-12-11 from:  http://www.youtube.com/watch?v=a7xumdcz_vw&feature=results_main&playnext=1&list=PL5AF70263F049BBB8 

Amunwa, B. (2011). Event: Fighting the Oil Giant, at The Phoenix Artists Club. Accessed 15-12-11 from: http://remembersarowiwa.com/

Baldouf, S. (2010). Nigeria militants call off truce in oil-rich Niger Delta. The Christian Science Monitor. Accessed 15-12-11 from:  http://www.csmonitor.com/World/Africa/2010/0131/Nigeria-militants-call-off-truce-in-oil-rich-Niger-Delta 

BBC News Online. (2006). Nigeria's Shadowy Oil Rebels. Accessed 15-12-11 from:  http://news.bbc.co.uk/2/hi/africa/4732210.stm

Marketing Strategy of Wal-Mart Retail Chain: An Analysis
Wal-Mart's history is an example of innovation, leadership and success in a company. It began as a single store in Rogers, Arkansas in 1962 and has become the world's largest retailer (Slater, 2003). Wal-Mart is often looked to as the industry trendsetter. The company enjoys annual revenues of over $100 billion, 3,200 stores and nearly one million employees around the world.

Wal-Mart operates each store, from its products to the technical equipment that helps speed up checkout times, with a single philosophy: provide everyday low prices and excellent customer service (Slater, 2003). Its rock bottom prices eliminate the need to spend money on frequent sales promotions, and its sales are more predictable.

Wal-Mart has invested a great deal of money in its unique cross-docking inventory system (Slater, 2003). Cross docking allows the company to achieve economies of scale that reduce its costs of sales. This…...

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Bibliography

PRIMEDIA Business Magazines & Media Inc. (April 1, 2002). Marketing Strategy Mandatory for Business Success. Retrieved from the Internet at:  http://trailer-bodybuilders.com/mag/trucks_marketing_strategy_mandatory/ .

Slater, Robert. (2003). The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company. Shotwell Publishing.

Kleder, Martha. (November 13, 2002). Wal-Mart Accommodates Shoppers Concerned about Racy Mags. The Culture and Family Report for Concerned Women for America

Mano, Nayeem. (May 9, 2002). Wal-Mart. Educational Investment Fund Newsletter.

Strategic Planning
Brief description of the organization and its industry

Vision & Mission Statements of Apple Inc.

External Environmental Analysis

Internal Business Environment Analysis

Strategies for Apple

Brief description of the organization and its industry

Strategic planning can be defined as the process where the company objectives and goals are formulated and several processes are used to implement the formula to achieve the goals. The formulation of the processes need to be done keeping in mind the resources that are available with the company and the internal and external environment that the company is functioning in, specifically the position of the company with respect to the competitors and other external factors including financial and political aspects. (Nag, Hambrick and Chen, 2007).

This study would deal with the possible strategies that Apple Inc., our target company for discussion, should undertake in order to deal with the future challenges that the general business is likely to face.

The information and technology…...

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References

Botten, N. (2009). E3 - Enterprise strategy. Oxford, U.K.: CIMA Pub./Elsevier.

Burgan, M. (2006). What ever happened to the faculty?. Baltimore, Md.: Johns Hopkins University Press.

Burgan, M. (2006). What ever happened to the faculty?. Baltimore, Md.: Johns Hopkins University Press.

CNET, (2008). Apple CEO Steve Jobs holds court on earnings day - CNET. [online] Available at:   / [Accessed 7 Nov. 2015].http://www.cnet.com/news/apple-ceo-steve-jobs-holds-court-on-earnings-day 

China
There are a number of key opportunities in the Chinese market. McFarlan (2008) notes that China is in the midst of a profound long-run change, opening its economy gradually in an attempt to lift its entire population out of poverty. The central government has spearheaded this process, and retains a strong guiding role in the methods by which the economy will be opened. The Chinese market is huge, so any access to this market is a good thing. It is the largest market by population in the world. But just as important is that China has not simply opened its market, but embarked on strategies that have improved the country's standard of living. This means that not only are there 1.3 billion Chinese, but that they have experienced a strong, steady long-run increase in their economic output, their buying power and their access to and desire for consumer goods (McFarlan,…...

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References

Feldman, S. (2013). The ethics of intellectual property in China. China Business Review. Retrieved May 18, 2015 from  http://www.chinabusinessreview.com/the-ethics-of-intellectual-property-in-china/ 

Galvin, J., Hexter, J. & Hirt, M. (2010). Building a second home in China. McKinsey Quarterly. In possession of the author.

Law, V. (2014). Starbucks pushes major expansion in China as coffee culture emerges. NBC News. Retrieved May 18, 2015 from  http://www.nbcnews.com/news/asian-america/starbucks-pushes-major-expansion-china-coffee-culture-emerges-n175141 

McFarlan, F (2008). China: Opportunity and challenge. Harvard Business School. Retrieved May 18, 2015 from  http://www.hbs.edu/centennial/businesssummit/global-business/china-opportunity-and-challenge.html

Implementing the Market Strategy Introduction
Just as important as developing the market strategy is the process of implementing the strategy. Implementation has its own set of challenges that have to be addressed, however. These include forming strategic partnerships, managing top-selling products, improving pricing strategies; developing sales Promotion, advertising and sale promotion strategies; developing digital strategies and measuring market performance. This paper will address each of these challenges and offer solutions for implementing the market strategy for OPG.
Strategic Partnerships
Strategic partnerships the company could develop to help promote both companies could be to look for a local brewer who is wanting to expand and partnering with that brewer to brew in the adjacent building owned by OPG. OPG wants to start brewing its own beer, but instead of hiring a brewmeister and investing in the brewing business, it may make more sense to partner with a small existing brewer and expanding that operation into…...

Many consumer electronics products including DVD players, TVs and PCs are produced with this strategy in mind. Imitators is the third follower strategy, and Chrysler, in designing the 300M grill work to resemble the Bentley automobile front grill is an example of this strategy. The final follower strategy is that of being an Adapter. Many of the Japanese auto manufacturers excel at this strategy, including Toyota and Hondo, who have through adaptation of car designs and more efficiency of production, have overtaken the American cars they were initially adapting from. This is particularly true with the Toyota Camry overtaking all mid-size sedans globally in sales, with over 40,000 sold per week in the United States alone. Of all follower strategies, the adapter one retains the greatest profitability over time.
eference:

Kotler (2005). Marketing Management. 12th Edition. Philip Kotler. Prentice Hall Publishing. Saddle iver, NJ.…...

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Reference:

Kotler (2005). Marketing Management. 12th Edition. Philip Kotler. Prentice Hall Publishing. Saddle River, NJ. May, 2005. Chapter 11 on competition.

strategy?
Strategic positioning means offering different goods and services from rivals or offering goods and services in a unique way.

The company must provide a unique product or service, in contrast to its rivals.

This might include offering a relatively narrow range of services to a broad range of customers or serving the many needs of a targeted niche market.

The reverse is also true: a company can serve broad needs for a narrow market and narrow needs for a niche market.

Strategy requires trade-offs: no company can do everything well and be all things to all people.

There must be a good 'fit' between disparate company activities to achieve organizational efficiency.

Operational effectiveness (OE) means performing certain actions better than competitors such as improving quality and speed.

A. OE has received increasing emphasis in management literature in recent decades.

B. Maximizing the productivity frontier to improve organizational efficiency is critical for OE: this means being more productive…...

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Reference

Porter, M. (1996). What is strategy? Harvard Business Review, 2-18.

Strategic Management EVISED
Crocs Inc. is a publicly traded corporation on the NASDAQ under the symbol COX: the company completed its initial public offering in February of 2006, and is thus a little over eight years old. The Colorado-based company is known primarily for its brightly-colored foam-based shoes, which were first manufactured in 2002 as footwear for beaches and spas, but which quickly expanded. The company went public at the precise moment when its popularity with consumers was experiencing explosive growth, and thus the eight years as a publicly-traded corporation have been difficult and tumultuous. At its peak in 2006, shortly after the initial public offering, shares of Crocs Inc. traded at over sixty dollars apiece; in 2014, shares now trade at less than thirteen dollars apiece (Mattoli & Spector, November 2013, para.2). However, because of the limitations inherent in Crocs' business model, the company makes an excellent case study for…...

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References

Chu, K. (April 11, 2013). Crocs expands foothold in Asia. Wall Street Journal.

Crocs, Inc. (2014). Annual report on Form 10-K for the year ended December 31, 2013.

Crocs Inc. (2011, June). Ocean minded: Our mission statement. Retrieved from:  http://company.crocs.com/brands/ocean-minded/ 

Freeman, RE. (2010). Strategic management: A stakeholder approach. Cambridge: Cambridge University Press.

Market Model Patterns of Change
Market Model Pattern of Change

The market model industry I research on is the rental movie industry, which the Blockbuster video was the dominant product. This industry has undergone through gigantic market change over many years. Hollywood video is the national competitor; however, they often compete with the local and regional movie rental industries. The use of the new technology has significantly led to the competition among different companies. The market model pattern of change shows that the industry has competitors or not, also, the costs in the company.

Explain the industry and outline the overall wave of change of the specific market structure

The Blockbuster video once dominated the movie rental industry; this has changed enormously due to the competition in the entertainment market. The evolution of the new technology has led to multiple competitions and has changed the consumers' purchase of the rental movie and other video.…...

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Reference

Blockbuster LLC, 47). Company Overview. Blockbuster Corporate.

Michael, R.J. (2011). Transaction and Strategies; Economics for Management. Mason, USA

The Motion Picture Association of America. (2011). Mpaa statement on strong showing of support for stop online piracy act. The Motion Picture Association of America. Washington, D.C.

Ford, A.(2009). Modeling the Environment, Second Edition.New York: Island Press

Strategy Management
Current Situation

Home Depot is a "category killer" retailer, selling supplies for home and garden. Home Depot operates with a cost leadership strategy, as it seeks to use its buying power in particular to offer customers a low price. Home Depot also incorporates a service element to its business model, something it hopes will give it a competitive advantage. Home Depot is currently undergoing a change in terms of its structure and culture, and this has caused some disruption. That said, Home Depot is the second-largest retailer in America behind Wal-Mart and has experienced strong sales improvements during the Nardelli years.

The competitive situation is intense. Home Depot is a dominant competitor in the industry, but faces strong competition from Lowe's, which is almost the same size. These two competitors operate as something of a duopoly, although in other businesses there are specialist firms that are strong competitors. Home Depot believes…...

That can get them into a lot of trouble.
In short, uncertainty is always going to be there in the business world. Nothing is one hundred percent certain when a person is owning and operating a business. During a time when economic uncertainty is higher than normal, there is even more uncertainty that has to be addressed. Overall, though, most uncertainty falls into levels one and two. By the time it has gotten to level three the economy and industry are both struggling and it may be better not to make any exotic or unexpected changes during that time. In level four, there is no need to start creating strategy. It is simply too dangerous to consider, because it offers too large of a range of choices to be seen. When it is completely impossible to address or even determine ever reasonable option or outcome that could occur, it is…...

Over the last few years, the government has exerted more control on the insurance industry by controlling premium rates meaning the industry has become less competitive on pricing. In addition to this, through Obamacare, the government has set requirements for healthcare insurers which have significantly reduced their medical loss ratio Dinan 396.
The second factor that affects the degree of competitiveness of the industry is the number of companies operating in the industry. This has been the major reason for the hundreds of mergers in the industry since this is the major driving factor for changes in market share. The last factor is government-provided health insurance. The government provides insurance plans which create significant competition for the private companies Vanness and olfe 101()

The productivity measures that can be developed are the number of health insurance consumers, average cost of providing medical cover and price of health insurance premiums. The number…...

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Works cited

Austin, D. Andrew, and Thomas L. Hungerford. The Market Structure of the Health Insurance Industry. Washington, DC: Congressional Research Service, 2009. Print.

Baughman, Reagan. "Differential Impacts of Public Health Insurance Expansions at the Local Level." International Journal of Health Care Finance and Economics 7.1 (2007): 1-22. Print.

Dinan, John. "Shaping Health Reform: State Government Influence in the Patient Protection and Affordable Care Act." Publius 41.3 (2011): 395-420. Print.

Dossche, Maarten, Freddy Heylen, and Dirk Van den Poel. "The Kinked Demand Curve and Price Rigidity: Evidence from Scanner Data." The Scandinavian Journal of Economics 112.4 (2010): 723-52. Print.

Market Model Changes
The medtech, or medical technology, industry is a large and intensely competitive industry that produces highly innovative medical devices for hospitals and other healthcare facilities in the effort to save lives and improve health for patients (Research, 2012). It is spread across different segments including, cardiology, oncology, neuro, orthopedic, and aesthetic devices. It relies largely on aging baby boomers, high unmet medical needs, and increased incidence of lifestyle diseases, including cardiovascular disease, diabetes, hypertension, and obesity.

The industry is being challenged by pricing concerns, hospital admissions and procedural volume, uncertainty concerning healthcare reform, Medicare reimbursement issues as agencies are looking for cost reduction measures, and regulatory overhang. There is a rise in patients deferring treatment in elective procedures. "One factor aligning economic and clinical forces: in the U.S., the number of medical practices owned by hospitals grew from 25% in 2005 to 50% in 2008" (practice, 2011). Where hospitals…...

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Bibliography

Blog, I. (2012, Mar 12). MedTech Industry Stock Outlook. Retrieved from Financial Content: http://markets.financialcontent.com/stocks/news/read/20832505/MedTech-Industry-Stock-Outlook

practice, B.G. (2011, Feb 9). Creating a new commercial model for the changing medtech market. Retrieved from Bain & Company:  http://www.bain.com/publicatgions/articles/creating-a-commercial-model-for-changing-medtech-market.aspx 

Research, Z.E. (2012, June 15). MedTech Industry Stock Outlook-June 2012-Zacks Analyst Interviews. Retrieved from Nasdaq:  http://community.nasdaq.com/News/2012-06/medtech-industry-stock-outlook-june-2012-zachs-analysts-interviews.aspx ?

Strategy Development
A directional strategy is a strategy to take the organization in a specific direction. For example Pepsi bought a ussian diary as part of its strategy to create a $20 billion nutrition business. This is not related to market conditions as such, just a focus on growing an area of business. In contrast, an adaptive strategy is one where the company needs a strategy to adjust to some sort of change in the marketplace. An example of this would be an old-school grocery store adding more organic foods to its shelves in response to that market trend.

A market entry strategy is a strategy used to enter a market. There are several of these: exporting, licensing, joint venture, and direct investment (QuickMBA, 2010). These work for entering new domestic markets as well. New products or changes to existing products would also qualify, perhaps, as entering a new market. All strategy…...

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References

QuickMBA. (2010). Foreign market entry modes. QuickMBA.com. Retrieved February 6, 2014 from  http://www.quickmba.com/strategy/global/marketentry/ 

QuickMBA. (2010). Porter's generic strategies. QuickMBA.com. Retrieved February 6, 2014 from  http://www.quickmba.com/strategy/generic.shtml

Market Patterns
One industry that has shifted in the past few years in terms of its structure is the smartphone operating system market. A few years ago, most of the early smartphones were based around proprietary operating systems. Palm and Blackberry dominated the market. Apple joined the industry with the introduction of the iPhone, but more recently other firms have entered the market as well, including Google (Android), indows, Symbian and other systems. The market has moved from a stable oligopoly of four firms basically between two firms into a market that is much closer to monopolistic competition. However, there is the risk that as operating systems shake out, the market could return to an oligopoly of just three operating systems (est & Mace, 2007).

In the short-run, firms in this industry will seek to gain market share through differentiation. The products are slightly differentiated from each other -- they perform the…...

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Works Cited:

West, J. & Mace, M. (2007). Appropriability, proximity, routines and innovation. Druid Summer Conference 2007. Retrieved February 4, 2012 from http://www2.druid.dk/conferences/viewpaper.php?id=1675&cf=9%20{^

Seppala, (no date). Monopolistic competition. University of Illinois. Retrieved February 4, 2012 from http://www.econ.uiuc.edu/~seppala/econ102/lect15.pdf

Watkins, T. (no date). The transaction cost approach to the theory of the firm. San Jose University. Retrieved February 4, 2012  http://www.sjsu.edu/faculty/watkins/coase.htm 

Blodget, H. (2011). Android is destroying everyone, especially RIM -- iPhone dead in water. Business Insider. Retrieved February 4, 2012 from http://articles.businessinsider.com/2011-04-02/tech/30089528_1_android-phones-google-s-android-smartphone-market