Market Potential Index
There are eight indicators on the market potential index: market size, market intensity, growth rate, consumption capacity, commercial infrastructure, receptivity, economic freedom and country risk.

The market size is the largest weight. The measures used are urban population and electricity consumption, I guess as proxies for the number of people who have at least the possibility of having money.

Market intensity is based on the gross national income per capita and private consumption as % of GDP, measures that reflect the wealth of the country and presumably telling something about purchasing power.

Growth rate is based on the growth rate in energy use and the real GDP growth rate, looking at how fast the market is growing.

The consumption capacity is measured with consumer expenditure and income share of middle class. This is similar to market intensity, but with a focus on consumers and the middle class, trying to isolate the market…...

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References

Global Edge (2014) website, various pages. Global Edge. Retrieved December 13, 2014 from  http://globaledge.msu.edu/mpi 

Koetsier, J. (2013). Tablets will outsell laptops 6 to 1 by 2017 as mobile PC market hits 579.4 million. Venture Beat. Retrieved December 13, 2014 from  http://venturebeat.com/2013/05/06/tablets-will-outsell-laptops-6-to-1-by-2017-as-mobile-pc-market-hits-579-4-million/

The assumptions of industry structure and pricing are based on the market shares of the leading competitors in the motorcycle market including Harley-Davidson with 65% and Honda with 12.9%. There are over 40 different manufacturers of motorcycles globally who comprise the remaining 22% of the worldwide market (Murphy, 2008). Gaining distribution for a new motorcycle model will be challenging given the concentration level of competitors in the market. As motorcycles are considered discretionary purchases, they are influenced by the consumer sentiment index, the level of per capita disposable income, the downstream demand for motorcycle dealership and repair, and the available time consumers have for using them (Diamond, 2008). All of these factors are taken into account in the factoring of both the baseline motorcycle industry forecast and the hybrid motorcycle forecast as well.
Sales and Unit Forecasts

Using exponential smoothing and an average sale price of $9,100, the forecast for the…...

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References

Diamond, D.. (2008). Managing Incentives for Green Vehicles. Public Manager, 37(4), 15-18.

Lapide, L.. (2009). History of Demand-Driven Forecasting. The Journal of Business Forecasting, 28(2), 18-19.

Patrick Mahoney. (2007, March). Taking the roar out of the crowd: HYBRID MOTORCYCLES. Machine Design, 79(5), 98-100.

Murphy, R., Graber, M., & Stewart, a.. (2010). Green Marketing: A Study of the Impact of Green Marketing on Consumer Behavior in a Period of Recession. The Business Review, Cambridge, 16(1), 134-140.

As noted, we have at least one student, one retiree, one manager, one housewife, and one entry level employee.
We will also assume that in the prescreening we were able to capture demographic data (age, gender, race, income, lifestyle, etc.).

Questions for Focus Group (Note, subheadings are potential probes based on responses):

1. Do any of you shop online for clothing?

a. How often? easons?

b. Perceptions of Quality, convenience, etc.

c. Approximate amount spent on online clothing purchases per annum?

d. Desire to continue?

2. Now, thinking about clothing, let's turn to purchases of shoes? Do you ever shop online for your shoe purchases?

a. Why or why not?

b. easons?

c. Concerned with "fit"

d. How do most shoe retailers in your experience handle returns?

e. Approximate amount spent on online shoe purchases per annum?

f. Desire to continue?

3. Are you familiar with the term "mass customized footwear"?

a. What does that term mean to you?

b.

4. Would "mass customized footwear" be…...

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REFERENCES

Edmunds, H. (2008). Focus Group Principles. American Marketing Association.

Retrieved from:   / http://www.marketingpower.com/content1293.phphttp://web.archive.org/web/20041026140011 

Urbanization in Turkey
hen it comes to concerns about rural areas versus that of urban areas, there are most certainly pros and cons involved. Turkey is certainly a country that could and should be included in this debate. hile many people tout the improvements and advancements seen when an area becomes urbanized and more developed, it is seen by many that there are tradeoffs. One such tradeoff is the effect on wages. In many instances, people see stagnation and suffering of wages as an area becomes more urban. In other words, as populations shift, gross domestic product grows and so forth, there is a dragging effect on wages that is seen as people make less money than they probably should given the advancements and changes that are otherwise occurring. Put another way, it is seen that the wages of people like those in Turkey do not advance proportionally with the economic…...

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Works Cited

Fu, Albert. "Neoliberalism, Logistics & The Treadmill Of Production In Metropolitan Waste

Management: A Case Of Turkish Firms." Urban Studies 53.10 (2016): 2099-2117. Web.

Karahasan, Burhan Can, Fatma Dogruel, and Ali Suut Dogruel. "Can Market Potential Explain

Regional Disparities In Developing Countries? Evidence From Turkey." The Developing Economies 54.2 (2016): 162-197. Web.

WFD
Market Potential for WFD

WFD Consulting, Inc., has been providing human resources strategies and resources to many well-established multinational concerns for almost three decades (WFD, 2012). The support and services offered by WFD promote the research-backed belief that employee wellness, happiness, and fulfillment has a direct effect on productivity and success, and thus that developing and implementing proper and appropriate techniques for handling employee workplace and personal issues is an essential part of running a profitable and efficient business (WFD, 2012). Though the consulting business has been successful in the past, however, there is no guarantee that it will continue with the same level of success in the future simply due to changes in the market size and potential. The following pages will examine the market potential for the firm in light of its past performance and current trends in the operating environment that could affect strategy and potential in the…...

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References

Audretsch, D. & Welfens, P. (2002). The new economy and economic growth in Europe and the U.S. New York: Springer.

Byun, K. & Frey, C. (2012). The U.S. economy in 2020: recovery in uncertain times. U.S. BLS Monthly Labor Review (January): 21-42.

WFD. (2012). Accessed 18 February 2012.  http://www.wfd.com/index.html

Market Model Patterns of Change
Market Model Pattern of Change

The market model industry I research on is the rental movie industry, which the Blockbuster video was the dominant product. This industry has undergone through gigantic market change over many years. Hollywood video is the national competitor; however, they often compete with the local and regional movie rental industries. The use of the new technology has significantly led to the competition among different companies. The market model pattern of change shows that the industry has competitors or not, also, the costs in the company.

Explain the industry and outline the overall wave of change of the specific market structure

The Blockbuster video once dominated the movie rental industry; this has changed enormously due to the competition in the entertainment market. The evolution of the new technology has led to multiple competitions and has changed the consumers' purchase of the rental movie and other video.…...

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Reference

Blockbuster LLC, 47). Company Overview. Blockbuster Corporate.

Michael, R.J. (2011). Transaction and Strategies; Economics for Management. Mason, USA

The Motion Picture Association of America. (2011). Mpaa statement on strong showing of support for stop online piracy act. The Motion Picture Association of America. Washington, D.C.

Ford, A.(2009). Modeling the Environment, Second Edition.New York: Island Press

Market Audit
The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less likely to take risks that will be required for the successful development of the new product. Here the situation is likely to be of a new brand in a new market, rather than a totally fresh launch. The company is already exporting substantial quantities and it is possible even the same item is being exported for sale by another organization under a different brand name. It may be possible that expansion of sale of quantities under that arrangement may be…...

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REFERENCES

"Before You Buy Hiking Boots" Retrieved from http://shoes.about.com/od/athleticshoes/bb/bybhikingboots.htm

Accessed 12 October 2005

"Colorado dashes hopes of retail recovery" (August 5, 2005) Retrieved from   Accessed 11 October 2005http://www.smh.com.au/news/Business/Colorado-dashes-hopes-of-retail-recovery/2005/08/05/1123125885090.html 

"Colorado Group Ltd.: (Australian Stock Exchange: CDO)" Retrieved from camp=EC5001& GCID=C15112x004& ovchn=INK& ovcpn=International& ovcrn=onesource-international-1& ovtac=PIB Accessed 11 October 2005http://www.onesourceexpress.com/companyreports/default_ec.asp?keyid=44678842&

Market Study and Potential for EOT Cranes, Gantry Cranes, Jib, and the Market for Imported European Hoist and Crane Components in India.
A boom in the construction industry caused a corresponding boom in the demand for construction building equipment (specifically in cranes and hoists), which shows prediction of increasing in the future. Cement, steel, and construction industries have all been involved in this popularity, all of them requesting EOT cranes, Gentry cranes, JIB cranes and European-imported hoist and crane components. The market for machinery is huge, particularly for used machinery coming from Europe with the latter mostly being used in the unorganized sector. Off Highway esearch (OH), reported that in 2009, India sold 6,499 mobile cranes, most of which have been the pick and carry type. As of 2011, the market size for EOT cranes and hoists is approximately s 1,500 crore to 1,700 crore (Project Monitor). By the year 2010,…...

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References

Basistha, P.P. 2008. 'Lifting Boom'. NBM Media, [Online] Available at:  http://www.nbmcw.com/reports/market-research/equipment-machinery/848-lifting-boom.html 

Cranes Today. n.d. Middle East Cranes. 'BC India Show Preview'. [Online] Available at: http://www.cranestodaymagazine.com/story.asp?storyCode=2058704&sectioncode=66

Cranes Today. N.d. Middle East Cranes. 'Excon 2007, Bangalore, India.' [Online] Available at:

http://www.cranestodaymagazine.com/story.asp?storycode=2047960

Market Penetration
In order to be able to calculate the market penetration in our case, we should first give a brief definition and description of the market penetration concept. Identified by some with the company's market share, the market penetration concept allows a company to determine "what percentage of all possible sales was represented by their actual sales"

It is calculated by " measuring all real sales of a given good for a given period and then comparing that total with the total of all sales of that specific good for the same period made by one's own company"

In our particular case, we will be calculating the market penetration as the ratio between the total number of customers on the market and the number of customers that have actually bought our company's products.

As such,

Market Penetration = Number of customers that have bought the product/Total number of customers on the market

Market Penetration =…...

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Bibliography

1. Kobulnicky, Paul and Stoffle, Carla. Market Penetration in Research Libraries. January 1999. On the Internet at www.arl.org/stats/program/Market.pdf

Kobulnicky, Paul and Stoffle, Carla. Market Penetration in Research Libraries. January 1999. On the Internet at www.arl.org/stats/program/Market.pdf

Ibid.

For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.
As mentioned above, the communication strategy…...

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Reference List

Nordas, H.K. (2004). The Global Textile and Clothing Industry post the Agreement on Textiles and Clothing. World Trade Organization. Retrieved July 8, 2007 at  http://www.wto.org/english/res_e/booksp_e/discussion_papers5_e.pdf .

Diesel History (2007). Diesel Clothing. Retrieved July 8, 2007 at  http://www.diesel.com/#/dieselinfoandpress/ .

Profile of General Demographic Characteristics: 2000. U.S. Census Bureau. Retrieved July 8, 2007 at  http://www.census.gov/main/www/cen2000.html .

Consumer Buying Behavior Notes. Retrieved July 8, 2007 at  http://www.udel.edu/alex/chapt6.html#personal .

It revealed the fact that customers were willing to buy chocolate in order to be in fashion.
The government, which is a communist one, has imposed chocolate importers to mark the country of origin in order to provide the customers with the accurate information about the products they offer.

Size, number, and financial strength of competitors. If we take into consideration the report mentioned above, the main competitors are: Dove (38.61%), Cadbury, Le Conte, Nestle, Hershey's, Golden Monkey, Ferrero Rocher, M&M's, Tresor Dore and Shenfeng. These ten producers account for 90% of the chocolate market, while the first three cover about two thirds of the market share. However, among these ten best companies we can only depict two internal brands. These are Golden Monkey (2.94%) and Shenfeng (1.58%). Due to the new regulations regarding the percentages and quality of the ingredients used, many national producers may not be able to continue…...

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Bibliography

Chocolate Strives for Standard.,(2004) Retrieved on Nov 28th, 2006 from China Daily, web site:  http://www.chinadaily.com.cn/english/doc/2004-12/24/content_402994.htm 

Parry, Richard Lloyd, (2006), For Lovers of Chocolate, future could be very dark., Retrieved on Nov 28th, 2006, from The Times, web site:  http://www.timesonline.co.uk/article/0,25689-2079799,00.html 

Sachs, Jeffrey D. (2004), Welcome To The Asian Century. By 2050, China and maybe India will overtake the U.S. economy in size. Retrieved Nov 28th, 2006, from Fortune, web site:  http://money.cnn.com/magazines/fortune/fortune_archive/2004/01/12/357912/index.htm

2009).
Market Share and Sales

As stated above, it is impossible to predict total market share in terms of a percentage or direct proportion. The growth in the demand for web development services vastly outstrips supply, and with a large part of the retail sector still untapped in terms of website sales it will be impossible for any small competitor to capture a major portion of market share (Urbach et al. 2009; Mohammed 2008). Sales will only be limited by the potential of the company to produce the products sold, however, meaning a substantial amount of revenue can be generated.

Ongoing Market Evaluation

Statistics and market trends are regularly calculated, compiled, and published by a variety of individuals and organizations, including the Canadian national government, which will allow for the continuous monitoring of relevant data and potential impacts on the market (Office of Consumer Affairs 2011). The company's planned move back to China…...

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References

Mohammed, A. (2008). Retailers Competing for Market Share: 2007 Retail Sales in Review. Accessed 18 October 2011.  http://www.statcan.gc.ca/pub/11-621-m/11-621-m2008075-eng.pdf 

Office of Consumer Affairs. (2011). Consumer Trends Report. Accessed 18 October 2011.  http://www.ic.gc.ca/eic/site/oca-bc.nsf/eng/ca02088.html 

Urbach, M., Schaan, S. & Anderson, F. (2009). Technological Change in the Private and Public Sectors. Accessed 18 October 2011.  http://www.statcan.gc.ca/pub/88f0006x/88f0006x2009004-eng.pdf

Even public transportation is growing more expensive, given that cash-strapped states are raising fares.
SOT Analysis:

Strengths

Victory offers customizable bikes with great value and power, according to its promotional literature. I

eaknesses

Victory began as an "offshoot" of Polaris Industries, which is mainly known for marketing snowmobiles and ATVs. Amongst the target audience, particularly in the South and areas where snowmobiling is uncommon, it may have little brand recognition.

Opportunities

The economic downturn and demand for more fuel-efficient vehicles could be capitalized upon as a great opportunity for the company -- more individuals are likely to be seeking out motorcycles as a mode of transportation.

Threats

In a recent head-to-head of Harleys and Victories, one trade magazine said that Victory produced the superior model, but Harley had the better-known name: "It comes down to cooler character of the Harley vs. The better handling, more powerful Cross Country. I know which one I'm choosing," concluded the reviewer (Cherney,…...

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Works Cited

Cherney, Andrew. 2010 H-D Road Glide vs. 2010 Victory Cross Country: New breed of baggers busts out. Motorcycle Cruiser. 2010. October 7, 2010 at  http://www.motorcyclecruiser.com/roadtests/1004_crup_2010_hd_road_glide_vs_2010_victory_cross_country/motorcycle_design.html 

Scooters and Motorcycles Popularity and Wrecks Increase. Technology for the Future. July 21, 2010. October 7, 2010 at  http://techus.org/2010/07/scooters-and-motorcycles-popularity-and-wrecks-increase/ 

Victory Motorcycles. Official website. October 7, 2010.

 http://www.polarisindustries.com/en-us/victory-motorcycles/Pages/Home.aspx

3. How the quality of service changed and why?

The quality of service increased significantly as all practices areas of the hospital better aligned to the cultural norms, values and needs of each ethnic population represented by the segments served. The quality also increased because the staff also began to better understand the unique needs of the patients being served, with more emphasis on interpersonal communication than had been the case in the past. This personalization aspect of leadership works both ways; the hospital staff had a much better appreciation and understanding of the unique needs of the population they were serving, and the potential patients and customers developed familiarity and trust with the providers. The next step for the hospital is to create a means to continually evaluate the level of satisfaction they are delivering to patients. The hospital could use the SEVQUAL metrics to evaluate the level of satisfaction…...

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References

Barrett, H., Balloun, J., & Weinstein, a.. (2009). How variation in management perceptions affects organizational performance. Quality and Quantity, 43(3), 451-461.

Paul Hughes-Cromwick, Sarah Root, & Charles Roehrig. (2007). Consumer-Driven Healthcare: Information, Incentives, Enrollment, and Implications for National Health Expenditures. Business Economics, 42(2), 43-57.

Ravichandran, K., S. Prabhakaran, and S. Kumar. 2010. Application of Servqual Model on Measuring Service Quality: A Bayesian Approach. Enterprise Risk Management 2, no. 1, (January 1): 145-169.

Wrenn, B.. (2006). Marketing Orientation in Hospitals: Findings from a Multi-Phased Research Study. Health Marketing Quarterly, 24(1/2), 15.

Access the organization's resources to actually deliver what it offers -- does the organization really have the resources, human or otherwise, to achieve this new idea?
5. Access technology -- is there market readiness of technology sufficient -- are technologies adaptive, or in place, that will allow this idea to flourish -- is it the right time?

6. Specify Opportunities in pragmatic and concrete terms- if launched, what are the actual benefits the organization would bring to the offering to achieve a win-win situation in the market?

7. Access opportunity attractiveness using as many resources available as possible -- in order to move forward, the company must assess the market's financial, technological, and competitive situations in a way that is realistic to the event (Stevens, 2006).

By doing this type of robust analysis, the organization is able to move from the ideation stage, through the client decision process as to whether it is…...

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REFERENCES

Cadotte and Bruce. (2003). The Management of Strategy in the Marketplace. Dallas, TX: Thomson/SouthWestern.

Stevens, R. (2006). Market Opportunity Analysis. Binghampton, NY: Best Business Books.

As a behavioral health entrepreneur, it is crucial to utilize various methods of analysis to determine which strategies are the best for your business. These analysis methods can help you make informed decisions, understand your target audience, and drive effective outcomes. Here are some key methods to consider:

1. SWOT Analysis: Conduct a comprehensive assessment of your business's strengths, weaknesses, opportunities, and threats. This analysis will provide insights into your competitive advantage, internal challenges, market potential, and potential risks.

2. Market Research: Gather data and insights about your target audience, competitors, market trends, and customer preferences. This analysis will enable you to....

Comprehensive Target Market Analysis and Segmentation Strategies

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Lesser-Known but Engaging Essay Topics on Global Strategy and Sustainable Activities of Multinationals

Topic 1: The Role of Emerging Markets in Shaping Multinational Strategies

Focus: Explore how the rise of emerging markets influences the global strategies of multinationals. Discuss factors driving this shift, such as market potential, cost advantages, and political risks.

Possible Outline:
Introduction: Global reach and the importance of emerging markets
Section 1: Market opportunities and growth potential
Section 2: Cost advantages and sourcing strategies
Section 3: Political risks and their mitigation
Conclusion: Implications for multinational competitiveness

Topic 2: The Impact of Climate Change on Supply Chain Management

Focus: Analyze....

Strategic Formulation: A Comprehensive Overview

Strategic formulation is a critical process in business management that involves the development and evaluation of long-term plans and actions to achieve organizational objectives. It is a complex and iterative process that requires a thorough understanding of the organization's internal and external environment, as well as its capabilities and resources.

Components of Strategic Formulation

The strategic formulation process typically involves several key components:

1. Situation Analysis: This involves analyzing the organization's current position, including its strengths, weaknesses, opportunities, and threats (SWOT). A comprehensive situation analysis provides a foundation for understanding the organization's competitive landscape and potential areas for....