Market Entry Strategy Essays (Examples)

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Essay
Market Entry Strategy 2010 Saw
Pages: 5 Words: 1450

N.D.P.16).
Indirect Investment Options

The indirect investment option avails itself of two avenues: licensing agreements or branch or representative offices. "Foreign companies with patents, trademarks, or other intellectual property are free to enter into licensing agreements with local companies. Licensing has the advantage of limiting a foreign company's exposure, since the company need not set up an office or a joint venture" (Price Waterhouse Coopers. N.D.P.18). The branch or representative office "remains part of the parent company and is therefore not entitled to the rights and protections accorded to Chinese legal entities; however, it also must appoint a Chinese legal representative" (Price Waterhouse Coopers. N.D.P.18).

Pros and Cons of Direct v. Indirect

Of the direct and indirect investment options there are positives and negatives. The direct investment option allows the foreign entity to immerse themselves into the political, regulatory, and business framework of China's economic powerhouse. One of the most important distinguishing factors…...

Essay
Market Entry Strategy of Cosmetics Producer Skinceuticals
Pages: 5 Words: 1513

maket enty stategy of cosmetics poduce SkinCeuticals on the Chinese maket. SkinCeuticals is pesented in the Company Pesentation section. The SWOT Analysis section analyzes numeous stengths, weaknesses, theats, and oppotunities associated with the company's situation. The China Analysis section pesents some of the most impotant factos that influence the business envionment in this county. Thee is also a section on Costs, Benefits, and Risks. The stategy of SkinCeuticals is pesented in the Maket Enty Stategy. The Recommendations section eveals the advantages of SkinCeuticals on the Chinese maket.
Company Pesentation

SkinCeuticals is a cosmetics company established in 1997. The company focuses on poducing cosmetics combined with phamaceutical effects. These poducts ae based on using the oiginal topical vitamin C fomula in ode to addess the diffeent poblems of the skin. The company's poduct stategy eflects its pinciples. These pinciples ae epesented by developing poducts intended to pevent damage to the skin detemined…...

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references of Chinese customers. In addition to this, the company must invest in developing an efficient distribution network. It is important that the company studies the Chinese market and the purchasing behavior of customers in this company. The costs of this activity can be reduced by addressing the services of Chinese companies. The most important benefit of addressing the Chinese market is represented by expanding the business of SkinCeuticals, increasing the number of customers, and increasing its profits. The Chinese market can help SkniCeuticals increase its market share. However, the company must take into consideration the fact that there are certain risks in addressing the Chinese market. These risks are represented by the influence of the Chinese government on companies doing business in this country, and by the cultural differences between the company and customers in China.

Market Entry Strategy

The Chinese market is also addressed by some of SkinCeuticals' competitors. Therefore, it is not recommended to develop a strategy based on objectives like becoming a leader on this market. Such a strategy can become expensive. The objectives that SkinCeuticals must reach through this strategy are represented by improving awareness of Chinese customers on its products, developing a large customers base, and increasing its profits.

Regarding the marketing mix, SkinCeuticals should focus on the product strategy, which should rely on differentiation. The price strategy also requires certain modification. It is recommended to reduce some of the prices of SkinCeuticals' products in order to address the possibilities of large customer segments in this country. The promotional strategy is very important in this case. SkinCeuticals should develop this strategy based on TV and radio commercials, and on purchasing advertising space in certain newspapers and magazines. The distribution strategy should focus on identifying flexible distributors with access in large commercial complexes.

Recommendations

Essay
Market Entry'strategy International Business Management Advisor
Pages: 13 Words: 3805

Analysis of Reparation Reform in Education Anti-Racism and Anti-OppressionTable of Contents1 Introduction 22 Historical Perspectives of Reparations in the United States 33 The Case for Reparations 44 Reparation Policies in Education Anti-Racism and Anti-Oppression 54.1 Tax Rebates handed out to Black Homeowners 74.2 Eliminating Racial Gaps Within School District Revenues 84.3 Eradicating Racism in School Funding Formulas 84.4 Transforming Factoring in of Race in School Aid Formulations 95 Conclusion 106 References 111 IntroductionThe dehumanization and marginalization of the Black people continue within institutions in the United States. Owing to racially driven policies together with the stratification of social circumstances, the Black community is precluded from attaining institutional backing necessitated for collective achievement (Wali-Ali, 2019). For many, it is deemed that the educational achievement gap is a fundamental social justice problem.Madyun (2011) indicates that the education attained by the average Black student during graduation day is akin to what an average…...

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References

Babin, R. (2008). Assessing the role of CSR in outsourcing decisions. Journal of Information Systems Applied Research, 1(2), 1-14.

Belcourt, M. (2006). Outsourcing—The benefits and the risks. Human resource management review, 16(2), 269-279.

Galová, J. (2014). Selected business aspects of the emerging market of Ukraine. Journal of Central European Green Innovation, 2(1063-2016-86165), 51-59.

Essay
Foreign Market Entry Strategies GM
Pages: 5 Words: 1706

GM's Chevy Volt and its all-electric design, as well as diesel-electric and conventional gas-electric hybrids could and must replace the image of the 'old' GM in the public's imagination. The company has shed the Hummer stigma, now it must create a new image for itself in the future, not just domestically, but internationally.
orks Cited

Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009

http://en.ce.cn/Industries/Auto/200904/20/t20090420_18857964.shtml

General Motors. (2009). Company history. Updated August 4, 2009. The New York Times.

Retrieved August 6, 2009.

http://topics.nytimes.com/top/news/business/companies/general_motors_corporation/index.html

Hu, Lei. (2008). GM's joint venture is China's top-selling brand in 2007. Edmunds.

Retrieved August 6, 2009.

http://www.edmunds.com/insideline/do/News/articleId=124379

Jason. (2004). The global hybrid race: Is Europe catching the fever. GreenHybrid. Retrieved August 6, 2009 at http://www.greenhybrid.com/wiki/index.php/The_Global_Hybrid_Race:_Is_Europe_Catching_The_Fever%3F

ald, Matthew. (200, August 5) $2 million in grants to speed up electric car manufacturing.

The New York Times. Retrieved August 6, 2009.

http://www.nytimes.com/2009/08/06/business/06battery.html?scp=2&sq=GM%20China&st=cse

Ying, Tina & Erik Holm. (2009). Buffer posts $1 billion profit on China hybrid carmaker BYD.

Bloomberg…...

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Works Cited

Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009

 http://en.ce.cn/Industries/Auto/200904/20/t20090420_18857964.shtml 

General Motors. (2009). Company history. Updated August 4, 2009. The New York Times.

Retrieved August 6, 2009.

Essay
Entry Strategy Into the German Market
Pages: 20 Words: 7600

Stategic Planning fo Maket Enty
Baies to Enty

Maket Challenges

Tade Baies

Standads

EU Regulations

Confomity Assessment

Poduct Cetification

Acceditation

Maket Enty Stategy Selection

Fanchising

Joint Ventues/Licensing

Licensing

Agents, Distibutos and Tading Houses Agents

Distibution and Sales Channels

E-Commece

Gemany

EU Regulations

Stategic Alliances, Licensing and Fanchising

Joint Ventues

Foeign Diect Investment

Finding the Right Patne

Negotiating a Patneship Ageement

The Ageement Checklist

Have the salient points of the ageement been ageed upon in pinciple?

Paticipants and thei Roles

Negotiation Baselines

Section 10: Managing Intenational Business Opeations

Exit Stategies

Conclusion

Intoduction

In this wok, the case study of Tesla Motos has been taken as an example to undestand the stategies of intenational businesses with paticula attention to Gemany. The wok begins with exploation of stategies pevasive in intenational makets with close attention to enty issues. The vaious foms of foeign investments and business like Geenfield, acquisitions, meges, and Joint Ventues ae exploed (Lymbesky 2008, p.7) in the said context of the taget of Tesla motos in the automobile secto in Gemany.

Section 1: Stategic Planning fo Maket Enty

The main stategy adopted by…...

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references

Alon, I. (2012). Global franchising operations management: cases in international and emerging markets operations. Upper Saddle River, N.J, Financial Times.

Aswathappa, K. (2010). International business. New Delhi, Tata McGraw Hill Education.

Baron, R.A., & Shane, S.A. (2008). Entrepreneurship: a process perspective. Mason (OH), Thomson/South-Western.

Benjamin Levi, K.J. (2006). Market entry strategies of foreign Telecom companies in India. Wiesbaden, Dt. Univ.-Verl.  http://dx.doi.org/10.1007/978-3-8350-9453-6 .

Essay
Target UK Market Entry
Pages: 2 Words: 739

Growth Strategy
Market Entry Strategy

There are a number of different options for the market entry strategy. These include licensing, joint venture and direct investment. For Target there are a number of considerations to make. First, the company just utilized the direct investment strategy in Canada, buying the real estate assets of a large chain of discount stores that went under. This move gave Target a large real estate footprint with which to work. Theoretically, that should have helped the company with things like economies of scale, but instead it was too big for Target to manage and the company suffered massive stockouts that may have set it back in that country years (Shaw, 2014). Target can view this one of two ways -- either it learned something from the experience and can enter the UK market most effectively via direct investment, or it should avoid direct investment and find a…...

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References

Bermingham, F. (2014). Supermarket price war killing British food producers. International Business Times. Retrieved November 29, 2014 from  http://www.ibtimes.co.uk/supermarket-price-war-killing-british-food-producers-1476283 

QuickMBA. (2010). Foreign market entry modes. QuickMBA. Retrieved November 29, 2014 from  

Essay
Optimal Foreign Entry Strategy for Jaypee Brothers
Pages: 10 Words: 3013

Optimal Foreign Entry Strategy for Jaypee Brothers
Established in 1969, Jaypee Brothers is the largest health sciences publisher in India with offices in the United Kingdom, the United States and Panama. Jaypee Brothers currently publishes more than 350 health science books and journals each year (About Us 2015). The company is currently seeking to develop its presence in other markets including the Middle East and Africa. This paper reviews the relevant literature to provide a brief overview of Jaypee Brothers and to identify a professional entry strategy for the company to enter these new markets. Finally, a summary of the research and important findings concerning an optimal professional entry strategy for Jaypee Brothers are provided in the conclusion.

eview and Discussion

Company Overview

With its headquarters in New Delhi, India, Jaypee Brothers (hereinafter alternatively "Jaypee" or "the company") is a global publishing company with collection centers in the United Kingdom, the United States…...

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References

'About Us.' (2015). Jaypee Brothers. [online] available: http://www.jpmedpub.com/aboutus.

aspx.

'Arabic Publishers Directory' (2015). Publishers Global. [online] available: http://www.

publishersglobal.com/directory/language/arabic-publishers/2/.

Essay
Strategy Development a Directional Strategy Is a
Pages: 2 Words: 684

Strategy Development
A directional strategy is a strategy to take the organization in a specific direction. For example Pepsi bought a ussian diary as part of its strategy to create a $20 billion nutrition business. This is not related to market conditions as such, just a focus on growing an area of business. In contrast, an adaptive strategy is one where the company needs a strategy to adjust to some sort of change in the marketplace. An example of this would be an old-school grocery store adding more organic foods to its shelves in response to that market trend.

A market entry strategy is a strategy used to enter a market. There are several of these: exporting, licensing, joint venture, and direct investment (QuickMBA, 2010). These work for entering new domestic markets as well. New products or changes to existing products would also qualify, perhaps, as entering a new market. All strategy…...

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References

QuickMBA. (2010). Foreign market entry modes. QuickMBA.com. Retrieved February 6, 2014 from  

Essay
Strategies for Market Entry
Pages: 4 Words: 1533

Company International Expansion
Potential Countries for Expansion

Canada

United Kingdom

China

Country for Expansion

Expansion Advice

Potential Countries for Expansion

In this case, we will discuss the potential for the expansion of XYZ company, based in the U.S., to another country for business. At the beginning, we choose three possible countries where the business can set up expansion projects and then compare the various business, economic, political and legal aspects to choose the best destination for expansion. In the second part, we would also weight the possible modes of market entry and subsequent expansion. For the first part, we choose three potential countries for expansion -- Canada, the United Kingdom, and China.

Canada

There has been a modest growth in the overall apparel market since the dollar value was unfavorable and the market was affected by retail competition. Expanding online options also gave rise to price wars. There has been downward pressure on the price and value of growth due…...

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References

Euromonitor.com. (2016). Apparel and Footwear in Canada. [online] Available at:   [Accessed 11 Mar. 2016].http://www.euromonitor.com/apparel-and-footwear-in-canada/report 

Euromonitor.com. (2016). Apparel and Footwear in China. [online] Available at:   [Accessed 11 Mar. 2016].http://www.euromonitor.com/apparel-and-footwear-in-china/report 

Retail sales value monthly in textile, c. (2016). Clothing retail store sales value Great Britain 2013-2015 -- Statistic. [online] Statista. Available at:   / [Accessed 11 Mar. 2016].http://www.statista.com/statistics/288014/retail-sales-value-monthly-for-clothing-footwear-textile-stores-great-britain 

Sun, B. (2010). Concerns of Enterprises' Expansion. IJBA, 1(1).

Essay
KO Ethics Market Entry Into
Pages: 2 Words: 523

However, that the company is using estern management techniques bodes well for its ability to behave ethically, specifically with respect to its desire to avoid bribery and corruption. It would have bribed its way to that deal, but instead chose not to, even though ultimately the deal was blocked.
Leadership is in short supply in Chinese business, so Coca-Cola has relied on foreign managers, even those from Taiwan or Hong Kong, to bring expertise. This has proven to be a challenge anyway, as the chlorine issue highlights, as there is a lack of experience at the plant level and problems like that occur. Thankfully, the company has enough foreign talent in place to ensure that issues like that are dealt with quickly and effectively. It is necessary to ensure that the company has some of its top people in the country, given that it expects China to be its largest…...

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Works Cited:

Abrams. S. (2012). Coke faces a huge creditability problem in China. Business Insider. Retrieved November 24, 2012 from http://articles.businessinsider.com/2012-05-02/news/31527493_1_coca-cola-coke-chlorine-levels

Coca-Cola Company. (2012). Website, various pages Retrieved November 24, 2012 from  http://www.coca-colacompany.com/our-company/leading-the-industry-refreshing-the-world-responsibly 

Trefis. (2012). Coca-Cola pushes into Brazil and China. Forbes. Retrieved November 24, 2012 fromhttp://www.forbes.com/sites/greatspeculations/2012/04/10/coca-cola-pours-into-brazil-and-china-pushes-pepsico-aside-in-the-u-s/

China Daily. (2007). Coca-cola aims to make China its largest market. China Daily. Retrieved November 24, 2012 from  http://www.chinadaily.com.cn/bizchina/2007-08/07/content_6015222.htm

Essay
Different Modes of Market Entry
Pages: 2 Words: 623

Amazon's Strategy In India
Amazon has one of the most successful strategies that has developed in the last couple generations of contemporary business models. Their use of a "customer-centric" perspective, new distribution channels, and technology as core competencies have fueled an impressive growth rate in many new niches. Yet, despite many successful strategies initiatives that Amazon has developed thus far, the international sphere as a channel of expansion has produced mixed results. The case presents an overview of Amazon's efforts to enter the Indian market and the factors that are within the country and the culture that the company will have to navigate in order to overcome many challenges related to these circumstances.

For example, organized retail only represents a small portion of India's total retail market and therefore, for Amazon's strategy to work, the company will have to develop this market segment while simultaneously positioning itself at the center of this…...

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Works Cited

D'Onfro, J. (2015, February 4). The biggest mystery about Amazon's business right now. Retrieved from Business Insider:  http://www.businessinsider.com/amazon-international-growth-2015-2 

Reuters. (2014, June 10). Crumbling infrastructure? E-tailers like Flipkart, Amazon & eBay are widening logistics networks in India . Retrieved from The Economic Times:  http://economictimes.indiatimes.com/industry/services/retail/crumbling-infrastructure-e-tailers-like-flipkart-amazon-ebay-are-widening-logistics-networks-in-india/articleshow/36320147.cms

Essay
Market Analysis and Marketing for
Pages: 6 Words: 1837

For this type of customers, Diesel should create a special line of clothing items, different from the one for the primary target customers. For the primary target customers the central piece is the jeans. For the secondary target customers Diesel designers should combine jeans with other clothing items that are best suitable for 25-35 aged customers, that have good jobs and that are present in high social circles. For the secondary target customers the price should be significantly higher than the price for the primary target customers. The secondary target customers are trying to buy a certain status together with the clothing items they buy, so the higher the price of the clothes, the higher the status they are achieving. Other than this, the price should reflect the work invested in creating these clothing items, which require extra care for the secondary target customers.
As mentioned above, the communication strategy…...

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Reference List

Nordas, H.K. (2004). The Global Textile and Clothing Industry post the Agreement on Textiles and Clothing. World Trade Organization. Retrieved July 8, 2007 at  http://www.wto.org/english/res_e/booksp_e/discussion_papers5_e.pdf .

Diesel History (2007). Diesel Clothing. Retrieved July 8, 2007 at  http://www.diesel.com/#/dieselinfoandpress/ .

Profile of General Demographic Characteristics: 2000. U.S. Census Bureau. Retrieved July 8, 2007 at  http://www.census.gov/main/www/cen2000.html .

Consumer Buying Behavior Notes. Retrieved July 8, 2007 at  http://www.udel.edu/alex/chapt6.html#personal .

Essay
Strategy Analysis of the Ideal
Pages: 3 Words: 1130

These new customers of the optimal industry are looking for their own long-term competitive advantage through better alignment and direction of their own resources.
Differences between competitors are significant and aligned more on quality and customization of products than on price or aggressive discounting and the use of promotions. As a result, price elasticity is a permanent factor of the market and also signals the use of more effective means of differentiation, including the delivery of exceptional levels of service and greater levels of product customization expertise.

Supplier Power

In the optimal industry there are also an abundance of suppliers, each with highly differentiated and highly efficient supply chains of their own, all ensuring perfectly filled orders. The supply chain then is the greatest competitive differentiator of the industry from the manufacturing and fulfillment perspective.

The highly unique approach to service that is provided by suppliers also focuses on the use of advanced…...

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References

Porter (1990) - Competitive Advantage of Nations. Harvard Business Review. March, April, 1990 Edition of Harvard Business Review. Dr. Michael Porter.

Figure 1:

Porters' Five Forces Model

Essay
Nepal AIDS Strategy
Pages: 4 Words: 1282

Strategic Management Health Care
I will use AIDSCAP Nepal as my organization. AIDSCAP has a mission to reduce the incidence of AIDS/HIV among Nepalese sex workers. The organization is not competitive in nature -- it is not a corporate but a not-for-profit entity. It is funded by USAID, so there might be some element of competition for funding that demand it show results for its efforts, but ultimately there is not much competitive posture for AIDSCAP at all.

Strategic thinking is essential to successful performance of any organization (Goldman, 2007), so the leaders of the organization must set a strategy that takes into account the external and internal environments. This is the case even when the organization is not engaged in active competitive, something that AIDSCAP as a not-for-profit entity does not engage in.

An adaptive strategy is defined as one that deals with the environment and its challenges by expanding the scope…...

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References

Goldman, E. (2007). Strategic thinking at the top. MIT Sloan Management Review. Retrieved November 16, 2014 from  http://sloanreview.mit.edu/article/strategic-thinking-at-the-top/ 

Hawthorne, M. (2014). The purpose of mission and vision statements in strategic planning. Houston Chronicle. Retrieved November 16, 2014 from  http://smallbusiness.chron.com/purpose-mission-vision-statements-strategic-planning-13161.html 

Martin, R. (2014). Adaptive strategy is a cop-out. Harvard Business Review. Retrieved November 16, 2014 from  https://hbr.org/2014/05/adaptive-strategy-is-a-cop-out 

Poister, T. (no date). Strategic planning and decision making in state departments of transportation. Transportation Research Board.

Essay
Marketing Strategy and Practice Marketing
Pages: 3 Words: 1151


From the place or distribution standpoint, Cincom relies on a direct sales force for the majority of its sales. This translates into the sales force for Cincom visiting the companies who are interested in purchasing their solutions and providing conference room pilots or demos of their software. Cincom also concentrates on creating demos that match to the needs of their customers exactly, by first evaluating the process workflows and procedures that are most in need of improvement within a customers' business. Cincom will model a customers' entire business to provide insights into how their software can streamline the overall production process.

Finally on the promotional aspect of their marketing mix for CONTOL, Cincom relies primarily on customer references and a series of videos of customers sharing how the EP system has helped to streamline their overall operations. There is also a series of brochures and data sheets, and self-running demos so…...

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References

Cincom acquires a foothold in China. (1998, July). Asia Computer Weekly,1.

Tony Baer. (2002, March). Apps vendors take sides. MSI, 20(3), 16-19.

Geert Hofstede, & Robert R. McCrae. (2004). Personality and Culture Revisited: Linking Traits and Dimensions of Culture. Cross - Cultural Research, 38(1), 52-88.

Don Klaiss. (2008, May). Open source ERP. Industrial Distribution, 97(5), 20.

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