Lululemon Firm Activities
elevance of Strategies in Firm Activities.

Strategic Firm Activities at Lululemon

Strategic Firm Activities at Lululemon

In establishing and concretizing business operations in a market, it is vital to lay down the necessary strategies to determine the level of diversification of the products produced, their affordability and availability to customers. Some of these strategies worked upon are the corporate level, international, strategic alliance and cooperative strategies. The establishment of Lululemon Company has been at the limelight in addressing these strategies in compliance to its industrial trends and in addressing its comparative and capability gaps. The company has enjoyed exponential revenue rates and vantages towards its market. Considerable micro and macro environments have contributed to the progress of the company.

Lululemon's Strategies

Corporate level strategy is responsible for defining the market unto which a business stands. It is a business-level strategy that overlooks the functionality of a company. It also engages coordination of commitments…...

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References

Droege, S.B. (2007). Strategy levels. Encyclopedia of Business. Vol 2.

Lamb, C.W. (2011). Marketing. New York: Cengage Learning.

Segal-Horn, S and Faulkner. (2000). The Dynamics of International Strategy. New York: Cengage Learning.

Yoshino, M.Y. (1996). Strategic Alliances: An entrepreneurial approach to globalization. Chicago: Harvard Business Press.

Lululemon Five I's Strategic Analysis
Issue Identification

Several stakeholders include employees and consumers have accused Lululemon of causing damage sales because the company does not know the strategy to handle the public relations. The situation further affected the company sales because of the recent public statement of Chip Wilson who went on Bloomberg TV blaming the "women bodies" for a decline in sales. (Bhasin, 2013 p 1). Undoubtedly, Wilson went to the TV to offer the best explanation that causes a down in the sales, however, his explanation spark a wave of outrage making him resign his position in December. This issue directly affects the customers because they are affected by the company negative public relations. (CBS, 2013).

Lululemon is company that makes technical athletic cloth for working, yoga, and workout. However, the company has recorded a decline in sales in the last years, and of the major factors affect the sales is…...

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Reference

Bhasin, K. (2013). Lululemon Admits Its PR Disasters Are Hurting Sales. Retrieved 10 June, 2017 from  http://www.huffingtonpost.com/2013/12/12/lululemon-pr_n_4434580.html 

CBS (2013). Lululemon founder Chip Wilson issues an apology following thigh-rubbing pants comments. Retrieved 10 June 2017 from  http://www.cbsnews.com/news/lululemon-founder-chip-wilson-issues-apology-following-thigh-rubbing-pants-comments/ 

Council of Public Relations (2005). Measuring the Impact of Public Relations on Sales. Council of Public Relations Firms.

Wallace, A. (2015). Chip Wilson, Lululemon Guru, Is Moving on Retrieved 10 June 2017 from  https://www.nytimes.com/2015/02/08/magazine/lululemons-guru-is-moving-on.html?_r=1

Essay Topic Examples
The Rise of Lululemon: Analyzing the Brand's Success in the Athleisure Market
Lululemon's Branding and Customer Loyalty: Understanding the Community-Centric Approach
Sustainability and Ethical Manufacturing: Lululemon's Journey Towards Social Responsibility
Innovation and Technology in Lululemon roducts: A Competitive Edge
The Impact of Lululemon's Leadership and Corporate Culture on Its Success


Essay Title Examples

The Rise of Lululemon: How a Yoga Wear Brand Conquered the Athleisure Market
From Yoga Mats to Wall Street: An Analysis of Lululemon's Business Strategy and Market Growth
The Fabric of Success: Understanding Lululemon's Approach to roduct Innovation and Quality
Lululemon's Cultural Impact: romoting Health, Wellness, and Mindfulness Through Fashion
Brand Loyalty and Community Building: The Secret Ingredients Behind Lululemon's Enduring opularity


Thesis Statement Examples

The strategic marketing initiatives and branding efforts of Lululemon have redefined the athletic apparel industry, positioning the company not merely…...

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Primary Sources

Lululemon Athletica Inc. \"Annual Report on Form 10-K.\" United States Securities and Exchange Commission, year of the report. [Access Date]. [URL]

Wilson, Chip. \"Lululemon\'s Founder: How I Built a Billion Dollar Company.\" Harvard Business Review, year of publication. [Access Date]. [URL]

Lululemon Athletica Inc. \"Lululemon Athletica Inc Code of Ethics.\" Lululemon Athletica Inc, year of publication. [Access Date]. [URL]

Lululemon Athletica Inc. \"Our Products: Fabric Technology and Functionality.\" Lululemon Athletica Inc. [Access Date]. [URL]

Canadian Intellectual Property Office. \"Trade-marks Journal Vol. XX - TMA XXXXXX Lululemon Athletica Canada Inc.\" Government of Canada, year of the trademark journal. [Access Date]. [URL]

WEEK 3Week 3: Course Project Article SelectionThe article selected on this front addressed a legal topic and is titled, Nike Sues Lululemon over Mirror Home Gym. The article has been referenced elsewhere in this text. In essence, the article concerns itself with a patent infringement suit against Lululemon. As has been pointed out in the article, earlier this year, this particular apparel company was sued by Nike which alleged that six of its patents had been infringed upon by Lululemons Mirror Home Gym. More specifically, it is important to note that as the authors of the article indicate, Lululemon was accused by Nike of manufacturing and offering for sale the Mirror Home Gym as well as associated technology without permission or mandate from Nike. As a consequence of the said alleged infringement (willful), Nike sought damages as well as a host of other unspecified remedies. It its defense, Lululemon…...

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ReferencesStempel, J. & Brittain, B. (2022). Nike sues Lululemon over Mirror Home Gym.   https://www.reuters.com/business/nike-sues-lululemon-over-mirror-home-gym-apps-2022-01-05/ 

Lululemon
Supply Analysis of Lululemon

Porter's Five Forces Analysis of Lululemon

ival Companies

PESTLE Analysis of Lululemo

Core Competencies

Analysis of Marketing Strategy of Lululemon

Analysis of Company Management

isk Factors

Financial Analysis

Company History

Lululemon Athletica Inc. which was founded in 1998 in the city of Vancouver by Chip Wilson is a specialist in the design and production of high-end technical clothing for athletes and yoga clothing.

While operating primarily in the continents of North America and Australia, the company initially targeted the educated woman who strives to live an active and a healthy life as their primary customers. The first store of the company was opened up in November of 2000 and it was aimed by the company to also function as a social and community hub allowing people to come together and learn and discuss issues related to physical aspects as well as the mental aspects for leading a healthy life. However, the company started to train their staff…...

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References

Blais, Steven. Business Analysis. Hoboken, N.J.: Wiley, 2012. Print.

Cadle, James et al. Business Analysis. Swindon: BCS Learning & Development Limited, 2014. Print.

  "Manufacturing." N.p., 2016. Web. 11 Feb. 2016.http://www.lululemon.com ,.

Investor.lululemon.com,. "Lululemon Athletica, Inc. - Annual Report." N.p., 2016. Web. 11 Feb. 2016.

Lululemon
The author of this report is to offer a brief report on the company that has come to be known as Lululemon Athletica. The company has had to endure a number of public relations and product issues in recent years. Indeed, nearly a fifth of their product volume had to be recalled due to overly sheer pants and this problem was compounded when women were degraded by being asked to bend over and otherwise prove that the pants were overly sheer. Not long after that, the CEO at the center of this defect demonstration flap bowed out and there were also a number of lawsuits field as a result of the whole kerfuffle. This report will cover the marketing goals and strategies and there will also be a recommendation made about all of the above. While Lululemon has made some major miscues in recent years, they can certainly recover from…...

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References

Dulaney, C. (2014). Lululemon Offers a Flashier Look. Retrieved from:

 

We have put our recent efforts into creating a estricted Substance program, and have begun mapping our Water & Carbon Footprint" (Website of LuLuLemon Athletica, 2012).
6. Brand personality

The personality of the LuLuLemon brand is more so linked to yoga and the emotional perceptions related to yoga, rather than the actual apparel produced and sold by the company. And this brand is becoming more and more popular at both domestic level, as well the international scale.

And what is remarkable about the LuLuLemon brand is that the company has not invested tremendous sums of money into the development and implementation of a branding strategy. Given its reduced size and resources, the Canadian-based firm has focused more resources on products, with the brand being managed in a less strict manner. This makes the company's brand even more so interesting and powerful among consumers.

"The LuLuLemon logo and very distinctive (designed to be seen)…...

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References:

Gefvert, a. (2012). Competition is starting to stretch LuLuLemon, Seeking Alpha.   on October 9, 2012http://seekingalpha.com/article/649031-competition-is-starting-to-stretch-lululemonaccessed 

Stern, N.Z., Ander, W.N.. (2008). Greentailing and other revolutions in retail: hot ideas that are grabbing customers' attention and raising profits. John Wiley and Sons

Straus, M. (2011). Copycats keep LuLuLemon on its toes.   / accessed on October 9, 2012http://www.theglobeandmail.com/globe-investor/copycats-keep-lululemon-on-its-toes/article594480 

Glamour Nepal.   on October 9, 2012http://www.glamournepal.com/articles/life-style/stylish-yoga-wear-a-growing-niche-in-fashionaccessed 

Questions 1 and 2Question 1Labor relations Line managers ought to be conversant with the various labor laws, arbitration, as well as grievances processes so as to be able to oversee and manage employees in an effective manner. The relevance of ensuring that employee relationships are positive cannot be overstated. For this reason, line managers should seek to create and maintain a work environment that promotes the said positive relationships. One issue that could result in disputes, and hence should be managed by line managers in an effective manner, is annual leaves. Line managers should also be skilled in the art of resolving interpersonal conflicts at the workplace Attendance issues are another labor relations concern that should be addressed as it could negatively influence company performance.The glass ceiling Line managers should be aware of the barriers that prevent the ascent of certain demographic categories to higher levels of the organizational hierarchy.…...

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ReferencesThangavelu, P. & Kvilhaugh, S. (2021). Understanding Lululemon\\\\\\\\\\\\\\\'s Business Model (LULU).  https://www.investopedia.com/articles/investing/052715/understanding-lululemons-business-model.asp

5% and 2.35% over that period but opposite the trend of fluctuation in overall spending
The result is approximately $23.5 billion spend each year in the U.S. attending sporting events like the 82 games per year at the Boston Garden

Average U.S. households spent more attending sports events while incomes fell after 2007, and less as incomes increased since then

Households in the Northeast region including Boston spend higher on "apparel and services" and more or the same compared to all other regions and the national average for complementary local amenities "fees and admissions" (the Garden) and "food away from home" and "alcoholic beverages" (neighboring sports bar)

Bostonians spend higher than the region on entertainment and less on apparel and alcohol than the regional average, for the most recent years available, 2007-2008

Bruins season tickets are already sold out, which suggests weak 2010 economic fundamentals may take second place to hometown brand loyalty

Many of these…...

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References

Boston Redevelopment Authority. The Boston Economy in 2010. Boston: Boston

Redevelopment Authority Research Division, 2011. 8 Oct. 2011 <  http://www.bostonredevelopmentauthority.org/Research/Research.asp >

Commonwealth of Massachusetts. "Sales and Use Tax." Department of Revenue, Mass.gov.

2011. 8 Oct. 2011 <  http://www.mass.gov/?pageID=dorterminal&L=5&L0=Home&L1=Businesses&L2=Current+Tax+Year+Information&L3=Guide+to+Employer+Tax+Obligations&L4=Specific+Trustee+and+Excise+Taxes+Requiring+Registration&sid=Ador&b=terminalcontent&f=dor_business_taxguide_salesuse&csid=Ador >

Image of very fit woman seemingly running on clouds

Image of eagle flying, wearing a pair of Nike Frees

Image of marathon winner crossing the finish line, wearing Nike Frees

Image of ultra-marathon runner crossing the desert, sweating, wearing next to nothing -- wearing a pair of Nike Frees

Q2. Means-end chain

Vibram FiveFingers

Concrete attributes

Vibram FiveFingers are minimalist 'shoes' that look like five-fingered 'gloves' for the feet.

Abstract attributes

The shoes communicate to gazers that the runner is serious about barefoot running and wants shoes that mimic barefoot running as much as possible.

Functional benefits

The shoes allow the wearer to effectively run barefoot without running the risk of scraping the skin of the foot on pavement or getting cut by rocks or broken glass.

Psycho-social implication

More so than an ordinary lightweight shoe, the Vibrams convey to the world that the wearer is a hardcore barefoot runner.

Instrumental values

The sensation of running barefoot.

Terminal values

The supposed benefits of fewer injuries and greater…...

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Reference

Collier, Roger. (2011). The rise of barefoot running. CMAJ 183(1) Retrieved:

 http://www.cmaj.ca/content/183/1/E37 

Minimus. (2013). New Balance. Retrieved:

  default, pg.htmlhttp://www.newbalance.com/NB-Minimus/minimus ,

Business Plan
Enfant is a children's clothing boutique in Park Slope, Brooklyn. The business model is to bring in unique lines of children's clothing, sourced from around the world if need be. Unique items, coupled with a focus on customer relationship management and social media promotion form the differentiation strategy. The target market is fairly wealthy, educated and stylish. They are willing to spend on their children's clothing as they see their children as reflections of their own style.

The shop will lose some money in the first year, but will be profitable in subsequent years, and be able to pay the proprietor a salary. The proprietor is 30% owner, with the uncle as a silent partner who contributes all of the capital in exchange for a 70% cut.

The clothing will be high end, not made in sweatshops, stylish in design and unique to the store in most cases. This allows the…...

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References

NetMBA (2010). Pricing strategy. NetMBA.com. Retrieved November 13, 2015 from  http://www.netmba.com/marketing/pricing/ 

Statista (2015). Leading U.S. retail stores by segment in 2012, based on highest sales per square foot. Statista. Retrieved November 13, 2015 from  http://www.statista.com/statistics/247319/us-retail-stores-by-segment-based-on-highest-sales-per-square-foot/ 

Property Shark.com (2010). Retail space on Flatbush Avenue in Brooklyn. PropertyShark.com. Retrieved November 13, 2015 from  http://www.propertyshark.com/mason/text/infopages/Retail-Space-Flatbush-Avenue-Brooklyn.html 

Investopedia (2015). Restrictive covenant. Investopedia. Retrieved November 13, 2015 from  http://www.investopedia.com/terms/r/restrictive-covenant.asp

Marketing
Segmentation is dividing customers according to "distinct characteristics, needs or behaviors.". This is distinct from targeting, which takes those segments and then seeks to determine how valuable each segment is to the business. So the targets are roughly the segments, put into order of attractiveness. Positioning is how the product's messaging will position the product for each segment. What this really means is finding the messaging that will appeal to each target market, based on its needs and behaviors, as identified during the segmentation process.

Dolan notes that there are several different common segmentation variables (p.12). There are demographic variables, such as age, income, education level, ethnicity and gender. It is important for marketers to know whether their product appeals to specific demographics or whether it has a broad-based appeal.

Another form of segmentation is geographic, wherein the location of the customer matters. Again, some companies are only operating in specific geographies…...

China
Unit 5

A neo-mercantilist trade policy is defined as a situation where the state plays an active role in shaping trade, building a close relationship with the country's businesses. In doing this, the state will take steps to encourage exports, discourage imports, and generally seek to create the conditions where the nation's producers can thrive (Thoma, 2009). Based on this definition, it is hard to argue against the idea that China is employing a neomercantilist policy. The PRC exerts strong control over imports, while providing a wide range of support to exporters. These supports include currency manipulation – not allowing the yuan to float freely is passive manipulation – the provision of financing by the state-owned banking system, and a system of favorable trade barriers.

China's trading partners should take action – the question is what? There are limits to what actions can be taken within the confines of law, and without…...

Nike was founded in 1964 as Blue Ribbon Sports, and became Nike in 1971, by Bill Bowerman and Phil Knight, the latter going on to become the company’s long-serving CEO (O’Reilly, 2014). Today, Nike describes its business in the 2018 10-K as “the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services” (p.55). In addition to the eponymous brand, Nike markets Converse, Hurley, and entire Jordan brand, and others. Nike’s revenues in 2018 were $36.397 billion, up nearly 6% from the year previous. Net income was $1.933 but this was down significantly from the prior year, as the company recorded a much higher income tax expense. Nike competes in the sports apparel industry, which is estimated to be worth around $184.6 billion worldwide, meaning that Nike holds about a 19.7% share. The industry is mature but still growing, with a CAGR of 4.3% over the…...