Entrepreneurship: Growth Plan eport
Business Overview

Geetha Jayarman and her business venture thus far have had a unique and interesting value proposition in which she has created for her consumers. She has created many food items that are distributed and sold through various distribution channels that all incorporate many of the new trends that are developing within the healthy eating phenomenon that is sweeping the entire U.S. to a greater or lesser extent. Strategic management can be defined as the process of formulation and implementation of the company objectives and goals which are made keeping in mind the resources available with the company and the internal and external environment that the company is functioning in (David, 2005). Thereby strategy can be defined as the course of action that a company develops with the optimum use of resources with the aim of achieving its long-term goals. The three businesses that Jayarman has experience…...

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References

David, F. (2005). Strategic Management. Saddle River, NJ: Pearson Prentice Hall.

Homburg, C., & Vollmayr, J. (2014). Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China. Journal of Marketing, 38-61.

MBA & Company. (N.d.). What are marketing channels? Retrieved from MBA & Company:  http://blog.mbaco.com/what-are-marketing-channels/

role a business advisor a local business 'start-' consultancy company, asked provide a portfolio a potential customer requires advice start a business venture: ____ The epot Task (1) How start a business venture a Fast Food takeaway Wolverhampton City UK (2) Using 'Marketing mix', develop a Marketing Strategy Fast Food takeaway Wolverhampton.
Fast Food Takeaway Venture

The modern day economic agents face incremental challenges from the industry and the market and they often require the assistance of business specialists in order to best respond to these emergent challenges (Boone and Kurtz, 2010). The fast food venture is to be opened in Wolverhampton City, UK and its success would be ensured by a full understanding of the industry and the market and the strategic adaptation based on company capabilities, industry features and market requirements (Brown, 2005).

The first step is represented by the thorough analysis of the market and the identification of the…...

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References:

Arnold, R.A., 2008, Economics, 9th edition, Cengage Learning, ISBN 0324595425

Bowdin, G., O'Toole, W., Alle, J., Harris, R., McDonnell, I., 2006, Events Management, 2nd edition, Elsevier Science and Technology Books, ISBN 9780750665339

Boone, L.E., Kurtz, D., 2010, Contemporary business, 13th edition, John Wiley and Sons

Brown, S., 2005, Strategic operations management, 2nd edition, Butterworth-Heinemann

Toshi Dream Spa and Salon is a full-featured spa and salon business located on Main Street and open seven days per week from 10AM until 7PM. They have been in business for fifteen years. Five years ago, they expanded and modernized, going from a hair salon with five chairs to a full-service spa that offers facials, body treatments, waxing, manicures, and pedicures. Their shop is modern, clean, and slick looking. The decor is minimalist, with a cool color scheme using white and icy blue and purple shades. Toshi Dream Spa and Salon wishes to convey an image of cleanliness and being in touch with the aesthetics and grooming needs of contemporary urban consumers.
This business uses a wide range of marketing methods to promote their business. Word of mouth is their primary marketing method, which is enhanced by relationship building through multiple social media platforms. The Toshi Dream Spa offers promotional…...

5% and 2.35% over that period but opposite the trend of fluctuation in overall spending
The result is approximately $23.5 billion spend each year in the U.S. attending sporting events like the 82 games per year at the Boston Garden

Average U.S. households spent more attending sports events while incomes fell after 2007, and less as incomes increased since then

Households in the Northeast region including Boston spend higher on "apparel and services" and more or the same compared to all other regions and the national average for complementary local amenities "fees and admissions" (the Garden) and "food away from home" and "alcoholic beverages" (neighboring sports bar)

Bostonians spend higher than the region on entertainment and less on apparel and alcohol than the regional average, for the most recent years available, 2007-2008

Bruins season tickets are already sold out, which suggests weak 2010 economic fundamentals may take second place to hometown brand loyalty

Many of these…...

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References

Boston Redevelopment Authority. The Boston Economy in 2010. Boston: Boston

Redevelopment Authority Research Division, 2011. 8 Oct. 2011 <  http://www.bostonredevelopmentauthority.org/Research/Research.asp >

Commonwealth of Massachusetts. "Sales and Use Tax." Department of Revenue, Mass.gov.

2011. 8 Oct. 2011 <  http://www.mass.gov/?pageID=dorterminal&L=5&L0=Home&L1=Businesses&L2=Current+Tax+Year+Information&L3=Guide+to+Employer+Tax+Obligations&L4=Specific+Trustee+and+Excise+Taxes+Requiring+Registration&sid=Ador&b=terminalcontent&f=dor_business_taxguide_salesuse&csid=Ador >

Business Plan
Description of the Business

The business is a gourmet candy shop. The shop will sell gourmet candy that has been sourced from all over the world. The shop will operate with one storefront location, and there will be an Internet/mail order component as well.

The rationale for the business is simply. There is a growing trend towards hedonistic approaches to dining. We have seen in the past few years the rise of the bacon fetish, high end craft beer and coffee, cupcakes, the move of fine dining to the mass market and a full embrace by Americans of better quality indulgent goods. Much of this trend can be credited to the aging of the population, as people seek to maximize pleasure. They have the financial means to treat themselves, and seek to balance this hedonism with a desire to be healthy. The intersection of these ideals is where indulgences are small,…...

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References

Bailey, E. (2013). Pros and cons of incorporation. Suite101.com. Retrieved November 14, 2013 from http://suite101.com/a/pros-and-cons-of-incorporation-a42401

FASB. (2013). International convergence of accounting standards. Financial Accounting Standards Board. Retrieved November 14, 2013 from  http://www.fasb.org/jsp/FASB/Page/SectionPage&cid=1176156245663 

IRS.gov. (2013). Publication 946. Internal Revenue Service. Retrieved November 14, 2013 from  http://www.irs.gov/publications/p946/ar02.html#en_US_2012_publink1000270861 

NCA. (2013). Profile of the U.S. candy industry. National Confectioners' Association. Retrieved November 14, 2013 from  http://www.candyusa.com/content.cfm?ItemNumber=1607

This would have been a truly unethical action.
The second objection that can be brought to the sustained thesis is represented by the fact that censorship is a violation of several human rights. These rights include the right to freedom of speech, the right to self-expression and the right to be well informed. It might be argued that Google made a mistake and created a precedent, proving that totalitarian regime scan impose their rules even upon independent companies because these companies are more interested in obtaining financial profits rather than defending human rights and liberties.

This may be true to a certain limited extent. Supposing that Google had refused to implement its dot cn service. In this manner it would have made a statement regarding censorship and freedom. but, at the same time, it would have failed to serve the Chinese people in any way.

An action of this kind would not…...

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Bibliography

Martin, K.E. "Google, Inc., in China (condensed)." Business roundtable Institute for Corporate Ethics. 30 October 2008.  http://www.darden.virginia.edu/corporate-ethics/pdf/BRI-1004.pdf 

Mill, J.S. "Utilitarianism." Google Books online. 30 October 2008  http://books.google.it/books?hl=it&id=9PE1LARQNV8C&dq=utilitarianism&printsec=frontcover&source=web&ots=54SBhkL_2p&sig=jUOgPaHFZE0wtGFE9IPUjqiAE8Q&sa=X&oi=book_result&resnum=4&ct=result

usiness Failures
Reasons for Failure

usiness failures have become a properly investigated field of study in the past few years as a struggling economy and an overall difficult business environment have combined to discourage potential entrepreneurs from entering the market place and to cause many existing business owners / entrepreneurs from continuing their endeavors. This interest in business failures is precipitated by the fact that the number and nature of business failures impacts negatively on the overall business climate and examining possible causes in an effort to forestall further such failures is vital to maintaining a healthy business environment. The emphasis in recent years has shifted from examining why and how businesses fail toward an analysis of how to avoid and prevent business failures.

The failed business that I chose to review was a small ice cream / restaurant in my neighborhood. The name of the business was Charlie's Ice Cream and Edibles.…...

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Bibliography

Goltz, J. (2011, January 5). Top 10 Reasons Small Business Fail. New York Tmes .

U.S. Small Business Administration. (n.d.). Standard Operating Procedures. Retrieved May 25, 2011, from SBA:  http://www.sba.gov/about-sba-services/ 

Entrepreneur

Business Ethics
Pattern of Ethical Challenges

One company that consistently makes the news because of ethical issues is Walmart. This essay examines business ethics as practiced at Walmart.

Founded in 1962, Walmart has grown to sales of $405 billion and more than 2.1 million associates worldwide. The company is now ranked as the world's largest retail chain. But that explosive growth has also made Walmart an exceptional target. How many companies can boast of their own dedicated watchdog organizations, whose sole purpose is monitoring the company's performance on a wide range of issues related to business ethics? Walmart is such a company, although it would probably prefer otherwise. According to the website of Walmart Watch, it exists solely to "hold Walmart fully accountable for its impact on communities, the American workforce, the retail sector, the environment and the nation's economy" (Walmart Watch, 2011). Launched in 2005, Walmart Watch's stated purpose is challenging Walmart…...

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References

2004 Program Enhancements. (2004). Retrieved June 26, 2011 from  

usiness Management
Jack Watson

Organizational Change

Solgar is one of the foremost manufacturers of vitamin, mineral and herbal supplements in the nation. It has a long history of providing quality products to consumers who are interested in alternative methods for improving health and treating ailments. Throughout its history, Solgar has been faced with a number of changes that have fundamentally altered the way in which business is conducted. From the passage of legislation to the discovery of new supplements and uses for supplements, the organization has been faced with difficult challenges and has found a way in which to cope. Over the next twenty years the vitamin industry is challenged with a significant number of external forces that will undoubtedly cause Solgar to change the way it does business. One specific change that is virtually inevitable has to do with the regulation actions that were enacted in 1994 by the Dietary Supplement Health…...

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Bibliography

Schwartz, Peter (1991). The Art of the Long View. New York: Doubleday.

As such, Chavez's initiative inspires international leaders to increase their independence from a single force. Managers are encouraged to become more independent, to focus their efforts towards developing a solution to their problems without the aid of foreigners. Furthermore, international rulers are advised to take action in regard to their issues instead of waiting for a tertiary intervention.
The actors on the international management scene are also encouraged to seek assistance and develop relationships with their neighbours and other parties that might find themselves in similar situations and who have similar desires and expectations. As such, the decision to open a new development bank in South America inspires international leaders who rule over smaller communities to join forces in order to reach their goals and also to decrease their dependence on one strong force.

On the other hand, what Chavez's implementation of a new bank does for the community of international…...

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Bibliography

Govt Orders Fish Company to Shut Down, Pacific Magazine, October 16, 2007,   last accessed on October 16, 2007http://www.pacificmagazine.net/news/2007/10/16/govt-orders-fish-company-to-shut-down ,

Ingham, J., New South American Bank Planned, BBC News, October 9, 2007,   last accessed on October 16, 2007http://news.bbc.co.uk/2/hi/business/7034939.stm ,

Nandini Lakshman, Protesters Tell Wal-Mart to Quit India, Business Week, October 12, 2007,   last accessed on October 16, 2007http://www.businessweek.com/globalbiz/content/oct2007/gb20071011_524356.htm?chan=search ,

Govt Orders Fish Company to Shut Down, Pacific Magazine, October 16, 2007

Business Law
The 1988 and later 1992 Supreme Court decision in Cipollone v. Liggett Group, Inc. illustrates the functions and role of law in business and public health. This case relates to the tobacco industry's culpability in promoting smoking through marketing campaigns after knowledge of the detrimental effects of smoking, and in spite of the mandatory Surgeon General Warning labels that had been federally mandated since the 1960s and the Federal Cigarette Labeling and Advertising Act (1965 Act).

In the Cipollone v. Liggett Group, Inc., case, it was ultimately decided that the federal laws trumped state laws that permitted promotion of harmful materials, in this case, cigarettes. What is interesting about this case is that it pertains directly to marketing, rather than to the tobacco companies themselves. Separate litigation, of course, impinged upon the tobacco companies. The Cipollone v. Liggett Group case illustrates several key points. First, the case upholds federal legislation…...

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Reference

Cipollone v. Liggett Group, Inc. Retrieved online: Cipollone v. Liggett Group, Inc.  http://www.law.cornell.edu/supct/html/90-1038.ZS.html

Business Ethics and Law
Over the last several years, the issue of ethics and legal challenges has been increasingly brought to the forefront. This is because globalization has created a change in the way firms are interacting with employees. Over the course of time, this has resulted in firms outsourcing jobs to key locations (which have lower labor costs). This has given executives greater amounts of flexibility in determining: what is asked of employees, the kind of benefits that are received and the impact on labor relations. (Franklin, 2001, pp. 7 -- 16)

In the case of Caterpillar, they have been using this kind of strategy to reduce their costs and to begin selling their products in developing markets. This has resulted in the company realizing increasing profit margins and it has helped the firm to aggressively market to consumers in these areas. However, a problem has emerged inside many of the…...

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References

Franklin, S. (2001). Three Strikes. New York, NY: Guilford Press.

Miller, P. (2002). Rethinking the Factory. Cultural Values, 6 (2), 91 -- 117.

Orelman, E. (2006). Caterpillar. St. Paul, MN: Motor Books.

Torres, J. (1996). The Corporate Campaign at Caterpillar. Journal of Labor Research, 17 (3), 377 -- 394.

The consequences of even a few dissatisfied customers can be enormous: "Dissatisfied customers turn to competitors; loyal customers spend more, refer new clients, and are less costly to do business with" (Arendt & Harris, 1998, p. 27). The authors point out that because it costs about five times more to gain a new customer than to keep an existing one, and since dissatisfied customers tell at least twice as many friends about bad experiences than they tell about good ones, it is clearly to the small business owner or manager's advantage to seek high levels of customer satisfaction and retention.
According to Gebhardt and Townsend (1990), although the notion that little things can add up to have an enormous positive effect has gained wide acceptance, many companies continue to remain sluggish in their response to the reality that little things can also have an immensely negative impact on a company's…...

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References

Arendt, L.A. & Harris, J.H. (1998). Stress Reduction and the Small Business: Increasing Employee and Customer Satisfaction. SAM Advanced Management Journal, 63(1), 27.

Benjamin, S. (1997). Words at work: Business writing in half the time with twice the power. Cambridge, MA: Perseus Books.

Clarke, M.A. (1997). Policies and perceptions of insurance: An introduction to insurance law. Oxford: Oxford University.

Cummins, J.D. & Tennyson, S. (1992). Controlling Automobile Insurance Costs. Journal of Economic Perspectives, 6(2), 96.

The local and regional councils that administer the Porirua City metropolitan area have different, but interrelated responsibilities that must be taken into account in formulating effective economic developmental initiatives as described in Table 1 below.
Table 1

espective esponsibilities and Areas of Interest for egional and Local Councils in New Zealand

Council Type

Description of esponsibilities and Areas of Interest

egional Councils

esponsible for the integrated management of natural and physical resources, management of natural resources such as water and soil.

Local Councils

esponsible for carrying out multiple functions that enable them, among other things, to promote development projects with the private sector; also responsible for land-use planning, subdivision, service delivery, etc.; however, local councils are not involved in educational, health and welfare matters and these remain in the domain of national government.

Source: Gouldson & oberts, p. 54

Therefore, local councils would be best suited for establishing priorities for local economic development incentives and coordinating their implementation, but…...

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References

Blair, J.P. & Carroll. (2009). Local economic development: Analysis, practices, and globalization. New York: Sage Publishing.

-. Social capital in local economic development. In Theories of local economic development:

linking theory to practice, J.E. Rowe (ed.) (2009), Auckland: Ashgate Publishing.

Colbert, E. (1997). The Pacific Islands: Paths to the present. Boulder, CO: Westview Press

The age range will be between 25 and 64, and there are a lot of doctors and other professionals such as professors and lawyers in my area making this a good choice. Approximately, then between 3% and 5% of these individuals will take their dog to daycare if it is available. By adding boarding and grooming services, I can increase the number of clients available to me by 300%-600% as well as increasing my income by 200%-#400%.
Market Opportunities

There are no other dog day-care centres in the vicinity or even within neighboring localities to compete with the business

There seems to be a potential supply of clients

Products

Training dogs: Dogyoga (innovation); cutting-hair facilities; gymnastics

Alternate products: day-care and nourishment.

Value-added products: Vet. pecial trainer. pecialist with dogs.

Prices

#40 per hour (simple day-care)

#100 per lesson -- dogyoga

#100 per lesson -- etiquette training

#100 per lesson -- special tricks / skills (customized)

#40 -- dog haircut

Prices will be based…...

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Sources

American Veterinary Medical Association, viewed January 22, 2011,

< avma.org>

Dog.com. Viewed January 22, 2011,

When most people think about the impact of the COVID-19 pandemic on economics, they think of it as being purely destructive.  While there can be no doubt that the COVID-19 pandemic has created economic uncertainty in many sectors, leading to a loss of production and high unemployment rates in many areas, it cannot be ignored that the pandemic has also led to new opportunities for certain businesses.  Understanding those opportunities may be critical to the overall recovery of the global economy, as those industries that have experienced gains determine how to leverage them in a way that....

POS, or point of sale, systems are critical to allowing a business to make money, since they are where a customer pays for goods or services.  If it is difficult for a customer to complete a transaction, then it does not matter how easy-to-use the rest of your website is.  This makes POS systems a critical component of any online business. 

Point of Sales (POS) Research Paper Topics

1. Why have so many small businesses rejected implementing a central POS system, instead choosing to still use a combination of other methods including separate cash registers, credit card terminals, and bookkeeping programs?
2. Does using a....

1) Many studies have shown that minimum wage increases have a positive impact on reducing poverty rates. By ensuring that workers earn a wage that covers their basic needs, minimum wage laws help lift low-income individuals and families out of poverty.

2) Minimum wage laws can also stimulate economic growth. When low-wage workers have more money to spend, they are more likely to consume goods and services. This increased consumer spending can boost demand, leading to job creation and supporting local businesses.

3) Implementing a minimum wage can also improve public health outcomes. Research has found that higher wages are associated with....

**Community Relations vs. Public Relations: An Exploration of the Synergies and Distinctions**

**Introduction:**

Community relations and public relations, often intertwined concepts, play crucial roles in shaping an organization's reputation and fostering its relationships with external stakeholders. However, these disciplines exhibit distinct approaches, motivations, and target audiences, warranting further exploration and comparison.

**Community Relations: Nurturing Local Connections**

Community relations focuses on building strong, mutually beneficial relationships between an organization and the communities in which it operates. It emphasizes local engagement, participation, and collaboration, aiming to address community concerns, support local initiatives, and foster a sense of belonging.

* **Key Goals:** Strengthen community engagement, foster local support,....