KUDLE
Functional Area elationships: Kudler

Kudler Fine Foods

Mission, vision, values, and goals

Kudler Fine Foods has made a commitment to providing healthy products to its customers like fresh produce -- and fine, gourmet items as well. These products may span from the freshest cauliflower to imported cheeses. It is not an ostentatiously 'healthy' company with an organic mission, but it strives to offer customers who are concerned and interested in what they put on their table the products they want.

The company began as the brainchild of California entrepreneur Kathy Kudler as a single gourmet food shop that offered fresh ingredients and tools for the serious gourmet cook. Because of its climate and culture, California is often on the cutting edge of food trends in the United States. Kudler's vision was to offer one-stop shopping for produce, meats, cheeses, and wines, along with other products used and beloved by cooking enthusiasts. While not an…...

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References

Kudler Fine Foods. (2012). Official Website. Retrieved:

http://kudlerfinefoods.info/

They may feel animosity because of the acquisition and are just going along until they can find a job somewhere else. While acquisitions can be a good thing, companies must understand that there is a strong possibility that there might be a high employee turnover rate within the first year or so of the acquisition. It is extremely important that any sensitive issues that may arise are handled openly, honestly and in an efficient manner.
Merger Strengths

y merging with another company, Kudler Fine Foods could gain knowledgeable employees, and potential alternate locations/buildings in addition to an influx of capital necessary to quickly expand the business and the opportunity to re-invent itself into a new business. More potential advantages of mergers and acquisitions include achieving economies of scale, combining complementary resources, eliminating inefficiencies, and receiving tax advantages. Other reasons for consider this type of growth include obtaining property rights as stated…...

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Bibliography

Cowan, Lynn . (2010, September 13). Second Thoughts On Going Public. Wall Street Journal (Eastern Edition), p. C.5. Retrieved September 24, 2010, from ABI/INFORM Global. (Document ID: 2136285191).

Kudler Fine Foods Case Analysis
Kudler Fine Food Case

Business Proposal to Enable Greater Innovative Thinking and Contributions

Creating greater levels of innovating thinking and contributions throughout the company will lead to a broader base of potential next-generation products to select from, an increase in the number of concepts and ideas to reduce costs, and most importantly, deliver greater value and responsiveness to customers. These and other benefits can be realized when frameworks and programs are put into place that encourages and rewards innovating thinking and contributions.

The most effective approaches to creating innovation at Kudler center on providing employees with the autonomy to select and pursue ideas they see as innovative and capable of delivering long-term value, mastery of their given areas, and an overriding purpose to continually contribute new concepts. The three elements of autonomy, mastery and purpose are critically important for first creating a culture of innovation to build on (Foss,…...

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References

Burch, D., & Lawrence, G. (2009). Towards a third food regime: Behind the transformation. Agriculture and Human Values, 26(4), 267-279.

Coyne, W.E. (2001). How 3M innovates for long-term growth. Research Technology Management, 44(2), 21-24.

Foss, N.J., Laursen, K., & Pedersen, T. (2011). Linking customer interaction and innovation: The mediating role of new organizational practices. Organization Science, 22(4), 980-999

Steiber, A., & Alange, S. (2013). A corporate system for continuous innovation: The case of google Inc. European Journal of Innovation Management, 16(2), 243-264.

These two types of wine alone had contributed to 90% of the total export growth.
Italy saw a major rise in wine production in 2007 which again came from growth in production of sparkling wines. "Trade committee within the framework of Consortium Asti Spumante (Consorzio dell'Asti Spumante) declared that in comparison with the previous year the sales of sparking wines grew by 11.9% to total 78.8 million bottles. Export figures of the organization's members went up by 13% with 80% of the total volumes of products going for export. Such considerable growth is the result of 48% sparkling wine sale increase at the ussian market and 13.1% at the British market respectively." [1]

Knowing this, we can say that while local consumption may be shrinking, Italian wine market itself is expanding considerably thus making it a very attractive place for wine producers and sellers. But the one big problem is the…...

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Reference

[1] Data on Italian wine production comes from "The Wine Market of Italy."  http://www.export.by/en/?act=s_docs&mode=view&id=1769&doc=64

Kudler Fine Foods
Design equirements

The design elements for this system have to focus on ease of use at the front end, and access to data on the back end. On the front end, the POS system should have only limited interface with the staff, to minimize training requirements. If the information gathering is automatic, that it best. At the back end, when the data needs to be used, the dashboard format is recommended. A dashboard is a common design for managerial decision-making systems. The best dashboards have some flexibility, so that different users can have different elements that they choose to see or to hide. This flexibility means that the same back end system can be used by different people within the company (in marketing, in purchasing, etc.). There will be several categories of information gathered, and it should be easy to filter out the data in a number of different…...

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References

Yigitbasioglu, O, & Velcu, O. (2012). A review of dashboards in performance management: Implications for design and research. International Journal of Accounting Information Systems. Vol. 13 (2012) 41-59.

Kudler Fine Foods and the significance of marketing research as it applies to its strategies and tactics. The paper as well tries to find out areas where extra market research is required. Finally, the discussion covers the significance of competitive intelligence and analysis in taking into consideration development of Kudler Fine Foods.
Kudler Fine Food

The description of Kudler Fine Foods shows local upscale particularly foods kept in San Diego as well as California. The company comprise of three locations which include La Jolla, Del Mar and Encinitas. Every store contains around 16,000 square feet of retail space situated in fashionable shopping center. The stocking of the stores are done with the very best foods whether domestic or imported. Everything is stocked which carries upscale fresh meats and seafood, baked goods, deli, produce, and dairy departments. Kathy Kudler who is the owner started the initial three stores in 1998. Kathy opened…...

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WORK CITED

Gomez-Mejia, L., & Balkin, D. (2005). Management (8th Ed.). New York: McGraw-Hill

Kudler, K. (2005). Virtual Organization Portal: Kudler Fine Foods. Retrieved March 31, 2008, from University of Phoenix,

Kudler Virtual Organization (2006). Marketing Overview. Retrieved on May 21, 2006 from University of Phoenix, Resource, MKT/463 Marketing Web site:  https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/IT/KudlerITDatabases001.htm

The managerial team is already a small one and shares numerous responsibilities
Additionally, the structure of the stores could easily impede with high levels of operational efficiency. Nevertheless, customers enjoy this kind of treatment, freshness and high quality of the merchandise

Despite its being presented as an organizational strength, the small size of the entity constitutes an issue as it could impede with the company's ability to attract the required financial resources -- for instance, it would find it difficult to issue equity or to offer collateral when requesting a loan from a financial institution

The owner has a close relationship with the staff members and this could take a negative turn in which the employees take advantage of this relationship and perform their tasks at poor levels of quality, generating as such customer dissatisfactions and financial loses for Kudler Fine Foods

Then, not all stores are performing as well as initially expected;…...

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References:

2008, Problem vs. Issue -- the Use of Language, a Simple Jew, last accessed on September 14, 2009http://asimplejew.blogspot.com/2008/11/problems-vs.-issues-use-of-language.html

Kudler Fine Foods Case Study

International Market
Kudler Fine Foods is an Italian cheesemaker seeking to expand into France. There are a few reasons for this choice of country. The first is that France is also in the European Union, so there are no legal differences in trade between the two countries. The second reason is that France is a good market for cheese. ith a consumption rate of 25 kg of cheese per capita annually, France's consumption is slightly higher than that of Italy (No author, 2011). Like Italy, the French market is mature and sophisticated, but it also has a higher percentage of cheese as an industrial ingredient, which could help Kudler capture volume if the company is able to produce enough cheese to enter this part of the French market.

The French market is also large, in terms of population, with 65 million people. The market is centered on Paris, which provides Kudler the…...

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Works Cited:

CIA World Factbook: France. (2012). Retrieved January 21, 2012 from  https://www.cia.gov/library/publications/the-world-factbook/geos/fr.html 

No author. (2011). European cheese market. The Cattle Site. Retrieved January 21, 2012 from  http://www.thecattlesite.com/articles/2875/european-cheese-market

Channel Strategy for Kudler Fine Foods
Who are the major legal entities?

In Korea the major legal entities are: the State Council; the Ministry for Food, Agriculture, Forestry and Fisheries; Ministry of Environment; along with the Ministry of Foreign Affairs and Trade. In Australia the major legal bodies are: the Executive Council, Ministry for Agriculture, Fisheries and Forestry and Minister of Trade. ("Politics in Korea," 2010)

How might they influence organizational choices?

They would influence organizational choices by having an impact upon: determining what kinds of foods are distributed throughout Korea, the overall costs for these foods and how the company will operate internally. For Australia this would have an impact on: how much of particular item is exported, the overall costs (duty / tariffs), the length of time that the product will have to sit in customs clearance areas and how quickly the merchandise can be sent to the different retail locations…...

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Bibliography

Fact Sheet on Australian Government. (2011). Australian Government. Retrieved from:  http://australia.gov.au/topics/australian-facts-and-figures/factsheets-on-australian-government 

Hedging on Fuel Pays Off. (2008). Los Angeles Times. Retrieved from:  http://articles.latimes.com/2008/may/30/business/fi-southwest30 

Politics in Korea. (2010). Asian Info. Retrieved from:  http://www.asianinfo.org/asianinfo/korea/politics.htm

Time management is extremely important for Kudler Foods because it is introducing a new product line which is a perishable good. This means it must sell within a certain time period and for this reason sales staff must be given a clear time frame in which to achieve various sales targets. Time management is important also because it tells the sales staff where they need to spend more time and energy. For example Kudler is an up-market brand name which means that people living in certain affluent areas are more likely to purchase its salads than those living in low income areas. For this reason, while it might not hurt to try to gain a market in other areas, it would be utterly useless to spend as much time in these places as they are spending in target customers' areas. Therefore time management plays a very significant role as…...

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References

Rick Phillips, Territory management. Accessed online 1st June 2006:

 http://www.mrotoday.com/progressive/Online%20exclusives/TerritoryManagement.htm 

Sales Transformation Services: Incentive Compensation Management "- Overview: Accessed online 1st June 2006:

 http://www.accenture.com/Global/Services/By_Subject/Customer_Relationship_Mgmt/Services/TodaysBehavior.htm

The organic nature of the products that the company offers all seems to have a detrimental effect on profitability. Kudler may have to eliminate certain product offerings. This is particularly true if these products are not selling very well. In addition, the owner of the company may have some success in negotiating a lower price for those products that do sell well. The owner should be careful not to settle for whatever price she is quoted.

Another issue is payroll expense. All companies have problems with getting payroll expenses to a reasonable level. However. Kudler seems to have a problem in being able to pay highly specialized workers at the rate of the market. In addition, when on the specialized workers gets sick or quits it is difficult to find a replacement. Some of this will be remedied when the aforementioned problems are handled because it will create greater cash flow.…...

Another important factor for Italy is the fact that, although the food and beverage market is shrinking, certain geographic areas in the country are experiencing a lack of this service. This can be used to perpetuate the public perception of scarcity, which can then be mitigated by Kudler's products. In creating a communications strategy for Italy, the two main factors to focus on are therefore nice markets, specific brands and specific geographic areas where the perception of scarcity can be used to sell products (Aruvian 2010).

Advertising and Promotion Programs

Three distinct channels that can be used by marketers for maximum effect include the sales channel, the product channel, and the service channel (Kwik 2009). Specifically, what

Kudler needs to do in its target countries is to differentiate its products in the target markets. In Canada, for example, it needs to specifically differentiate its wines. Although there is an underserved market in Canada,…...

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References

Alvin, E. (2010). Italy may run out of grocery stores. Accessed 5 December 2010.  http://ffog.net/italy-may-run-out-of-grocery-stores-in-2016-20105742.html 

Aruvian, R. (2010). Food retail industry in Italy. Accessed 5 December 2010.  http://www.reportlinker.com/p0199296/Food-Retail-Industry-in-Italy-PEST-Framework-Analysis.html 

Datamonitor. (2010). Food and Grocery Sales via Key Retail Formats in Italy to 2013.  http://www.just-drinks.com/market-research/food-and-grocery-sales-via-key-retail-formats-in-italy-to-2013_id91649.aspx 

Kwik, H. (2009). Channel strategy. http://responsiblemarketing.com/blog/2009/10/27/channel-strategy-new-product-marketin

Kudler Fine Foods
Marketing Analysis

Kudler Fine Foods has made significant progress within a few short years. The small business was able to open two new locations to expand their gourmet food retail outlets. ith the expansion of a catering division in the horizon as well, it has come time for Kudler Fine Foods to reevaluate their marketing strategies. The company will use the 4P method as the basis for their marketing foundation -- product, place, price, and promotion. Using a well thought out marketing strategy is a key component to support the company's desired expansions. Kudler must conduct research to ensure that they are differentiated enough to find their own niche while also positioning themselves at the right place in the market. This analysis will cover some of the items that should be included in Kudler's strategic marketing plan. Recommendations will be made as to how Kudler's can craft a pricing…...

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Works Cited

Edwards, H. (2011). The Sensitive Art of Pricing. Marketing, 19.

Mohammed, R. (2010). Building a New Pricing Strategy. Minority Business Entrepreneur, 34, 36, 38.

Tehrani, N. (2009). On Differentiation and Positioning. Customer Inter@ction Solutions, 1.

Even if not organic, they have the sustainability marketing advantage of being positioned as more 'local'
Competition

Internationally, there is a great deal of competition in the international organic wine market. Germany has made a substantial investment in growing its product, and the German government was one of the first to invest in organic wine production, followed by France, Spain, and the United Kingdom (Worldwide organic wine consumption on increase, 2010, Wines from Spain).

Product offering

Kudler's wines are known for their accessibility, as are most California wines, in general. A New World wine source that is now in competition with many European wines for quality and diversity, "international demand for California wines continues to grow rapidly. In almost 20 years, exports have increased from $35 million in 1985 to a record $808 million in 2004. This is an average increase of almost 20% per year (Welcome to the Golden State, 2010, California…...

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References

Eco-friendly. (2005). California Wines. Retrieved November 26, 2010 at http://www.california-wine.org/webfront/base.asp?pageid=15

Going organic: Growing demand, tougher regulations. But is it better for you? (2009, June 29).

Canadian Broadcasting Company (CBC). Retrieved November 26, 2010 at  http://www.cbc.ca/consumer/story/2008/05/07/f-food-organic.html#ixzz16QpIoxhS 

O'Dell, Susan. (2009, January). Wine Strategy. National Export Working Group and Foreign

Kudler's advertising and marketing in its present form is through the Easter and Thanksgiving holidays with the local newspaper flyers every month. Marketing is a key component of a successful business and KFF should consider different methods of involving the community. For example, television advertising, Internet, radio stations and more promotions are viable. Secondly, employees must be sufficient time for KFF to obtain benefits. Many organizations have begun to provide additional part-time employees package was found, but 30 hours per week. (Shim & Siegel 2010)
In addition, Kudler is to buy stock, catering, and any major issues such as responsible business, so if she fell ill, no one can proceed on the basis of business operations. Most organizations have managers that work with the president so that if necessary, they are available. Kudler is important to hire more administrative staff to assist some of the duties. Finally, the payment offered…...

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REFERENCES

Gomez-Mejia, L.R. & Belkin D. (2002). Management: Management and Its Evolution. The McGraw-Hill Companies.

Kudler Fine Foods, retrieved on February 19, 2011 from http://kudlerfinefoods.info/

Shim, J.K. & Siegel, J.G. (2010). Financial Management (2nd ed.). Barron's Educational Series.

Turban, E., Rainer, R.K., & Potter, R.E. (2003). Introduction to Information Technology: Strategic Systems and Reorganization. John Wiley & Sons, Inc.