Kraft Foods, one of the largest food manufacturers in the country, accomplishes its goals of the customer attraction, retention, and solving customer complaints through several means. According to Eccles (1981) customers prefer flexibility in their product and service offerings. Flexibility in product and service offerings not only provides the options to customers to choose and select only those products and services that best meet their needs but it also facilitates the process of customization and personalization. Similarly, Porter (1980) argues that in the present dynamic environment, a number of firms are shifting their focus from transaction-based interactions to relationship-based interactions. Since a firm usually incurs far more money in attracting a new customer than maintaining an existing one, it is always beneficial for the firm to lock- in its existing customers by developing close relations with them. In this perspective, businesses are encouraged to take notice of the customer's life…...

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References

Eccles, R.G. The Quasifirm in the Construction Industry, Journal of Economic Behavior and Organization (2), 1981, pp. 335-357.

Jarillo, J.C. On Strategic Networks, Strategic Management Journal (9), 1980, pp. 31-41.

Porter, M.E. Competitive Strategy. New York: Free Press, 1980.

Roberts, W.A. Kraft Foods 2001 Food Processor of the Year: The 'Big' Gets Bigger and Better. Excerpt at  http://www.preparedfoods.com/CDA/ArticleInformation/coverstory/BNPCoverStoryItem/0,1229,114328,00.html,2003 .

It is a bit too whimsical and playful, as though it was designed for children. Since consumers are influenced by visual imagery, the environment in which they view things is important (Meyvis et. al, 2012). If children are the target audience, then this would be fine. but, it is safe to assume that Kraft is targeting an adult audience. After viewing this section, the consumer may decide not to view anything else because they may not take Kraft seriously.
The other section of Kraft's website that appears on the main page is the 'ecipes and Product Information' option. When this option is selected, the consumer is taken to a page that also displays a menu bar at the top. What works in Kraft's favor is that they were conscientious enough to post recipes and other information specifically geared toward the consumer. The marketing message on this page implies that Kraft…...

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References

Fan, W. & Tsai, M. (2010). Factors driving website success -- the key role of the Internet customisation and the influence of website design quality and Internet marketing strategy. Total Quality Management & Business Excellence, 21(11), 1141-1156. doi:10.1080/14783363.2010.529335

Kotler, P., & Keller, K.L. (2012). Connecting with Customer. Marketing Management (14th ed., pp. 122-149). Upper Saddle River, N.J.: Pearson Prentice Hall.

Meyvis, T., Goldsmith, K., & Dhar, R. (2012). The importance of the context in brand extension: How pictures and comparisons shift consumer's focus from fit to quality. Journal of Marketing Research, 49(2), 206-217. Retrieved May 2, 2012, from http://www.journals.marketingpower.com/doi/pdfplus/10.1509/jmr.08.0060

Kraft Foods is a major producer of supermarket food items. There are four generic strategies that define the position of a fir within an industry. Kraft operates with a differentiation strategy; here brand recognition and higher prices illustrate the premium value that Kraft brands have for consumers. This strategy is not perfectly aligned with the company's strengths and weaknesses, however. This poor alignment can be dealt with. First, Kraft needs superior products that can help it appeal to modern shoppers. Second, Kraft needs to fight to regain its bargaining power with the discount stores -- it has the ability to attract customers but needs to break out a cycle of not being able to afford to support its brands.
Introduction

Kraft Foods is a major producer of supermarket food items. The company earned revenues of $18.6 billion in its last fiscal year, and profits of $1.89 billion. Some of the brands that…...

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Works Cited:

Business Week. (2004). Why Kraft is on a crash diet. Business Week. Retrieved November 22, 2012 from  http://www.businessweek.com/stories/2004-11-28/why-kraft-is-on-a-crash-diet 

Forbes. (2012) Wal-Mart could get wounded in grocery wars. Forbes. Retrieved November 22, 2012 from  http://www.forbes.com/sites/greatspeculations/2011/01/21/wal-mart-could-get-wounded-in-grocery-wars/ 

Kraft Foods Group. (2012). Website, various pages. Retrieved November 21, 2012 from  http://www.kraftfoodsgroup.com/Brands/index.aspx 

MSN Moneycentral. (2012). Kraft Food Group. Retrieved November 21, 2012 from  http://investing.money.msn.com/investments/stock-income-statement/?symbol=KRFT

The intensity of rivalries will negatively influence Kraft. This can lead to price wars and similar merchandise geared towards their customer base. ("Kraft Foods," 2013) (Nestle, 2007) (David, 2009)
Evaluate the organization's Intensive Strategy, in the areas of Market Penetration, Market Development and Product Development.

Market penetration is when a Kraft is focusing on increasing its market share for products through improving its advertising. This is occurring with the firm sponsoring different events that highlight the merchandise they are selling. At the same time, they have specific commercials and newspaper / radio / online advertisements that will enhance their image of specific brands. Market development is when Kraft is introducing new products to emerging economies. This is occurring with company focusing their efforts in China, India, Brazil and ussia. Product development is where the firm will modify various types of merchandise. This is taking place with the company understanding changes in…...

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References

Kraft Foods. (2013). Yahoo Finance. Retrieved from:  http://finance.yahoo.com/q?s=KRFT&ql=0 

Kraft Foods Mission Statement. (2011). Kraft Blogger. Retrieved from:  http://kraftblogr.blogspot.com/2011/09/kraft-foods-mission-statement.html 

David, F.R. (2009). Strategic management concepts. Upper Saddle River, NJ: Prentice Hall.

Nestle, M. (2007). Food Politics. Berkley, CA: University of California Press.

In addition, it makes little sense to split out Canada as a unique reporting segment from the United States. The highly integrated economies, free flow of goods, near parity of currency and nearly identical product lines would indicate that there is little operational or strategic benefit to cutting Canada out from the United States. This may allow Kraft to rationalize production more, improving efficiency. The possibility of rationalizing production for Mexico should also be explored as that nation's economy becomes more integrated with that of the United States.

Conclusions

Kraft attempts to build share in its mature markets through a differentiation strategy. There is evidence, however, in the company's inefficiency and lower than industry averages margins, that the consuming public does not ascribe to Kraft the degree of differentiation that the company seeks. In order to improve efficiency, two steps can be taken. The first is to lower prices, spurring more demand.…...

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Works Cited:

Kraft Foods 2009 Form 10-K. Retrieved April 21, 2010 from  http://www.sec.gov/Archives/edgar/data/1103982/000119312510040106/d10k.htm 

No author. (2010). MPs demand close monitoring of Kraft's undertakings. Parliament.uk. Retrieved April 21, 2010 from http://news.parliament.uk/2010/04/mps-demand-close-monitoring-of-krafts-undertakings/

MSN Moneycentral: Kraft Foods. (2010). Retrieved April 21, 2010 from  http://moneycentral.msn.com/investor/invsub/results/compare.asp?Page=TenYearSummary&Symbol=U.S.%3aKFT

Kraft Foods is an example of a complex and innovative company. It is the largest branded food and beverage company in North America and the second largest globally. It operates in over 150 countries worldwide with a number of the world's preferred food brands. Kraft holds more than 35 major brands with over a century of successful sales: Oscar Mayer, Maxwell House, Jell-O, and Velveeta. In 2011 the company posted revenues of over $54 billion and continues to employee over 125,000 people worldwide (www.kraftfoodsgroup.com).
Kraft operates a diversified product portfolio with five core divisions: snacks, beverages cheeses, groceries and convenience prepared meals. The company is global in operations and has nine brands that exceed $1 billion in revenue. Kraft has over 223 manufacturing and processing plants worldwide, and 236 distribution plants. Conservative values of property and plant equipment top $14 billion. Kraft has just under 130,000 employees globally. As of December…...

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REFERENCES

Financial Analysis of Kraft Foods. (2011). Slideshare. Retrieved from:  http://www.slideshare.net/yofosu/financial-analysis-kraft-foods-inc-kft 

History of Cadbury's Sweet Success. (January 19, 2010). The London Times. Retrieved from:   / consumer/article2168253.ecehttp://www.thetimes.co.uk/tto/business/industries 

Kraft Foods Expands Sustainability Goals to Build on Success. (May 2011). Mondelez International. Retrieved from:   / mediacenter/country-press-releases/us/2011/multi_media_05112011.aspxhttp://www.mondelezinternational.com 

Kraft Foods Inc., Annual Report Fiscal Period 2010. (2011). Thomson Reuters. Retrieved from:

Applied Operations
Kraft Foods

Kraft Foods, Inc.

Kraft Foods

Kraft Foods

An American Firm, Kraft foods Incorporation is a grocery manufacturing and confectionary firm formed in 2012. In the Chicago suburb, Northfield, Illinois is a place where headquarter of Kraft Foods Group is established. The organization is formed by demerger. Mondelez International was the new name of the demerger from Kraft Foods (About Kraft, 2012). In turn, Mondelez is a confectionary company and multinational snack whereas grocery business is the main focus of this North American Kraft food Group incorporation. Listed on NASDAQ, Kraft foods is a public company with independent standings.

Convenience foods, confectionery, snack foods, dairy foods, cheese and beverage are the core businesses of the organization. There are 128 brands in the list of distributed, owned, developed and developing brands in Kraft Foods Incorporation (MacArther, 2012). Some of the brands are Boca Burger, Better Cheddars, Bagel-Fuls, Back to Nature, Ali Coffee, Air Crisps,…...

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References

About Kraft, (2012), Retrieved from:  http://www.kraftrecipes.com/about/AboutKraft.aspx 

Chitakaem, A., (2011), "Retaining Your Most Engaged and Talented Employees, Retrieved

from:  http://talentmgt.com/articles/view/retaining-your-most-engaged-and-talented-employees 

Don't Pamper Employees -- Engage Them, (2013), Retrieved from:

Extenal Envionment Analysis: Kaft Foods Goup
Kaft Foods, Inc., by means of its banches, ceates and makets foodstuff that is packaged and dinks all ove places such as the Middle East, Afica, Euope, and Asia. The copoation is able to supply its poducts to, supemaket chains, club stoes, wholesales, mass mechandises, convenience stoes, value stoes, dug stoes, distibutos, and othe etail outlets. In addition, they povide dessets, eady-to-eat ceeals, ganishes and convenient foodstuff. Beginning in Mach 2011, Kaft Foods was opeating in excess of 80 nations. It is also egisteed on the NY Stock Exchange with one of its most impotant achievements being that of Cadbuys in 2012 fo about $20.5 billion. With that said, food industy is an unceasingly on demand industy that individuals ae always want and need. Some economists and analysts claim that food industy is one of the most poof to financial decease. This makes this industy…...

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references will regulate the receipt of food products. Furthermore, the local taste and likes must be met and this will involve the companies and business to appreciate the local market place before boarding into the local ones.

Technological factors

It is quite obvious that the technological factors really do have some kind of an effect on the production and success of the plant and operation. When it comes to the food industry we are looking at the progression and enhancement in terms of technology engaged in food industry that accordingly recover the yield, making it more reliable and efficient. Product innovation and improvement is likewise produced with the aid of new systems technology, or techniques, this will then help the industries to harvest high quality and better food products in terms of health taste, ingredients, and safety.

Conclusion

Kraft Foods Group, Inc. vision is at all times is to make today enjoyable. The company makes some of the best-known brands all over the world. Products such as dinners, dressings and Kraft cheeses, Philadelphia cream cheese; Oscar Mayer meats; Nabisco cookies Maxwell House coffee; and different kinds of crackers and cookies, not to mention things such as LU biscuits and Milk chocolates. They managed to create reliable, growth that is consistent. That is what they are doing at Kraft, and their approaches are concentrating determinations on putting together a high-performing organization.

Business Studies
Strategies for Kraft Foods

The use of the different analytical models on Kraft Foods may be brought together on a table, using a SWOT analysis as the basis, and identifying a major factor from one of the models that may be assessed within the context of the different competitive strategies that may be adopted.

Looking first at the strengths; the firs has many One which may be particularly valuable in terms of the development of competitive advantageous the research and development expertise that exists within the firm. This has been drawn from the esource-Based View (BV) of the firm, as one of the human resources that are available.

The weakness chosen for the analysis is the high level of substitutability, taken from the Porters five forces analysis. The goods that are sold by Kraft can be easily substituted with other goods, for example, the packet of Kraft macaroni cheese, which is an…...

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References

Kraft Foods, (2014), Form 10k, accessed at on 29th September 21014http://files.shareholder.com/downloads/ABEA-3QV6OO/3479462482x0x730413/145F2E19-6958-4EA2-9111-B31F2E8CEF47/filing_10K.pdf

Kraft Foods, (2014), accessed at   on 29th September 2014http://www.kraftfoodsgroup.com/home/index.aspx 

Kotler, P, Armstrong, G, (2013), Principles of Marketing, Pearson

Mintzberg Henry, Ahlstrand Bruce, Lampel Joseph B. (2011), Strategy Safari: The Complete Guide Through the Wilds of Strategic Management, Financial Times / Prentice Hall

Strategic Analysis Kraft Foods Company
Kraft Foods Company is the leading beverage and food company in America. The company has established footprints in more than 70 countries throughout the world selling its products to more than 200 countries via its subsidiary companies. Kraft Foods markets and manufactures packaged food products including confectionary, cookies, processed meats, convenient meals, deserts, cereals, juice, coffee and beverages. These products are major consumer products and lead the consumer markets such as cheese, beverages, and snacks under main product brands such as Maxwell house and Kraft. Kraft Foods has focused on provision of customer friendly food products by focusing on wellness and health, premium products, quick meals and snacks. The company's products are distributed via numerous channels such as satellite warehouse, distribution centers, depots, storage facilities and other facilities (Williams, 2006).

Which of the four generic (Porter) strategies does the Kraft Foods Company follow, and how do you…...

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References

Daft, R.L., & Marcic, D. (2006). Understanding management. Mason, Ohio: Thomson/South-

Western

Gitman, L.J., & McDaniel, C.D. (2009). The future of business: The essentials. Mason, OH:

South-Western Cengage Learning

Strategy Implementation at Kraft Foods
Strategy Implementation at Krafts Foods

This paper presents an analysis of the strategy implementation at Kraft Foods by analyzing different internal processes and systems which can impact the strategy implementation process in a positive or negative way. It includes an analysis of the people, processes, systems, and culture at Kraft Foods and evaluates their contributions, impacts, and strategic fit with its mission, strategy, and corporate principles.

This paper presents an analysis of the strategy implementation at the Kraft Foods by researching its strategic controls, organizational design and structure, systems and processes, human capital, and organizational culture and analyzing their impact on its strategy implementation. It also critically evaluates the fit between the company's mission, vision, strategy, and organizational components critical to its strategy implementation. The major areas of concern in the strategy implementation process include human resource management policies, organizational structure and design, organizational culture, and strategic controls…...

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References

Garrow, V. & Hirsh, W. (2008). Talent management: Issues of focus and fit, Public Personnel Management, 37 (4): 389-403.

Heneman, R.L., Fisher, M.M., & Dixon, K.E. (2001). Reward and organizational systems alignment: An expert system, Compensation & Benefits Review, 33 (6): 18-29.

Kraft Foods, (2013). About Us. Retrieved on March 14th, 2013, from

Pryor, M.G., Singleton, L.P., Taneja, S., & Toobs, L.A. (2009). Teaming as a strategic and tactical tool: An analysis with recommendations, International Journal of Management, 26 (2): 320-334.

Business Studies
Strengths and Weaknesses of Kraft Foods

Kraft Foods is a major U.S. firm that has undergone change in recent years. To assess the firms' current position, as well as look to the potential for future strategies, a common tool is a SWOT analysis. The SWOT analysis examine the firm and its environment, examining influencing factors by looking at the strength, weaknesses, opportunities and threats faced by the firm. This paper will focus in the internal factors, which are considered through the strengths and weaknesses

Strengths

The firm has a large numbers of strengths. These include the scope and scale of the operations, the firms' position in the North American markets, the financial position of the firm, and their ability to adapt, supported by the research and development resources. These different strengths can all be examined.

The firm has a strength in terms of the number of brands that operate, which are in different…...

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References

Baertlein, L, (2014, Sept 30), Kraft challenged by "healthier" macaroni and cheese brands, Reuters, accessed at  http://www.reuters.com/article/2014/03/30/us-kraft-macandcheese-idUSBREA2T09C20140330 

Kraft Foods, (2014), Form 10k, accessed at on 21th September 21014http://files.shareholder.com/downloads/ABEA-3QV6OO/3479462482x0x730413/145F2E19-6958-4EA2-9111-B31F2E8CEF47/filing_10K.pdf

Kraft Foods, (2014), Keurig Green Mountain, Inc. And Kraft Foods Group, Inc. Announce Licensing Agreement [press release, accessed at on 21st Sept 2014http://files.shareholder.com/downloads/ABEA-3QV6OO/3479462482x0x778092/485b3a7a-8e38-47f3-aa29-6badee4b4e70/GMCR-KRFT_News_Release_2014-08-22_FINAL.pdf

Kraft Foods, (2014), Kraft Foods Group Voluntarily Recalls Small Quantity Of Velveeta Original Pasteurized Recipe Cheese Product Due To Low Levels Of Preservative Ingredient, [press release] accessed at on 21st Sept 2-014http://files.shareholder.com/downloads/ABEA-3QV6OO/3479462482x0x763122/dc275271-9e00-4f7b-a350-6b1ca7b7e4fb/Kraft_Velveeta_Recall_Press_Release.pdf

The fourth C. is contagiousness. In communications, contagiousness is good. One wants their viewers to catch the message, run with it, and spread it around. In order to be contagious, a message has to be lively, new, dissimilar, and unforgettable. It should also suggest a bright emotional reaction, have talk prospective, inspire the target to do something, and draw out a comprehensible response (Albanese, 2011).

When it comes to advertising in regards to children the advertising industry has acknowledged a need to be aware of:

The special sensitivities involved in communicating to kids

The diverse stages of development the child goes through in its social environment

The lack of understanding the child has and its limited ability to measure the trustworthiness of messages it receives from the media

The significance for concern when appealing to the creative capabilities of younger kids

The important roles of parents and their accountability in the education of their kids

The realism…...

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References

Advertising as Effective communication? (2011). Retrieved from  http://wiki.answers.com/Q/Advertising_as_Effective_communication 

Albanese, Isabelle. (2011). How to Make Your Messages Memorable. Retrieved from  http://humanresources.about.com/od/interpersonalcommunication/qt/memorable.htm 

Anderson, Arnold. (2011). 7 C's of Effective Business Communication. Retrieved from  http://smallbusiness.chron.com/7-cs-effective-business-communication-114.html 

Case 6-3 Kraft Foods, Inc.: The Cost of Advertising on Children's Waistlines. (2006). Retrieved

Kraft Heinz Company Motivation Case StudyOrganization's SummaryThe Kraft Heinz Company, popularly known as Kraft Heinz, is a globally trusted producer of high-quality and nutritious foods such as pickles, ketchup, and vinegar. The company was formed in 2015 by a merger between Kraft Foods and Heinz (Kraft Heinz, 2022). As a result, it is co-headquartered in Pittsburgh and Chicago. The merger has made the company the fifth-largest food and beverage company worldwide. It is also ranked the third largest company in the United States. At the end of the 2021 fiscal year, the company recorded that it operates 79 processing and manufacturing facilities. It has approximately 5,550 packaging and ingredient suppliers (Kraft Heinz, 2022). Due to the increase in productivity, Kraft Heinz contracted about 210 external manufacturers to ensure they met the increasing demand for their products. The company also has a diverse workforce, with approximately 36,000 employees working in various…...

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References.

Kian, T. S., Yusoff, W. F. W., & Rajah, S. (2014). Job satisfaction and motivation: What are the differences among these two? European Journal of Business and Social Sciences, 3(2), 94-102.

Kraft Heinz. (2022). About Kraft Heinz.  https://www.kraftheinzcompany.com/esg/about-company.html#:~:text=Kraft%20Heinz%20is%20co%2Dheadquartered,36%2C000%20employees%20around%20the%20world .

Leah, M. (2019). Kraft Heinz Failure and The Lessons of Cost Cutting. OMEGA ADVISORS  https://omegazadvisors.com/2019/04/08/kraft-heinz-failure/

Situation Analysis
Marketing to Millennials is important. The problem has been that they have been ignored and instead, their parents were the ones that were a market to for many years. This is significant since parenthood is altering the way millennials have been interacting with products and how they pick the products. Before they had children, millennials were particularly more likely to purchase brands that they looked at as having amazing quality. This was regardless of the value. They now put a greater stress on convenience and price in comparison to other features when ordering for themselves. Kraft Canada wants to come up with a way to not just market to the parents, but also to their children in a way that is effective and that can be traded in a way that is appealing (Kraft Foods Canada:Targeting The Millennials 2014). It is evident to the company that such transitions make…...