iPhone 5S vs. Samsung Galaxy S4
iPhone 5S:

iPhone 5S is the latest smart phone developed by Apple Inc. which is one of the most successful smart phone brands of the present times. iPhone 5S is the most advanced phone in the company's iPhone product line. It was released on September 20, 2013. Its predecessor, iPhone 5 was released on September 21, 2012. iPhone 5S has same design as of iPhone 5, except for the new home button design, a fingerprint recognition system, Touch ID, an updated camera with a larger aperture, and A7 processor. iPhone is known for its sleek and stylish design, unique features, and high level of brand loyalty in the worldwide markets (Apple, Inc., 2013).

Target Market and Location:

The target market for iPhone 5S consists of students, business professionals and corporate users, medical users, entrepreneurs, and other individuals that fond of highly innovative smart phones. iPhone 5S comes with…...

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References

Anthony, S.D., & Sinfield, J.D. (2007). Product for hire. Marketing Management, 16 (2): 18-24.

Apple, Inc. (2013). iPhone 5S: Technical Specifications. Retrieved on November 11th, 2013, from

Austrade (2009). Aussie business helps Indian firms save cash, go green. Retrieved on November 11th, 2013, from

Austrade (2009, May 5). Wine to the U.S.A. Retrieved on November 11th, 2013, from

iPhone 4s is a recipient of a number of decades of successful Apple marketing savvy. The iPhone smart phone has revolutionized the smart phone market with a number of innovative features. In addition, the price makes it very competitive with the other brands. As we will see in this short presentation, carefully segmented and targeted marketing in the U.S. And U.K markets should preserve the market that the product already has and allow it to gain on its rivals.
Target Market

The target marketing will be similar to the marketing for Apple iPHONE products in the past. The iPhone 4s will likely be strong in the U.S. And in the U.K., as iPhones in general are doing now. However, they have recently been falling off in sales in Europe. This is due to Google's Android platform which has made gains due to low-priced. For instance, Apple saw its smart phone market share…...

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References

Apple marketing and the education opportunity. (2012, January 18). Retrieved from  http://www.marketingapple.com/ .

Hamburger, E. (2012, january 22). Another analyst firm say. Retrieved from http://articles.businessinsider.com/2012-01-22/tech/30652088_1_market-share-windows-phone-

android.

Moscaritolo, a. (2012, January 18). iPhone 4s puts apple neck-and-neck with android. Retrieved from  http://www.pcmag.com/article2/0,2817,2399014,00.asp .

Market research process is a way for a business to understand a problem, determine research design, prepare and design research instrument, sample and collect data, and then communicate and visualize results. It is a clear way to plan, collect, and analyze data for the assessment of product quality and customer satisfaction. Apple Inc., is a company that has been seen as a company that does not perform market research, has been revealed in recent times to submit to the need for market research in order to increase customer satisfaction for their most popular products, the iPHONE. Market research enables effective undertaking of marketing and assists a business in handling market demand, changes in technology and consumer tastes, and changes in the competitor's product ranges.
Competitor's like Samsung have and continue to release phones like the Samsung Galaxy series in order to pull customers from Apple to Samsung. While Apple Inc. reigns…...

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References

CNBC,. (2015). Apple's iPhone 6s selling like hotcakes...in China. Retrieved 26 February 2016, from  http://www.cnbc.com/2015/09/12/apple-selling-out-iPhone-6s-in-china-early-data-suggests.html 

Kotler, P. (2013). Marketing management. Singapore: Pearson Education South Asia Pte Ltd.

Ritchie, R. (2015). History of iPhone: Apple reinvents the phone. iMore. Retrieved 26 February 2016, from  http://www.imore.com/history-iPhone-original

Apple iPhone Company)
In the achievement of competitive advantages, desired financial resources, and satisfaction of the consumers and employees, business entities need to focus on enhancing effectiveness and efficiency of their marketing strategy. This is because of the role and importance of marketing strategy in the achievement of market share while addressing the needs and preferences of the consumers. There are various marketing strategies adopted and implemented by unique organization in relation to their market segmentation, location, and size of the target market. Effective and efficient marketing strategy should enable an organization to meet the goals and objectives of its stakeholders and shareholders. This is through increasing the volume of revenues and profits following the implementation of the marketing strategy. In this research exercise, the focus will be on the examination of the marketing strategy implemented by Apple iPhone Company (Apple Company/Inc.) with reference to the United States market. This…...

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References

'Apple Inc.: The Steve Jobs Effect' 2012, Apple Case Study: The Steve Jobs Effect, pp. 1-16, Business Source Complete.

'Apple: iOS -- Powering the Mobility Revolution' 2010, Black Book - Apple: Ios - Powering The Mobility Revolution, pp. 1-89

Baroto, M, Abdullah, M, & Wan, H 2012, 'Hybrid Strategy: A New Strategy for Competitive Advantage', International Journal Of Business & Management, 7, 20, pp. 120-133

Beech, H, & Jiang, C 2012, 'The Cult of Apple in China. (Cover story)', Time International (Atlantic Edition), 180, 1, pp. 30-35

Apple's iPhone 5 Marketing Plan
Competitors/Substitutes

Competition is an entity in business that is unavoidable and can be viewed as a risk when a company is venturing into a new market. Nevertheless, competition healthy and should be encouraged from the optimal perspective. This applies to any company that desires to grow and deeply explore a given market. In any marketing plan, one should expect competition that becomes tough and tight at times. Competition is beneficial because it points out on the areas of weakness of a given company, and gives an opportunity for a company to improve for better service deliver compared to its competitors (Schneiders, 2011).

In the sale of the iPhone 5 to Australia, competition is inevitable. It is expected that other companies will come up with products that directly compares to iPhone 5 if not better. They will come in with a lot of vigor seeking to outdo Apple as…...

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References

Gitman, L.J., & McDaniel, C. (2008). The Future of Business: The Essentials. New York, NY:

Cengage Learning

Ireland, R.D., Hoskisson, R.E. & . Hitt, M.A. (2008). Understanding Business Strategy:

Concepts and Cases. New York, NY: Cengage Learning

Glasgow Siri Effect for Apple iPhones
The Glasgow Siri Effect and Apple Consumer Contract and Privacy Loyalty

SUMISSION PURPOSE

Few people jump to the conclusion that the Apple iPhone is an item in need of a lot of serious research study in regards to customer satisfaction. The most recent variation, the 4S, was released not long ago with a great deal of interest and appeal, which ultimately generated some of the best sales figures for any telephone product of its type (Park, 2011). In addition, Apple has received a good deal of industry credit across the UK for being one of the reasons that some of the region's telecom companies have been revitalized, giving customers more choices and creating some degree of customer loyalty to the Apple brand (Wakefield, 2011).

Unfortunately for the company, however, the realities of the market for high-tech communications are often more fleeting. Customers in the UK are beginning to…...

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BIBLIOGRAPHY

Ahn, J.H., Han, S.P. And Lee, U.S. (2006). Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry, Telecommunications Policy, Volume 30, 552-568.

BBC Mobile. (2011). BBC to survey UK mobile coverage. BBCMobile News Technology. .

eGain. (2010). Pan-European Survey Reveals Telecoms Consumers Want Love, Not Discounts. eGain Communications. <  http://www.egain.com/pages/Level2.asp?sectionID=6&pageID=1266 >.

John, J. (2011). An analysis on the customer loyalty in telecom sector: Special reference to Bharath Sanchar Nigam limited, India. African Journal of Marketing Management Vol. 3(1), 1-5.

Customer Service: Apple iPhone-4
he chosen population would be a cross sampling of customers who use Apple iPhones 4. hey must represent a broad spectrum of ethnicities, both genders, a cross sampling of ages between 16 and 80, include people with disabilities, and transverse professions and socio-economic backgrounds. he other inclusion features are that they speak and understand English and are of average cognitive intelligence as well as that they have used Apple iPhone 4 for, at least, 3 years.

I would hire 2 assistants who would be distributed amongst each and every Apple outlet, as well as primary stores that distribute Apple iPhone products. hese recruiters would ask customers whether they use Apple iPhone 4 and, if so, whether they would agree to participate in a survey on customer satisfaction. Participants will be offered a small monetary incentive.

I may use computer-assisted telephone interviewing. his is where I am linked to…...

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The survey may be reinforced via Internet where I may use Survey Monkey to host my survey and direct users from online Apple stores and technology chat, forum groups and other online groups to the survey. Users of the survey will receive a monetary incentive. The survey outline will follow the same format as the survey used offline.

Survey

Breakwell, G.M., Hammond, S., & Fife-Schaw, C. (2007). Research methods in psychology. Sage, USA.

Samsung Seeks Some iPhone Magic" by Evan amstad appeared this week in the "Wall Street Journal." It discusses Samsung's emerging business strategy to broaden their horizons from electronics manufacturing to content, software, and other applications users can utilize on their electronics. For example, they are developing digital televisions that connect to the Internet, among other items. Other business strategies include introducing a brick-and-mortar media store in the UK, and an online media store that both deal with applications for their mobile phones.
Samsung's strategies are being developed to help compete with Apple's iPhone, which has a lion's share of the marketplace. For example, Apple offers about 75,000 different applications for their iPhone, while Samsung has about 3,000 available in its media stores. Samsung realizes they have to be more competitive, and they are using their imaginations when it comes to competing with Apple. They are allowing other developers to create…...

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References

Ramstad, Evan. "Samsung Seeks Some iPhone Magic: Korean Electronics Giant Tries to Encourage 'Apps' for Its Phones, TVs and Other Devices." Wall Street Journal. 15 Oct. 2009. 17 Oct. 2009.

Listening Journal Social Media Analysis
IPhone 5 is a new touch screen phone in the market. Apple Company produces this product. Apple Company is mainly concerned with designing and production of phones, mostly the recent iPhone 5 that came after the iPhone 4S. iPhone 5 has capitalized the market over the last few weeks. With its main characteristics of lightness, slimness, and with higher resolution, it has attracted several consumers in the market. As a result, many individuals have preferred using this product in the market. iPhone 5 is a 4-inch touch-screen phone with a 16:9 wideness of the screen aspect ratio. The phone is known for its processor, which is custom-designed AMv7 and is called Apple A6. This processor is a simple upgrade of the last iOS 6 processor, which is supported by LTE (McFedries, 2012).

Summary of any major stories

Over the last seven weeks, Apple Company has been at the…...

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References

Alexander, B., Dillon, J.B., & Kim, K.Y. (2011). Pro-iOS5 tools: Xcode instruments and build tools. New York, N.Y.: Apress

Chambers, M.L. (2012). iPhone 5 First Steps For Dummies. Hoboken: Wiley

McFedries, P. (2012). iPhone 5 Portable Genius. New York: Wiley

Muir, N. (2013). iPhone 5 for seniors for dummies. Hoboken, N.J: Wiley

APPLE INC: iPhone
Apple Inc.: I Phone

The mobile telecommunications industry is considered one most important sector within the community market, which represents half of the 1.1 billion euros they billed annually worldwide (Merkow and Breithaupt, 2006, p66-69) Since the technology created in the 40s of last century, to the art terminals, you can say that the mobile phone has a global history in the sense that its development has slowed or accelerated depending on the interests of nations or technological improvements.

This statement can be illustrated by the existence of different ways to set standards technology in the world (Gandal, 2002) or the various forms ESCO- GIDAS for the provision of licenses for third generation (3G) Unlike its predecessor (2G-GSM), 3G (UMTS) offers a superior range of services, while achieves greater network capacity. Its advantages are based on the possibility of transferring voice with other data, such as information, e-mail or instant…...

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References

Armstrong, H. & Jayaratna, N. (2002). "Internet Security Management: A Joint Postgraduate Curriculum Design." Journal of Information Systems Education, 13(3), 249-258.

Barnett, S. (1996). "Computer Security Training and Education: A Needs Analysis." In Proceedings of the TEEE Symposium on Security and Privacy, p. 26-27, Los Alamitos, CA, May. IEEE Computer Society Press.

Collins CJ, Smith KG. (2006). Knowledge exchange and combination: The role of human resource practices in the performance of high-technology firms. Academy of ManagementJournal, 49, 544-560.

Colquitt J, LePine J, Noe R. (2000). Toward an integrative theory of training motivation: A meta-analytic path analysis of 20 years of research. Journal of Applied Psychology, 85, 678-707.

Since the iPhone is such an elaborate tool, it is likely to be used more as computer than as a telephone. This narrows down their market. Apple's main consumers and iPhone buyers are the teenagers, who make the purchase as the product is cool, and the it community, which buy the iPhone for its utility.

The adolescents' market segment is a highly important one as the teenagers represent a main target in promoting the iPhone. They buy the product to be in fashion, to make a statement. And most of these purchases are based on the strength of the Apple brand. "Apple is one of the leading branding companies in the world. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success."

In order to increase their sales on the adolescents' market segment, the company must remain alert to all changes in the environment, changes which…...

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Lawson, S., iPhone faces uncertain market, Info World, January 11, 2007

Kahney, L., Apple: It's All About the Brand, Wired, December, 4, 2002

Block, R., iPhone facts from the first reviews, Engadget, June 26, 2007

strategy, value, and character. The Crystal iPhone mission statement sustains each of these statements.
The purpose of the phone is to make customer wishes come true.

The strategy of the phone is to innovate and create a product others have not.

The value of the product is that the company can make wishes come true for their customers through the company's creativity.

The character of the phone is its originality. Because the phone is the first of its kind, it is an innovation.

Mission statement: Granting consumer wishes through innovation.

Situation Analysis

The macro environment that a company withstands relates to the external or uncontrollable factors that affect the performance, decision making, and strategies. The company may be affected by these factors as such: Economic, demographic, legal, political, social, technological, competitive, and natural.

As the newest product on the Apple iPhone line, the Crystal iPhone may experience competitive challenges. The iPhone line has had many competitors creating…...

Samsung vs. Apple: Which Phone is Better
Apple's iPhones are considered by many to be the epitome of the cell phone experience. They were the first phones to hit the market to really drive the latest cell phone craze: they had touch screens, amazing cameras, and could connect to other devices. However, the rest of the phone industry has not only caught up with the Apple iPhone but in some cases has actually surpassed it. Samsung is one such company whose phones are more technologically advanced than Apple iPhones. This paper will show will Samsung's phones are technologically superior to the iPhone.

First off, Samsung's phone cameras are more advanced in terms of quality than the iPhone. Even though the iPhone has very sharp and crystal clear picture quality, the Samsung phones are even better. Images can be caught at that are so accurate and lifelike that one does a double take…...

companies leave an indelible mark on people. Apple Inc. is one of those companies. It is a technology company that has grown to become a leader and innovator in the smartphone and music industry. What first started as a personal computer company, it branched out into handhelds and smartphones. Eventually, it began to increase online services, and now their latest launch, the smartwatch.
Apple Inc. was founded April 1, 1976 and is an American multinational technology business with headquarters in Cupertino, California. Most Americans now, especially the new generation, identify Apple Inc., from the iPhone and iPad. owever, the company has been around for decades and sells computer software, consumer electronics, and online services. Aside from the smartphone and handheld technology, Apple Inc. makes the Mac personal computer as well as the Apple Watch smartwatch. The Apple Watch smartwatch is their latest innovation with many other companies following suit.

Some of…...

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However, their biggest advance and what has made Apple Inc. what it is today is the iPhone release in 2007 and the App Store in 2008. Here, they reconstructed the mobile phone industry by introducing the world's first smartphone. The stylish new phone, with a simple, clean design and ease of use lured millions of customers and continue to do so because things run smoothly with an iPhone compared to other smartphones and they are always ahead with innovative ideas. The latest being motion-capture photos.

Apple Inc. was not that concerned with the environment in the past. However, recently, they have generated new solar energy products so Apple Inc. can minimize their carbon footprint. The company's aim is to use 100% renewable energy. They use more than 99% recycled or sustainable paper in their product's packaging. In China, where they manufacture their products, they launch clean energy programs to help stop the dramatic climate change happening on earth. However, in the past, Apple did not have a good environmental record. Their efforts now will at least point them in the right direction when it comes to sustainability and the environment.

In conclusion, Apple Inc. is one of the most successful companies in the world. Like Google, they continue to innovate and lead, growing their market shares. While they face some stiff competition from other smartphone companies like Samsung, they manage to eke out victories in the global market year after year. A lot of what they do involves smart design and a simple, easy to use interface. By digitizing music, offering people legal access to songs and albums they love, and create a store for people to build and sell apps for smartphones, they helped to create a wave of new technology that truly makes them legendary.

Apple Inc. Supply and Demand
Apple is a U.S. multinational company that specializes in manufacturing and marketing of electronic products. Top Apple brands include iPhone, iPod, Apple Computer, and iPad. Globally, Apple is ranked as the second largest global electronic company with over $215.6 Billion revenue at the end of the 2016 fiscal year. Apart from the company superior financial performances, Apple has enjoyed high demand for its products globally based on the stylish method employed in designing the products. The iPhone is one of the major products of Apple Inc., and the company has recorded superior demand for the product since the product has been launched.

The objective of the paper is to investigate the supply and demand for the iPhone.

Supply and Demand for iPhone

The theory of supply and demand illustrates the quantity demanded versus the quantity supplied in the market. (Mankiw, 2007). The study discusses the supply and demand…...

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Reference

Statista (2017). Apple's revenue worldwide from 2004 to 2016 (in billion U.S. dollars). Statista Inc.

Statista (2017). Global Apple iPhone sales from 3rd quarter 2007 to 1st quarter 2017 (in million units) Statista Inc.

Mankiw, N. G. (2007). Principles of Economics, (4th Edition). Cengage Learning. USA.

Apple vs. Microsoft: A Comparative Analysis of Impact on Technology
Apple and Microsoft, two industry titans, have revolutionized the technological landscape, shaping the way we interact with devices, software, and the digital world. While both companies have made significant contributions, the question of which has had a greater impact remains a subject of debate. This essay will delve into the subject, examining the key areas of influence and their respective contributions to technological advancement.
1. Operating Systems and User Interfaces:
Apple: The introduction of the Macintosh in 1984 marked the dawn of modern graphical user interfaces (GUIs). Apple's intuitive and user-friendly OS,....