Internet MarketingSecurity & PaymentThe security measures and payment options that will be implemented on the e-commerce website include secure payment gateway, SSL certificate, PCI compliance, two-factor authentication, and fraud detection and prevention.First, a secure payment gateway should be integrated with the website to ensure that all transactions are safe and secure (Hassan et al., 2020). Some popular payment gateways include PayPal, Stripe, and Authorize.net.Secondly, implementing an SSL certificate is necessary to ensure that all sensitive information such as credit card details and personal information are encrypted and transmitted securely (Hassan et al., 2020).Thirdly, the Payment Card Industry Data Security Standard (PCI DSS) compliance is necessary for all e-commerce websites that accept credit card payments.Fourth, two-factor authentication is an additional security feature that adds an extra layer of security to the website login process. This ensures that only authorized users can access the website.Finally, implementing fraud detection and prevention measures is…...
mlaReferences
Bhatnagar, A., De, P., Sen, A., & Sinha, A. P. (2022). Customer-initiated and firm-initiated online shopping visits under competition for attention: A conceptual model and empirical analysis. Decision Support Systems, 163, 113844.
Hassan, M. A., Shukur, Z., & Hasan, M. K. (2020). An efficient secure electronic payment system for e-commerce. computers, 9(3), 66.
Saad, S. B., & Choura, F. (2022). Effectiveness of virtual reality technologies in digital entrepreneurship: a comparative study of two types of virtual agents. Journal of Research in Marketing and Entrepreneurship.
Internet Marketing Strategy of Argos
The purpose of this essay is to examine the Internet marketing strategy of Argos. Argos is a home retail group and market leader in retail sales of home and general merchandise. Argos reports that it is a "unique multi-channel retailer recognized for choice, value, and convenience." (Argos Website, 2011)
Argos and the Online Market: Size and Growth
Argos customer base is approximately 130 million and reports state that 26% of Argos sales are via the internet channel with approximately 4 million customers placing orders by phone or online. The Argos website is touted as the website visited the most among high street retail websites in the United Kingdom in 2008. (Argos, Website, paraphrased) Argos is environmental conscious and caters to customers with disabilities. Argos was named the 'Online Toy Retailer of the Year 2009' by the ritish Toys & Hobbies Association (THA). (Argos Website, 2011) In addition Argos…...
mlaBibliography
Argos Boost Sales with Award-Winning User Generated Content (2011) eCircle. Retrieved from: http://www.ecircle.com/uploads/tx_csrportfolio/ecircle-case-Argos-en.pdf
Argos Online and Mobile Sales Hit Nearly Half of Total Revenue (2011) CIO. 21 Apr 2011. Retrieved from: http://www.cio.co.uk/news/3275741/argos-online-and-mobile-sales-hit-nearly-half-of-total-revenue/
Burnett, John (2008) Core Concepts of Marketing. Global Text. Creative Commons Attribution 3.0. Retrieved from: http://globaltext.terry.uga.edu/userfiles/pdf/Core%20Concepts%20of%20Marketing.pdfhttp://globaltext.terry.uga.edu/userfiles/pdf/Core%20Concepts%20of%20Marketing.pdf
Charlton, Graham (2010) Multichannel Accounts for 43% of Argos Sales. Econsultancy Digital Marketers United. 4 May 2010. Retrieved from: http://econsultancy.com/us/blog/5850-multichannel-accounts-for-43-of-argos-sales
University bulletin boards -- particularly those in the business building -- and offices would be my first target. Then I would meet with the on campus television professionals. Every school has closed circuit televisions that run looped information from slides. Who among us hasn't sat in front of one of these sets mindlessly watching the words and pictures go by? Someone would need to take responsibility for maintaining the free advertising on campus. Once a week or once a month a student should do a physical walk through to ensure that signs displaying the web address for the site look fresh and new and that the television advertising is up-to-date. This job would need to be passed on as students graduate out of the program and move into the real world of employment.
Strategy three -- participate in university events
Certainly the incorporation of these first two strategies -- using university…...
Key Success Factors
he most critical factors for Nintendo are being able to manage the unique value proposition of their products through the Internet marketing campaign and continued marketing strategies to continually grow new sales. he ability to create a highly salable gaming platform and then use it as the catalyst for increasing online sales is evident in their financial forecasts and the findings of empirical research in this area (Binken, Stremersch, 2009). o excel in their specific markets Nintendo must continue to lead the industry with their new product introduction process and set a pace of innovation competitors cannot match. his extends into their game product lines as well, as they are designed specifically for downloading over the Internet. he entire product strategy concentrates on capitalizing on the Internet as a communication, collaboration and product delivery channel.
Marketing Objectives
he marketing objectives for the Wii launch centered on being able to create…...
mlaThe marketing objectives for the Wii launch centered on being able to create a gaming platform that would allow for an entirely different type of game strategy to be put into place (Turner, 2007). This strategy centered on multi-generational consumers, and concentrated on creating activity, both physical and intellectual, to create an engaging experience but also lead to the development of an entirely new market segment. Nintendo relied on the concepts in Blue Ocean Strategy (Kim, Mauborgne, 2004) to plan and execute their product development, Internet marketing campaign and service strategies. The specific objectives from a marketing standpoint were as follows. First, to launch the Wii through multiple communications and sales channels, ranging from the Internet with the use of YouTube videos, heavy reliance on bloggers and key influences as evidences by their Web 2.0 strategy, in addition to a series of television commercials that approached the American and European customers as needed voices and inputs to make the product successful. The two Japanese travelers with the Wii were seeking feedback -- in effect they were offering the consumers who played with it ownership of the Wii's identity. The use of traditional print and banner ads online were supplanted with intensive print advertising in gaming magazines, again targeting key influencers. The television commercials were used to generate global awareness while specific communications strategies across a variety of print and online mediums were used for attracting key influencers' interest and keeping it up to the launch.
Company's corporate image and brand management
The Wii was the first product ever for Nintendo where they allowed for it to have its own identity outside of the branding conventions and structures they had created in the past (Kemp, 2006)
This is because it is quite difficult to gain a customer but extremely easy to lose one, and when the marketer has made a customer, then he must ensure that he maintains a minimum of contact with him so that he may be able to pitch his sales again to an individual who is already a customer better than he would be able to a new customer. The third tip is that the marketer must avoid making exaggerated claims about his product or service even if it may actually be true. This is because the customer is always wary of false claims and would automatically tend to avoid such websites. Another tip is that if a discount and a bonus were to be combined within one particular offer, then it would be so very irresistible that the customer would have no option than to purchase it. A series of…...
mlaReferences
Buck, Michael. "How to Use Credibility and Believability to Pierce Your Prospects, Skepticism and Run Circles around Your Competition" Retrieved at Accessed on 10 February, 2005http://www.theallineed.com/ad-marketing-3/marketing-014.htm .
Leduc, Bob. "10 Important Marketing Tips" Retrieved at Accessed on 10 February, 2005http://www.smithfam.com/news2/marketing-tactics.html.
Mayer, Jeffrey J. "What happens when a Customer Calls?" Retrieved at Accessed on 10 February, 2005http://www.actnews.com/Articles/2000/02-customercalls.shtml .
Patrick Pawling, G. "5 Steps to better customer care" Retrieved at Accessed on 10 February, 2005http://business.cisco.com/prod/tree.taf%3Fasset_id=58122&public_view=true&kbns=1.html.
Internet Marketing
Customers prefer Internet marketing because Internet provides the ability to easily custom tailor specifications, such as in the case of buying a computer online from Dell. In addition, Internet search engine offers consumers to find the best bargain price of a product and service. In some cases, electronic brokers facilitate shopping by presenting the offerings in order of some important characteristic, as in the case of travel services arrayed in order of price, or departure time, or airline carrier. Then there are some customers who prefer convenience. To these customers, the Internet provides the best opportunity to order the product from the home (Messmer, 1999).
Price is one of the most important elements for customers buying the simple products from the Internet. The Internet provides the most obvious basis for comparison. Consumers shopping on the Internet can easily access prices from a great many possible suppliers. In addition, prices for…...
mlaReferences
1. Messmer, E. (1999). Blue Martini customizes e-commerce. Network World, 16 (2): 25-26.
2. Seiders, K., Berry, L.L., and Gresham, L.G. (2000). Attention, retailers! how convenient is yours strategy? Sloan Management Review, 41 (3): 79-90.
3. Sterne, J. (1997). Customer-colored glasses. CIO Web Business, Section 2, (October 1), 36-40.
4. Watson, R.T., Akselsen, S., and Pitt, L.F. (1998). Attractors: building mountains in the flat landscape of the World Wide Web. California Management Review, 40 (2): 36-56.
The use of the Internet and social networks will continue to accelerate in their use of learning platforms as a result. The design principles of Web 2.0 technologies as shown in Appendix a will also continue to have a significant impact on how social networks used in society in general and in education specifically (Kraemer, 2009). The long-term effect will be the accelerating adoption of Internet technologies to support higher education at the graduate and post-graduate levels.
3.0 Web Traffic Plan for MarketNet
In devising a Web traffic plan to boost the awareness, interest, desire and action (AIDA) for the MarketNet Facebook networking group, the precise definition of objectives is critical. These objectives must be global in scope to maximize the reach of MarketNet for students in other colleges and universities as well. The objectives must also be measurable and quantifiable to determine the extent they are attained. They also must…...
mlaReferences
Anderson, S.. 2009. Diving into Internet marketing. American Agent & Broker, December 1, 24-27.
Barnes, N.. 2010. Tweeting and blogging to the top. Marketing Research 22, no. 1, (April 1): 8.
Bernoff, J., & Li, C. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.
Dunay, P.. 2009. 5 tips for optimizing your Facebook marketing. B to B: LEAD GENERATION GUIDE 2009, May 27, 4.
Most consumers will grant this, and those who genuinely object will retain control over access to their privacy.
11) the basic principles of the Starz Crash campaign can be applied to other advertisers. The campaign succeeded largely because it allowed Starz to gather much more information about its customers than other campaigns. This information was then converted into a stronger understanding of the target market, which allowed the company to improve its focus, and to online social capital with bloggers, who were provided with preferential access. This fueled even greater interest amount the early adopters and their followers.
These techniques can be applied to any new product launch, but especially those that are subject to a high social media presence. Search engine marketing can help to identify the early adopters, which can allow the firm to utilize a targeted social media strategy. The basic techniques are fundamental to any new product…...
Marketing
Competitive Advantage through Online promotion
he online environment provides a rich environment for marketing. Marketing is likely to be seen whenever someone goes online; search engines operate with sponsored results at the top, and/or advertisements at the side of the page and many web cites will have advertisements embedded in their pages. Online marketing can also be seen in some less obvious formats such as marketing though maintaining a presence on the social networking mediums and use advergaming. With the high presence of online marketing it may be unsurprising to discover that in 2013 the global spend on internet advertising was estimated to be U.S. $503 billion (Linden, 2013). In the U.S. alone the online advertising spending amounts to U.S. $109.7 billion, accounting for 21.8% of advertising budgets (Linden, 2013). If this amount of money is being spent on internet advertising, it may be assumed the marketers believe that it is…...
mlaThe first advantage of the internet is its ability to provide a cost effective medium, which helps to level the playing field between the large and the smaller firms. The use of creative thinking by marketers has been seen to develop some very compelling marketing campaigns. A good example was the West Jet 'Christmas Miracle' public relations stunt, which was filmed and released as a video on You Tube
. In December 2013 passengers on two flights were asked what they wanted for Christmas by Santa, while they were in the air West Jet purchased and wrapped the presents asked for, delivering them to the passengers when they landed by placing them on the luggage collection carousel, labeled with the passengers names. The exercise must have been costly, arranging all of the recourses needed, as well as purchasing the gifts. The video went viral, to date more than 35 million people have seen the video, and the attention received by the firm went beyond the internet, attracting the attention of the mass media, even getting airline on new programs. The airline has received a high level of attention, which is likely to have made the exercise extremely cost effective; the firm has also marketed itself as a caring and giving airline, helping to differentiate itself from other airlines. As the message did not come through the usual advertising channels where consumers may display resistance, it is also possible that this also increased the credibility of the marketing message and that it reached parts of the target market that may otherwise have been inaccessible. This aspect of image promotion is a potential source of competitive advantage.
While West jet improved their image, the real purpose of marketing is to support, and usually to increase the bottom line. IKEA is a good example of the way that this can be archived. This well-known home furnishing company sells through shops as well as from a catalogue. In 2012 the firm realized they needed to adopt a new approach to marketing for the catalogue, as the sales were flat (Econsultancy, 2013). The strategy adopted was the development of an app that would complement the content of the printed catalogue. The app allowed users to scan a page, and it would then give more information on the products, supplying customers with more knowledge (Econsultancy, 2013). The
Internet Marketing
Offer and Internet Market
Kotler (1972:50) mapped these functions directly to the 4Ps classification of product, price, place, and promotion. The product element of the marketing mix is also changed. For instance, Dell Computer offers a configuration engine at its site that can be used by the customer to designate changes to a basic computer model to include a different disk drive size, processor speed, screen size, memory size, operating system, software footprint, and so on. ll of these settings represent hundreds of potential configurations that would be very costly to stock in a bricks-and-mortar retail setting. In addition, many Web sites include digital offerings or services, such as a consumer printing out a map obtained through the Yahoo.com Web site or viewing financial information about the stock market. Such digital delivery is a paradigm-shifting capability for many product categories, including music, video, jokes, maps, stock quotes, software, art,…...
mlaAll of the above changes in the Internet marketing show how a business can provide the flexibility of its offering as it can not only provide the options of providing more choices for the customers but also it can easily sell several related products because often the Internet companies do nor invest in production -- they buy from suppliers and sell to the consumers.
In spite of these changes we still believe that not much has changed in the marketing, as marketing managers still need to target the company products and offers for maximization of the sales, even though with the availability of the Internet, the cost of doing this might have gone down.
Kotler, Philip (1972). "A Generic Concept of Marketing." Journal of Marketing 36 (April), pp. 46-54.
Columbus (3) found that within the customer service arena, one CRM capability in particular demonstrated the greatest impact on profit improvement -- customer service execution.
Integration into Overall Marketing Strategy
SAP seeks to improve global campaigns' effectiveness at generating qualified sales leads, and to do so at lower cost per lead and greater speed over the Internet. To accomplish this SAP conducts an internal evaluation of its Marketing practices and uncovers the following problems during one of its marketing audits:
Regions often choose irrelevant communication tactics for the campaign goal or target customer and these tactics often end up on specific countries' websites.
Regions may sequence communications and target interactions ineffectively.
Regions often fail to share best practices across borders, leading to repetition of common mistakes.
Regions may experience difficulty translating campaign themes into local marketing messages, leading to globally inconsistent messages.
Moreover, Central Internet Marketing finds that regional groups spend time and resources planning their own…...
mlaWorks Cited
Columbus - the Sell-Side E-Commerce Market: It's All About Integration. AMR Research Report. Monday April 1, 2002. Retrieved from the Internet on May 9, 2007:
http://lwcresearch.com/filesfordownloads/SellSideECommerceMarketIsAllAboutIntegration.pdf
Friedman, Billings, Ramsey - Technology, Media and Telecom: Enterprise Software. SAP Overview Initiating Coverage. Arlington, VA. November 8, 2006.
Murphy, Jim. Introducing the Active Knowledge Framework: Putting Knowledge Management to Work. AMR Research Report
Internet and Marketing
The Internet has become a vibrant and increasingly integral part of individuals' lives over the past few years. It is hard to imagine any business today succeeding without at least some presence on the World Wide Web. Today, the United States boasts a $1.5 trillion market for direct marketers. Without question this is the largest and richest single market in the world and growing at an unprecedented 8.6% per year. With over 10,000 different catalogs alone being mailed in the U.S., there is a niche for every player and every project and service.
This paper examines some of the basic precepts of Internet marketing, suggesting the ways in which companies should treat Internet marketing as the same as any other type of marketing and the ways in which it must be treated on its own terms. Part II discusses the relationship between conventional marketing and Internet marketing. In Part…...
Aer Lingus, 2012a ()
No security breach has even been recorded on the Aer Lingus website so the website can be thought to be tightly secure and that all the necessary steps have been taken to ensure that the personal information of their customers is kept safe.
Methods for ensuring greater security for customers
One of the ways which the company can ensure that they continue maintaining this record of security and providing greater security for customers is to make sure the company has a security work team. This will be a team that is involved in checking the security of the company's website and other online products as their daily activity.
The second method is to ensure they keep up-to-date with changes in the technological world. Technology changes pretty fast therefore the company needs to keep up with these changes especially in the online security field. This will ensure the company always…...
mlaReferences
Aer Lingus. (2010). Annual Report 2010: Aer Lingus.
Aer Lingus. (2011). Company Profile Retrieved February 23rd, 2012, from http://www.aerlingus.com/aboutus/aerlingusmedia/companyprofile/
Aer Lingus. (2012a). Aer Lingus website privacy policy Retrieved February 23rd, 2012, from http://www.aerlingus.com/i18n/en/htmlPopups/privacy_policy.html
Aer Lingus. (2012b). Contact Us Retrieved February 23rd, 2012, from http://www.aerlingus.com/help/contactus/
Internet Advertising
Advertising forms a critical part for the operation of any business. The business owners rely on advertising in order to get in touch with their customers. This brings the need for an efficient way of reaching the potential customers with information about the products. Consequently, many of the business owners have turned to the internet as media for advertising with the main aim of reaching their potential customers faster than before. The adoption of online advertising (internet use) has triggered a hot debate on whether the internet has changed the image of advertising in the market. Some people argue that the internet has benefited advertising while others have their own views about the internet limiting advertisement. Some of the services offered by the internet include e-mail advertising, display advertising, affiliate advertising, behavioral marketing and semantic advertising. This article supports the view that the internet has benefited users in terms…...
mlaWorks cited
Gwyn, David. The Key Benefits Of Online Advertising. 2002. Retrieved from: http://david-
gwynn.blogspot.com/2012/01/key-benefits-of-online-advertising.html
O'Guinn, Thomas C, Chris T. Allen, and Richard J. Semenik. Advertising and Integrated Brand
Promotion. Mason, Ohio: South-Western/Cengage Learning, 2009. Print.
This he can do by engaging in extensive advertising, public relations, sales promotion, personal selling, internet marketing, and sponsorship. Depending on the resources available, the client can use any form of mass media that is within his means. He can also go for the services of public relation companies to obtain favorable publicity within the media. The client can also make use of money off coupons or special offers to increase sales volumes in short-term. Internet marketing techniques like social media and videos on demand can also come in handy (Chaffey, 2007). Message strategy should be well thought out. The message should reinforce the benefit of that product (Schultz & Dev, 2005).
2.1.4 Place Strategy
This stands for ways by which goods are transported from the client to the end users. The client has to ensure that goods reach the market when they are still in good condition failure to which…...
mlaReferences
Beamish, K., & Ashford, R. (2007). Marketing planning 2007-2008. New York: Elsevier.
Chaffey, D. (2007). E-business and e-commerce management: strategy, implementation and Practice. New York: Pearson Education.
Christensen, C.M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Boston, Massachusetts: Harvard Business School Press.
Galavan, R., Murray, J., & Markides, C. (2008). Strategy, innovation, and change: challenges for management. Oxford: Oxford University Press U.S..
In modern times, almost everyone carries a powerful computer with them- their mobile phone. These phones are excellent for marketing purposes because they allow marketers to contact people through text, email, social media applications, and targeted advertising on web searches. This means there are many ways you can approach an essay on mobile phone marketing. We will provide ten possible titles and ten possible topics for such an essay.
Essay Titles
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