The Integrated Marketing Communication system takes these P's and turns them into C's - similar aspects, but looked at from the stand point of the consumer. In this order of ideas, Product turns into Customer; Price turns into Cost; Place turns into Convenience and Promotion turns into Communication (Wirth, 2001).

The first 'P' is product, but really this is all about the customers' needs and wants. Which goods and services customers are looking for, what are the features / benefits in demand, what might be unfulfilled needs? The second 'P' is price; but in fact, this has more to do with the cost to the customer. What is their perception of value, how much are they able / willing to spend? The third 'P' is place (or distribution), but what this means is the convenience to the customer to obtain the product. Where will it be sold, are there distribution channels,…...

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References

Bowdin, G., O'Toole, W., Alle, J., Harris, R., McDonnell, I., 2006, Events Management, 2nd edition, Elsevier Science and Technology Books, ISBN 9780750665339

Fitzpatrick, K.R., 2005, the legal challenge of integrated marketing communication (IMC): integrating commercial and political speech, Journal of Advertising, Edition of December 22

Iacobucci, D., Calder, B., 2002, Kellogg on Integrated Marketing, 1st Edition, Wiley, John & Sons Incorporated, ISBN 9780471204763

Kim, I., Han, D., Schultz, D.E., 2004, Understanding the Diffusion of Integrated Marketing Communications, Journal of Advertising Research, Edition of March 2004

Integrated marketing communications was a concept introduced in early 1990s that coordinates marketing aspects with promotional elements to improve the communication between a business firm and their costumers. This involves using a number of promotional tools besides advertisements on electronic and print media. The other elements of promotional mix, than advertising are: sales promotions, public relations, personal selling, and direct marketing.
Presently, almost many companies are using this concept because the competition has drastically increased and therefore importance of creating a brand image can be more emphasized.

One of the companies that use integrated marketing strategies is eckitt Benckiser. It utilizes different elements of promotional mix to promote and sell its pharmaceutical and consumer goods.

Advertising is "any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor" Mass media advertising help companies to communicate to large audience. It helps them to create images of their brands…...

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Reference

1. Introduction to Integrated Marketing Communications. Accessed online 29th Jan 2005: www.tristate.edu/faculty/herbig/imc01.htm

Integrated Marketing Communication
Considering that XYZ Inc. has conducted sufficient analyses of the Indian market, they should now move on to developing a marketing communications campaign. In achieving this desiderate, it is pivotal for the organization to implement the modern principles of integrated marketing communications, which strive to integrate all aspects of a marketing communication, while simultaneously addressing numerous categories of stakeholders through more media channels, such as television, printed media, radio or the internet. Given this scenario, the program of integrated marketing communications for the XYZ company should be based on at least the following elements:

(1) Focus on the product -- this is essential in order to familiarize the prospective customers with the offer of the organization and to generate demand for the product. This component virtually represents the core foundation of any marketing endeavor as it convinces customers to purchase the item advertised and as such generates organizational revenues.…...

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References:

Twitchell, J.B., 1996, Adcult USA: Triumph of Advertising in American Culture, Columbia University Press, ISBN 0231103255

Williams, G., 2008, 3 Ways to Kill a Deal in India, Entrepreneur,   last accessed on November 25, 2009http://www.entrepreneur.com/startingabusiness/expandbeyond/article198626.html 

Integrated Marketing Communication Plan
The objective of this work is to develop an Integrated Marketing Communication Plan. This work will choose a product or service in common usage and conduct an examination of the product or service to see if the company is online and if it is doing any online advertising the existing integrated marketing plan presently in use will be discussed. This work will describe the promotion mix and examine whether it appears to more mass selling or personal selling. This work will answer as to what target markets are the target audiences of the promotion mix and how the company positions its product or service. This work will provide an analysis of the company's IMC effort and answer as to whether anything could be done to improve the IMC from the view of the company's marketing manager. For the purpose of the present study, the company chosen will…...

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References

Frazier, Mya (2005) John Deere Cultivates Its Image. Advertising Age. 25 July 2005. Retrieved from:  http://adage.com/article/news/john-deere-cultivates-image/104052/ 

John Deere and NASCAR (2007) Logo Design. Retrieved from:  http://www.logodesignarticles.com/2007/02/06/general-articles/john-deere-and-nascar 

John Deere Launches "Unlock" Website to Preview New Equipment (2011) John Deere News Releases. Retrieved from:  http://www.deere.com/wps/dcom/en_US/corporate/our_company/news_and_media/press_releases/2011/agriculture/2011apr6_unlockwebsite.page ?

John Deere Uses Technology and Hands-On Experience to Reach Customer (2011) John Deere News Releases. Retrieved from:  http://www.deere.com/wps/dcom/en_US/corporate/our_company/news_and_media/press_releases/2011/common/2011apr06_mowermatch.page ?

Integrated Marketing Communication and Customer Satisfaction Strategy
Discuss the company's advertising strategy and how it aligns with its marketing goals.

Coca-Cola's company advertising strategy is designed at communicating how exceptional the experiences are of consuming their products, and how those experiences generate and sustain strong positive emotions. Coca-Cola is one of the strongest brands in the world because they understand the dynamics of how to make this association of strong emotion and their brand correlate quickly and easily in consumers' minds. The very popular Open Happiness Campaign, with many of the videos getting well over 1 million views on YouTube, is a case in point. Coca-Cola used the Open Happiness campaign to show that they are more than just a food and beverage manufacturer by personalizing the experience of interacting with their brand (Golan, Karp, Perloff, 2000). A second example of how pervasive Coca-Cola uses their events to further underscore and strengthen…...

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References

Bashford, S.. (2010, July). Cross-border creative. Marketing,28-29.

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Cook, Richard. (1997, April). Going full out for integration. Campaign,16.

Crimmins, James, & Horn, Martin. (1996). Sponsorship: From management ego trip to marketing success. Journal of Advertising Research, 36(4), 11.

Companies must utilize all available resources and channels to successfully communicate their competitive advantage and some of these channels include the following:
1. Advertising through company's website

2. Direct Marketing-sending solicited emails to target audience

3. Traditional methods like television advertisements

4. Blogs and social networking media

5. Aligning company to a well-known cause

Over the years, we have seen the transformation of media right before our eyes. From marketing in its infancy to marketing in its maturity, things have changed dramatically and firms today understand that competitive advantage alone is not important, it must be communicated successfully through effective marketing and hence most organizations would invest heavily in marketing efforts to reach the target audience in the most cost effective manner.

ELATIONSHIP MAKETING:

elationship Marketing is not exactly a new concept in marketing. It has been present in its more rudimentary form for ages but it is only now that we have been able to fully…...

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REFERENCES

Barone, M.J. And T.E. DeCarlo (2003). "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers." Midwest Agribusiness Trade Research and Information Center Research Paper 03-MRP 5.

Barone, M.J. And T.E. DeCarlo (2003). "Emerging Forms of Competitive Advantage: Implications for Agricultural Producers." Midwest Agribusiness Trade Research and Information Center Research Paper 03-MRP 5.

Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive advertising vs. Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32.

Cole Ehmke, M.S. Strategies for Competitive Advantage. Extension Educator, Department of Agricultural and Applied Economics. University of Wyoming

" The Live to Win competition is based on the enormously popular sport of badminton in China and participants who answer a series of questions posted online each month are eligible for various prizes. According to a corporate press release, "Each month, 300 winners will receive a limited edition set of 'Lucky Q. Wah Dolls' designed in the likeness of the actual badminton stars. Each doll comes complete with a certification and profile reflecting the qualities of its China Badminton Team counterpart" (FedEx China, 2009, p. 2). In addition, FedEx China also maintains a presence on Twitter that features up-to-the-minute promotional material and information about the company. Finally, FedEx China has joined with the Greennovate Foundation as well as the Chinese Badminton Team to promote the environmentally responsible "Green Life" concept among Chinese students (FedEx China, 2009).
Conclusion

The research showed that FedEx Office is a multinational corporation competing in 11 countries…...

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References

Ding, G. (2007, December 21). First FedEx Kinko's store in China celebrates ten-year anniversary. FedEx China. [Online]. Available:  http://news.van.FedEx.com/node/6476 .

FedEx. (2009). FedEx News: Press release. [Online]. Available: http://news.

van.FedEx.com/node/10846.

FedEx China. (2009). FedEx Office. [Online]. Available:  http://news.van.FedEx.com/node/7975 .

This effect is due to the high level of interaction with the consumer. As a consequence, the credibility developed in the mind of the consumer reaches a medium level.

The IMC strategy does not begin with the analysis of the product that is therefore directed towards the consumer, but with the analysis of the consumer, and based on the characteristics of the consumer, the communicational strategy is developed. The differences between a strategy directed at adults and a strategy directed at children also refer to the costs of the strategy.

As mentioned above, food companies focus on investing more on attracting children and teenagers, and developing a certain consumption and purchase behavior that would favor the company, rather than on trying to modify an already existing behavior in adults. This is because children and teenagers represent a larger potential customer pool for the company.

ibliography

1. Kitchen, P.J. & De Pelsmacker, P. 2004. Integrated…...

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Bibliography

1. Kitchen, P.J. & De Pelsmacker, P. 2004. Integrated Marketing Communications: A Primer. Routledge, Oxfordshire. Available at   Accessed April 22, 2010.http://books.google.ro/books?id=x9fGz3e45CQC&printsec=frontcover&dq=integrated+marketing+communication&source=bl&ots=fK5gUGExPt&sig=KtSQJjscnUE1-PIshz0VqcLbW8U&hl=ro&ei=_13QS4qkGsOOOJrGzZ4P&sa=X&oi=book_result&ct=result&resnum=15&ved=0CFgQ6AEwDg#v=onepage&q=integrated%20marketing%20communication&f=false .

2. Kellogg's. 2010. Promotions. Kellogg's official website. Available at   Accessed April 27, 2010.http://kelloggs.com.au/Home/Promotions/tabid/597/Default.aspx .

3. Sheth, J.N. & Park, C.W. 1974. A Theory of Multidimensional Brand Loyalty. University of Illinois. College of Commerce and Business Administration. Available at   Accessed April 22, 2010.http://www.jagsheth.net/docs/A%20Theory%20of%20Multidimensional%20Brand%20Loyalty.pdf .

4. Story, M. & French, S. 2004. Food Advertising and Marketing Directed at Children and Adolescents in the U.S. International Journal of Behavioral Nutrition and Physical Activity. Available at   Accessed April 21, 2010.http://www.ijbnpa.org/content/1/1/3 .

Communication objectives can help by first focusing the company's efforts on a specific market and its unique needs, and the specific products of interest. In seeking out this connection of customers to products, IMC strategies have a higher potential for success.
3. In the case, BatesManor Furniture, inc (a), what is the purpose and role of advertising, promotion, and personal selling in the household furniture industry?

The furniture industry is one that is known for its long sales cycles, high prices and consumer lifecycle approach to marketing. Young families for example have entirely different needs than those of empty nesters. The BatesManor Furniture case study shows how advertising, promotion and personal selling in the household furniture industry needs to be more attuned to the unique needs of customers and not just rely on traditional marketing and promotions strategies. Instead of using IMC strategies as a means to en masse market, there…...

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References:

Frederik Balfour, and Bruce Einhorn. 2009. Hong Kong Disneyland's Future Is in Danger. Business Week (Online), March 18,

John M.T. Balmer, & Stephen a. Greyser. (2006). Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. European Journal of Marketing, 40(7/8), 730-741.

Barbara Caemmerer. (2009). The planning and implementation of integrated marketing communications. Marketing Intelligence & Planning, 27(4), 524-538.

Citigroup (2006), Walt Disney and Company Investment Brief. June 9, 2006. Jason Bazinet, Analyst. Citigroup Global Markets. New York, New York.

Marketing Mix
Integrated Marketing Communication (IMC)

Integrated Marketing Communication (IMC) is a vital aspect of any business organization. In most cases, it entails the effective promotion of a new service or product to a targeted niche market in an effective and appropriate manner. The main purpose of IMC is to instill some mental or behavioral response towards the projected group. Several tools designed to fulfill this fundamental mandate of the IMC, and they include advertising, direct marketing, sales promotion, public relations and personal selling. Although these are the main tools used by many companies for IMC purposes, there are other non-formal forms of marketing communication such as gossip, word-of-mouth, and so on that also have profound effects to the organizations' promotion of goods.

Advertising

Advertising seems to be everywhere we go and in all aspects of human lives today. Starting from the moment someone turns on the TV set, or tunes in into a…...

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References

Jacobs, H. (2006) Advertising: Career FAQs series. New York: Career FAQs.

Seng, T.K., Hixson, S. & Kwone, E. (2002). Hands-on with Home Economics. Singapore: Pearson Education.

Sexton, D. (2010). Trump University Marketing101: How to use the most powerful ideas in marketing to get more customers. New York: John Wiley and Sons.

Shah, K. & D'Souza, A. (2009). Advertisement and Promotions: An IMC perspective. New York: Tata McGraw-Hill Education.

Integrated Marketing Communications
Snickers is a leading publicly traded footwear, sportswear and supplier of equipment based in the United States. Snickers enjoy the leading position in e-commerce because it was the first company in the industry to market its products through e-commerce websites. In this case, Snickers will launch its e-commerce site in Asia by providing sport wear to the Asian market for purchase. This will be the first time in Asia for a company to offer mass footwear via the internet. This strategy will earn a competitive advantage for Snickers (Kurtz, 2012). The company will employ the 4Ps of the marketing mix as illustrated in this study.

Promotion

Snickers will create contact with celebrity athlete personalities in Asia. This strategy will draw public attention towards the product such as onaldo and Tiger Woods. This will result in relatively high degrees of awareness of Snickers in the area. Besides, Snickers will also engage…...

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References

Kurtz, D.L. (2012). Boone & Kurtz contemporary marketing / David L. Kurtz. Mason, OH: South-Western Cengage Learning.

Mooij, M.K. (2010). Global marketing and advertising: Understanding cultural paradoxes. Los Angeles: SAGE.

O'Guinn, T.C., Allen, C.T., & Semenik, R.J. (2009). Advertising and integrated brand promotion. Mason, Ohio: South-Western/Cengage Learning.

Smith, P.R., & Zook, Z. (2011). Marketing communications: Integrating offline and online with social media. London: Kogan Page.

Canada's wide ranging audience by way of several events and points of contact. Ford Motors has always been the leader in the auto industry as regards launching e-initiatives is concerned. (Innovative Yahoo! Canada Fusion Marketing Online Program Attracts Canada's Longest-established Automobile Company)
As regards delivering marketing communications to the Internet customers is concerned, Ford is accomplishing it in four methods. These are Ford.com - the web portal of Ford Motors. Buyer connection deals with facilitating the consumers to buy and configure their vehicles. Dealer connection deals with assisting in the growth of relationship between the customer and local dealers. And finally owner connection is a method of cultivating customer relationship. These novel offering definitely set up Ford Motors as the category leader in building e-commerce, e-service, and e-communication solutions in favor of the customers. Keeping in view these aspects, Ford has build up an Internet presence to remain customer-focused and…...

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References

Ford Motor Company -eRoom enables Ford to drive into new technology.

Retrieved at Accessed on 14.3.05http://www.documentum.com/customer_success/success/ford_eroom.htm#4

Ford unveils interactive strategy. January 12, 1999.

Retrieved at on 14.3.05http://media.ford.com/newsroom/release_display.cfm?release=603Accessed

Develop the final ad (this is not a graphic design project but make sure it is well thought out) Describe in detail at least two consumer promotions that would be appropriate for this product & explain why you selected these.

Work with local historical and chambers to unearth, "Houston's uncovered treasures," Logo would be a treasure chest brimming over with prizes in front of a Houston location, with the "pirate" theme based on Houston history.

Describe in detail at least one sponsorship opportunity that would be appropriate for this product & explain why you selected it.

Since most vacations are with children, work with local schools and support a children's treasure hunt where packets are available for children, they must go to x number of places, answer questions that will help them on their treasure hunt, and then enter to win a great prize.

With the goal of securing positive news coverage, what would…...

Integrated Marketing Communication
Critical Assessment and Reflection

Group IMC Presentation Discussion

Our organ donation presentation team members are: Dadan, Aman, and I. I think we really connected as a team and we were really successful at understanding each other's way of thinking. Although we all came from different cultures like China, India and Saudi Arabia, we managed to easily reach consensus every time we worked together. I can evaluate our team experience as a very pleasant and fully enjoyable one. Although every member of our group has their strong and weak points we tried to take advantage of this matter in a positive way and we tried to use everyone's strong point in the exact part of the presentation that required it. For instance, Dadan was really good at finding articles and information that we could use in our presentation, while Aman was very good at creating graphics that could explain our…...

IMC Strategy
Integrated Marketing Communication and Customer Satisfaction Strategy

The ability to set and exceed customer expectations on a consistent basis is critical to creating a profitable business. The defining of an effective Integrated Marketing Communication (IMC) platform and series of strategies has a direct impact on the expectations set with prospects and customers both. The ability to measure expectations and their relationship to customer satisfactions can provide insights into how best to communicate marketing messages with clarity and conviction (Anantachart, 2004). The intent of this analysis is to explain how a company's IMC strategies drive advertising to align with marketing goals, also explaining how effective of advertising is also measured. As IMC-based strategies also have promotional strategies, that area is also briefly disused. All of these factors contribute to the expectations created with prospects and customers, with IMC being the foundation that unifies potentially diverse marketing strategies (obinson, 1997). Inevitably there…...

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References

Anantachart, S. (2004). Integrated marketing communications and market planning: Their implications to brand equity building. Journal of Promotion Management, 11(1), 101-125.

Chen, C. (2011). Integrated marketing communications and new product performance in international markets. Journal of Global Marketing, 24(5), 397.

Holm, O. (2006). Integrated marketing communication: From tactics to strategy. Corporate Communications, 11(1), 23-33.

Jenkinson, A., & Matthews, B. (2007). Integrated marketing and its implications for personalised customer marketing strategies. Journal of Direct, Data and Digital Marketing Practice, 8(3), 193-209.

Comprehensive Target Market Analysis and Segmentation Strategies

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Precision Target Marketing: Aligning Strategies with Consumer Needs

Consumer Segmentation and Target Market Definition: A Data-Driven Approach

Uncovering Market Segments: The Key to Personalized Marketing

Building Customer Profiles: A Framework for Target Market Identification

Target Market Strategies for Dynamic Market Landscapes

Target Market Analysis: A Case Study of Successful Market Penetration

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Captivating Essay Topics Related to Success in Business Marketing Basics

Introduction
In today's competitive business landscape, effective marketing strategies are crucial for success. Understanding the fundamentals of business marketing can empower businesses to connect with their target audience, drive sales, and build enduring relationships. This essay explores a range of captivating essay topics related to the foundations of business marketing, providing a comprehensive guide for aspiring marketers.

1. The Power of Storytelling in Marketing: A Key to Audience Engagement
This essay analyzes the significance of storytelling as a marketing tool. It examines how compelling narratives can evoke emotions, establish connections, and effectively convey brand....