Proctor Innovation
Strategy for Innovation at Proctor & Gamble
It may seem self-apparent to speak of Innovation as an aspect of a business process or of business process re-engineering. Indeed, it is perhaps a common misconception that innovation is a standard part of every business organization's internal structure and approach to its goals. However, patterns of innovation suggest this to be a specialized approach to business, reserved only for those organizations that are structurally and culturally suited to the adoption of new approaches, whether through technology, philosophical orientation, customer service or employee treatment. Indeed, some organizations may be better suited to improving existing models or finding ways to make existing models function at lower costs to the consumer. However, in the manufacturing, retail and service industries, there is a distinct movement toward innovation amongst many organizations seeking to remain abreast of changing patterns relating to global trade, technology and corporate ideology. Particular…...
mlaWorks Cited:
Huston, L. & Sakkab, N. (2006). P&G's New Innovation Model. Harvard Business School: Working Knowledge.
Leipnik, D. (2008). Energy Efficient Companies To Be Rewarded With New 'Green Leader' Environmental Labeling Program. Green Leader. Online at http://www.greenleader.ca/press.htm
McKibben, B. (2007). Deep Economy: The Wealth of Communities and the Durable Future. MacMillan Press.
Proctor & Gamble (P&G). (2009). Innovation is P&G's Life Blood. PG.com.
Exploiting Innovation
Elon Musk's companies rely heavily on innovation for their success. They take industries that are struggling to evolve, such as electric cars and space travel, and seek to enter those businesses with innovative strategies to bring fresh products to market. Because of this, these companies have significant competitive advantages. Tesla has introduced several major innovations that are transforming the automotive industry.
At a high level, Musk overpromises, but supports this with a desire to innovate using unconventional methodologies. He will set out an impossible task, then challenge his teams to find ways to make it happen. Sometimes these teams are put together for the express goal of tackling the challenge. Musk does not put limits or constraints on how these teams solve the problem, and this gives those teams the freedom to find their own innovative solutions. Typically, major challenges will run into a number of different problems, but tackling…...
Innovation Case Study Analysis: ecostore: The Carbon Capture Pak DecisionIn 1993, Malcolm and Melanie Rands founded ecostore (hereinafter alternatively the company) in New Zealand's Northland coast in response to a growing need for consumer- and environment-friendly personal and household cleaning products. After a decade of consistent growth and sustained financial success, the companys chief executive officer considered whether to pursue greener alternatives to ecostores already environmentally responsible plastic packaging using recycled plastics by switching to innovative plastics made from sustainable sugar cane crops. The purpose of this case study analysis is to provide an analysis of the household and personal cleaning industry in Oceania, as well as an evaluation of the companys competitive position in this industry. In addition, the collaboration strategy between ecostore and bioplastic manufacturers to introduce green packing called the carbon capture pak is introduced together with supporting rationale concerning why the specific type of a collaboration…...
mlaReferences
Balzarova, M. & Castka, P. (2018). ecostore – the Carbon CaptureTM Pak decision. University of Canterbury, New Zealand.
Economics of Biofuels (2022) EPA https://www.epa.gov/environmental-economics/economics-biofuels#:~:text=In%20contrast%20to%20fossil%20fuels,in%20theory%2C%20be%20sustained%20indefinitely .
Household cleaning products definition. (2022). Law Insider. Retrieved from lawinsider.com/dictionary/household-cleaning-products#:~:text=Household%20cleaning %20products%20means%20any,and%20household%20and%20commercial%20premise.https://www.
Innovation, design and creativity are essential elements of a competitive advantage for company's services and products. This paper evaluates the impact that innovation, design, and creativity have on the strategy of Hewlett-Packard and Sprint. An assessment of the respective processes, products or services of these organizations is followed by a summary of the research and important findings in the conclusion.
Hewlett-Packard
Innovation and creativity are key aspects of Hewlett-Packard's track record of success. For instance, according to this company's promotional literature, "At HP, we live for the big idea, the next great discovery. 'Invent' is more than a word: it's who we are. Everything we do, we do to make technology more practical, usable, and valuable to our customers" (About HP, 2014, para. 3). Currently, Hewlett-Packard has more than 317,000 employees worldwide (Number of employees at Hewlett-Packard, 2014). An assessment of the various programs in place at Hewlett-Packard shows that the primary…...
mlaReferences
About HP. (2014). Hewlett-Packard. Retrieved from http://www8.hp.com/us/en/hp-information/index.html .
Brown, M. (2008, May/June). Successfully embedding innovation: Strategies and tactics.
Research-Technology Management, 51(3), 65-71.
De Kuijper, M. (2009). Profit power economics: A new competitive strategy for creating sustainable wealth. New York: Oxford University Press.
Communications
Innovation at L3 Communications
Company Background
Innovation Strategy
Planning for Innovation
Management Systems and Innovation Metrics
Rewards and Incentives
Organizational Learning
Leadership's Commitment to Innovation
Leadership's Innovation Strategy Involvement
Ethics in Innovation
Company Background
L-3 is a prime contractor in Command, Control, Communications, Intelligence, Surveillance and Reconnaissance (C3ISR) systems, platform and logistics solutions, and national security solutions; L-3 is also a leading provider of a broad range of electronic systems used on military and commercial platforms (L-3, N.d.). The company's client base includes an array of different organizations such as the U.S. Department of Defense and its prime contractors, U.S. government intelligence agencies, the U.S. Department of Homeland Security, U.S. Department of State, U.S. Department of Justice, allied foreign governments, domestic and foreign commercial customers and select other U.S. federal, state and local government agencies.
The L-3 concept was developed along three different central components that constitute the organization's high level objectives (L-3, N.d.):
Agility: L-3's ability to respond and adapt quickly…...
mlaWorks Cited
Alipour, F., K., I., & Karimi, R. (2011). Knowledge Creation and Transfer: Role of Learning Organization. International Journal of Business Administration, 2(3), 61-67.
Halliday, S., & Beddie, F. (2009). Informal Learning. At a Glance. National Centre for Vocational Education Research, 12(1), 1-12.
Hooley, G., Greenley, G., Fahy, J., & Cadogan, J. (2010). Market-focused Resources, Competitive Positioning and Firm Performance. Journal of Marketing Management, 17(5-6), 503-520.
IMT. (N.d.). Innovative Micro Technology Receives Equity Investment From L-3 Communications to Partner on MEMS-based Strategic Technologies for Defense Applications. Retrieved from IMT: http://www.imtmems.com/index.php?option=com_content&view=article&id=89:innovative-micro-technology-receives-equity-investment-from-l-3-communications-to-partner-on-mems-based-strategic-technologies-for-defense-applications&catid=13:press-releases&Itemid=7
In his book, Beyond the obvious: killer questions that spark game-changing innovation, Phil McKinney (2012) argues that most innovation efforts fail because the right questions are never asked -- people are taught and do not stray from the obvious. McKinney asserts that in a rapidly changing world, people ought to ask the right questions about their businesses -- they must stretch beyond the basic or usual. Indeed, asking the right questions is the heart of innovation (Berger, 2014). Asking the right questions causes a fundamental shift in how a business sees its products and customers, and the way the two interact. In addition to asking the right questions, innovation involves creating an environment that supports innovation and having the right leadership practices. These three themes constitute the focus of this paper. The paper particularly highlights important questions that drive the innovation process and the role of leadership in creating a…...
Product: Xperia Z1 Twist plus ear
Enrolling a product in the market attracts subsequent challenges that seek to examine its validity. Therefore, it is inopportune that modern companies develop products that will seek to minimize issues related to the incorporation. The impetus behind this approach is in the knowledge that a good product might fail because of implementation because of the ever-increasing incorporation problems. This becomes challenging if the product in question is affecting several markets. This report will present a product; Xperia Z1 twist plus ear owned by the Sony roup. The report will specify on considerate techniques on how to enroll the product in the market. The report is segmented into three main sections; firstly, the generation of a new idea. Secondly, this report will second an argument of innovation through the democratizing process. Finally, the report will present brief changes that are instrumental in customizing the product…...
mlaGuellec, Dominique, and Bruno Van Pottelsberghe De La Potterie. "The Value of Patents and Patenting Strategies: Countries and Technology Areas Patterns." Economics of Innovation and New Technology 11.2 (2002): 133-148. Print.
McMillan, G. Steven, Alfredo Mauri, and Robert D. Halmilton. "The Impact of Publishing and Patenting Activities on New Product Development and Firm Performance: The Case of the U.S. Pharmaceutical Industry." International Journal of Innovation Management 07.02
(2003): 213-221. Print.
Innovation
Apple Inc.
Apple is a classic example for the modern business world of a company that bases a significant proportion of its strategy on innovation. Most all of its products are innovative by some measure while a few of their product offerings have been revolutionary. There are two events that have occurred recently that make an examination of Apple an especially interesting event. The first is that the co-founder and the commonly known Apple visionary, Steve Jobs, has recently stepped down as the company's chief executive and shortly after he passed away (Sherr, 2011). Another headline that was recently reported on the major media channels recently is that Apple had passed up Exxon Mobile to become the world's most valuable company in regards to its total net worth (Market Data Staff, 2011).
Apple's strategy of innovation is built into its product design. Apple doesn't manufacture the products it sells internally. Instead the…...
mlaWorks Cited
Lipschutz, N. (2011, June 1). Netflix's Formula for Innovation. Retrieved from The Wall Street Journal: http://blogs.wsj.com/digits/2011/06/01/netflixs-formula-for-innovation/
Market Data Staff. (2011, September 26). Apple, Exxon Mobil: Money Flow Leaders (AAPL, XOM). Retrieved from The Wall Street Journal: http://online.wsj.com/article/SB10001424052970204422404576595212893665894.html
Sherr, I. (2011, October 18). Apple to Close Some Retail Stores Wednesday During Jobs Memorial. Retrieved from The Wall Street Journal: http://blogs.wsj.com/digits/2011/10/18/apple-to-close-some-retail-stores-wednesday-during-jobs-memorial-sources/
This acquisition gave Motorola the necessary services to expand their commercial divisions and also sell more effectively into enterprise-wide accounts. The use of mergers and acquisitions at Motorola for gaining differentiation and therefore delivering innovative solutions, freeing themselves from being a purely product-driven company illustrates how this strategy can be effectively used.
References
Abetti, Pier a (1994). Impact of technology on functional roles and strategies: Illustrative cases in the U.S.A., Japan, and France, and lessons learned. International Journal of Technology Management, 9(5,6,7), 529.
Retrieved September 10, 2008, from ABI/INFORM Global database. (Document ID: 879027).
ara ee (2008, February). Innovation at Risk. Business Week (Online),1. Retrieved September 13, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1428625341).
David Probert, Michael Radnor. (2003). Technology roadmapping: Frontier experiences from industry-academia consortia. Research Technology Management, 46(2), 26-30. Retrieved September 11, 2008, from ABI/INFORM Global database. (Document ID: 305041271).
Weekly Corporate Growth (2006). Motorola to Acquire Netopia Inc. For…...
mlaLara Lee (2008, February). Innovation at Risk. Business Week (Online),1. Retrieved September 13, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 1428625341).
David Probert, Michael Radnor. (2003). Technology roadmapping: Frontier experiences from industry-academia consortia. Research Technology Management, 46(2), 26-30. Retrieved September 11, 2008, from ABI/INFORM Global database. (Document ID: 305041271).
Weekly Corporate Growth (2006). Motorola to Acquire Netopia Inc. For 1.97 Times Revenue. (2006, November). Weekly Corporate Growth Report,(1416), 3. Retrieved September 11, 2008, from ABI/INFORM Global database. (Document ID: 1178968731).
Innovations in Marketing Services Innovation
Innovation of services
According to Chang (2010), service-based concepts have traditionally lent themselves less easily to innovation than tangible products (Chang 2010:113). Service-based enterprises are said to suffer from the problem of immediate exposure or the fact, that unlike the launch of a new, technical device, there is no 'build-up' or secrecy regarding the released service. However, clearly innovative services have been generated. For example, the innovation of providing supermarket shoppers with home-based deliveries, ordered online, has recently begun to be a popular service. Service sectors have been identified as existing in the Wholesale and etail, Business and Professional, Education, Government, and Finance sectors. The Goods Sector encompasses Manufacturing, Construction, Agriculture and Extraction services (Omachonu & Einspruch 2010: 110).
Services have been defined as deeds, processes, and performances after which no material object is generated (Omachonu & Einspruch 2010: 111). However, there is a clear grey area in…...
mlaReferences
Chang, C.M. (2011). The creation of novel and marketable service ideas. International Journal
of Innovation and Technology Management, 8 (1) 113 -- 133.
Omachonu, Vincent K. & Norman Einspruch. (2010). Innovation: Implications for goods and services. International Journal of Innovation and Technology Management, 7 (2) 109 -- 127.
Just as Sarbanes-Oxley legislation created significant opportunities for management consultancies, the same holds true for sustainability requirements in European nations.
In conclusion, all management consultancies are attempting to position themselves as trusted advisors to firms looking to stabilizing existing sales while growing into emerging markets. Of the five included in this analysis, all also have social media channels that are well-populated with content meant to convey their thought leadership in specific areas as well. Yet in the area of equating strategies to IT investments, the majority take the approach that more IT spending is potentially the path out of strategies not performing well. Only the Boston Consulting Group takes a more strategic view of systematic change to businesses, choosing to layer in TI after the frameworks have been created. Their legacy strengths in the BCG and Growth/Share Matrices could be the impetus for this approach. Despite that fact, Boston Consulting…...
mlaReferences
Greiner, L., Motamedi, K., & Jamieson, D.. (2011). New consultant roles and processes in a 24/7 world. Organizational Dynamics, 40(3), 165.
Mors, M.. (2010). Innovation in a global consulting firm: when the problem is too much diversity. Strategic Management Journal, 31(8), 841.
Klaasjan Visscher, & J. Irene A Visscher-Voerman. (2010). Organizational design approaches in management consulting. Management Decision, 48(5), 713-731.
The shared understanding is crucial in order to build strength and enough confidence necessary for the implementation of strategy and to necessitate evolution.
Second Phase: LG's strategic intent
In order to remain competitive, LG has to stick to its long-term vision which should act as stabilizers to the corporation in times of uncertainty. The vision in this case refers to as a statement of the things that can be achieved by the corporation. The concept of strategic intent is very crucial to the operating of a corporation since it acts as a magnet that pulls the present corporate dynamics and activities to the future. Any given strategic intent should be formulated in a manner that the corporation's remain with a large vision that can energize the workforce at all times. The formulation of new strategic intent options can help LG in capturing new markets while remaining competitive within the uncertain economic…...
mlaReferences
Chandler, AD (1962).Strategy and structure: chapters in the history of the industrial enterprise.
The American Historical Review, October 1962, Vol. 68 Issue: Number 1 p158-158
Bradford, RW (2008). Communicating Your Strategic Plan with Employees . Available online retrieved 16 January 2011http://www.strategyletter.com/CD1103/featured_article.php
Bartlett, C. And Ghoshal, S. (1994), "Changing the role of top management: beyond strategy to purpose," Harvard Business Review, Vol. 72
Innovation
The airline industry is a service industry, but one where several firms have been able to innovate their service offering. Such innovations have been to create viable low-cost carriers (RyanAir, EasyJet, Air Asia) while other innovations have led to the creation of high-service airlines (Emirates, Qatar, Singapore). In either case the process of innovation has been roughly the same for all of these companies. The first component of the map is searching. All of these companies searched for niches that were either not being served at all (such as price-focused customers in Europe and Asia) or were not being served effectively (passengers traveling on routes between Europe and Asia).
Of the six airlines mentioned above, only Singapore is a legacy carrier. The others have entered their markets in the few couple of decades, and brought with them a number of critical service innovations. After identifying a core market whose needs were…...
mlaWorks Cited:
Phong, G. (2011). Building on strong. IATA -- Airlines International. Retrieved November 5, 2012 from http://www.iata.org/pressroom/airlines-international/april-2011/pages/ceo-singapore.aspx
Tidd, J. And Bessant, J. (2009). Managing Innovation: Integrating Technological, Market and Organizational Change 4th Ed. Hoboken, NJ: Wiley & Sons.
While the logistics, supply chain execution, management and optimization along with exceptional control over pricing is what Wal-Mart is known for today, it was Sam Walton who initially defined the supply base as strategic partners (Friedricks, 1995). Being partners, the concept of collaborative supply chain planning and execution could easily drive greater value and lower cost for the core Wal-Mart customer base, the Price Value Shopper (Blanchard, Comm, 2008). According to Wal-Mart executives, Sam Walton believed heavily in the vision and mission of his stores as being the necessary foundation for America's middle class to make ends meet (amanathan, Gunasekaran, Subramanian, 2011). His focus on managing price as aggressively as he could, in collaboration with suppliers, set a new foundation for low-price retailing while also creating a foundation for middle class families to afford to live within their means (Blanchard, Comm, 2008). This is one of the core precepts of…...
mlaReferences
Blanchard, C., & Comm, C.L. (2008). Adding value to service providers: Benchmarking Wal-Mart. Benchmarking, 15(2), 166-177.
Friedricks, W.B. (1995). Wal-mart: A history of sam waltons retail phenomenon. Business History Review, 69(4), 574-574.
Krishnamurthi, M. (2001). Forecasting using data warehousing model: Wal-marts experience. The Journal of Business Forecasting, 20(3), 13-17.
Ramanathan, U., Gunasekaran, a., & Subramanian, N. (2011). Supply chain collaboration performance metrics: A conceptual framework. Benchmarking, 18(6), 856-872.
Strategy Mapping & the Learning and Growth Perspective
Learning and growth is the fourth category of the balanced scorecard, which makes up the basis of any strategy. In this perspective, there is establishment of the employee capabilities, skills, technology, and a corporate environment to support a strategy. There are several objectives identified by Cattaraugus ehabilitation Center Mission (CCM) in an attempt to improve their learning and growth. These include (i) recruit, orient, manage, develop and retain personnel, (ii) Utilize technology to progress the organization's information systems and (iii) Promote, train and practice the organization's culture (Kaplan and Norton, 1992).
Objective
Measure
Target
Action
ecruit, orient, manage, develop and retain personnel
The turnover rates
Attract the best employees in an attempt to achieve sustainability
Develop a motivated and satisfied employee
Utilize technology to improve and progress the organization's information systems
The number of staff who successfully complete training
Incorporation of technology in the organization will show the will to change
Employ the various technologies
Promote,…...
mlaReferences
Kaplan, R., & Norton, D. (1992). The balanced scorecard: Measures that drive performance.
Harvard Business Review, 70(1), 71-79.
Martello, M., Watson, G.J., & Fischer, J.M. (2008). Implementing a balanced scorecard in a not-for-profit organization. Journal of business & economics research, 6(9), 67-80.
1. An In-depth Analysis of Apple Inc: A Leading Technology Company
2. Examining the Success Factors of Amazon: A Retail and Technology Giant
3. Company Analysis: The Business Strategy of Coca-Cola
4. A Comprehensive Review of Tesla Motors: Innovation in the Electric Vehicle Industry
5. Analyzing the Growth Strategies of Google: A Dominant Player in the Tech Industry
6. Uncovering the Success Story of Walmart: A Retail Giant's Business Model
7. Company Analysis: Understanding the Marketing Strategies of Nike
8. Exploring the Financial Performance of Microsoft Corporation
9. Case Study on Starbucks Corporation: A Coffee Company's Global Expansion
10. The Evolution of McDonald's Corporation: A Fast Food Empire's Business....
Here are some potential essay topics on corporate level strategies of Nestle:
1. Analyze and evaluate Nestle's diversification strategy. How has Nestle expanded its product portfolio over the years and how has this contributed to its overall growth and success?
2. Assess Nestle's international expansion strategies. How has Nestle entered new markets and expanded its global presence? What challenges has the company faced in pursuing a global strategy?
3. Examine Nestle's strategic alliances and partnerships. How has Nestle collaborated with other companies to strengthen its competitive position and drive growth? What benefits has Nestle derived from these strategic alliances?
4. Investigate Nestle's sustainability and....
1. An analysis of Nestle's diversification strategy and its impact on the company's growth and profitability.
2. Exploring the role of acquisitions and mergers in Nestle's corporate strategy and its effect on competition in the market.
3. Investigating Nestle's focus on sustainability and social responsibility in its corporate strategy and the benefits it brings to the company.
4. Evaluating Nestle's international expansion strategy and its success in entering new markets and adapting to local cultures.
5. Analyzing Nestle's product portfolio management strategy and its impact on maintaining a competitive edge in the industry.
6. Examining Nestle's pricing and branding strategies and how they contribute to....
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