Mattel, With a Marketing Emphasis.
This paper focuses on Mattel, with a marketing emphasis. The history of the company and its core brands is discussed, along with the company's current condition. A SWOT analysis reveals that despite the company's stability there are challenges and opportunities that make it important to make the right strategic choices today.
Themes and narrative elements in Jackson's The Lottery and Collins' The Hunger Games
This paper compares and contrasts the themes, ideas, and genres of Shirley Jackson's "The Lottery" and the film adaptation of Suzanne Collins' The Hunger Games. The former is a short story satire while the latter is a roving epic with heroes and heroines. Both, however, look at the darker side of human nature--in different ways.
The Hunger Games
Lion Gate has many strengths in which it can play to. First of all, in regards to The Hunger Games trilogy, the first movie in the series was a blockbuster success that broke the $400 million mark in domestic sales (Orden, 2012). Therefore the company can play to this extremely loyal customer base. Furthermore, the company has performed well despite the economic downturn and its effects on the industry in general (Caris, 2012). Some of the weaknesses that Lions Gate must work to overcome are the relatively low amounts of consumer disposable income as well as the problems associated with pirating and copyright infringement.