Hotel industry is currently in the middle of its economic cycle. The industry tends to be strongly affected by macroeconomic conditions. hen the U.S. slipped into recession in 2008-2009, the hotel industry slumped as well. As Turner (2010) notes, "trading volume fell sharply…lodging operating metrics of RevPAR and ADR deteriorated accordingly." hile the economy recovery somewhat over the past couple of years, there are signs now that growth is slowing again. In particular, RevPAR declined in September (De Lollis, 2012). After an optimistic start to the year, the slow pace of economic recovery appears to be weighing on the industry. That said, because the economy is at a key juncture where it could begin to improve rapidly or it could slip back into recession, the hotel industry finds itself in roughly the same position.
Choosing the right type of hotel is important to its success. If the brand is going to…...

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Works Cited:

De Lollis, B. (2012). Signs show slowing of hotel growth. USA Today. Retrieved November 21, 2012 from  http://travel.usatoday.com/hotels/post/2012/09/slight-signs-that-usas-hotel-market-recovery-is-slowing/70001237/1 

Eggler, B. (2012). Even a booming tourism industry won't solve New Orleans' fiscal problems. The Times-Picayune. Retrieved November 21, 2012 from http://www.nola.com/politics/index.ssf/2012/10/even_a_booming_tourism_industr.html

Enterprise Plus. (2012). Hotel organization chart. Enterprise Plus. Retrieved November 21, 2012 from http://www.enterpriseplus.net/hotel.pdf

Turner, C. (2010). The state of the U.S. hotel industry. Seeking Alpha. Retrieved November 21, 2012 from  http://seekingalpha.com/article/230331-the-state-of-the-u-s-hotel-industry

Ultimately the profitability of the hospitality industry is directly linked to how effective hospitality leaders and managers are in making this connection of experiences and measured performance over time.
The second major trend in the hospitality industry today is the growing reliance on business analytics software applications to better understand, anticipate and respond to customers' concerns (McKnight, 31). The use of business analytics software including predictive analytics that Harrah's has developed an expertise with example is a case in point (McKnight, 30). The ability to find the most profitable customer segments and tailor specific messaging, service offers, and coupons to them is keeping Harrah's profitable despite the recession that is going on right now. This filed of business analytics and predictive intelligence is one that continues to grow rapidly with the need for analysts, managers, directors and vice presidents to continually manage the large amount of data captured and used…...

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References

John C. Crotts, Bing Pan, and Andrew E. Raschid. "A survey method for identifying key drivers of guest delight." International Journal of Contemporary Hospitality Management 20.4 (2008)

Thomas Lee. "In hard times, change tack, or go extinct: Adapting to change: Post-Sept. 11, 2001, adversity led Bloomington software firm to adopt a successful new business model by shifting to the Internet." McClatchy - Tribune Business News 1 December 2008

William McKnight. "Hospitality Industry Business Intelligence: Checking in." DM Review 18.1 (2008):31

Sheila Muto. "Hotel Web Site Gets Personal to Lure Bookings. " Wall Street Journal 4 Jun 2003, Eastern edition

Human esources Management in Hotel Hospitality
Hotel Industry Human esources Management

Human esource Management in the Hotel Hospitality Industry

Authors Frank Go and Mary Monachello (1996) note, "effective management of human resources is required in all functions of hospitality in order to cultivate teamwork and sustain a competitive edge" (Go and Monachello, 1996, p.8). Because good management rests on both knowledge of human resource management and skill to implement effective human resource strategies, it is essential that those in the hotel hospitality industry fully understand and implement strategies for good management in order for their hotel to succeed to its highest capability. The purpose of such management is based on the need for high performance level and dedication of hotel employees. Despite the various resources and supplies that a company may require, human resources is actually the most important resource because without a labor force, no business can be done (Milkovich, 1997, p.…...

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References

Addicott, R., McGivern, G. And Ferlie, E. (2006). Networks, organizational learning and knowledge management. Public Money and Management. 26(2), pp. 87-94. Retrieved from: LexisNexis Database.

Anthony, R. And Young. (1999). Management control systems. Chicago, IL: McGraw-

Hill.

Boxwell, R. (1994) Benchmarking for competitive advantage. New York, NY: McGraw-

The Green Hotel Association (GHA) suggests using "printed towel rack hangers and sheet changing cards" in the bathroom of hotel rooms. The sign on the hanger mentions that guests do not have to have their linens changed (sheets, pillow cases) if they prefer not to; they can help the hotel save water -- in fact the GHA notifies the hotel guest that "millions of gallons of water are used to wash bed sheets" every day. So when the "sheet-changing card is left on the pillow, the room attendants" know to just make the bed but don't wash the sheets (Fostering Sustainable Behavior).
The obvious positive aspect of this is not just water savings but the electricity that it takes to heat the water and run the huge industrial clothes washing machines represents even more savings. There is no negative aspect to asking the room attendants to leave the same sheets…...

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Works Cited

Albright, Evan. The Book on Going Green. Raleigh, NC: LuLu.com. 2008.

Fostering Sustainable Behavior. "Energy and Water Reduction: 'Green' Hotels." Retrieved

February 22, 2012, from   2010.http://www.cbsm.com .

Walmsley, Andreas. "Hotels and Climate Change: Setting the Scene." In Trends and Issues in Global Tourism 2011, R. Conrady and M. Buck, Editors. New York: Springer.

High-road competition focuses on service quality (Working for America Institute 2004), which means developing property in prime locations and the regular upkeep and upgrade of property. Hotels using high-road competition charge high room rates but provide top-class amenities, satisfying customer service and on-site attractions, such as restaurants, lounges, conference sites, gift shops and concierge service to attract customers and incline them to spend. Upper segments are likelier to engage in high-road competition and lower segments, in low-road competition. Hotels in the limited-service segments must differentiate themselves from low-cost providers by offering better service, while upper-upscale and upscale hotels must reduce costs to increase or maximize profit (Working for America Institute). The amount and quality of service in the upper segments allow them to charge higher prices and to directly reward investment.

The high-road strategy may, however, not be conducive to the level of productivity that owners and managers would want, which…...

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Bibliography

Hospitality Online. Hyatt Hotel Corporation. Property Portfolio, 2004.  http://profiles.hospitalityonline.com/20920/properties.html 

Corporate Profile, 2004.  http://profiles.hospitalityonline.com/209120.html 

MKG Consulting. MKG Presents the Worldwide Ranking of Hotel Groups - Worldwide Supply of Hotel Groups Grows by 3% in 2001. Hospitality.Net, 2004.  http://www.hospitalitynet.org/news/4012180 

Worldwide Supply of Hotel Groups - a Total of 5 Million Rooms, Up by 1.9% in 2002. Hospitality Job Resource, 2004. http://www.hoteljobresource.com/menu/article6450.html

. What is the aim of your study? What are the objectives for your study?The research aims to elucidate various ideas about the effect of social media on customers in the Macau hotel sector. In addition, to ascertain current marketing trends in the Macau hotel sector, including social media, the research will attempt to quantify how social media dominance influences consumer behaviour.2. Explain the rationale for this study (refer to relevant research literature in your response).2.1 Background of the studyBoth the Macau hotel sector and the industry as a whole are experiencing a fundamental change in their approach to client acquisition and retention (Toubes, Vila & Brea 2021). These problems have been compounded by the recent COVID-19 epidemic, which resulted in a wave of hotel defaults (Rodriguez-Anton and AlonsoAlmeida, 2020). The development of non-traditional rivals such as Airbnb and other home-sharing websites has also contributed to the hotel industry's increasing…...

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Reinhold, S, Zach, F & Krizaj, D 2017, ‘Business models in tourism: A review and research agenda’, Tourism Review, vol. 72, no. 4, DOI:10.1108/TR-05-2017-0094

Singh, A 2021, ‘Covid-19 wreaking havoc on the travel industry’, Travel Daily News, 8 January, viewed 25 October 2021,

Tools 4 Dev n.d., How to choose a sample size (for the statistically challenged), Toos 4 Dev, viewed 25 October 2021,

Toubes, D, Vila, N & Brea, J 2021, ‘Changes in consumption patterns and tourist promotion after the Covid-19 pandemic’, Journal of Theoretical and Applied Electronic Commerce Research, vol. 16, pp. 1332-1352, DOI:10.3390/ jtaer16050075

AH&LA: ecent Lobbying Initiative
The American Hotel & Lodging Association (AH&LA) is a lobbying group which supports the interests of the hotel industry in congress as well as provides educational and professional resources for members. Networking is a critical aspect of surviving in hospitality and AH&LA offers numerous conferences throughout the year, during which its members can "exchange ideas, strategies, and contacts with industry leaders" as well as with one another ("Conventions and events," 2015). The AH&LA has supported a number of recent acts of legislation to protect the industry including the ADA Education and eform Act of 2015, H.. 3765.

According to the AH&LA, the ADA Education and eform Act of 2015, H.. 3765 addresses what it calls the "unseemly practice of 'drive-by' lawsuits ... by specifying clear, unambiguous rules for identifying and correcting ADA access violations before allowing litigation or a drawn-out settlement process" ("AH&LA applauds," 2015). The AH&LA states…...

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References

AH&LA applauds House introduction of legislation to strengthen the ADA, Stop 'drive-by'

lawsuits. (2015). AH&LA. Retrieved from: https://www.ahla.com/pressrelease.aspx?id=38348

Conventions and events. (2015). AH&LA. Retrieved from:

 https://www.ahla.com/events/

Business Plan1. Executive SummaryMission Statement: Our hotel provides a comfortable and convenient lodging experience for travelers visiting the Lumberton, NC area, a certified retirement community, where outdoor activities like fishing, golfing, kayaking and canoeing are plentiful (LumbertonNC, 2023). This hotel will strive to provide exceptional customer service, comfortable accommodations, and convenient amenities to meet the needs of our guests, who may be visiting Lumberton for the first time to see if it is a place they would like to settle down in.Objectives: To establish a profitable and sustainable hotel business in the Lumberton, NC area. To provide clean, comfortable, and well-maintained accommodations that meet the needs and expectations of our guests. To maintain high levels of customer satisfaction by providing exceptional customer service and personalized attention to each guest. To create a positive and welcoming atmosphere that encourages repeat business and referrals. To contribute to the local economy by providing…...

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ReferencesAH&LA. (2020). Retrieved from   J. C., Magnini, V. P., & Calvert, E. (2022). Key performance indicators for destination management in developed economies: A four pillar approach. Annals of Tourism Research Empirical Insights, 3(2), 100053.Hilton Brands. (2023). Retrieved from  https://www.hilton.com/en/corporate/ Kemmis, S. (2022). Unpopular opinion: AirBnB has become terrible. Retrieved from  https://www.nerdwallet.com/article/travel/airbnb-terrible LumbertonNC. (2023). Retrieved from  https://www.lumbertonnc.gov/ PwC. (2022). RevPAR to finish 2022 at record high. Retrieved from  https://www.pwc.com/us/en/industries/consumer-markets/hospitality-leisure/us-hospitality-directions.html SalesForce. (2023). Retrieved from  https://www.salesforce.com/customer-success-stories/marriott/ Statista. (2022). Hotel industry in the US. Retrieved from  https://www.statista.com/topics/7704/hotel-industry-in-the-us/#topicOverview Van de Ven, M. R., Lara Machado, P., Athanasopoulou, A., Aysolmaz, B., & Turetken, O. (2022). Key performance indicators for business models: A review of literature.Zamyatina, N. A., & Solntseva, O. G. (2020). Hotel tech ecosystem: adaptations to online distribution. In Scientific and Technical Revolution: Yesterday, Today and Tomorrow (pp. 194-204). Springer International Publishing.https://www.hospitalitynet.org/news/4102615.html Crotts,

Sunmee Choi & Anna S. Mattila (Cornell Hotel & Restaurant Administration Quarterly): The impact that a hotel can have on customers by sharing a frank and specific list of pricing practices ("revenue management" [RM]) is significant, according to a peer-reviewed journal article published in 2005. Choi & Mattila conducted a study of 120 travelers (all waiting for flights from Reagan National Airport in ashington, D.C.), providing them with three distinctly different scenarios regarding a hotel's rate-management policies. The result of the research determined that the scenario with the most detailed information on hotel pricing was preferred by far more customers than the other two. Looking deeper into these results, the authors report that while merely providing information on the varying rates offered by the hotel improved customer perceptions of the hotel, which alone did not "...improve customers' perceptions of fairness." hat did improve perceptions of fairness in the minds of…...

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Works Cited

Bowen, John T., & Shoemaker, Stowe. (2003). Loyalty: a strategic commitment: building a Group of loyal customers is money in the bank for a hotel, but loyalty requires a long-term

Relationship in which a hotel earns its guests' trust. Cornell Hotel & Restaurant

Administration Quarterly, 44.5-6, 31-54.

Kapferer, Jean-Noel. (2005). The roots of brand loyalty decline: an international comparison,

Seasons
Analyze the industry environment of Four Seasons Hotel

Industry lifecycle: The state of the Four Seasons Hotels

The lifecycle of an industry takes the form of four distinct stages: the introduction of the product or service, growth, maturity, and decline (Product life cycle, 2012, Tutor2U). The Four Seasons is one of the most venerable hotels in the marketplace today. It made significant gains in the 1990s when egent International hotel sold its hotels to the chain, giving the Four Seasons "an instantly expanded position in Pacific Asia, and also created the basis for expansion of the Four Seasons brand in Europe and Asia" (Go 1996). Even before this international acquisition, the Four Seasons was an international brand, and was particularly famous for its New York incarnation, where its food was considered to rival that of four and five star free-standing restaurants, which is highly unusual for a hotel.

Despite the recent recession,…...

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References

Barnett, C. (2003). Traveling in style; what your money should buy at a deluxe hotel. Network Journal, 11(1), 58-58. Retrieved from  http://search.proquest.com/docview/222647916?accountid=10901 

Clifford, Stephanie. (2011). Sales of luxury goods are recovering strongly. The New York Times.

Retrieved:  http://www.nytimes.com/2011/08/04/business/sales-of-luxury-goods-are-recovering-strongly.html 

Four Seasons Hotels. (2012). Official website. Retrieved:  http://www.fourseasons.com/

Spring Street Restaurant of Hotel Windsor
With the rising growth of hotel business, it is important that the management techniques must include and adopt the changes. In a lot of cities, the business of hotels has been re-built with addition of latest technology (Rutherford & Fallon, 2007). People fond of hotels, and individuals who use hotels on frequent basis, expect high quality for the amount of money that the hotel requires. The various companies within the business understand the different aspects of motivating, training and recruiting the staff to make sure that the customers receive the best service from them. The business of hotels is difficult in the sense that they cannot easily achieve something different and unique that would give them an advantage over their competitors. Thus, the success of a hotel business is highly based on personal interactions and engagement of the employees with the customers to take…...

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Bibliography

Cairncross, G., Wilde, S.J. & Hutchinson, L. (2008). Training and service quality: a case study analysis of regional Australian restaurants. Tourism and Hospitality Planning and Development, vol. 5, no. 2, pp. 149-163.

Canina, L. & Carvell, S. (2007). Short-term Liquidity Measures for Restaurant Firms: Static Measures Don't Tell the Full Story. Cornell Hospitality Report, 7 (11) 1-18.

Cho S, Woods RH, Jang S, Erdem M (2006) Measuring the impact of human resource management practices on hospitality firms' performances. International Journal of Hospitality Management 25: 262-277

Duties of a Restaurant Manager. (2015, May 03). Retrieved from Hospitality Guide: http://www.hospitalityguild.com/Careers/01_RM_duties.htm

Sustainability and the benefits derived from its implementation have become a contentious issue within the hotel industry. Populations, particularly in emerging markets, continue to expand at a very rapid pace. In fact, it is estimated that the population will grow to nearly 10 Billion people by the year 2050. This rapid expansion of population, although exciting, will require sustainability practices that meet present needs without compromising the needs of future generations. As such, resources, and their subsequent management will be paramount to the overall success of the hotel industry. Sustainability practices, to a large extent will require hotels to reevaluate how they operate. Through proper implementation, hotels can benefit both financially and from a customer loyalty perspective. As indicated above, the overall population is increasing rapidly. As such, the tourism market will expand alongside it. According to the article, tourism is already the largest industry in the world, with nearly…...

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References:

1) Blewitt, J. (2008). Understanding Sustainable Development. London: Earthscan. ISBN 978-1-84407-454-9

2) Daly, H. & J. Cobb (1989). For the Common Good: Redirecting the Economy Toward Community, the Environment and a Sustainable Future. Boston: Beacon Press. ISBN 0-8070-4703-1.

Hotel Websites: Analysis
Business Travelers, Upstairs Guests

Within the hotel industry, upstairs guests are defined as travelers that crave intimacy and "who spend less time in public areas and prefer private spaces such as bedrooms over more social spaces such as lobbies and lounges" ("Frequent travelers," 2000). The Grand Washington Hyatt is an excellent example of a hotel that caters to such a demographic. It advertises itself as place where a traveler can "relax, play and stay connected" and enjoy "Hyatt Grand Beds®, 42" HDTV, and luxury marble bathrooms with Portico spa products" within the privacy of their own suites ("ooms," 2015). The emphasis is on enjoying the traveler's own personal accommodations versus interacting with other guests. The website promotes amenities likely to be attractive to business travelers looking for solitude as they review important matters: "stay productive at our oversized work stations with a Henry Miller chair, Wi-Fi access and an…...

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References

Ace Hotel in New York. (2015) .Official Website. Retrieved from:

 http://www.acehotel.com/newyork 

Archer Hotel. (2015). Official Website. Retrieved from:  http://archerhotel.com/new-york 

Archer Hotel NY. (2015). Booking.com. Retrieved from:

Hotel as Chain or Independent
he Advantages and Disadvantages of Hotels Affiliating with a Brand

Dev, Chekitan S., James R. Brown, and Zheng Zhou Kevin. "Global Brand Expansion: How to Select a Market Entry Strategy." Cornell Hotel and Restaurant Administration Quarterly 48.1 (2007): 13,27,8.

he intent of this research is to evaluate the best possible management and ownership strategy for a hotel or hospitality business to attain and keep competitive advantage. he study found that the strengths and weaknesses of specific regional markets played a far greater role in defining the overall competitive advantage of a business compared, with local ownership being a critical success factor. he study concludes that the best possible scenario is to have a local owner of the hotel capable of infusing a strong sense of customer service into the business over time. Customer service is a precursor how well a given organization culturally fits into a given country…...

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The sampling frame of this study is 1,900 U.S. hotels whose performance was analyzed between 2002 and 2003, specifically focused on the net operating income percentage, occupancy and average daily rate (ADR). Brand affiliation was not a contributing factor in explaining the variation in hotel performance, but the net operating income, regional focus and price point were. The study concentrates on net operating income (NOI) as a measure of overall hotel performance and shows that in recessionary times the budget hotels that relied on quantifiably differentiated value did the best in terms of continual occupancy rates.

Walsh, Kate, Cathy A. Enz, and Linda Canina. "The Impact of Strategic Orientation on Intellectual Capital Investments in Customer Service Firms." Journal of Service Research: JSR 10.4 (2008): 300.

This is a study of 538 hotels in the lodging industry with the orientation being on which sets of attributes most determine long-term financial success. The three core areas of elements are systems capital, customer capital and human capital. Branding was include in customer capital and showed not differentiating value across the study. Customer capital did however show a foundational effect for all segments of the market and served as a stabilizing factor in overall performance. The net effect of this is that branding doesn't differentiation in how knowledge is used in a hotel, it is an essential element in defining its identity over time however. Added to this is the role of customer service and stability of key hires in a hotel, which is critical for keeping service and professional employees engaged and motivated to perform over time.

In order to capitalize fully on the market segment of travelers in search of convenience rather than a particular destination or certain luxuries, affordability and a consistent level of basic quality should be emphasized in both ventures. In addition, the separation of the hotel and restaurant branding is desirable in order to promote the greatest revenue from both ventures. In keeping with the convenience and quality aspects of both business ventures, and the need for consistency and careful management control without extensive owner oversight, Holiday Inn has been selected for the hotel brand and management company, and Chili's has been selected as the brand and operator of the restaurant. This combination should provide the revenue and profitability that the owners are seeking without engaging in necessarily expensive attempts to increase occupancy rates.
Profitability in the hospitality industry can be more difficult to come by than might be imagined, but it…...

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References

Brinkers International. (2012). Accessed 20 March 2012.  http://www.brinker.com/company/ 

DineEquity. (2012). Accessed 20 March 2012. http://investors.dineequity.com/phoenix.zhtml?c=104384&p=irol-irhome

IHG. (2012). Accessed 20 March 2012. http://www.holidayinn.com/hotels/us/en/global/support/about_ihg

Wyndham. (2012). Accessed 20 March 2012. http://www.wyndhamworldwide.com/