Hotel Use of IMC
Starwood Hotels and esorts

Starwood Hotels and esorts Worldwide, Inc. is one of the world's largest luxurious hotel chains. It is an American multinational corporation that owns, operates, manages, and franchises luxury hotels, resorts, residences, vacation ownership properties, and spas. It has more than 1100 hotels, resorts, and properties in almost 100 countries across the Globe. Its internationally recognized hotel brands include Sheraton, St. egis, Le Meridien, W Hotels, Four Points by Sheraton, The Luxury Collection, Element, Aloft, and Westin. Starwood Hotels and esorts Worldwide, Inc. manages 48% of its hotels and resorts while 46% have been franchised to private investors from all over the world. It only owns 6% of its total hotels, resorts, spas, and vacation ownership properties. It has currently employed nearly 171,000 people -- more than a quarter is employed in the United States (Starwood Hotels and esorts Worldwide, Inc., 2013).

Founded as Starwood Lodging…...

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References

Brassington, F. & Pettitt, S. (2006). Principles of Marketing, 4th Edition. Harlow: Prentice-Hall.

Chitty, W. (2011). Integrated Marketing Communication, 3rd Edition. South Melbourne: Cengage Learning.

Gustafsson, A., Johnson, M.D. & Roos, I. (2005). "The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention," Journal of Marketing, 69 (4): 210-218.

Hotelier Middle East Staff, (2012, 04, 25). Starwood commits 75% of marketing spend to digital. Retrieved on September 15th, 2013, from

The organization mainly focused on analyzing the history of the construction of the building by examining its two main sections, floors, and walls.
Cause of the Collapse:

Following its extensive and detailed investigations, alter J. Hickey Associates, Inc. presented a report on the possible cause for the collapse of the hotel. After making computations, it was discovered that the load on the cast iron column from the dead load alone was approximately 200,000 pounds in consideration of a minimal allowance for the corbelling action. However, a study revealed that the arching or corbelling effect of the C-Line all was only of slight importance. Due to the load, the bearing stress on the wall was estimated at around 7 to 8 times the permissible stress for a wall of good grade brick that has a good line cement mortar ("Investigation of Collapse," p. 45).

hile the bearing stress at the opening side was…...

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Works Cited:

CROMBIE, EDWARD. "Significant Fires - the Vendome Hotel Fire." Hooks & Irons. EDWARD CROMBIE, 11 June 2011. Web. 25 Apr. 2012. .

Fire Rescue Magazine. "Hotel Vendome: Remembering the Worst Firefighting Tragedy in Boston's History - My Firefighter Nation." My Firefighter Nation. Firefighter Nation, 17 June 2010. Web. 25 Apr. 2012. .

"Investigation of Collapse at the Hotel Vendome." Internet Archive. USA Government Documents. Web. 25 Apr. 2012. .

"Learning the Lessons from the Past." The Company Officer. Elsevier Public Safety and Hosted Bloggers. Web. 25 Apr. 2012. .

Hotel isk Analysis:
The reduction of various kinds of physical and liability risks associated with the hotel business is one of the most significant aspects of managing and operating a hotel. This process of risk management requires risk analysis, which is the process of examining the hotel's risk exposure and developing appropriate strategies for lessening and preventing those risks. This risk management and analysis process also involves developing a program for minimizing the business' exposure to risks through supplementing insurance protection in case the incident takes place. A hotel manager would enhance the effectiveness and profitability of the business by eliminating every possibility of incidents occurring on the property. However, this is not always possible since the hotel manager does not have control over certain incidents (ushmore, 2010, p.18). This paper discusses the appropriate insurance for a hotel through examining importance of property insurance, difference between independent agency and exclusive agency…...

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References:

Hoyt, R.E., Dumm, R.E. & Carson, J.M. (2006, May). An Examination of the Role of Insurance Producers and Compensation in the Insurance Industry. Retrieved March 2, 2013, from  http://www.aiia.org/flat/contigencyreport.doc 

Rushmore, S. (2010, March). Managing Risks Part of Managing Hotels. Retrieved March, 2, 2013, from  http://www.hvs.com/Content/2989.pdf 

"Types of Reinsurance and Reinsurance Program Design." (n.d.). Chapter 2. Retrieved March 2, 2013, from  http://www.aicpcu.org/comet/programs/are/assets/docs/ARe144.pdf

Hotel Strategy
The first strategy is to promote the spa at the atermark Hotel. The spa is a key strength and competitive advantage of the hotel. Many new hotels have spas in them, but few hotels have exceptional spas, something the atermark has. A great spa can help attract both business travellers looking for a break after a hard day at work, and recreational travellers looking to relax (Minnini, 2007).

Spas, like hotels, are differentiated by their branding. Customers identify with the branding of a spa and will seek out this branding when they travel (Borgman, 2011). This means there are two options for the spa at the atermark. The company can continue with its current branding, which is linked to the hotel, or it can find a spa branding partner, which has an international name in the industry. Such a deal would allow the atermark to license the spa premises, have…...

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Works Cited:

Borgman, P. (2011). New thinking on private branding for spas. American Spa/Spatrade.com. Retrieved May 8, 2012 from  http://www.spatrade.com/spa-business/new-thinking-on-private-branding-spas 

Minnini, T. (2007) The latest marketing strategy in the hospitality industry: Spas. Marketing Profs. Retrieved May 8, 2012 from  http://www.mpdailyfix.com/the-latest-marketing-strategy-in-the-hospitality-industry-spas/ 

No author. (2012). Buyer behavior -- the decision-making process. Tutor2U.net. Retrieved May 8, 2012 from  http://tutor2u.net/business/marketing/buying_decision_process.asp 

NW Star. (2012). Isa passengers increase 10%. North West Star. Retrieved May 8, 2012 from www.northweststar.com.au/news/local/news/general/isa-airport-passengers-increase-10/2547664.aspx

The section will provide non-alcoholic drinks and an environment where Christians can feel like they are in "paradise." This will as a result ensure that the hotel enlarges its target group. By including this, Paradise Hotel will be a suitable destination for all including domestic tourists who will get an opportunity to enjoy their local delicacies as well as a taste of international delicacies.
The hotel will feature fully renovated and modernized guestrooms with an extra intimate hot tub and relaxation space. The new look hotel will include an elegant late-night poolside lounge which will comprise of sun-loungers, day beds and decks. The main idea behind the renovations of the pool is to transform outdoor spaces into outdoor living rooms that offer flexible dining, drinking, events and relaxing spaces. The intimate spa will have floor cushions and new striking lights. ith these renovations in place, the hotel will therefore provide…...

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Works Cited:

Atzmon, Gilad. Web Log post. Peacepalestine. Peacepalestine, 24 Oct. 2005. Web. 22 Mar. 2010. .

"Easy to Implement & Maintain 5-Step Action Plan." Best Perfomance Systems: Keeping People and Profits Healthy. Bestperfomancesystems.com. Web. 22 Mar. 2010. .

"Investing in Kenya: Tourism Industry." Article Garden:Sustainable Living Articles. Article Garden. Web. 22 Mar. 2010. .

Muhoho, Robert. "Mombasa Beach Hotels- Top 10 Beach Hotels in Mombasa Kenya." Buzzle.com: Intelligent Life on the Web. Buzzle.com. Web. 22 Mar. 2010. .

These travelers tend to book longer stays and are looking for more conveniences, an important emphasis for the industry in the coming years.
Tourism specialists are beginning to realize the advantages of technology in the industry. Among the benefits of technology include electronic travel or communication. Technological advances have made communications faster and more efficient. Improved computer networking has decreased the need to travel in some instances because consumers and other professionals are able to save time and money by simply contacting one another via electronic mail or electronic conferencing rather than via traveling (Muehsam & Tarlow, 1992). This may mean less people traveling, but typically it means an equivalent number of people traveling but looking for more technological conveniences when traveling including video conferencing and access to internet technology.

Thus the face of travel and tourism is changing. Consumers are looking for more electronic conveniences as they travel, particularly when…...

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Bibliography

Gray, W.S. & Liguori, S.C. (1993). "Hotel and Motel Management and Operations, 3rd ed." New York: Prentice Hall

HIS. "Hotel Information Systems." [Online}. 17, November, 2004:

online.com/Trends/HotelInformationSystems/index.htmlhttp://www.hotel-

Muehsam, M.J. & Tarlow, P.E. (1992). "Wide horizons: Travel and tourism in the coming decades." The Futurist, 26(5):28

One of the most important decisions that need to be taken is regarding the number of cleaning employees that are required and the frequency at which the cleaning will be conducted. These are all about the public areas where the house keeping has to be active. They also have to look after the guest room areas. The area near the guest rooms consist of the elevators through which the guests will be traveling, the corridors which they will use to reach their rooms, the stairwells through which also the guests may go and finally the guest rooms themselves. (Housekeeping)
Well one can say that the other areas are semi-public while the rooms are absolutely private, and in those the cleaning has to be done in agreement with the guest or in their absence. After cleaning, it has to be realized that the housekeeping staff are the only persons from the…...

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References

Facility Engineering and Maintenance. Retrieved from   Accessed 30 August, 2005http://wps.prenhall.com/wps/media/objects/1010/1034988/1 .

Food and Beverage. Retrieved at

As tourism would surpass rice exports, in being the number one product or service that the nation provides. This has helped the industry to grow, with various tourists from around the globe going to these destinations and then talking about their trips when they return home. Over the course of time, this has caused many of these new travel destinations to increase dramatically in popularity. The information from this source is useful, because it highlights how globalization has been allowing more people, to be able to travel farther and to exotic places. As a result, this can be used to identify how the industry has changed and why a variety of hotels have taken more of an international focus. This helps to discover how globalization has changed the industry, as consumers are seeking out a more unique travel experience. In the case of the survey that is being conducted,…...

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Bibliography

Global Hotel Industry Outlook, 2010, Companies and Markets. Available from: [30 August 2010].

How to Conduct an Online Survey, 2010, Take Survey. Available from: [30 August 2010].

Iconic Palm Island Reaches New Low, 2010, Real Estates Times. Available from:

Marriot International Reports Fourth Quarter Results, 2010, Marriot. Available from: [30 August 2010].

In this regard, Neely advises that a "Menu has to deliver the desired target food margin percentage whilst offering a variety of tastes across a range of price points, and conform to the expectations of the brand concept" (252).
Storeroom Control. Clearly, without adequate security procedures in place, a hotel's storeroom can turn into a major center for pilferage and other shrinkage. Key control is essential to this security if electronic locks are not in place (Sunstrom 59). If physical keys are used, or a combination of approaches is elected, Sunstrom recommends that the key numbering system follow that recommended by the American Hardware Association (AHA). Under the AHAs system, the grand master key is designated with a single upper-case letter; the next level of master keys would be the previous letter designation and another letter. Change keys (these are single keys that operate a single door) are designated with…...

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Works Cited

Atkinson, Sally and David Butcher. (2003). "Trust in the Context of Management Relationships: An Empirical Study." SAM Advanced Management Journal 68(4):24.

Baird, Douglas G. And Robert K. Rasmussen. (2003). "Chapter 11 at Twilight." Stanford Law Review 56(3):673.

Baum, Joel A.C. And Paul Ingram. (1997). "Chain Affiliation and the Failure of Manhattan Hotels, 1898-1980." Administrative Science Quarterly 42(1):68.

Beaudry, Mark H. (1997, March). "One for the Road." Security Management 41(3):79.

Reduced overhead is good news for cash-conscious consumers, but bad news for hotel staff, although some former front desk employees may be promoted 'laterally' to other parts of a company.
However, subsequent IT security and maintenance demands may offset some of these cost savings. "Self-serve applications such as the Fairmont's kiosk are different from desk applications because they have to run 24/7. Once deployed, there are no ways to intervene. The kiosk can't be automatically restarted, so it needs to be a rock-solid, robust device" (Lombardi 2005). The security system must be constantly monitored for possible infringement: "The kiosks are sitting on a secure network, and we're also running EP security, a wireless encryption protocol. That's not 100 per cent bullet proof, so there's another server-based layer of security which authenticates transactions as well as providing another level of encryption" says the Fairmont (Lombardi 2009).

Kiosks can be tailored to the…...

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Works Cited

Chakravorty, Jui. "Self-service hotel check-in to increase." Reuters. March 16, 2005.

November 23, 2003.

 http://www.usatoday.com/travel/hotels/2005-03-16-hotel-kiosks_x.htm 

Lombardi, Rosie. "Fairmont enhances customer service with self-service kiosks.

Hotel as Chain or Independent
he Advantages and Disadvantages of Hotels Affiliating with a Brand

Dev, Chekitan S., James R. Brown, and Zheng Zhou Kevin. "Global Brand Expansion: How to Select a Market Entry Strategy." Cornell Hotel and Restaurant Administration Quarterly 48.1 (2007): 13,27,8.

he intent of this research is to evaluate the best possible management and ownership strategy for a hotel or hospitality business to attain and keep competitive advantage. he study found that the strengths and weaknesses of specific regional markets played a far greater role in defining the overall competitive advantage of a business compared, with local ownership being a critical success factor. he study concludes that the best possible scenario is to have a local owner of the hotel capable of infusing a strong sense of customer service into the business over time. Customer service is a precursor how well a given organization culturally fits into a given country…...

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The sampling frame of this study is 1,900 U.S. hotels whose performance was analyzed between 2002 and 2003, specifically focused on the net operating income percentage, occupancy and average daily rate (ADR). Brand affiliation was not a contributing factor in explaining the variation in hotel performance, but the net operating income, regional focus and price point were. The study concentrates on net operating income (NOI) as a measure of overall hotel performance and shows that in recessionary times the budget hotels that relied on quantifiably differentiated value did the best in terms of continual occupancy rates.

Walsh, Kate, Cathy A. Enz, and Linda Canina. "The Impact of Strategic Orientation on Intellectual Capital Investments in Customer Service Firms." Journal of Service Research: JSR 10.4 (2008): 300.

This is a study of 538 hotels in the lodging industry with the orientation being on which sets of attributes most determine long-term financial success. The three core areas of elements are systems capital, customer capital and human capital. Branding was include in customer capital and showed not differentiating value across the study. Customer capital did however show a foundational effect for all segments of the market and served as a stabilizing factor in overall performance. The net effect of this is that branding doesn't differentiation in how knowledge is used in a hotel, it is an essential element in defining its identity over time however. Added to this is the role of customer service and stability of key hires in a hotel, which is critical for keeping service and professional employees engaged and motivated to perform over time.

Hotel America
Transforming commentaries on Government, Society, and Culture in American Life

Lapham, Lewis. Hotel America. New York: Verso, 1996.

Today, the idea of American democracy as a force of liberation abroad, in Iraq and in Afghanistan is almost universally accepted by both liberals and conservatives as a received truth, not merely a piece of skillfully crafted political rhetoric. But in Lewis Lapham's essay "Democracy in America?" The idea of a truly extant democratic system in America is posed as a question rather than as something to be accepted, and Lapham concludes that "the spirit of Democracy is becoming as defunct as Buffalo Bill" in the America to which he directs his essay. (10) Lapham stresses that because of a perceived unnecessary need for cohesion, in peacetime as well as wartime, and "not because of the malevolence or cunning of a foreign power (the Russians, the Japanese, the Colombian drug lords, Saddam Hussein),…...

Sunmee Choi & Anna S. Mattila (Cornell Hotel & Restaurant Administration Quarterly): The impact that a hotel can have on customers by sharing a frank and specific list of pricing practices ("revenue management" [RM]) is significant, according to a peer-reviewed journal article published in 2005. Choi & Mattila conducted a study of 120 travelers (all waiting for flights from Reagan National Airport in ashington, D.C.), providing them with three distinctly different scenarios regarding a hotel's rate-management policies. The result of the research determined that the scenario with the most detailed information on hotel pricing was preferred by far more customers than the other two. Looking deeper into these results, the authors report that while merely providing information on the varying rates offered by the hotel improved customer perceptions of the hotel, which alone did not "...improve customers' perceptions of fairness." hat did improve perceptions of fairness in the minds of…...

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Works Cited

Bowen, John T., & Shoemaker, Stowe. (2003). Loyalty: a strategic commitment: building a Group of loyal customers is money in the bank for a hotel, but loyalty requires a long-term

Relationship in which a hotel earns its guests' trust. Cornell Hotel & Restaurant

Administration Quarterly, 44.5-6, 31-54.

Kapferer, Jean-Noel. (2005). The roots of brand loyalty decline: an international comparison,

In order to capitalize fully on the market segment of travelers in search of convenience rather than a particular destination or certain luxuries, affordability and a consistent level of basic quality should be emphasized in both ventures. In addition, the separation of the hotel and restaurant branding is desirable in order to promote the greatest revenue from both ventures. In keeping with the convenience and quality aspects of both business ventures, and the need for consistency and careful management control without extensive owner oversight, Holiday Inn has been selected for the hotel brand and management company, and Chili's has been selected as the brand and operator of the restaurant. This combination should provide the revenue and profitability that the owners are seeking without engaging in necessarily expensive attempts to increase occupancy rates.
Profitability in the hospitality industry can be more difficult to come by than might be imagined, but it…...

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References

Brinkers International. (2012). Accessed 20 March 2012.  http://www.brinker.com/company/ 

DineEquity. (2012). Accessed 20 March 2012. http://investors.dineequity.com/phoenix.zhtml?c=104384&p=irol-irhome

IHG. (2012). Accessed 20 March 2012. http://www.holidayinn.com/hotels/us/en/global/support/about_ihg

Wyndham. (2012). Accessed 20 March 2012. http://www.wyndhamworldwide.com/

Facilities Maintenance
Hotel Facilities Maintenance

As the proposal for Hotel Montreux enters the next phase, plans for maintenance must be delineated. Proper scheduled maintenance of the facilities systems, buildings, equipment and other features is essential to protect the capital investment and to ensure that Hotel Montreux achieves the international reputation targeted by investors and financiers. This report provides a plan of overall maintenance designed to maximize the investment by ensuring timely and appropriate maintenance and repairs. The sections that follow address the following specific management, care, and maintenance areas:

Maintenance systems

Equipment specifications

Purchasing criteria

Guest, employee, and corporate benefits

Cost accounts

Sustainability assurances

The recommendations and the overall facilities maintenance plan are based on comprehensive research relevant to the needs of the hotel, its customers, and its investors. Sources include online and print industry journals, hospitality periodicals, industry websites, and authoritative books.

Maintenance systems

Hotel Montreux is equipped with information technology (IT) that permits electronic recordkeeping for all maintenance, care,…...

COVID-19 has had a significant impact on global travel and tourism trends. The pandemic has led to widespread travel restrictions, border closures, and changes in consumer behavior, all of which have had a major effect on the travel and tourism industry.

Some of the key impacts of COVID-19 on global travel and tourism trends include:

1. Travel restrictions and border closures: Many countries have implemented travel restrictions and closed their borders to international visitors in an effort to contain the spread of the virus. This has led to a dramatic decrease in international travel and tourism and has had a significant....

COVID-19's Devastating Impact on Global Travel and Tourism: A Trend Analysis

The COVID-19 pandemic has unleashed a seismic shock on the global travel and tourism industry, leaving a trail of unprecedented disruption and economic turmoil. As governments imposed travel restrictions and lockdowns to contain the virus, the once-bustling travel sector came to a screeching halt, with dire consequences for businesses and destinations worldwide. Here's an in-depth analysis of the profound impact of COVID-19 on global travel and tourism trends:

Crumbling Travel Demand and Economic Losses

The pandemic has decimated travel demand, leading to a catastrophic decline in international arrivals. According to the World....

Domestic tourism should be allowed for the following reasons:

1. Boost to the economy: Domestic tourism can provide a significant boost to the country's economy by creating jobs, increasing revenue for businesses, and promoting local products and services.

2. Cultural exchange: Domestic tourism allows people to explore different regions within their own country, learn about different cultures, traditions, and lifestyles, and foster a sense of national unity and pride.

3. Infrastructure development: Increased domestic tourism can lead to improved infrastructure such as better roads, transportation systems, accommodations, and facilities in tourist destinations.

4. Environmental conservation: Domestic tourism can raise awareness about the importance of....

Allowing Domestic Tourism: A Path to Economic Empowerment and Cultural Enrichment

Domestic tourism, the travel of individuals within their own country for leisure or business purposes, holds immense significance. Permitting domestic tourism offers a multitude of benefits, ranging from economic growth to cultural exchange and preservation. Here are compelling reasons why domestic tourism should be allowed:

Economic Stimulus:

Domestic tourism serves as a potent catalyst for economic development. When individuals travel within their country, they spend money on various services and products, such as transportation, accommodation, food and beverage, entertainment, and souvenirs. This spending generates revenue for local businesses, creates employment opportunities, and....