edu). While this example just discusses one manner in which a given policy can empower a healthcare marketing strategy, social marketing is currently so engrained in our culture that its powers are truly widespread. Social marketing allows products and brands to have more flexible and sensitive pricing as their prices can be changed at any minutes and consumers alerted, given the instantaneous nature of social marketing. The same goes for service as well -- any changes or enhancements that are made to services can be alerted to the public immediately. Likewise, social marketing is a two-way process: it allows consumers to chat their thoughts, ideas and concerns to marketers, giving them immediate and constant feedback. Social marketing can impact large groups of people at once, as readily seen by campaigns used by the AHA or the FDA (Kotler et al., 2008).
Social networking can also be a means of social marketing:…...

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References

Berkowitz, E. (2011). Essentials of Health Care Marketing. Sudbury: Jones and Bartlett.

Brown, M. (1992). Healthcare Marketing Management. Gaithersburg: Apsen Publishers.

Hma, e. (n.d.). Stakeholders. Retrieved from Hma.eu:  http://www.hma.eu/fileadmin/dateien/HMA_joint/02-_HMA_Topics/02-HMA_Strategy_Paper/Index/Section_III_01_Stakeholders.pdf 

Kotler, P., Shalowitz, J., & Stevens, R. (2011). Strategic Marketing for Health Care Organizations: Building a Customer. San Francisco: Jossey-Bass.

Healthcare Marketing
The purpose of marketing is to identify the needs of consumers, determine the target markets as well as, applying products and services to serve these markets. Marketing also promotes such products and services within the market place (Pearson, 2003). The four Ps of marketing include;

Product

Products are goods and services that businesses provide for sale to their target market. Apart from physical product, there are some elements of products which are associated with products that customers may be attracted to such as the quality of the product, packages, brand name and many others. When a company such as a hospital developing a product, they consider various things such as the quality of the product, design, packaging and customer service.

Place

Marketers usually ensure that they put the right product at the right place within the right time. Place refers to the distribution channels the marketers use to get their products to…...

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References

Montana, P., & Charnov, B. ( 2004). Organizational Structures: Concepts And Formats. Management: A Streamlined Course for Students and Business People. (Hauppauge, New York: Barron's Business Review Series, 1993), pp. 155-169. Retrieved May 28, 2014, from  http://www.ils.unc.edu/daniel/405/Montana11.pdf 

Pearson, D. (2003). The 20 Ps of marketing: a complete guide to marketing strategy. New York: New.

Health Care Marketing, Sales Cycle
Essential of Health Care Marketing,

There is a continuous change in the healthcare industry hence the enormous laws and policies, fresh innovations and increased education on health consumers. The administrators should be in a position to shift their strategies with the aim of meeting the demand of the dynamic market.

Sellers are in a position of choosing any approach in order to pursue the consumer market as well as business to business market. The most common method used in the segmentation process is to segment the market into two major groups. This is due to the different factors that influence the consumer to buy a certain commodities, some factors can also be used in segmenting customers. The most common methods are behavioral, demographic, geographic and psychological.

Behavioral segmentation is based on the benefits that the customers may want in order for them to be satisfied and also how…...

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Reference

Eric N. Berkowitz, (2006). The Essentials of Health Care Marketing, 2nd ed. Sudbury, MA: Jones & Bartlett Publishers. Retrieved on June 24, 2014.  http://www.insight-corp.com/reports/ethnic.asp 

Juan Guillermo Tornoe, (2008) "Hispanic Marketing Basics: Segmentation of the Hispanic Market. Retrieved on June 24, 2014  http://learn.latpro.com/segmentation-of-the-hispanic-market/ .

Health Care
A target market is defined as recognizable segments that make up the market, and the target market consists of the groups the organization wants to focus on (Swayne, Duncan & Ginter, 2008). There are a number of ways that a target market can be understood. The main breakdowns in health care are geography, demographics, payer and specialty (Gandolf, 2010).

Geography is perhaps the simplest one. It reflects the service radius that the hospital wants to serve. In Emanuel's case, does it want to serve mainly Turlock, or does it consider its playing field to be broader. Is it competing for customers in the major towns in the area? In some respects, the other competitors in the market are defining for Emanuel what its geographic target market is, since they are winning customers away from Emanuel.

Demographics reflects the ways of describing the people in your target market. The senior care home…...

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References

Dranove, D. & Satterwaite, M. (2000). The industrial organization of health care markets. Handbook of Health Economics. Vol. 1 (B) 1093-1139.

Gandolf, S. (2010).

How to define your target audience -- a critical health care marketing success factor. Health Care Success Strategies. Retrieved November 24, 2014 from  http://www.healthcaresuccess.com/blog/branding/define-target-audience.html 

McQueen, M. (2007). Health insurers target the individual market. Wall Street Journal. Retrieved November 24, 2014 from  http://online.wsj.com/articles/SB118765356072903507

Marketing and Branding a Healthcare-elated product
Marketing and Branding Lipitor

Target markets, branding, marketing strategy, execution and product positioning all directly contribute to the market share and profitability of a product. In the marketing and selling of healthcare related products, brands must communicate a viable and realistic solution t a patient's condition to be seen with credibility and trust (Angelmar, Angelmar, Kane, 2007). The intent of this analysis is to evaluate the marketing strategies of Lipitor, a best-selling drug of Pfizer Corporation used for treating high cholesterol and its related heart disease effects. This drug generated $10.7B in the company's latest fiscal year according to their annual report and is also considered one of the top-selling drugs throughout the entire pharmaceutical industry. Beginning with an analysis of the Lipitor target market, and progressing through their branding strategies, analysis of product success and recommendations for future marketing strategies, this paper provides a framework…...

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References

Angelmar, R., Angelmar, S., & Kane, L.. (2007). Building strong condition brands. Journal of Medical Marketing: Special Issue New Paradigms in Life Sciences Marketing, 7(4), 341-351.

Iain Black. (2005). Pharmaceutical marketing strategy: Lessons from the medical literature. Journal of Medical Marketing, 5(2), 119-125,106.

Griffiths, S.. (2008). Pharmaceutical branding: 'To brand or not to brand'. Journal of Medical Marketing, 8(2), 113-118.

Krion, D., & Shockley, R.. (2011). How Pfizer Uses Tablet PCs and Click-Stream Data to Track Its Strategy. MIT Sloan Management Review, 53(1), 1.

It was especially effective when evaluated for the specific demographic segmentation the organization was targeting. Young adult males were particularly inclined to watch the commercial, thanks to the buxom, bikini-clad beauty as the star. In addition, young adult females were more likely to relate to the star of commercial, more so than if they had cast a middle-aged housewife. Although these demographics were more likely to watch the commercial, such a small portion of the commercial was devoted to the actual message, it's difficult to determine the effectiveness on whether or not these viewers would take action, such as learning more about breast cancer or conducting monthly self breast exams, or other behaviors that would help with early detection of breast cancer, to ensure the likelihood of survival.
egarding the seven Ps of marketing, the Save the Boobs campaign was more effective than originally anticipated regarding the place of the…...

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References

Aggarwal, V.B., & Gupta, V.S. 2001, Handbook of journalism and mass communication, Concept, New Delhi.

Anselmo, D. 2010, Marketing demystified a self-teaching guide,.McGraw-Hill, New York.

Assael, H. 2005, Consumer behavior and marketing action (3rd ed.), Kent Pub. Co., Boston.

Crane, F.G. 2001, Professional services marketing: strategy and tactics, Haworth Press, New York.

Health Care Marketing
Developing a pricing strategy for a clinic weight loss program

Today there are very many people who are struggling with the issue of weight. So many people want a quick and easy solution of loosing weight. This has led to many companies coming up with several clinic weight loss programs. When introducing any new product or service into the market pricing can be quite a tricky issue. The prices charged can have a dramatic effect on ones sales and even the profits. There are several things that to be considered when developing a pricing strategy for a clinic weight loss program. The first thing is finding out what the market is saying. This is achieved through finding out what customers expect to pay for the program and if there are established market prices for the same service. The second thing to put into consideration are the competitors, the…...

Standardization and Priorities of Healthcare Organizations Introduction
As Leotsakos et al. (2014) note, standardization of patient safety in healthcare organizations has not proceeded with a great deal of progress in recent years though monumental steps have been made to increase patient safety in the industry. For that reason the World Health Organization (2018) has made it a priority to address standardization by initiating the High 5s project “to facilitate the development, implementation and evaluation of standard operating procedures (SOPs) within to achieve measurable, significant and sustainable reductions in a number of challenging patient safety problems.” These developments are still needed and to improve safety, Gandalf and Merlino (n.d.) have discussed how transparency, healthcare reform, and critical issues such as market share play a role in the advancement of patient safety standardization in the industry. This paper will examine the points made by Gandalf and Merlino in their podcast “The State of Patient…...

WEEK DISCUSSION POSTING 1Week 7 Discussion PostingAs Griffith and White (2019) indicate, to capture the breadth of the marketing concept, the 4Ps (i.e. product, place, price and promotion) could be used in various contexts. In seeking to implement the new Well-Baby Program, there are a number of queries that could be prompted by the 4 Ps. These have been highlighted below.a) Product1. What are some of the key issues or concerns that the new Well-Baby Program seeks to address?From an overall perspective, the Well-Baby Program seeks to improve the wellbeing of the entire community by first and foremost focusing on one specific demographic category. More specifically, the program seeks to optimize the health and wellbeing of young children by ensuring that all developmental milestones are met and that issues which could be a source of concern in the future are addressed.2. Are there programs that could be deemed similar to…...

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ReferencesGriffith, J.R. & White, K.R. (2019). The Well-Managed Healthcare Organization. American College of Health Care.

Health Care
In the wake on new and very contentious health care reform, many firms have undergone extensive transformations. These transformations have been predicated on both cost control and quality management. In particular quality management has had a profound impact on the underlying business operations of many health care firms. For one, firms are now finding methods in which to enhance the overall patient experience while also mitigating potential loses due to negligent means. The focus on quality management has also made firms more efficient in regards to the overall delivery of service. In particular, my firm has done extensive work with reducing elderly accidents within the facility. This quality management initiative has not only reduced costs associated with accidents, but it also has enhanced the trust and patient experience of all stakeholders within the firm (Kelly, 2011).

Identify the milestone you chose in the history of quality improvement in the first…...

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References:

1) Draper, Elaine, Joseph LaDou, and Dan J. Tennenhouse. 2011. "Occupational Health Nursing and the Quest for Professional Authority," New Solutions 21, 47 -- 81

2) Kohn, L.T., Corrigan, J.M., & Donaldson, M.S. (Eds). (2000). To err is human: Building a safer health system. Washington, D.C.: National Academy Press.

3) Kelly, D.L. (2011). Applying quality management in healthcare: A systems approach (3rd ed.). Chicago, IL: Health Administration Press

4) Lucia, Patricia R.; Otto, Tammy E.; Palmier, Patrick A. (2009). "Chapter 1

Health Staff
the Allied health care staffing agency is a staffing agency that focuses on the niche of the nursing jobs within the healthcare industry in Chicago

The Allied healthcare staffing agency works to recruit registered nurses belonging to all medical Specialties, Practical Nurses that are licensed also called LPNs, Nursing Assistants that are certified also called CNAs and Specialists from the allied health sciences. These professionals would be hired both from the area of the metro city as well as the suburbs and placed within the hospitals, the neighborhood medical centers, Adult care facilities, clinics, and rehabilitation centers.

The mission of the Allied Healthcare Staffing Agency is to provide the best opportunities of employment both to its collaborators which are the local healthcare organizations as well as serving the entire nursing community to provide amply amount of job opportunities to choose from in a time when the turnover of medical professionals is…...

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Works Cited

Bureau, U.C. (2000). Census 2000 Demographic Profile Highlights:. chicago illinois, fact sheet .

commerce, U. d. (2010). bear facts, state illinois. bureau of economic analysis .

directory, a. h. (2010). free stats & national stats. Retrieved september 7, 2011, from american hospital directory: www.ahd.com

Lindberg, R.C. (1991). To Serve and Collect: Chicago Politics and Police Corruption from the Lager Beer Riot to the Summerdale Scandal. chicago: praeger publications.

Healthcare in Marketing (Lasik)
Lasik's Methods in Other Health Care Organizations

Customer profiling is a vastly unexplored marketing method in the health industry. While it has been used to target very specific markets, such as potential consumers of elective surgery, other markets have been largely neglected (arber 2001). The reasons for this are many, but mostly they include difficulties with medical data gathering, and legal issues regarding potential customer profiling.

Despite the above-mentioned difficulties, there are several organizations that can and do benefit from customer profiling. One such entity is the pharmaceutical industry (Winterhalter 2002). Here the customer being profiled is normally the health care professional, rather than the patient. y gathering geo-demographic data as well as customer loyalty information from a group of health professionals, pharmaceutical companies can significantly enhance the effectiveness of their marketing practices. This will further benefit not only the professionals, but also the healthcare consumer, in that pharmaceutical…...

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Bibliography

Barber, F.A., R.K. Thomas, M. Huang. "Developing a profile of LASIK surgery customers." Marketing Health Services, Iss. 2, Vol 21. Chicago: Summer 2001.

Business Wire. "New Customer Wins Position Lawson as Dominant Enterprise E-business Solution Provider to Healthcare Industry." New Orleans, 2001.

Winterhalter, K. "Customer profiling in the healthcare industry." Weber Shandwick, 2002.  http://www.browna2.fsnet.co.uk/PMLive/doctor_who_frame.htm

Marketing in Healthcare
Catholic Healthcare West

Catholic Healthcare West (CHW) is a not-for-profit healthcare organization serving parts of Arizona, Nevada and the majority of California. With 42 hospitals it is the largest Catholic hospital system in this part of the United States. The organization focuses its services upon the poor, who cannot afford private hospital services. Regardless, the aim is also to provide high-quality healthcare to those in need. The target market is thus the poor in the western areas of the United States.

Taking into account the size of Catholic Healthcare West, it should not be a problem to implement new services without a loss of either mission or customers. New services should however be implemented with the proper care to ensure that the focus remains as originally intended.

The service management strategy of CHW has always been collaborative. y collaborating with other groups who share the vision and commitment to the poor…...

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Bibliography

Allen, G. "New Product Development." 1999

Catholic Healthcare West. 2003.  http://www.chwhealth.com/ 

Rice, T., B. Biles, E.R. Brown, F. Diderichsen & H. Kuehn. "Reconsidering the role of competition in health care markets." Journal of Health Politics, Policy and Law. Durham, Oct 2000

Marketing in Health Care
Problems Faced by the Stroke Center

Some of the problems faced by the Stroke Center are caused by lack of information and knowledge acquired by stroke patients and their families in the course of heart attacks, and the financial capability of the Stroke Center to build up more teams that can specialize in the administration of heart attack patients.

The foremost problem of the Stroke Center is the limited knowledge of heart attack victims and their families in managing a heart attack event, especially knowledge on TPA and the immediate medical attention required by victims to be administered with TPA. Such lack of knowledge results to the victim missing the chances of overcoming the battle against the consequences of a stroke such as disability. It also results to a very low percentage rate of heart attack victims who get TPA treatment.

Another problem the Stroke Center faces regarding lack of…...

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Bibliography

Borfitz, Deborah. Stroke Centers: Hospitals Seek Payoff with Quicker Care, Shorter Stays Resources Secondary to Education, Coordination, and a Can-Do Attitude.

Marketing for Stroke Centers.

Social Marketing and Franchising for Essential Health Care.

Naco.Nic.In. 13 June 2003. http://www.naco.nic.in/nacp/public.pdf

Health Care -- Strategic Planning and Marketing
Strategic planning and marketing often wed customer-oriented issues with broader issues of public health, morality and survival in a highly competitive market. Consequently, a key issue set forth by the American Hospital Association and an issue of strategic planning/marketing are often two sides of the same coin. This work addresses the customer-oriented issues of Diversity and Emergency Planning that are mirrored in two key issues advanced by the AHA. These two issues are articulated in the first part of this work and answered in the second part of this work.

Customer-Oriented Strategic Plan

Diversity

American society is increasingly ethnically diverse due to immigration, relocation, birth rates and other factors. Consequently, a 250-bed community hospital must hone its sensitivity to resulting changes in community health needs. n addition, there is a high level of competition among hospitals that requires sensitive, targeted marketing to attract diverse groups. A very…...

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Issues or Opportunities

Eliminating Racial and Ethnic Disparities

As the American Hospital Association states, "Addressing disparities is no longer just about morality, ethics and social justice: It is essential for performance excellence and improved community health" (American Hospital Association, 2012). A multi-faceted approach to discerning, accommodating and marketing for diversity would certainly include the thoughtful collection and examination of diversity data to define target ethnic markets and specific steps tailored to those markets, as described in Noonan's and Savolaine's article. Studying obstetrical discharge data for ethnicity and outright asking physicians for specific information about the ethnicity of their patients is a sensible approach to determining the community's ethnic composition. In addition, the hospital zip code's CNI data for "five factors long known to contribute to health need - income, culture/language, education, housing status, and insurance coverage" (Anonymous, 2011) should be defined and collected. After that data is collected, it should be studied to define the community's major ethnic target groups. After determining the target groups, the hospital's services should be marketed directly