Health Industry
Understanding the correct path is extremely important in any occupation, however those of us who wish to serve others within the health industry require a certain self-reflection with a complete understanding of what it takes as necessary to become successful with in this specific area. Health professionals are expected to adhere to high standards of behavior and demonstrate these principles as they care for others in their time of need. The health industry is large in size and scope, requiring many individual, throughout the entire system to effectively demonstrate these traits to ensure its success. Those working in the health insurance industry, nurses of all sorts, hospital staffs, medical and non-medical doctors all contribute to this demanding, yet rewarding profession. The purpose of this paper is to examine my own specific behavioral traits, talents and attributes and align them with those ideals I think are necessary and present within…...

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Bibliography

Billikopf, G.(2006). Empathic Approach: Listening First Aid. University of California Webpage, Retrieved from  http://www.cnr.berkeley.edu/ucce50/ag-labor/7article/article40.htm .

Eva, K. & Regehr, G. (2005). Self-assessment in the health professions: a reformulation and research agenda. Academic Medicine, 80, 10 pp 546-555.

Indiana University Bloomington Health Professions and Prelaw Center. Why should I care about professional development? Retrieved from  http://www.hpplc.indiana.edu/pd/ 

Mensah, K. & Mackintosh, M. (2005). The skills drain of health professionals from the developing world: a framework for policy formulation. Medact Research Paper.

Healthcare professionals offer their services to the community whilst taking care to fully respect people's dignity. Doctors need to earn public confidence by dedicating their skill all equally, and to the best of their ability. A number of professional organizations supporting doctors in ensuring public safety exist, two of which are the ANA (American Nurses Association) and the AMA (American Medical Association). In this paper, the two aforementioned organizations' standards and functions will be analyzed.
A clear identification of the professional boards

The ANA represents its 3.6-million-strong registered nurse (RN) workforce's interests. Its goal is attempting to advance the profession of nursing through the promotion of superior practice standards (American Nurses Association, 2016). Meanwhile, the AMA represents a professional organization chiefly engaged in publishing studies geared at advancing public health, in addition to advocating for licensed doctors' interests. It participates in the areas of Obamacare implementation, healthcare IT, Medicare/Medicaid, improvements in care…...

Quality of HealthcareCruz (2013) writes in her article Youre Getting Too Much Healthcare that an overabundance of tests and referrals can actually diminish the quality of care that a patient receives. The overall point of the article is that too much testing and prescribing can be harmful in that it could lead to a decline in the patients quality of life. So if care diminishes life quality for a patient it cannot be considered quality care. The fine line that practitioners need to walk is knowing when to say enough care is enough and not try to steer patients into getting more testing and prescriptions than they need.It is essentially the same argument that Lichtenfeld (2011) makes: people are seen more as a source of profit for the healthcare industry, which tends to put profits before people. As a result practitioners are encouraged to prompt patients to get tested too…...

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ReferencesCruz, J. S. (2013). You’re getting too much healthcare. Retrieved from   L. (2011). Overdiagnosed: Making people sick in the pursuit of health. The Journal of Clinical Investigation, 121(8), 2954-2954. https://www.theatlantic.com/health/archive/2013/12/youre-getting-too-much-healthcare/281896/ Lichtenfeld,

The CSRLThe Corporate Sponsored Research & Licensing (CSRL) serves as the primary interface between the hospital and the private sector. It is responsible for negotiating and executing agreements to access materials, funding, and resources at MGH. It also reviews all consulting agreements by MGH staff and serves as an in-house resource on all facets of relations with industry.One of the main debates is about the goal of the group. A big question is: Should the goal be to raise as much money as possible for research? Others want the goal to be to speed innovations to market for the benefit of patients, and to help researchers (West & Ashiya, 2004). These goals, clearly, are not necessarily going to be in harmony with one another, and that creates conflict. There is uncertain guidance about which goal should take precedence. Thus, the larger tension between the commercialization of technology and the hospital's…...

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References

West, J. & Ashiya, M. (2004). Technology Commercialization at the Massachusetts General Hospital. HBS.

MGH CaseThere are many issues involved that relate to the commercialization of MGH's technologies in the case "Technology Commercialization at the Massachusetts General Hospital." For one, the commercial activities of the hospital have expanded significantly in recent years, and this has led to increased demands on the Corporate Sponsored Research & Licensing office. In 2003, for instance, the group negotiated more than 100 technology license agreements and also facilitated the creation of seven new companies. In return, the group received a great deal of income from sponsored research and license royalties. However, this growth created tension and raised questions about how commercialization actually fit with the hospital's overall aims (West & Ashiya, 2004).There are also concerns about the hospitals conflict-of-interest rules, which might be blocking innovation. Some question whether these rules should be changed. There are debates about the goals of the group. Questions asked include: Should it be to…...

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References

West, J. & Ashiya, M. (2004). Technology Commercialization at the Massachusetts General Hospital. HBS.

Healthcare in Marketing (Lasik)
Lasik's Methods in Other Health Care Organizations

Customer profiling is a vastly unexplored marketing method in the health industry. While it has been used to target very specific markets, such as potential consumers of elective surgery, other markets have been largely neglected (arber 2001). The reasons for this are many, but mostly they include difficulties with medical data gathering, and legal issues regarding potential customer profiling.

Despite the above-mentioned difficulties, there are several organizations that can and do benefit from customer profiling. One such entity is the pharmaceutical industry (Winterhalter 2002). Here the customer being profiled is normally the health care professional, rather than the patient. y gathering geo-demographic data as well as customer loyalty information from a group of health professionals, pharmaceutical companies can significantly enhance the effectiveness of their marketing practices. This will further benefit not only the professionals, but also the healthcare consumer, in that pharmaceutical…...

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Bibliography

Barber, F.A., R.K. Thomas, M. Huang. "Developing a profile of LASIK surgery customers." Marketing Health Services, Iss. 2, Vol 21. Chicago: Summer 2001.

Business Wire. "New Customer Wins Position Lawson as Dominant Enterprise E-business Solution Provider to Healthcare Industry." New Orleans, 2001.

Winterhalter, K. "Customer profiling in the healthcare industry." Weber Shandwick, 2002.  http://www.browna2.fsnet.co.uk/PMLive/doctor_who_frame.htm

Each of these was included in the initial Senate bill, but was struck from the final Senate version. Despite the victories, the group isn't ready to pledge support for health reform bills. The AMA will not endorse any legislation unless Congress gets rid of the mandated payment cuts of more than $200 billion over 10 years in the government's Medicare program for the elderly. The cuts are part of Congressional action that was passed in 1997 in order to cut costs in the Medicare program, but have never gone into effect. There are also several hospitals, insurers, pharmaceutical manufacturers and advocacy groups that are withholding final support. Most of these groups have pledged support to health care reform in principle while working privately through lobbyists to protect their industries (Eaton and Pell, 2010).
Healthcare lobbyists range from very large companies and corporations to very small groups who are all looking…...

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References

BREAKING: Health care lobby invests in reform summit. (2010). Retrieved March 1, 2010, from Citizens for Responsibility and Ethics in Washington Web site:

 http://www.citizensforethics.org/node/44211 

Eaton, Joe and Pell, M.B. (2010). Lobbyists Swarm Capitol to Influence Health Reform.

Retrieved March 1, 2010, from the Center for Public Integrity Web site:

Therefore, a competitive health industry does not improve the situation for the uninsured; often, it makes it worse.
In order for such a system to function properly, there needs to be a great deal of government subsidizing for those who cannot afford the health care costs. The health care industry would have to take some huge steps toward reform. For example, the industry should put a cap on medicinal costs to the patient and petition the federal government to step in the assist those in need. Another option would be for the health care industry to strongly petition the govewnremtn for a greater amount of research grants in order to improve the overall health of our nation. As such, patients will be spared the extra costs trickling down to them as a result of competition and forces caused by related expenses.

The national health care crisis currently in our nation is…...

Healthcare management (Strategic operations plan)
Several studies, including Kelly arnes, show that healthcare generally moves from "costly settings" such as hospitals into cheaper and more flexible options, such as retail clinics and mobile health

What this actually shows as a future trend is that the global recession has played an important role in defining the customer profile. Clients are no longer interested solely in the best available services, but in low-cost services. For this, they look at flexible options and, in the same context of flexibility, they look more and more towards customization. Customization includes customized treatments and customized location (home, hospital, clinics, mobile)

At the same time, the demand for innovation remains key. The Harvard usiness Review points to the demand for innovation in emerging markets, such as China and India, but this is also true, to a different degree, for the U.S. market

. Innovation can take different forms, but it aims…...

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Bibliography

1. Barnes, Kelly. Factors affecting 2014 Medical Cost Trend. PriceWaterHouse Coopers. On the Internet at   Last retrieved on March 6, 2014http://www.pwc.com/us/en/health-industries/behind-the-numbers/index.jhtml .

2. Top Trends in Healthcare, medicine & pharmaceuticals. What's Next. On the Internet at   Last retrieved on March 6, 2014http://www.nowandnext.com/?action=top_trend/list_trends&sectorId=10 .

3. N.a. Megatrends in Global Health Care. On the Internet at   Last retrieved on March 6, 2014http://hbr.org/web/extras/insight-center/health-care/globaltrends/2-slide .

4. Child Trends. (2013). Fertility and birth rates. Available at: http://www.childtrends.org/?indicators=fertility-and-birth-rates

Figure 1 portrays the state of Maryland, the location for the focus of this DR.

Figure 1: Map of Maryland, the State (Google Maps, 2009)

1.3 Study Structure

Organization of the Study

The following five chapters constitute the body of Chapter I: Introduction

Chapter II: Review of the Literature

Chapter III: Methods and Results

Chapter IV: Chapter V: Conclusions, Recommendations, and Implications

Chapter I: Introduction

During Chapter I, the researcher presents this study's focus, as it relates to the background of the study's focus, the area of study, the four research questions, the significance of the study, and the research methodology the researcher utilized to complete this study.

Chapter II: Review of the Literature in Chapter II, the researcher explores information accessed from researched Web sites; articles; books; newspaper excerpts; etc., relevant to considerations of the disparity in access to health care services between rural and urban residence in Maryland and the impact of the lack of financial resources. The…...

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Potter, S. (2002) Doing Postgraduate Research. London: Sage.

Qualitative research: Approaches, methods, and rigour, (2008, Nov. 7). Microsoft PowerPoint Qualitative Research AdvC08 RS.PPT. Retrieved March 10, 2009 from www.unimaas.nl/bestand.asp?id=11629

Wolvovsky, Jay. (2008). Health disparities: Impact on Business and Economics Summit. Maryland's healthcare at a glance. The Heart of Community Health Baltimore Medical Syste. Retrieved March 10, 2009 at  http://dhmh.maryland.gov/hd/pdf/2008/oct08/Jay_Wolvovsky.pdf

educed costs for medical education would be the second to last alternative that would be likely to be effective. First, reducing the costs of medical eduction, through tax incentives and tuition caps, may make the medical field more attractive to some students; however, even with these in place, the costs would still be so significant that many potential future doctors would be still turned off from the profession. In contrast, free medical education would likely be very effective in recruiting students to pursue the medical profession. This would likely be especially attractive to good students who weren't good enough to receive significant scholarship money to help offset their education. However, this would be the most expensive alternative to implement for the United States. This cost could be offset by the service these doctors give, in exchange, for government-run medical facilities, but the infrastructure alone to this type of innovative plan…...

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References

Fox, R. & Abrahamson, K. (Oct-Dec 2009). "A critical examination of the U.S. nursing shortage: Contributing factors, public policy implications." Nursing Forum, 44(4). p. 235-244.

Ganley, B. & Sheets, I. (Jul 2009). "Educational innovations: A strategy to address the nursing faculty shortage." Journal of Nursing Education, 48(7). p. 401-405.

Medical student debt. (2011). Retrieved January 9, 2011, from  http://www.ama-assn.org/ama/pub/about-ama/our-people/member-groups-sections/medical-student-section/advocacy-policy/medical-student-debt.shtml .

The Patient Protection and Affordable Care Act. (No date). Retrieved January 9, 2011, from  http://dpc.senate.gov/healthreformbill/healthbill04.pdf .

Health Information System
Promoting Action Design esearch to create value in healthcare through IT

ecently there has been varying proof showing that health IT reduces costs while improving the standard of care offered. The same factors that had caused delays in reaping benefits from IT investment made in other sectors (i.e. time consuming procedural change) are also very common within the healthcare sector. Due to the current transitive nature of the Healthcare sector, new IT investment is likely not going to provide maximum value unless this new investment is backed up with a total reform of healthcare delivery. The overall ability of healthcare IT value researchers to add value to practice will be severely limited as a result of the traditional ex-post approach to measuring IT and the fact that government spurs significant investment. It may be risky to generalize or compare results from traditional IT value research with those from healthcare…...

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References

Fichman, R., Kohli, R., & Krishnan, R. (2011). The role of information systems in healthcare: Current research and future trends. Information Systems Research, 22(3), 419-428.

Goh, J.M., Gao, G., & Agarwal, R. (n.d.). Evolving work routines: Adaptive routinization of information technology in healthcare. Information Systems Research, 22(3), 565-585.

Hoffnagel, E., Woods, D., & Leveson, N. (2006). Resilience engineering: Concepts and precepts. Abingdon: GBR: Ashgate Publishing.

Jones, S., Heaton, P., Riudin, R., & Schneider, E. (2012). Unraveling the IT productivity paradox lessons for health care. The New England Journal of Medicine, 366(24), 2243-2245.

Health Care eform Effecting Public Health United States
Healthcare reform is an integral part of the United States healthcare system. Below is an evaluation of the effects healthcare reform has had on healthcare in the U.S. Internet sources as well as peer-reviewed journals will be looked at so as to see the effects.

The cost of healthcare has been on the rise. Issues of healthcare quality ought to be paid attention to and healthcare access equity improved upon (Health Care Transformation). Given these causes, while some differences exist on what reforms to carry out, a majority of Americans hold the belief that the U.S. Healthcare delivery systems need some improving. For a long time ANA has been advocating for reforms in healthcare and several of the Affordable Care Act (ACA) provisions are in line with the Health System eform Agenda of the ANA. The ANA gave a chart that gives information concerning…...

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References"

1)

Kemp, C. (2012, October 11). Public Health in the Age of Health Care Reform. Retrieved January 21, 2015, from  http://www.cdc.gov/pcd/issues/2012/12_0151.htm 

2)

How National Health Care Reform Will Affect a Variety of States. (2011, April 5). Retrieved January 21, 2015, from  http://www.rand.org/news/press/2011/04/05.html

Health policy is a term that is commonly used to refer to plans, decisions, and initiatives that are carried out to accomplish specific goals relating to delivery of health care and promoting the well-being of individuals within a community. As a result, these plans, decisions or initiatives usually incorporate a vision for the future, which is essentially the expected outcome of its implementation. The vision for the future helps in establishing specific targets and references in the short- and long-term of the implementation of the policy. Notably, the development and implementation of the policy is characterized by some major political forces since politics is the basis of policy making. An example of a current health care policy is the Affordable Care Act of Maryland.
Affordable Care Act of Maryland

The Affordable Care Act of Maryland is an example of a current health policy issue that was enacted in 2010 to deal with…...

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References

Cohn, J. (2014, September 29). 7 Charts That Prove Obamacare Is Working. Retrieved September 19, 2015, from  http://www.newrepublic.com/article/119623/obamacare-one-year-seven-charts-show-law-working 

"How Will the Uninsured in Maryland Fare Under the Affordable Care Act?" (2014, January 6). The Henry J. Kaiser Family Foundation. Retrieved September 20, 2015, from  http://kff.org/health-reform/fact-sheet/state-profiles-uninsured-under-aca-maryland/ 

Kitces, M.E. (2015, May). Navigating the Affordable Care Act: Understanding the Law and Planning Implications for Clients. Journal of Financial Planning, 28(5), 28-35.

Murray, R. (2009, October). Setting Hospital Rates to Control Costs and Boost Quality: The Maryland Experience. Health Affairs, 28(5), 1395-1405.

Industry and egulatory Strategy
The generic drug industry provides the public with pharmaceutical alternatives to branded big name prescription drugs. "In 2010 alone, the use of FDA-approved generics saved $158 billion, an average of $3 billion every week."(Generic Pharmaceutical Association. 2011. P.1). With the continuing increase in health care expenditures and health insurance premiums for business and consumers; in 2011 premiums increased by nine percent (Abelson, eed. September 27, 2011. P.1), and "with so many people relying on prescriptions, the cost implications loom large for the American public, health insurers, and government payers" (Kaiser.edu.org. N.D.P.1). Generic drugs must play a more prominent role in the U.S. health care profile, as such as CEO of the Generic Pharmaceutical Association (GPA), the organizations legislative push is toward patent reform which would call for generic drug competition within seven years of the name brand drug introduction. In so doing pharmaceutical prices would fall dramatically…...

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References

Abelson, Reed. (September 27, 2011). Health Insurance Costs Rising Sharply This Year,

Study Shows. The New York Times. Retrieved December, 12, 2011 from  http://www.nytimes.com/2011/09/28/business/health-insurance-costs-rise-sharply-this-year-study-shows.html?pagewanted=all 

Bio Job Blog.com. (February 1, 2010). Why Generic Drug Companies Will Dominate

Future Pharmaceutical Markets. Bio Job Blog.com. Retrieved December 12, 2011 from http://www.biojobblog.com/2010/02/articles/biobusiness/why-generic-drug-companies-will-dominate-future-pharmaceutical-markets/