Green
hy "Going Green" is the Right ay to Go

Even if you don't believe the world is ending like it did in disaster movies The Day After Tomorrow and 2012, there are still plenty of good reasons to "go green." Did you know that until the 1970s most trash was dumped straight into holes in the ground, where overtime it released hazardous chemicals and methane gas, "20 times more potent than carbon dioxide" straight into the atmosphere (Palmer)? Today laws are in place to ensure that methane is collected at these landfills, but collecting it requires expensive plumbing -- which means that big cities like New York now have to ship their garbage to large dumping facilities prepared to handle the waste. New York spends a $1 billion annually in trash and recycling collecting (Iannucci). So what can you do about it? Going green can help you to do a…...

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Works Cited

Iannucci, Lisa. "Where Does the Garbage Go?" The Cooperator. 2006. Web. 21 Nov

2013. <  http://cooperator.com/articles/1323/1/Where-Does-the-Garbage-Go/Page1.html >

Palmer, Brian. "Go West, Garbage Can!" Slate. 2011. Web. 21 Nov 2013.

For some airlines, it is not that they do not care about the environment but only that they do not see going green as financially feasible (Friends, 2007; National, 2007; Kim, et al., 2007). If they have incentives, that can affect how they feel and whether they will go green. If there are few incentives, most airlines will decide not to go green because there will not be a large enough benefit to offset the costs they must address (Friends, 2007; National, 2007; Kim, et al., 2007). Companies, overall, decide to go green in the same way that they decide to do anything else - because it is cost effective for them and they feel as though it will be of benefit to them in the long run (Friends, 2007; National, 2007; Kim, et al., 2007).
Cost is a huge factor in whether a company decides to go green. There…...

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References

Burleson, C. And Maurice, L. 2006. Sustaining Aviation Growth: A Focus on Breakthroughs to Enable Clean and Quiet. International Congress of Aeronautical Societies, ICAS 2006-5.10.2, Hamburg, Germany.

Doganis, R. (2002). Flying off course: The economics of international airlines, 3rd edition. New York: Routledge.

Doganis, R. (2001). The airline business in the 21st century. New York: Routledge.

Executive Order: Cooperation Among Agencies in Protecting the Environment with Respect to Greenhouse Gas Emissions From Motor Vehicles, Nonroad Vehicles, and Nonroad Engines, 2007.

Florida is, again, a good example in this sense. The governor of Florida signed an executive order that "required state agencies and departments to hold meetings and conferences at Green Lodging participants whenever possible"
. What this means is that state agencies are to use green hotels for meetings and any events rather than other types of hotels. The state rewards hotels that have gone green by increasing their business. As a result, going green is actually self-financed or is financed by the state through such incentives.

The effect of growing green is felt in the increase in the volume of clients not only because of the direct stimulus of local or national authorities, but also because the clients tend to prefer a green hotel. Although this is still not a fundamental factor of choice, as previously shown, it is still an important one and its importance has grown because of…...

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Bibliography

1. Marriott, Hilton, Other Hotels Going Green. Environmental leader. January 2008. On the Internet at   Last retrieved on November 7, 2009http://www.environmentalleader.com/2008/01/25/marriott-hiltonother-hotels-going-green/ .

2. Jackovics, Ted. Hotels Make Accommodations For The Environment. The Tampa Tribune. February 2008. On the Internet at retrieved on November 7, 2009http://www2.tbo.com/content/2008/feb/24/231811/hotels-make-accommodations-for-the-environment/.Last

Marriott, Hilton, Other Hotels Going Green. Environmental leader. January 2008. On the Internet at

The products were soon withdrawn from the market as they were a complete failure as customers found it inconvenient to have to constantly recharge the electric vehicles given the existence of such a few recharging locations. Also, the consumers were not ready to change their driving habits so drastically and in such a short period of time.
Green marketing myopia can also appear when green products are not able to reflect credible environmental benefits. One such example is Mobil's Hefty photodegradable plastic trash bag. These products claimed to be degradable, however, not in every circumstance, but only when exposed to sun, wind and rain and because most of the times garbage bags are not exposed to such elements, the degradation was virtually impossible. Mobil was sued by seven state attorneys for deceptive advertising and consumer fraud and had to remove the photodegradable note from its products.

According to Ottman et.al. (2006),…...

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Porter, M.E. And Van der Linde, C. 1995. Toward a New Conception of the Environment-Competitiveness Relationship. Journal of Economic Perspectives. Vol. 9: pp.97-118.

Prakash. a. 2002. Green Marketing, Public Policy and Managerial Strategies. Business Strategy and the Environment. Vol. 11: pp.287-297.

Ritchie, J.R.B. And McDougall, G.H.G. 1985. Designing and Marketing Energy Conservation Policies and Programs. Journal of Public Policy and Marketing. Vol. 4: pp. 14-32.

CIO's concern with going green is that is an efficient process that utilizes available resources and conserves energy (and associated expenses) all throughout the IT function. This can involved creating new energy-efficient data centers, simplified infrastructures by consolidating servers or using virtualization options and/or implementing cooling solutions in data centers already in place. From an agency theory perspective, the CIO's concern is to identify the "governance mechanism" by which the conflict between agent and principal can be reduced (Eisenhardt, 1989, p. 59). In terms of going green, the self-servicing principal of the agent is reduced by energy conservation efforts that promote cost-saving benefits for the company and which also help to save the planet (Martin, Kemper, 2012).
The benefits of going green are that doing so can increase shareholder value by reducing operational costs. As energy prices rise, so too does operational expense, and by conserving energy through green tech,…...

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References

Betancourt, R. & Farrell, A. (2011) Leading with Green: Expanding the CIO's Role in Eco-Efficient Information Technology Adoption. In Stenzel, J. (Ed.) CIO Best Practices: Enabling Strategic Value with Information Technology (pp. 141-175).Hoboken, NJ: John Wiley & Sons, Inc.

Eisenhardt, K. (1989). Agency Theory: An Assessment and Review, 14(1): 57-74.

Hujsak, J. (2011.) Sustainability, Technology, and Economic Pragmatism: A View into the Future. In Stenzel, J. (Ed.) CIO Best Practices: Enabling Strategic Value with Information Technology (pp. 177-236).Hoboken, NJ: John Wiley & Sons, Inc.

Martin, R. & Kemper, A. (April 2012). The Big Idea Saving the Planet: A Tale of Two

Lighting -- Our company would like to install timers or motion sensors that shut off our lights when they are not being used and would like to receive recommendations on the best technologies and vendors supplying these technologies.

Telecommuting -- in this area, Everdream has two objectives. The first is to reduce employee travel through the implementation of videoconferencing. In this area, we are seeking recommendations on the best technologies and vendors as well as best practices for their use. Secondly, we aim to increase telecommuting whenever feasible. Technologically, Everdream is fairly sophisticated in this area, yet there is some management resistance to encourage greater use of telecommuting. Therefore, Everdream would benefit from understanding how to better manage remote employees and local employees who increasingly work from home.

If interested in becoming a partner with Everdream in its sustainability efforts, please submit your proposal for providing the requested research, analysis, and recommendations…...

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Bibliography

Corporate social responsibility: It's no longer an option (2008, July).  http://www.towersperrin.com/tp/showdctmdoc.jsp?country=global&url=Master_Brand_2/USA/News/Spotlights/2008/2008_07_30_Spotlight_Corporate_Social_Responsibility.htm 

Good business deeds (2004, December 23). PBS.  http://www.pbs.org/newshour/bb/business/july-dec04/corporate_12-23.html

Suc plants include: prairie popseed, catmint, stonecrops, cornflowers and susans, among oters.
Tese plants are of all colors and are very beautiful wen planted togeter.

Having seen tese benefits, it is quite ard to still argue against green roofs. Yet if one finds oneself in tis positing tere are a variety of specific tings tat green roofs and do for umans. Tey include: cleaning and retaining rainwater, reducing te overeating in cities and reducing pollution, adding beauty, lowering air temperatures, improving air quality, lowering eating and cooling bills, expending te life of a roof membrane.

Tese are seven good reasons wy green roofs are so important to our overall ealt and better lifestyle quality. Tere are also many tings tat one can do wit green roofs tat can keep tem going for a long time, including suc tings as waterproofing, for example, and many more.

Living walls, in addition to green roofs, can…...

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http://www.eltlivingwalls.com/living-walls/

Living Walls, Youtube. Accessed November 19, 2011.

 http://www.youtube.com/watch?v=Ar2qSiw_BQE

An additional negative aspect can occur when a seemingly green product really isn't, in the long run.
As an example, one of the most successful 'green' vehicles is the Toyota Prius. The hybrid Prius has become the status symbol for all of those wishing to flaunt their environmental conscience. However, the vehicle isn't nearly as eco-friendly as the Green Marketing campaigns lead consumers to believe. The nickel metal hydride battery the Prius uses is the primary culprit. The nickel is mined in Sudbury, Ontario, smelted nearby, shipped to ales to be refined, then sent to China to be processed into nickel foam. From there, it goes to Japan to become a battery, before it's placed into a car and shipped to its final destination, like the U.S. The global transportation of the manufacture of the battery uses a lot of fossil fuel. Goodwin cites CN Marketing as noting the combined…...

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Works Cited

Basic Information. 26 Oct 2009. Environmental Protection Agency. November 10, 2009 .

Chen, S. "Green with Status Envy." Psychology Today. 42. 5. Sept/Oct 2009: 12.

Dictionary. 2009. American Marketing Association. November 10, 2009 .

Goodwin, J. "The Not-so-Green Prius." WashingtonPost.com. 21 Jun 2009. The Washington Post. November 10, 2009 .

Use energy sound furniture; find ways to share resources when possible.

The copy-machine is a deadly waster -- try to publish as much as possible electronically (memos, presentations, etc.).

Chapter 7 -- Greening Your Products and Services- This is the face, and the crux, of the green company. Changes in philosophy and policy will help the environment internally, but to really "go green," the company must product a green or eco-friendly product. Within this, it is important to examine the product life-cycle at every step and green accordingly. Similarly, the supply chain needs to be green -- it does not work to have green practices but purchase materials made with toxins or in countries that use non-sustainable products or labor. It is, therefore, possible that some companies may face a very tough decision in discontinuing some of its products, and developing new ones, depending on the eco-audit process. In some cases, this…...

She also mentions the huge energy giant British Petroleum (BP) came up with some honest and effective marketing in its green promotions. And while it is laudable for an oil company to invest in green technologies, BP did it with "appropriate humility that admits its own guilt while setting the stage for conversion to alternative energy sources" (Ottman, 2002). Meantime she says to Exxon, "ake Up!" because Exxon was at that time running "green-themed" ads that spoke to the need to "find more oil."

In still another green marketing-themed article from Ottman, she writes in the publication in Business that while the George . Bush Administration "abdicates responsibility for a strong response to slowing down" global climate change, Bush's lack of leadership on the issue opened a "unique window of opportunity for America's advertisers and marketers" (Ottman, 2002). That advice to advertisers and marketers is this: using the same effective communication…...

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Works Cited

Bird, Lori, and Swezey, Blair. 2006. Green Power Marketing in the United States: A Status

Report (Ninth Edition). National Renewable Energy Laboratory. Retrieved February 18,

2010 from  http://www.nrel.gov/docs/fy09osti/44094.pdf .

Business.Gov. 2009. Green Marketing Regulations. Retrieved February 20, 2010, from  http://www.business.gov/expland/green-business/green-marketing/regulations.html .

(Davis, 1994, p. 36)
7.Technological Forces

The traditional goals of household cleaning manufacturing has been to seek out chemical rather than natural alternatives, as a result of the fact that natural substances cannot be patented. Yet, these standards really only apply to food and drugs (including vitamins) and combinations of natural and semi-natural chemical combinations may see patens in the future, but currently the old standard creates a difficulty that has only recently been overcome by some companies who seek alternatives to meet new consumer demands.

8.Socio-cultural Forces

The level of individual responsibility with regard to eco-friendly living has increased exponentially over the last 20 years. This is true for many consumer products and utilization of resources. These trends are likely to increase and broaden, rather than wane, as more and more companies and products meet the mainstream market that emphasize eco-solutions to individual consumers and make such decisions easier than they have…...

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References

Clorox Green Works Website (2008) Accessed August, 12, 2008.  http://www.greenworkscleaners.com 

Clorox Green Works FAQ Website (2008) Accessed August, 12, 2008.

Additionally, The U.S. Green Building Council is a non-profit organization that provides certification for officially 'green' structures. The Environmental Protection Agency and U.S. Department of Energy provide information about Energy Star products in their website, including a list of products that can go into the refurbishment or construction of a greener home, such as energy-efficient windows.
The role of the Internet and any global alliances in green home building

The U.S. Department of Energy and Environmental Protection Agency both advocate the use of green improvements, as well as building materials on their websites. The orld Green Building Council is an international organization that provides links to green builders and organizations around the world with a commitment to sustainability.

On a more practical level, using the Internet can be an effective tool to segment a target market for green structures, either on the web page of a real estate agency, or through independent…...

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Works Cited

Lefkowitz, Marc. (2009, April 6). Rebirth of green building. Green City Blue Lake.

Retrieved April 19, 2009 at  http://www.gcbl.org/blog/marc-lefkowitz/rebirth-green-building 

U.S. Green Building Council. (2009). Official Website. Retrieved April 19, 2009 at  http://www.usgbc.org/ 

World Green Building Council. (2009). Retrieved April 19, 2009 at  http://www.worldgbc.org/

Building new green homes and making existing unsold homes green is the core of such a strategy, as applied to the housing market today. Green building can refer to a wide range of industry practices, spanning from simply installing energy-efficient windows, doors, and light bulbs to reduce environmental wastage and enhance customer value to more radical ideas like solar power, or constructing entire apartment units that require the use of environmentally-friendly cleaning products. hile adding value through 'greening' a building can be added at any stage of the building's lifecycle, "from design and construction, to renovation and deconstruction. However, the most significant benefits can be obtained if the design and construction team takes an integrated approach from the earliest stages of a building project" (hy build green, 2009, EPA).
Customers, worried about the long-term health of the U.S. economy and the planet, can see their self-interest and the interest of…...

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Works Cited

Kotelnikov, Vadim. (2009). Value innovation. 1000 ventures. Retrieved March 27, 2009

at  http://www.1000ventures.com/business_guide/innovation_value.html 

New residential sales in February 2009. (2009). U.S. Department of housing and Urban

Development (HUD). Retrieved March 27, 2009

Green with Information Technology
There has been a corresponding growth in innovations in information technology and the recognition that companies of all sizes and types must reduce their impact on their environment by adopting so-called green practices. For micro-businesses with just one or a few employees, this may mean something as simple as recycling aluminum cans and paper, but for larger enterprises, going green may mean the investment of significant amounts of resources up front with the expectation that the payback on these investments will be worthwhile, both in terms of energy savings as well as through an improved corporate image. To determine how companies can benefit from going green today, this paper provides a review of the relevant literature to provide a definition of going green with information technology, an analysis of the impact of going green with information technology on the environment, and a discussion concerning the pros…...

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References

Basile, T.J. (2008, July). A green formula. PM Network, 4, 22.

Chen, A., Dietrich, K.N. & Huo, X. (2011, April). Developmental neurotoxicants in e-waste: An emerging health concern. Environmental Health Perspectives, 119(4), 37-39.

Huang, Y-C, Ding, H-B & Kao, M-R. (2009, July). Salient stakeholder voices: Family business and green innovation adoption. Journal of Management and Organization, 15(3), 9-10.

Morey, T. (2012, March/April). Going green beyond the greenhouse. The Agricultural Education

I have almost 10 pages of literature done for you already.
Research and Method -- are you required to do any primary research on this thesis, if so, what and how robust? We will need to dialog if that is the case.

Conclusion -- I am operating off the premise that the conclusion is that I will tie together your company data with what we learned through the readings; forming a conclusion that will indicate that it is effective for your organization to go green.

Send me any ideas you have, I am in school all day tomorrow (Sat). If you can get me materials by Monday/Tuesday I will finish up the assignment posthaste!…...

1. The Benefits of a Vegan Lifestyle: Health, Environment, and Ethics

2. Exploring the Ethics and Philosophy Behind Veganism

3. Veganism: A Sustainable Solution to Combat Climate Change

4. The Rise of Veganism: A Cultural Shift Towards Plant-Based Living

5. The Health Benefits of a Vegan Diet: Fact or Fad?

6. Understanding the Environmental Impact of Animal Agriculture and the Case for Veganism

7. Veganism and Animal Rights: Ending the Exploitation of Animals for Food

8. The Vegan Movement: How Social Media and Celebrity Advocacy are Influencing Change

9. From Farm to Table: A Look at the Process of Food Production and the Importance of Veganism

10. Debunking Common....