Global Operations
One of the largest sources of competitive advantage for a global corporation is the ability to optimize operations on a world-wide scale by minimizing costs and maximizing revenues. This is accomplished by leveraging technology, manufacturing efficiencies, brand names, and/or capital across countries. The major thrust of Starbuck Corporation's global strategy has been to build a global brand to target customers in all major markets throughout the world. However, even with instant name recognition, the company has faced enormous challenges in applying its domestic business model to work in many foreign markets.
Starbucks was founded in 1971 as a gourmet coffee bean roaster and distributor and began to dominate the North American market over the following two decades. To continue its rapid growth and to combat the threat of future market saturation in its own domestic market, Starbucks turned its eye to international expansion in 1996 (Starbucks outlines international growth strategy;…...
mlaBibliography
Coffee in a time of conflict: Starbucks' growth risks backlash (2003, April 17). CNN. Retrieved January 1, 2005 from Web site: http://www.cnn.com/2003/U.S./West/04/17/profile.starbucks.ap
Holmes, S, Kunii, I. Ewing, J. And Capell, K. (2003, June 9). For Starbucks, there's no place like home. Business Week. Retrieved January 1, 2005 from Web site: http://www.businessweek.com/magazine/content/03_23/b3836056.htm
Planet Starbucks (B): caffeinating the world. Thunderbird, The Garvin School of International Management. Retrieved January 1, 2004 from Web site: hl=enhttp://216.239.63.104/search?q=cache:vIhzOOZBQ4gJ:www.thunderbird.edu/pdf/about_us/case_series/a07030013.pdf+Starbucks+and+dominance+and+%22north+america%22&
Starbucks outlines international growth strategy; focus on retail expansion and profitability. (2004, October 14). Business Wire. Retrieved January 1, 2005 from Web site: http://www.businesswire.com/webbox/bw.101404/242885958.htm
Global Operations Management: A Discussion
When an entrepreneur first launches a company, most of the labor and materials can be covered domestically and in-house. However, as the business expands, it makes more and more sense financially to move the production overseas. For many companies, using a foreign supplier is the answer to absorbing the bulk of the burgeoning sales and administrative expenses. There are both marked benefits in the development of manufacturing outside of the United States, as well as significant disadvantages. Engaging in such an endeavor requires much preparation, flexibility and overall understanding of cultural diversity among nations, races and ethnic groups. Such an endeavor is best for only highly skilled managers who have experience in managing both delicate and nuanced interactions between peoples and cultures.
Benefits
The most obvious advantage of creating a manufacturing operation outside of America is reduced cost. “Choosing to outsource your manufacturing can potentially reduce your costs…...
global operations of a U.S. company Hewlett Packard (H.P.). The company has 88,500 employees worldwide and had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Hewlett-Packard Company is considered a leading global provider of computing and imaging solutions and services, which aims at making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and an Internet infrastructure that's always on.
ecently Hewlett Peckard (HP) has begun to integrate a significant amount of its workforce at its new facility in the IT capital of India. In addition, H.P. has been doing business for a long-time in Europe and other parts of Asia -- Korea, Japan, and Singapore. Some of these operations -- backend IT services, customer call services, and other tactical operations -- are being done in pursuit of its cost management issues throughout its operations. As a result of outsourcing,…...
mlaReferences
Kotler, Philip and Armstrong, Gary. Principles of Marketing. New Jersey: Prentice Hall, 1993.
Kotler, Philip. Marketing Management. New Jersey: Prentice Hall, 1991.
Expanding trade as well as an expanding tourism market, the volume of goods and people moving from place to place around the world is consistently increasing. As more and more people around the world are able to get out of poverty, domestic travel and cargo markets are also likely to increase (we've already seen this in countries like China and India). In 2005, Boeing's Commercial Market Outlook stated that over the next twenty years, the Asia Pacific region would account for about 36% of total deliveries (Gross, 2005). Looking at Boeing's 2010 Commercial Market Outlook, Boeing notes that most economies in the Asia Pacific region were able to weather the recent economic recession and they are recovering. Boeing states that "with China and India leading the growth among emerging markets, the region's economy will grow at a rate of 4.6% per year for the next 20 years, significantly outpacing…...
mlaReferences:
Boeing. (2010). Long-term market -- world regions: Asia Pacific. Retrieved on August
14, 2010, from the Web site: http://www.boeing.com/commercial/cmo/asia-pacific.html
Georgetown Journal of International Affairs. (2003). Expanding horizons: Boeing's global business operations. Georgetown Journal of International Affairs,49, 49-
56.
Global Fighter Jets Marketing Plan
Marketing Vision
Global Fighter Jets is poised to provide customers with high-edge military aircraft specifically to combat fighter jet. Our marketing efforts will be geared towards customer's reassurance that we are the first when searching for military fighter jet such as F-35 fighter in Israel. Our key to success will center on the marketing strategy that we will implement, and our marketing strategy is the marketing mix to expand the relationship with existing customers.
Marketing Mix
Global Fighter Jets will use 4Ps as marketing mix, which include Product, Price, Promotion, and Place. Several reasons make the paper to choose 4Ps as marketing strategy.
Product: A product relates to the specifications of goods as related to the satisfaction of customers. The company chooses product as marketing mix to provide combination of quality, brand name and features to launch the product into the market.
Price: The reason for using price in the marketing…...
mlaReferences
Business Monitor International Ltd. (2011). Market Structure & Defence Industry. Venezuela Defence & Security Report.
Bruce, M. Daly, L. & Kahn, K.B. (2007). Delineating Design Factors that Influence the Global Product Launch Process. The Journal Product Innovation Management. 24:456 -- 470.
Chen, M.K. Wang, S.C. & Chiou, C.(2009). Global Logistics Management for the E-Business Policy for Manufacturing. International Journal of Electronic Business Management. 7(2): 86-97.
Cook, N. (1996). Military upgrade market attracting too many players. Interavia Business Technology. 51(602).
Global randing of Stella Artois
Interbrew's centuries of experience in brewing, beer distribution and sales are all exemplified throughout their global dominance of worldwide beer consumption as presented in the case The Global randing of Stella Artois (eamish, Goerzen, 2012). With an exceptionally high price/Earnings ratio (P/E Ratio) indicating investor confidence in their brand, operations in 80 nations, with the top 10% of markets globally accounting for 86% of sales and 61% of volume production being generated by North America, Interbrew has a solid platform to build their future marketing, selling and product development strategies on. Despite a slow to no-growth level of performance for the global beer markets of just 1 to 2%, investor confidence continues for Interbrew and their performance over the time period of the case study, further signaling the strength of their operations and strategy execution (Marinov, Marinova, 1998). Interbrew faces the challenge of profitably growing over…...
mlaBibliography
Beamish, P.W., & Goerzen, A. (2012). Global branding of Stella Artois. (). London: Ivey Management Services, a division of Richard Ivey School of Business.
Dezutter, B. (1997). Experiences of investing in Eastern Europe: A study of a multinational brewing company. European Business Review, 97(3), 139-144.
Hanon, B. (1996). The path to competitiveness: Strategies for investment in central Europe. Columbia Journal of World Business, 31(2), 76-85.
Hede, A., & Watne, T. (2013). Leveraging the human side of the brand using a sense of place: Case studies of craft breweries. Journal of Marketing Management, 29(1-2), 207.
Essay Topic Examples
1. Adapting to Cultural Diversity: Disney's Global ark Strategies
This essay would explore how Disney World tailors its management strategies to accommodate diverse cultural preferences and practices across its international parks. It would involve an in-depth look at how the company navigates cultural nuances, adjusts its entertainment offerings, and trains its staff to effectively manage a global brand while maintaining local relevance.
2. The Expansion of the Disney Brand: Success and Challenges in New Markets
The focus would be on Disney World's strategies in entering new markets, the criteria used to select new locations for parks, and the operational, financial, and marketing challenges faced during the process. The essay could analyze case studies of both successful expansions, such as in Tokyo and aris, and setbacks as experienced in other locales.
3. Economic Impact of Disney arks on Global Tourism
Here, the essay would examine the broad economic implications of Disney parks on the…...
mlaPrimary Sources
Disney, Walt E. \"Annual Report to Shareholders.\" The Walt Disney Company, 2022.
Iger, Robert A. \"The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company.\" Random House, 2019.Walt Disney Company. \"The Walt Disney Company\'s Environmental Sustainability Report.\" The Walt Disney Company, 2021.Chapek, Bob. “Global Expansion Strategies of Walt Disney Parks and Resorts.” Global Conference on Business and Economics, 2021.Walt Disney Company. \"The Walt Disney Company\'s International Business Strategy.\" U.S. Securities and Exchange Commission Form 10-K, 2022.
Global Leadership
One of the trends that has emerged in strategic management over the last generation is how organizations can better position themselves to deal with diversity. As globalization continues to spread its influence, many multinational corporations have to actively manage global teams in a dynamic environment. This requires that global teams overcome diversity in stride with strategic objectives. William Pieroni, chief operations officer at Marsh who is a global leader in insurance broking and risk management shared his tactics for managing global teams with students at the Yale School of Management; Marsh has 25,000 employees based in 150 countries around the world (Yale School of Management, 2015).
"As the manager of large global teams, your job is to direct, align, and motivate all these people all over the world," Pieroni said. "And you can't be ambiguous." While each office within a large, multinational corporation has its own "unique, local culture," it's…...
mlaReferences
Minbaeva, D., Pedersen, T., Bjorkman, I., Fey, C., & Park, H. (2003). MNC knowledge transfer, subsidary absorptive capacity, and HRM. Journal of International Business Studies, 34(6), 581-599.
Sarkar, M., & Cavusgil, T. (2007). Trends in international business thought and literature: A review of international market entry mode research: Integration and synthesis. International Business Review, 825-847.
Tsai, W. (2001). Knowldedge Transfer in Introgranizational Networks. The Academy of Management Journal, 996-1004.
Yale School of Management. (2015, November). Marsh COO William Pieroni on Managing Global Teams. Retrieved from Yale School of Management: http://som.yale.edu/news/2015/11/marsh-coo-william-pieroni-managing-global-teams
Global Business
When businesses go international, they have to operate in a more competitive, uncertain, and risky business environment. The forces present in the Global environment bring a number of challenges for the businesses; making it more difficult for them to maintain their market share, enhance profitability, and keep the customers satisfied (Cherunilam, 2007). To compete successfully and ensure a sustainable future in the international markets, business organizations have to analyze these forces carefully and strategize accordingly. Globalization has also impacted the way countries use to recognize themselves as internationally competitive and advanced than other countries (Tellis, Stremersch, & Yin, 2003).
This paper presents a comprehensive discussion on the positive and negative impacts of Globalization and the efforts which nations and business organizations make in order to become internationally competitive and keep up pace with the Globalization. The paper starts with a brief description of different environmental forces that are an integral…...
mlaReferences
Benetton, (2012). The Group. Retrieved on May 3rd, 2012, from
CIA, (2012). Italy: Economy Overview. Retrieved on May 3rd, 2012, from
Cherunilam, F. (2007). International business: text and cases. India: PHI Learning Pvt. Ltd.
Dconti, (2012). Effects of Globalization on Italy. Retrieved on May 3rd, 2012, from
Global Human Resources Management
The objective of this work is to describe International Human Resources Management and concerns about effective human resources management in the global environment. The factors that most strongly influence HRM in international markets will be discussed as well as will differences among countries that affect HR planning at organizations with international operations. As well, this work will describe how differences among countries affect HR planning at organizations with international operations. This work will further describe how companies select and train human resources in a global labor market. Discuss challenges related to compensating employees from other countries. Explain how employers prepare managers for international assignments and for their return home.
Effective HR Management in the Global Environment
Development of the global workforce is critically important and it is necessary to acknowledge that these employees work in an environment that is multi-cultural or global and general awareness programs are reported to…...
mlaBibliography
Global Human Resources Management and Organizational Development (nd) ITAP International. Retrieved from: http://www.itapintl.com/whatwedo/globalhrmod.html
Haile, Semere (2002) Challenges in International Benefits and Compensation Systems of Multinational Corporation. The African Economic and Business Review. Vol. 3 No. 1 Spring 2002. Retrieved from http://www.theaebr.com/v3n1Haille.pdf
Palthe, Jennifer (2008) Managing Human Rights and Human Resources: The Dual Responsibility of Global Corporations. Forum on Public Policy. Retrieved from: http://forumonpublicpolicy.com/summer08papers/archivesummer08/palthe.pdf
Plessis, AJ and Beaver, B. (2008) The Changing Role of Human Resource Managers for International Assignments. International Review of Business Research Papers. Vol. 4 No. 5 Oct-Nov 2008. Retrieved from: http://www.*****/17[1].Plessis.pdf
The capital requirements together with reserve policies were overhauled with the entry of new leadership and avenues of the company. Moreover, the company had to align compensation with long-term returns. The strategies, which were laid by the company after its revival was to settle the dividends of the purchasers, and pay debts, which had been accrued in payments (Stonehouse, 2004).
Porter's Five Force
The Porter's Five Forces have a great influence of the way McDonald's Company has been operating in the market. Literally, the company has embraced all the five figures making up the Porter's Five Forces. These are the forces, which influence the market as it happened to McDonald's Company. The company faced the threat of new entrants into the market. When the company was introduced, it dealt with different products, most of which were also being produced by some other companies. As such, the company had to shift from…...
mlaReferences
Ahlstrom, D., & Bruton, G.D. (2010). International management: Strategy and culture in the emerging world. Australia: Southwestern Cengage Learning.
Facella, P., & Genn, a.M. (2009). Everything I know about business I learned at McDonald's:
The seven leadership principles that drive break out success. New York: McGraw-Hill.
Gilbert, S. (2009). The story of McDonald's. Mankato, MN: Creative Education.
Global Gadget Imports
Cooperative marketing is any situation where two or more companies work together to bring a product to market, especially when the brands of both firms are attached to the marketing. Another form of cooperative marketing could be setting up a system whereby firms in an industry are marketing their products together to a common set of customers -- a common example can be found with agricultural cooperatives.
The link provided outlines a cooperative market program at the governmental level that allows vendors to have better access to government customers. The government agencies opt into the program, as do the vendors, and then the agencies outline their needs for vendors. The vendors then have the opportunity to peruse the needs of all of the agencies nationwide and seek out the opportunities that are listed on the cooperative website. For Global Gadgets, such a program would allow GGI to have access…...
mlaWorks Cited:
Figueredo, P. (2006). E-Commerce link: Mutual benefit, revisited. Target Marketing. Retrieved January 27, 2012 from http://www.targetmarketingmag.com/article/getting-cooperative-marketing-partnership-started-35081/1
No author (2012). Co-op purchasing plan links small-business owners and local governments. National Federation of Independent Businesses. Retrieved January 27, 2012 from http://www.nfib.com/business-resources/business-resources-item/cmsid/35423/v/1
Global Law and Politics:
Political and legal institutions and communications have played an integral role in the development and provision of legitimacy in contemporary societies. This has been through the development of obligatory collective decisions, general legal principles, exercise of political power, and resolution of conflicts. In the new global system, these legal and political institutions have created and conveyed social values, political power, and social meaning in every sector of the society. Both of the institutions are considered as legitimate because they have been established on core values that are related to essential freedoms, the rule of law, and democracy.
Aspects of a New Global System:
Modern societies across the globe are faced with critical issues and problems that are dealt with at the global level by the establishment of laws and policies, which are developed in various institutions. Global law and politics has had a significant impact on various areas including…...
mlaReferences:
Concannon, T (2004), Chapter 5 - Resource Exploitation in Nigeria, Pambazuka News, viewed
27 December 2011,
Ejimeke, A (2010), The Oil Spills We Don't Hear About, The New York Times, viewed 27
December 2011,
S.$1 = 80.38 JPY (Japanese Yen). However, the current economic crisis in the United States and in major world economies including the European Union, combined with the post-tsunami economic consequences within Japan has made the exchange rates highly volatile and fluctuating. In order to avoid exchange rate risks, the company will make all transactions in one standard currency that is U.S. dollars. Moreover, in order to avoid exchange rate risks AKJT Inc. will use hedging approach, while netting approach will also be used where necessary. Hedging approach will be more pragmatic for the company as the company will be taking financial loans from international financial institutions (IXGW, 2011).
Generation of Financial esources
Given the highly capital intensive nature of the business, generation of financial resources remains a major concern for AJKT Inc. Since the retained profits of the company are expected to remain relatively lower in the initial years, the company's retained…...
mlaReferences
IXGW (2011). How do foreign trade avoid exchange rate risk. Retrieved from http://www.ixgw.com/2011/02/how-do-foreign-trade-to-avoid-exchange-rate-risk/
Gowthrope, C. (2005). Business Account and Finance for non-specialists. UK: Thomson.
Sofat, R. & Hiro, P. (2008) Basic Accounting. India: Prentice Hall.
Until August, there are 2 scenarios: (1) - the YEN depreciates and the company will pay more YENs to the suppliers or (2) - the YEN appreciates and the company will pay less YENs to the suppliers, but the same amount of euros. To avoid the first scenario, McDonald's has to use currency risk tools: futures and forwards. These are agreements signed today to buy/sell a given amount of money at a given date in the future for a well defined exchange rate. Therefore, the company will sign a contract with a broker from a financial institution that will contain an agreement to buy 5,000,000EUR on the 5th of August at a 161.69YEN=1EUR parity. The former will have to cover the so called margin account, which pays respect to an amount deposited in the broker's account meant to cover potential losses with the futures or forward contract. There are 2…...
In conclusion, fostering a strong service culture in the Business Process Outsourcing (BPO) industry is vital for sustaining growth, remaining competitive, and ensuring client satisfaction. Leveraging technology and embracing innovation are key components of this culture, enabling organizations to streamline operations, enhance efficiency, and deliver superior services to customers. Just as students strive for academic excellence through teamwork and communication, employees in a BPO setting must understand and address the diverse needs of their clients with empathy and effective communication. Feedback mechanisms, recognition, and leadership that prioritize customer satisfaction all contribute to a culture of exemplary service. By embodying these....
Key Findings from Literature Review on Risk Analysis of Infosys Investments
1. Geopolitical and Economic Risks
Infosys faces geopolitical risks associated with its global operations, particularly in politically unstable regions.
Economic downturns and currency fluctuations can impact its revenue and profitability.
2. Competition and Market Risks
Intense competition from both domestic and international IT service providers poses a threat to Infosys's market share.
Emergence of new technologies and disruptive business models can disrupt its traditional offerings.
3. Operational Risks
System failures, data breaches, and project delays can lead to reputational damage and financial losses.
Dependence on a narrow range of clients and industries....
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