Global Marketplace
There are a number of cultural factors that U.S. sports franchises must overcome in order to increase popularity abroad. The biggest is that many U.S. sports are not well-known overseas, and those that are might not be the most popular sports in other countries. Even where a sport is popular, there are often local teams that resonate more with the local fans than American teams the fans might never see. Furthermore, overseas fans tend not to have the same long-held connections with a team. Someone who was a Lakers fan when they were winning championships might be a Heat fan today, whereas people from LA or Miami are unlikely to change allegiance.

In order to overcome these, sports franchises need to foster consistent exposure to a given market. Sometimes this comes naturally, like ockets exposure in China during the Yao Ming years, but other times the team will actively need…...

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References

Koba, M. (2013). U.S. pro-teams give "away game" a whole new meaning. CNBC. Retrieved March 14, 2013 from  http://www.cnbc.com/id/101095638 

Vignali, C. (2001). McDonalds: Think global, act local -- the marketing mix. British Food Journal. Vol. 103 (2) 97-111.

Both goods and services can be provided to a diverse group of people, provided that diversity is properly addressed and acknowledged (agin, 1994).
The changing face of globalization will also require that the labor market do some changing. More people with Internet skills will be needed, as will good writers who can get high rankings in search engines. ecent changes to Google have shown that low-quality content is no longer acceptable, and people with writing skills that are above and beyond the standard ability of anyone to put together a few sentences will be in demand. In addition to good writers, graphic designers, coders, and others who are capable of working with web sites to bring them customers and good search engine rankings will be in more demand than ever before. Management will still be a significant area in which people can excel, but the managers of tomorrow will need…...

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References

Giddens, A. (1990). The consequences of modernity. Stanford, CA: Stanford University Press.

Jain, S.C. 1989. Standardization of international marketing strategy: Some research hypotheses. Journal of Marketing 53(1): 70-79.

Ragin, C.C. (1994). Constructing social research: The unity and diversity of method, New York NY: Pine Forge Press.

Shaw, J. 1999. Standardized international advertising: some research issues and implications. Journal of Advertising Research 39(6): 19-24.

Global Marketplace
Culture can be defined as the common values, traditions and beliefs held by a certain group. It captures how the group's members live, how they relate both with each other and with other groups, and how they perceive life. In that regard therefore, culture can be referred to as the glue that holds members of a particular group together (Cavusgil, Knight & iesenberger, 2007). An enterprise that succeeds in today's global marketplace is one that is capable of; overcoming the strong cultural influence of the society in which it is domicile, appreciating cultural diversity, and incorporating it into its day-to-day operations (Cavusgil, Knight & iesenberger, 2007).

What cultural factors must U.S. sports franchises overcome to increase popularity abroad?

From the onset, it should be noted that sports are a fundamental component of the U.S. culture, and have, like all other sectors, not escaped global scrutiny. There have been numerous attempts to…...

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References

Cavusgil, S.T., Knight G. & Riesenberger, J.R. (2007). International Business: Strategy, Management and the New Realities. Upper Saddle River, NJ: Prentice Hall.

Kegley, C. & Blanton, S. (2009). World Politics: Trends and Transformations, 2009-2010 Update Edition (12th ed.). Boston, MA: Cengage Learning.

Globalization & Leadership
Leadership itself, even within a single country or other geographical area, is complex enough but it can become all the more complex and wide-ranging when speaking of a firm or organization that spreads into a new country or series of countries. Many countries that have become part of the globalization landscape are completely different and on many levels than the West and this would include Central and South America as well as Southeast Asia. Even so, there are good and commonsense ways to expand in areas like this while not rubbing the local populace the wrong way or abandoning the core values of the home company and home country in question. While avoiding all cultural and other faux pas is impossible a lot of the time, there are indeed ways to avoid many to most of them.

Analysis

One major way that leadership on a global scale can be managed…...

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References

Davis, D. (2014). The Pedagogy of Leadership and Educating a Global

Workforce. International Journal of Progressive Education, 10(2), 32-36.

Mabey, C., Kulich, C., & Lorenzi-Cioldi, F. (2012). Knowledge leadership in global scientific research. International Journal of Human Resource Management, 23(12),

2450-2467. doi:10.1080/09585192.2012.668386

PHSE5 DB: The Global Marketplace
Fundamentals of marketing

Marketing is a process through which an organization's goods and services move to the consumers. It involves coordination of four major elements: identification and selection of a product, determination of the price and selection of the best distribution channels to reach customers. Marketing is also the ability to identify the needs and wants of customers as well as the ability to deliver products that satisfy those requirements. Marketing is the most fundamental activity in an organization. It affects directly the amount of sales and recognition of an organization. Marketing covers various fields that aim to create awareness about a product and enforce selling. These include advertising, public relations, personal selling, sales promotion and direct marketing. Marketing is composed of seven major steps known as the principles of marketing. These principles provide a guideline on how to conduct effective marketing. Marketing starts with research, product…...

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References

Pride, M.W & Ferrell, O.C. (2011). Marketing. Connecticut: Cengage learning.

Rusell, E. (2010). The fundamentals of marketing. Switzerland: AVA publishing.

SMEs and the Global Marketplace: Top Tactics for Successful Entry
Internationalization is the wave of the future for SME's. For decades large firms have realized the potential benefits of the global market. Only recently have SME's attempted to branch out into the global market. Modern technology has helped facilitate this process, enabling smaller organizations to tap into unknown markets. If an SME is to succeed on a global level, it must first understand the multiple challenges it will face entering a foreign market.

Most SMEs tend to operate from a smaller home base, more homogenous population and environment with fewer resources than most large organizations. This can make the process of internationalization more challenging. It is important that SMEs understand the challenges and conditions unique to a foreign market if they are to succeed in the foreign industry. That said there is ample opportunity for SMEs to live in harmer with larger…...

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References:

Buckley, P.J. & Brooke, M.Z. (1992). International Business Studies -- An Overview.

Oxford: Blackwell Publishing.

Haahti, A. & Hall, G. (1998). The internationalization of SMEs: The Interstratos project. London: Routledge.

Bartlett, C.A. And Ghoshal, S. (1991) 'Global strategic management: Impact on the new frontiers of strategy research', Strategic Management Journal, 12 Special Issue -- Summer: 5-16.

Global Marketing
According to Cleveland and Laroche (2007), the global consumer is characterized as someone who fits in with global consumer culture. This is a culture that has certain characteristics that are static internationally, such that the global consumer can be subject to global marketing. The global consumer is understood in contrast to the local consumer. The local consumer bears strong characteristics of the local market, in their tastes and buying patterns. The global consumer trends more towards international norms. The global consumer is aware of and has some preference for international products and bears similarity to international buying patterns. In essence, the global consumer in Shanghai will have tastes and characteristics that relate more to other global consumers in Vancouver, London or Mumbai than to the people of the local Shanghai market.

Global consumers have emerged as the result of two key trends, identified in Czinkota and onkainen (2013). These trends…...

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References:

Andersson, S. & Servais, P. (2010). Combining industrial buyer and seller strategies for international supply and marketing management. European Business Review. Vol. 22 (1) 64-81.

Balabanis, G. & Diamatopoulos, A. (2004). Domestic country bias, country-of-origin effects and consumer ethnocentrism: A multidimensional unfolding approach. Academy of Marketing Science Journal. Vol. 32 (1) 80-95.

Cleveland, M. & Laroche, M. (2007). Acculturation to the global consumer culture: Scale development and research paradigm. Journal of Business Research. Vol. 60 (3) 249-259.

Czinkota, M. & Ronkainen, I. (2013). International Marketing. South-Western College Publishing.

Furthermore it has become critically necessary to be equipped technologically in handling today's increased IT demands for business communication.
ibliography

Video Conferencing (2006) GlobalMedia. Online available at: www.globalmedia.com.

Hart, Amy (2001) Global Communication Warming - The CEO Refresher. Online available at http://www.refresher.com/!warming.html.

Martin, Jeannet S. And Chaney, Lillian H. (2006) Global usiness Etiquette: A Guide to International Communication and Customs. Online available at http://doi.contentdirections.com/mr/greenwood.jsp?doi=10.1336/0275988155.

Global usiness Support: Creating the Infrastructure for International usiness Communication (2006) Nova's Communication-ased usiness Activities. Online available at http://www.nova.ne.jp/english/corporation/02jigyo/jigyou_business.html.

Jarvenpaa, Sirkka L. And Leidner, Dorothy E. (1998) Communication and Trust in Global Virtual Teams - JCMC 3 (4) June 1998. Online available at http://jcmc.indiana.edu/vol3/issue4/jarvenpaa.html

Global Alliance Joins the Organization of the World Congress on Communication for Development (2006) Global Alliance 5 July 2006 Online available at http://www.globalpr.org/news/industry_news_direct.asp?v1=86

usiness Communications Applications on Any Network (2005) Avaya White Paper May 2005.

Avaya White Paper, "New Era of Intelligent Communications: Driving Agility through usiness Communications Applications, http://www.avaya.com/gcm/master-usa/en-us/resource/assets/whitepapers/ef-lb2713.pdf

How…...

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Bibliography

Video Conferencing (2006) GlobalMedia. Online available at: www.globalmedia.com.

Hart, Amy (2001) Global Communication Warming - The CEO Refresher. Online available at http://www.refresher.com/!warming.html.

Martin, Jeannet S. And Chaney, Lillian H. (2006) Global Business Etiquette: A Guide to International Communication and Customs. Online available at http://doi.contentdirections.com/mr/greenwood.jsp?doi=10.1336/0275988155.

Global Business Support: Creating the Infrastructure for International Business Communication (2006) Nova's Communication-Based Business Activities. Online available at http://www.nova.ne.jp/english/corporation/02jigyo/jigyou_business.html.

Policies need be established that dictate how currency is used (Homaifar, 2003).
Trends in international banking suggests that within Europe while the euro may still be the standard currency used, often throughout the world and in international banks generally, much of currency is denominated in the form of dollars (Bertuch-Samuels & amlogan, 2007; Homaifar, 2003). The United States dollar has represented the gold standard among international financial institutions because the U.S. has relatively little exchange rate fluctuation, which lowers the potential risk within the international financial marketplace. To gain operational independence and affirm prices will remain stable, banks want to ensure the currency they use is issued in a country that is stable and holds prestige (Homaifar, 2003). This can easily be assessed by evaluating a country's financial systems, determining whether the banking systems are strong and offer policies and provisions for conducting business using foreign currency as well as…...

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References

Bertuch-Samuels, a. & Ramlogan, P. (2007, Mar). The Euro: Ever more global. Finance and Development, a Quarterly Magazine of the IMF. 44(1): 1. Accessed 11, May, 2007:  http://www.imf.org/external/pubs/ft/fandd/2007/03/bertuch.htm 

Blount, E. (1998). Taming global market risks. ABA Banking Journal, 90(3): 38.

Homaifar, G.A. (2003). Managing global financial and foreign exchange rate risk. New York: John Wiley & Sons.

Lim. E.G. (2006), the Euro's challenge to the dollar: Different views from economists and evidence from COFER and other data, IMF Working Paper, No. 06(153). Washington: IMF.

As household penetration increases, competition for products in the online marketplace also increases in those areas, as does the need for components to access the online marketplace. Further, as internet skills increase in companies and households around the world, the competitive advantage achieved from coordinating marketing across countries can be significant (Steinbock, 2000).
Microsoft, for example, has developed a huge online presence in response to household penetration increases and increases in online competition. As of November 2005, Microsoft operates websites specifically designed for each of 139 countries worldwide. Each web site contains information in the language of the country, contains products, services, and even images that reflect the culture of the country, and is aimed specifically at the household consumer and business consumer within that country. For example, when accessing the home page for the United States, advertising related products display information for new software called Microsoft Streets and Tips…...

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References

Fill, C. (2002.) Marketing Communications: Contacts, Strategies, and Applications, 3/e. New York: Prentice Hall.

Harris Poll # 97. (2004, December 8.) Different leisure activities popularity rise and fall, but reading, TV watching and family time still top the list of favorites. Harris Poll #97. Retrieved November 4, 2005 from Harris Poll Interactive Archive.

International Telecommunications Union. (2003.) World Telecommunication Development Report. Geneva, Switzerland: International Telecommunications Union.

Internet World Statistics. (2005.) Internet Usage and World Population Statistics. Retrieved November 4, 2005 from Miniwatts International. Web site: www.internetworldstats.com.

Many of them are either uddhist or Taoist, and both of these religions teach respect very seriously. In order to understand the idea of respect amongst siblings in the way that the Chinese individuals see it, it becomes necessary to also understand some of the Taoist and uddhist traditions and beliefs. These are not always seen as being very significant, largely because many individuals in the west do not understand Taoism and/or uddhism, and therefore it gets largely ignored. However, it is also important to understand the importance of schooling and how this affects the way that the Chinese individuals think when it comes to the respect that they show to their siblings (ogdan & iklen, 1992).
Integration of the Elements by Locals

Religion and usiness in China

uddhism is the religion that is generally seen in the Chinese culture. uddhists seek an elimination of suffering. The uddha teaches that, in order…...

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Bibliography

Balfour, Frederik. (2006). B&Q stores: Renovating China's attitudes. BusinessWeek. Retrieved from:   htmhttp://www.businessweek.com/globalbiz/content/apr2006/gb20060425_120572 .

Bass, Frank M. The Future of Research in Marketing: Marketing Science. Journal of Marketing Research 30, 1 (1993): 1-6.

Bogdan, R.C., & Biklen, S.K. (1992). Qualitative research for education: An introduction to theory and methods (2nd ed.). Boston: Allyn & Bacon.

Cateora, P.R., & Graham, J.L., (2002) International Marketing 11th Ed. Mc Graw-Hill

As they will determine what road they will travel (the journey), while the stage is how they are achieving their objectives in life. The problem arises, when someone is not willing to use the stage to help benefit themselves. This can have an impact upon the lives of individual and their family, as their actions could have ripple effects. This is significant, because it is highlighting the ethical challenges of giving everyone the freedom to determine what they want to do with their lives. At the same time, there needs to be a way to prevent the negative actions that someone is taking, from having an effect on the general public. In this aspect, there more than likely will be a balance between: the journey that someone is taking, the stage and the laws that guide these actions. As they are helping to provide everyone with some kind of…...

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Bibliography

Brereton, Natasha. "Concrete Figures on to Big to Fail." Wall Street Journal 19 October 2010. Web.

Forceville, Charles. "A Case Study." Multimodal Metaphor. Berlin: Mouton de Gruyter, 2009. 139. Print.

Lee, Don. "Recessions Over." LA Times 21 September 2010. Web.

Marquard, Steven. "Introduction." The Distortion Theory of Macroeconomic Forecasting. Westport, CT: Quorum Books, 1994. 3 -- 4. Print.

countries trading and acting as entrepreneurs in the global marketplace and the roles international institutions must now play in world trade regulation. It is important to note that globalization and entrepreneurship on a world scale should be considered a positive development. Countries using the entrepreneurial line of reasoning are generally more creative and have a tendency to offer more individual freedoms for their people. Open competition on the current global scale has controlled world pricing and has created new opportunities for all types of new innovations and services while at the same time increased the entrepreneurial and marketing talents in countries once dominated by restrictive state governments. Basically, entrepreneurship, whether on an individual or an entire country scale, is better for creating wealth. But, there are negatives. There are always those scenarios where these entrepreneurial methods are being used by countries under the control of corrupt or incompetent governments.…...

Terrorist Groups Are Aligning to Conduct Global Terrorism.
Terrorism used to be a topic limited to only certain sectors of the world, such as the Middle East or South Africa. However, in recent years, it appears that no one is safe in any part of the world. A growing number of countries must take measures to protect citizens and visitors from the threat of terrorism. The Unites States is the latest addition to this list. It has become evident in recent years that terrorism is not a localized event any more, but has become an increasing global problem. It has also become obvious that terrorism requires a global solution as well. Evidence has been mounting that terrorist groups are beginning to connect and form alliances. This gives them greater strength and greater resources. It seems that they are finding common ground and are beginning to coordinate efforts. This will be the…...

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Works Cited

Office of the Secretary Office of the Coordinator for Counterterrorism (OSOCC) U.S. Department Of State. 1994 April: Patterns Of Global Terrorism, 1993. Department of State Publication 10136. 1994.   Accessed December 2002http://www.state.gov/s/ct/rls/pgtrpt/2000/2441.htm .

U.S. State Department (USSD) (1996) State-Sponsored Terrorism. 1995 Patterns of Global Terrorism. April, 1996. USIA Electronic Journal, Vol. 2, No. 1, February 1997. Retrieved at Accessed December, 2002.http://usinfo.state.gov/journals/itgic/0297/ijge/gj-9.htm.

United Stated Department of State (USDS) (1996a). Patterns of Global Terrorism: 1995. The Year in Review Office of the Coordinator for Counterterrorism. Department of State Publication. Embassy of the United States of America. Dag Hammarskjlds V g 31, SE-115 89 Stockholm. Released April 1996. Retrieved at  

Social, cultural, economic, legal and political differences among nations have had an important impact on the international business activities of Africa. hile many in the international business community feel that Africa is a potentially huge emerging market, many concerns hold back investors. An understanding of these concerns is vital in both promoting Africa as an international business opportunity, and understanding the inherent risks and rewards in business in Africa.
Social differences between African nations and the international community often act as a barrier to business transactions. Business, like any other human activity, is conducted within the realm of human interactions. As such, social differences can make or break a business deal. For example, African attitudes toward women are often more 'macho' and less liberal than in North America, and an understanding of this difference can ease social concerns.

Cultural differences, which are often closely tied to social differences, can also have an…...

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Works Cited

Ebert, Ronald J. And Griffin, Ricky W. Business Essentials, Custom Edition. Custom Publishing, Prentice Hall.

Electrifying the Future: Captivating Titles for Your Global Electric Car

Introduction

The automotive industry stands on the cusp of a transformative era, with electric vehicles (EVs) poised to revolutionize transportation. As you embark on the journey to introduce your global electric car, a compelling title serves as the cornerstone of your marketing strategy, captivating the attention of potential customers and igniting their imaginations. Here's a comprehensive guide to assist you in brainstorming catchy and impactful titles that will set your EV apart in the global marketplace:

1. Highlight the Revolutionary Nature of Your EV

E-volution: Evoking the transformative power of electric propulsion, this....

Original Thesis Statement:

A Comparative Analysis of Online Shopping vs. Traditional Shopping

Refined Thesis Statement:

While both online and traditional shopping offer distinct advantages and disadvantages, a comprehensive analysis reveals that online shopping has emerged as the preferred choice for consumers due to its convenience, broader selection, and competitive pricing.

Extended Explanation:

Convenience:

Online shopping eliminates the need for physical travel, saving consumers time and effort.
Customers can shop from the comfort of their own homes, 24 hours a day, 7 days a week.
Delivery options provide flexibility and reduce the hassle of carrying purchases.

Selection:

Online retailers offer a far wider selection of....

Corporate-Level Strategies of Nestlé

Nestlé, a multinational food and beverage company headquartered in Switzerland, is one of the largest corporations in the world. The company has a diverse portfolio of products, ranging from food and beverages to pet care and pharmaceutical products. Nestlé's success is attributed to its strong corporate-level strategies, which have enabled it to maintain a competitive advantage in the global marketplace.

One of Nestlé's key corporate-level strategies is diversification. The company has a wide range of products, which allows it to reduce its risk exposure and capitalize on different market opportunities. For example, Nestlé's food and beverage business is....

Globalization has greatly influenced the interconnectedness of economies across the world by breaking down barriers to trade and investment, allowing for easier movement of goods, services, and capital across borders. This has led to a more integrated global economy where countries are increasingly dependent on each other for economic growth and stability.

Globalization has also increased competition in the global marketplace, forcing companies to become more efficient and innovative in order to remain competitive. This has led to a greater level of specialization and division of labor, with countries focusing on producing goods and services in which they have a comparative....