19). The family-friendly atmosphere at the company's restaurants has also been conducive to its growth, as well as Applebee's combination of good food and alcoholic beverages. For instance, Crandall and his colleagues suggest that the casual dining nomenclature ". . . includes such settings as Applebee's where the food comes with a relaxed atmosphere. The concept here is 'not-so-fast' food for aging boomers who may still crave a burger but now want to sit down and eat it from a plate, perhaps with a glass of wine" (p. 19). The company has a proven track record of success in its foreign markets, making further expansions a viable proposition as discussed further below.
Identification and Discussion of Potential Foreign Market and Proposed Entry Strategy

In general, companies have a wide range of entry strategies available to enter foreign markets, including using company-owned restaurants that use locally hired managers or franchises (Prater &…...

mla

References

Applebee's form 10-K. (2011, December 31). United States Securities and Exchange

Commission. Retrieved from  http://www.sec.gov/Archives/edgar/data/49754/ 

000004975412000005/din-12312011x10k.htm.

Crandall, R., Vozikis, G.S. & Sparks, D.L. (1996, Fall). Differentiating restaurant startups: A

Foreign Market Entry Diversification
Foreign Market Entry and Diversification

Why Diversify?

Diversification is expanding a company's current operations by adding new markets, products, services or stages of production to its current portfolio. It is all about entering a single or a series of new business lines that differ from its current operations (Cengage, 2006). Murphy Auto Company (MAC) is one of the largest luxury automobile company which wishes to diversify and enjoy even greater profits compared to its competitors. The justification behind the need to diversify first and foremost is the intense competition that the brand faces from cheaper car companies, since due to recession, people prefer buying cheaper alternatives compared to buying such brands like Mercedes and MAC.

Another justification for diversification is the inability of the firm to fully satisfy the needs of the target market owing to the cultural differences of societies they operate in. By diversifying into a product that…...

mla

Reference

Cengage, G. (2006). Diversification Strategy. Retrieved August 15th, 2012, from enotes.com:  http://www.enotes.com/diversification-strategy-reference/diversification-strategy 

Russo, B. (2011). China's Automotive Industry in 2011 [PowerPoint slides]. Retrieved from booz & co. And Synergistics Slideshare website:  http://www.slideshare.net/wrusso1011/chinas-automotive-industry-in-2011 

Su, J. Quora. (2011, February 15th). What are the key challenges that companies expanding to foreign markets should take care of? [Web log message]. Retrieved from  http://www.quora.com/What-are-the-key-challenges-that-companies-expanding-to-foreign-markets-should-take-care-of 

Georgia State University Faculty. (2012). Diversification Strategy [PowerPoint slides]. Retrieved from Georgia State University (GSU), GSU website: http://www2.gsu.edu/~wwwsmg/BA8993week10.ppt

Foreign Market
Determine which institutional and risk factors must be considered and whether they support entry or not.

The company needs to evaluate critically the risks and institutional factors before deciding on entering the foreign market. The institutional and risk factors must be relevant to the ambitions and expectations of the company. Institutional factors constitute three principal aspects. The first aspect of institutional factors is the political institutions for instance the nature of policymaking, regulations, and adjudications in the foreign market. The company intending to enter the foreign market must ensure that the political institutions support its mission and vision in the process of exploiting the scarce resources within the economy (Baek, 2011). The second institutional factor is the economic situation of the foreign country. Economic nature of the nation would be in the form of structure of the national factor markets and accessibility of the international factors of production. The…...

mla

References

Baek, K., & Qian, X. (2011). An Analysis on Political Risks and the Flow Of Foreign Direct

Investment In Developing And Industrialized Economies. Economics, Management & Financial Markets, 6(4), 60-91.

Seyoum, B. (2011). Informal Institutions and Foreign Direct Investment. Journal of Economic

Issues, 45(4), 917-940.

foreign market. Use Powerpoint presentations I attached.
Strategies of entering a foreign market

Corporations are said to have become one of the most important forces in the world economy, not only by the volume of business they conduct at a transnational level but also through the influence they can exercise at the level of the national governments and regional economies. The examples are numerous and include some of the most important multinational companies in the software, car making, oil producing industries, or retailers. However, corporations developed from small businesses, with impressive initiatives, and great potential that they developed and then "exported" abroad. In this sense, some of the most complex marketing and business plans were initiated and strategies to enter foreign markets emerged.

There are several aspects to be taken into account when dealing with a successful strategy for entering a foreign market: the way in which a company decides to enter…...

Corona Beer (Modelo)
Identify and discuss the trends in the global beer markets.

Driven by the rapid consolidation of breweries and channel-based selling organizations the global beer markets continue to experience flat or slow growth. With the cost of entry into this industry high from a capital investment standpoint, accentuated by high interest rates, the overall industry growth rates continue to be flat with differentiation at the product level contributing little to overall market growth. The key to gaining market share in the global beer industry today are distribution and selling alliances. Alliances and partnerships on the sell-side of breweries are very high priority, as are continued investment in information systems and technologies to streamline the supply chain operations (Sahin, obinson, 2002). Gaining greater supply chain efficiencies can significantly increase overall profitability by reducing stock-outs by minimizing pricing and delivery inaccuracies and increasing product quality. The brewery industry has as a result…...

mla

References

Malkin, Elisabeth. (1995, July). Can Corona beer hang on to its crown? Business Week: Industrial/Technology,(3433), 90B.

David Menzies. (2000, October). From beer to eternity. Profit, 19(6), 58-60.

Elizabeth Mora-Mass. (2002, January). Mr. Modelo risin'. Beverage World, 121(1710), 11,23.

Michael Reid. (1997, December). Making it in Monterrey. The Economist, 345(8046), Survey 19-25.

Foreign markets Strategic Entry Options Most large companies with their distributorship or licensing agreements in other countries often consider having their own subsidiaries or having licensing agreements that are long term in nature in foreign nations to enable them carry out their businesses. These business arrangements have their costs as well as their benefits and these may vary from one country to the other depending on the economic standards, the political situation and the human recourses available in the given country.
In the case study given herein, the acquisition of the Tokyo Tee subsidiary by the USA based clothing manufacturer will have related costs such as the lengthy and expensive process of doing the legal paper work involved in the acquisition of the subsidiary. The US firm will also have to meet hefty costs of the professional fees, the accountants, the solicitors and the surveyors. The US firm will also have to…...

VON Calls on Foreign Markets
von believed that having regionalized new product development centers, supply chain operations, marketing and sales divisions would make them more competitive in foreign markets. Ironically the exact opposite happened, as the case illustrates. von's performance was drastically reduced and the duplication of effort crippled the organization. Unfortunately the highly decentralized, market-driven organizational structure that von had such high expectations for failure to deliver the results needed to keep the company growing. The net outcome of the highly decentralized organizational structure was a massive duplication of effort and cost overruns; the organizational structure turned into more of a liability than strategic asset. The goal of this case analysis is to explain and recommend how von can regain profitability while also attaining a higher level of internal new product development, production and selling efficiency. nother objective of this analysis is to evaluate how von can attain a higher…...

mla

As is the case with MNCs that have a global brand yet lack governance frameworks, the brand began to atrophy and lose relevance in core markets. When highly decentralized operations that include region-specific product development, supply chain and marketing strategies begin showing a negative Return on Investment (ROI) it is time to re-evaluate the strategy and seek to create a more unified strategic framework (Cohen, Roussel, 2004). Despite all of these regional variations in the core aspects of their value chain, the sales organization continued to attain sales levels necessary for the company to at least stay in business (Hill, Still, 1990). The lack of governance framework coupled with insights into the regional requirements of customers from a cultural, religious and ethnocentric level however stopped sales from being as potentially profitable as they could have been however.

Case Analysis

The decision to initially decentralize new product development, supply chain management and marketing initially appear to be an insightful one based on the broad differences between market segments Avon serves (Grammenou, 2009). There are significant differences between each of the markets

This strategy of investing face-time has continued to scale extremely well in the U.S., yet has faced many challenges in other nations that value data, hard numbers and strong methodologies to validate the claims of products. One nations' buyers of cosmetics in particular, the Japanese, are more focused on the specifics of the how a product is produced and want to know in great detail what the ingredients are in specific measures. The level of data analysis presented by cosmetics providers in Japan is often taken as a measure of the elegancy and exclusivity of a given cosmetic product over another (Grammenou, 2009). Due to these wide variations in how cosmetics are sold, Avon continues to excel in westernized cultures with the U.S. being their flagship market. In Asian cultures were the depth and sophistication of data is an indicator of exclusory and elegance, Avon continues to struggle in…...

mla

References

Shoshanah Cohen, & Joseph Roussel. (2004, November). Avon Gets Its (Supply Chain) Makeover. Fortune, 150(9).

Grammenou, E.. (2009, April). WHAT'S NEXT? FOR COSMECEUTICALS AND NUTRICOSMETICS. Global Cosmetic Industry, 177(4), 38.

Hill, John S., & Still, Richard R. (1990). Organizing the Overseas Sales Force: How Multinationals Do It. The Journal of Personal Selling & Sales Management, 10(2), 57.

Molly Prior. (2010, March). Avon Launches Environmental Effort. WWD, 199(57), 5.

Foreign Market & Exporting, Importing
Q1.Strategies of International Business

It is difficult to conceive of a business today which can ignore the availability of e-commerce as a method of connecting with consumers on an international basis. Through a website, a business can easily advertise and make available a wide range of products specifically tailored to a specific country's needs, far beyond what could be available in a brick-and-mortar store recently opened abroad. The full range of products can be made available to the customer, simply by virtue of opening a website, and there is no need to have the expenses of staff and a storefront. "E-Commerce presents opportunities for all consumers and small businesses to obtain easy access to the world market via the Internet. In the past, the world market was readily accessible only to large global companies located mainly in developed countries. E-Commerce is a new and powerful medium…...

mla

References

Licensing of intellectual property assets: Advantages and disadvantages. (n.d.). WIPO.

Retrieved:  http://www.wipo.int/export/sites/www/sme/en/documents/pdf/licensing.pdf 

Make-or-buy decision. (2013). Investopedia. Retrieved:

 http://www.investopedia.com/terms/m/make-or-buy-decision.asp

On the other hand there are many disadvantages to moving into foreign markets as well. One disadvantage is in regards to extra costs. Because it takes more time to develop extra markets, and the pay back periods are longer, the up-front costs for developing new promotional materials, allocating personnel to travel and other administrative costs associated to market the product can strain the meager financial resources of small size companies. Another disadvantage is product modification. When exporting, companies often need to modify their products in order to meet foreign country safety and security codes along with other import limitations. At a minimum, alteration is often necessary in order to satisfy the importing country's labeling or packaging necessities. A third disadvantage is that of financial risk. Collection of payments using techniques like open-account, prepayment, consignment, documentary collection and letter of credit are time-consuming and more complex (Advantages and Challenges of Exporting,…...

mla

References

Advantages and Challenges of Exporting. (2010). Retrieved July 24, 2010, from The Global

Expert Base Web site:  http://www.globalexpertbase.com/wp-584-238.html 

International Marketing. (2010). Retrieved July 24, 2010, from Reference for Business Web site:

 http://www.referenceforbusiness.com/small/Inc.-Mail/International-Marketing.html

GM's Chevy Volt and its all-electric design, as well as diesel-electric and conventional gas-electric hybrids could and must replace the image of the 'old' GM in the public's imagination. The company has shed the Hummer stigma, now it must create a new image for itself in the future, not just domestically, but internationally.
orks Cited

Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009

http://en.ce.cn/Industries/Auto/200904/20/t20090420_18857964.shtml

General Motors. (2009). Company history. Updated August 4, 2009. The New York Times.

Retrieved August 6, 2009.

http://topics.nytimes.com/top/news/business/companies/general_motors_corporation/index.html

Hu, Lei. (2008). GM's joint venture is China's top-selling brand in 2007. Edmunds.

Retrieved August 6, 2009.

http://www.edmunds.com/insideline/do/News/articleId=124379

Jason. (2004). The global hybrid race: Is Europe catching the fever. GreenHybrid. Retrieved August 6, 2009 at http://www.greenhybrid.com/wiki/index.php/The_Global_Hybrid_Race:_Is_Europe_Catching_The_Fever%3F

ald, Matthew. (200, August 5) $2 million in grants to speed up electric car manufacturing.

The New York Times. Retrieved August 6, 2009.

http://www.nytimes.com/2009/08/06/business/06battery.html?scp=2&sq=GM%20China&st=cse

Ying, Tina & Erik Holm. (2009). Buffer posts $1 billion profit on China hybrid carmaker BYD.

Bloomberg…...

mla

Works Cited

Gas-free cars future priority. (2009, April 20). China Daily. Retrieved August 6, 2009

 http://en.ce.cn/Industries/Auto/200904/20/t20090420_18857964.shtml 

General Motors. (2009). Company history. Updated August 4, 2009. The New York Times.

Retrieved August 6, 2009.

Avon Calls Foreign Markets." Question: Why Avon dependent foreign operations home (U.S.) operations? Please provide a couple reasons relate case.
Avon Calls on Foreign Markets

Avon is one of the oldest and largest cosmetics manufacturing and retailing organization. The company has penetrated the industry through a specific model of direct sales through Avon consultants and representatives. The Avon products are as such not available in traditional stores and can only be accessed directly from company representatives. Aside from the retailing model, this feature is also important as it added a business dimension to the company. Namely, women across the country became Avon representatives and strived to promote and sell the items for their own gain.

Today, Avon makes intense efforts to increase its presence within the global community and to become more competitive internationally. In this setting, a question is being posed relative to the reasons which promoted Avon to rely less…...

mla

References:

Avon Calls on Foreign Markets case study

The company's foundes and senio manages howeve feaed this would make the company less agile and able to espond to maket equiements (Gammenou, 2009).
Demogaphic Analysis

Thee have been many socioeconomic and demogaphic changes that have affected Avon's business model in the last two decades. The geatest socioeconomic foce affecting them today is the need fo many women to wok full-time jobs to contibute to thei household's income. This has dastically changed the company's distibution model as thee ae fewe women to wok as pat of thei sales foce. The shift in socioeconomic status is also one that has made competition with stoes even moe focused and aggessive, as etailes have the advantage of being moe of a poduct aggegato than poduct develope. Thei distibution model is shifting significantly as a esult.

Inceasing the ugency of the decision was the fact that demogaphic makets wee changing apidly, as wee the pefeences and…...

mla

references for cosmetics were changing too. Younger, more educated Gen Y women wanted environmentally responsible or "green" cosmetics, as sustainability is very important to them as a value (Prior, 2010). The development requirements in this market of Gen Y consumers however is significantly different than the major cash source of the company today, which according to the case study are women from the Gen X and Baby Boomer generations (Grammenou, 2009). What Avon has had to do is concentrate on how to create effective marketing programs for each of these divergent markets while at the same time attempting to standardize on product components to streamline their supply chains (Tozzi, 2010). Of all factors that the case alludes to, this dynamics is what makes their supply chain operations the most difficult to manage over time. The company has created a very strong word-of-mouth campaign and has an exceptional level of trust in the industry for its products. Attempting to chase

There are also inconsistencies across countries in how they measure their industries, production levels, and development milestones of their industries as well. What makes using the Internet for researching foreign markets most difficult is that while nations are gradually realizing they are needing to compete globally, there is still a highly protectionist philosophy to demographic and economic data in key, emerging growth industries. Often there are multiple sources of information on a foreign market, both from the Internet and also published by third party research providers, needed to get a true measure of the market opportunities in foreign markets.
eferences

Axinn, C., Deeter-Schmelz, D., Straley, B., Zavoral, E (2006). How do the Internet and Internationalization Affect the Buying Center:an Exploratory Case Study. Advances in International Marketing, 17, 347-368. etrieved January 28, 2008, from ABI/INFOM Global database. (Document ID: 1173278651).

Lipner, W (2007). The Future of Online Market esearch. Journal of Advertising esearch,…...

mla

References

Axinn, C., Deeter-Schmelz, D., Straley, B., Zavoral, E (2006). How do the Internet and Internationalization Affect the Buying Center:an Exploratory Case Study. Advances in International Marketing, 17, 347-368. Retrieved January 28, 2008, from ABI/INFORM Global database. (Document ID: 1173278651).

Lipner, W (2007). The Future of Online Market Research. Journal of Advertising Research, 47(2), 142-146. Retrieved January 28, 2008, from ABI/INFORM Global database. (Document ID: 1288640551).

Globalization on Firms Expansion in Foreign Markets
The objective of this paper is to advance knowledge on globalization using empirical evidence to present the impact on the expansion of firms on foreign markets. By drawing support from different kinds of literature, the paper argues that the globalization acts as two-edged swords: Globalization is both beneficial and detrimental to firms with reference to the acquisition of foreign markets. Thus, firms are required to design effective business strategies and innovations to enjoy market opportunities from global markets while carefully managing inherent risks and threats associated with globalization. (Amonrat,. & Patriya, 2007).

Impact of Globalization of Firms Market Opportunities

As firms extend their businesses outside their home countries to access markets, well, services and resources across the borders, the negative and positive effects of globalization are increasingly affecting them. Globalization is defined as an ongoing economic, social and political process among nations. (Clougherty, 2001). Global…...

mla

Reference

Awuah, G.B. & Amal. M. (2011). The impact of globalization. European Business Review. 23.1 (2011): 120-132.

Amonrat, T . & Patriya, T. (2007). Globalization Effects and Firms Performances. Journal of International Business Research. 6.(2): 43-58.

Brooks, I. Weatherston, & Wilkinson, G.(2012). Globalization, challenges and changes. Pearson Education.

Chetty, S.(2014). Effectuation and Foreign Market entry of Entrepreneurial Firms. European Journal of Marketing, 49 ( 9/10): 1436-1459.

Nestlé's Corporate-Level Strategies: Opposing Viewpoints

Nestlé, a global food and beverage company, has employed various corporate-level strategies to achieve growth and sustain its market dominance. While these strategies have been largely successful, there are opposing viewpoints on their long-term implications and effectiveness.

Viewpoint 1: Acquisition-Led Growth

Nestlé's aggressive acquisition strategy has been a key driver of its growth. It has acquired numerous companies, including Gerber, Dreyer's, and Kraft Heinz, to expand its portfolio and gain market share.

Supporting Arguments:

Acquisitions provide immediate access to new markets and distribution channels.
They allow Nestlé to diversify its revenue streams and reduce dependence on specific products or....

1. International trade serves as a catalyst for global economic development by fostering economic growth, enhancing resource allocation, and facilitating technological advancements.

2. The interconnectedness engendered by international trade creates a global marketplace that stimulates competition, promotes innovation, and drives down consumer prices.

3. International trade plays a transformative role in equitable wealth distribution, enabling developing nations to access foreign markets, attract investment, and enhance their standards of living.

4. Globalization facilitated by international trade has accelerated the spread of ideas, knowledge, and technologies, leading to the transfer of expertise and accelerated economic progress.

5. The expansion of trade opportunities has facilitated the emergence....