Emirates
I have chosen several sources to provide me with information for my study of Emirates, the Dubai-based airline. The first source that I will discuss is Hoover's. This source is a business research firm, and it provides to its customer profiles on different companies. Hoover's provides a fairly comprehensive overview. Given that Emirates is not a publicly-traded company, finding accurate information about the company requires the use of a source like this to provide an overview of the business and key statistics. The Hoover's report is an excellent starting point for my analysis. Supplementing this information is data and knowledge that is presented on the Emirates website. The website is, admittedly, a biased source but it is a rich source that provides a lot of basic information about the company.

To enhance the paper, it is necessary to supplement the analysis with recent information that is relevant to the organization. These…...

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Works Cited:

Emirates airline. Official website. [27 Mar 2013]

http://www.emirates.com/us/English/index.aspx?cid=GoogleSEMUSSearch&d=CMGgpOPonLYCFcqd4AoddA4Aqg

"Emirates company information. " Hoovers. [27 Mar 2013]

http://www.hoovers.com/company-information/cs/company-profile.Emirates.19d67680068f3d9b.html

Emirates Airlines'. The topic tends to draw attention towards the information about the inception, growth and development of the Middle Eastern airline as one of the most successful airline in the world. Emirates Airlines is the largest airlines based in the Middle East in terms of revenue and passengers carried since 2007. It is based at the Dubai International Airport, Dubai and is owned by the government of Dubai entirely. The airline started up in 1985, as a result of Gulf Air cutting back its services to Dubai, with the backing of the Dubai Royal Family (Emirates, 2013). In 2012, the airline was named the third largest airline in the world in terms of international passengers carried and may move up to number two if the growth rates are maintained (CAPA Centre for Aviation, 2012). Apart from support from the Dubai government, the national carrier of Islamic Republic of…...

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Bibliography

CAPA Centre for Aviation. (2012, December 31). United ends 2012 as world's biggest airline, Emirates third. Turkish and Lion Air the biggest movers. Retrieved 2013, from CAPA Centre for Aviation:  http://centreforaviation.com/analysis/united-ends-2012-as-worlds-biggest-airline-emirates-third-turkish-and-lion-air-the-biggest-movers-93047 

Emirates. (2013). The Emirates Story. Retrieved 2013, from Emirates:  http://www.emirates.com/english/about/the_emirates_story.aspx 

Ethos Consultancy. (2013). Ethos. Retrieved from Ethos Group: http://www.ethos-group.co.uae/eng.html

Mouawad, J. (2011, February 12). Emirates' Ambitions Worry European Rivals. Retrieved from The New York Times:  http://www.nytimes.com/2011/02/13/business/13emirates.html?pagewanted=all&_r=0

" (Knorr and Eisenkopf, 2004) the fifth and final strength identified for Emirates Airline in the work of Knorr and Eisenkopf (2004) is stated to be the Emirates "...award-winning service in all classes, which is matched or exceeded only by very few other carriers such as Singapore Airlines. Sixth, clever marketing - for example, Emirates, not Lufthansa - was named official carrier of the 2006 FIFA World Cup hosted by Germany - has created a very strong brand awareness worldwide. Finally, since the UAE's currency is firmly pegged to the U.S. dollar, Emirates has benefited, at least in recent years, from an additional devaluation-related cost advantage, especially vis-a-vis its Eurozone-based rivals." (2004)
Strengths of Emirates Airline Identified

The work of Knorr and Eisenkopf (2004) state that Emirates Airline weaknesses are really hard to pinpoint however, derived from what is a "notoriously unreliable...source...some posters on travel-related internet blogs are complaining about (allegedly) slipping…...

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Bibliography

De Chernatony, Leslie (2006) From Band Vision to Brand Evaluation. Butterworth-Heinemann. Google Books Online available at  http://books.google.com/books?id=OXud3x0geZMC&pg=PA225&lpg=PA225&dq=Airline+Branding:+Emirates+Airlines&source=web&ots=ZGQqLwylfe&sig=09RfnoYQwwEAywyxHGuF3gRsurE&hl=en&sa=X&oi=book_result&resnum=7&ct=result#PPP1,M1 

Deyes, Reena Amos (2008) Branding a Key Component for Development of Airlines. Landor - Thinking in the News May 2008. Online available at  http://www.landor.com/index.cfm?do=thinking.inthenews_article&storyid=585&bhcp=1 

Emirates - a First Class Primer (2008) About FIFA. Online available at  http://www.fifa.com/aboutfifa/marketingtv/partners/emirates.html 

Emirates to Launch First Commercial A380 Service to America (2008) Emirates News 9 June 2008. Online available at  http://www.emirates.com/english/about/news/2008/2008_06_09_Emirates_to_Launch_First_Commercial_A380_Service_to_America.aspx

Introduction A strategy is defined as a plan of action intended to accomplish a specific goal. Strategy encompasses attaining or at least attempting to attain to gain, a competitive advantage over rivals. According to Porter (1996), differentiation takes into account being different in the choice of a dissimilar mix of activities to provide a product or service. Furthermore, a strategy is a decision which will make a significant difference to the longstanding performance of an organization.
Emirates Airlines is one of the major airlines not only in the Middle East but also across the world and its center of operations is situated in Dubai, within the United Arab Emirates. Emirates Airlines is owned by the Investment Corporation of Dubai, which is an entity of the government of Dubai. However, the operations of the airline run on a commercial basis and the business does not obtain any kind of financial support or domestic…...

Porter’s Five Forces Analysis Porter’s five forces model is a tool that is utilized to analyze the competitive environment within which an organization or a product operates. There are five particular forces including the threat of entry, the bargaining power of suppliers, the bargaining power of buyers, threat of substitutes and rivalry amongst existing competitors. The threat of new entry delineates how simple it is for a new entity to enter into the airline industry. The higher the threat of market entry, the worse it is for existing rivaling organizations in the industry. The threat of substitutes encompasses the magnitude of existing products or services that offer similar benefits to the products or services. With regard to the bargaining power of buyers, if the buyers have significant power they can demand cheaper prices or opt for other products, which can hamper the profits generated. Bargaining power of suppliers implies the ability…...

Emirate Airline Analysis
What follows in this report is a review and summary of the customer services aspect of Emirates Airline. The firm in question has most certainly established a name for themselves and there is the common refrain about how adept they are. Even so, there are opportunities for them to get better and all firms should commit to a culture and mindset of continuous improvement, fettering out what problems what do exist and finding common sense solutions for dealing with the same. Regardless of what problems are found, there need to be evidence-based and realistic solutions put forth, and that shall be the goal of this report. While Emirates Airlines does a lot of things well when it comes to their customer services, they could do even better and strive to do so whenever possible.

Company Summary


Before getting into the minutia of what should change and why, there should first…...

Emirates Airlines and Etihad Airways  Introduction
This paper discusses Etihad Airways, the number 2 airline of the United Arab Emirates (UAE), and compares it to Emirates Airlines, the number 1 airline of the Middle East, and fourth largest airline in the world. The paper provides examples of the 7 P’s of the extended marketing mix for each airline, and provides a detailed marketing plan for Etihad Airways. The marketing plan includes how the plan will meet business objectives and marketing objectives of Etihad Airways as well as an Action Plan that can be used to to monitor and evaluate the company’s progress for meeting its business goals and objectives.
Etihad Airways
Etihad Airways is the 2nd largest airline in the UAE and the second flag carrier airline of the UAE with its HQ in Abu Dhabi and its main hub at Abu Dhabi International Airport. Founded in 2003, Etihad Airways offers over 1,000 flights…...

Business Market of Airlines
What is the Business Market of an Airline Industry?

Business market has been defined as a market that is characterized by fewer customers and larger transactions. Customization is the key and the usage of the product or service determines its value. Brand name means little to customers and there is no retailing. Also, selling is a complex process and the target of the sales pitch may not always be the end product's users (NarayanDas 2005).

This kind of market is different from customer markets and, service is the cornerstone of business markets. The products are customized to meet the needs of different customers in different geographical or operational regions. Also, every company operating in a business market strives to attain customer loyalty though the means by which they create and sustain it varies between industries.

With regards to the airline industry, business markets determine many aspects of their operations including…...

Innovation
The airline industry is a service industry, but one where several firms have been able to innovate their service offering. Such innovations have been to create viable low-cost carriers (RyanAir, EasyJet, Air Asia) while other innovations have led to the creation of high-service airlines (Emirates, Qatar, Singapore). In either case the process of innovation has been roughly the same for all of these companies. The first component of the map is searching. All of these companies searched for niches that were either not being served at all (such as price-focused customers in Europe and Asia) or were not being served effectively (passengers traveling on routes between Europe and Asia).

Of the six airlines mentioned above, only Singapore is a legacy carrier. The others have entered their markets in the few couple of decades, and brought with them a number of critical service innovations. After identifying a core market whose needs were…...

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Works Cited:

Phong, G. (2011). Building on strong. IATA -- Airlines International. Retrieved November 5, 2012 from  http://www.iata.org/pressroom/airlines-international/april-2011/pages/ceo-singapore.aspx 

Tidd, J. And Bessant, J. (2009). Managing Innovation: Integrating Technological, Market and Organizational Change 4th Ed. Hoboken, NJ: Wiley & Sons.

Etihad Airlines
Etihad Airways

Company Description

Description of Operations

Supply Chain Decisions

Operational Decisions

Productivity

Company Description:

Etihad Airways is a United Arab Emirates-based business incorporated in 2003 and lead to a successful growth oriented organization within a short span of time. The business mission is to extend Middle Eastern and especially UAE's hospitality to its customer. The business envisions becoming one of the leading airlines in the world through customer service. The business is an airline company that operates its flights to and from Middle East and caters local as well as international destinations including United States, Europe, Africa, and Asia. The business offer passenger flights to its offered destinations (Etihad).

Description of Operations:

The business operations includes operating flights for consumer travel catering domestic and international destinations. The business not only operates passenger flights to the destinations but also offers cargo services as its second major category of operations. The other operations include holiday packages and resorts as…...

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Works Cited:

Baier, Christian, Evi Hartmann, and Roger Moser. "Strategic alignment and purchasing efficacy: an exploratory analysis of their impact on financial performance." journal of supply chain Management 44.4 (2008): 36-52.

Etihad. "About us." Etihad Airways. Retrieved from http://www.etihad.com/en-pk/about-us/

Kleymann, Birgit, and Hannu Seristo. Managing strategic airline alliances. Ashgate publishing, 2004.

O'Connell, John Frankie, and George Williams, eds. Air Transport in the 21st Century: Key Strategic Developments. Ashgate Publishing, Ltd., 2011.

ELIANT ON TECHNOLOGY?
Importance of Technology

Now-a-days, technology has revolutionized everything that is happening around the world and most of the people are heavily dependent on modern technology. Since people are relying more on technological gadgets, it has been observed that there has been decline in various skills especially writing, communication and critical thinking skills. However, some argue that technology has brought positive implications in people's lives and unlimited benefits outclass the drawbacks associated with technology (May & Marsden, 2010). As technological gadgets such as laptops, computers, iPads, iPhones and tablets have become a vital part of everyone's life, people are making less use of their ideas and relying on suggestions made by these technological software.

There is no denial of the fact that technology in various cases has made lives simpler for people but there are numerous consequences associated with each technological development which becomes evident after years of their existence…...

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References

Antonio, E. (2010). Comparative analysis of cultural dimension in the management of Japan and Romania. Retrieved September 28, 2012 from http://fse.tibiscus.ro/anale/Lucrari2010/039.%20Antoniu%20Eliza.pdf

Baxter, J. (2009). The Good and the Bad Things About Technology: Technology Pros and Cons. Retrieved September 28, 2012 from  http://voices.yahoo.com/the-good-bad-things-technology-4584097.html 

Ghemawat, P., & Reiche, S. (2010). National Cultural Differences and Multinational Business. Retrieved September 28, 2012 from  http://www.aacsb.edu/resources/globalization/globecourse/contents/readings/national-cultural-differences-and-multinational-business.pdf 

Kobayashi, J., & Viswat, L. (2010). Cultural Expectations in Expressing Disagreement: Differences between Japan and the United States. Retrieved September 28, 2012 from  http://www.asian-efl-journal.com/PTA/Nov_2010_Kobayashi.pdf

airlines operating in and out of the UK. It has 12 sources in Harvard Style.
Company Overview

British Airways (BA) has come a long way by expansion of their services and fleet. Currently the airline is operating from Harmondsworth in the United Kingdom. British Airways is the biggest airline providing airline facilities all over Europe. The airline has strength of more than 365 planes. British Airways offers its clients access to more than 270 destinations all over the globe. These destinations span in more than 97 countries. The major activity zone for the airline is London, more specifically the Heathrow and Gatwick airports [Hoover's, 2003].

Business Environment Evolution

The roots of British Airways can be traced back to around the time of the orld ar I. The formal introduction of the airline took place with the decision of the United Kingdom government to combine two British airlines operating at that time, named as…...

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Works Cited

Author not available, August 1, 2002, 'British Airways announces changes to winter services' Airline Industry Information at  http://www.findarticles.com/cf_0/m0CWU/2002_August_1/89972354/print.jhtml 

Fedrick, LM 2002, British Airways Company Information, Southern Illinois University Edwardsville:

 http://www.siue.edu/Business/depart/econfin/courses/gba489/CompanyPapers/British%20Airways.doc 

Grugulis, I. And Wilkinson, A. 2001, British Airways: Culture and Structure, Research Series, Paper 2001: 4, No. 10. At  http://www.lboro.ac.uk/departments/bs/research/2001-4.doc

They compete with each other for business, seek to build both aviation and non-aviation revenue streams and they must also deal with enhanced security requirements. This places significant pressure on the airport sector. The response within the sector has been twofold. Some airports have become privatized, which allows major airport operators to utilize their expertise across a range of markets. The other solution is the development of public airports that serve as branches of their governments, attracting passengers and investment to the region. Both types of airports have strong, multifaceted strategic mandates and are among the vanguard of modern air transportation.
orks Cited:

Babu, V., Batta, R. & Lin, L. (2004). Passenger grouping under constant threat probability in an airport security system. European Journal of Operational Research. Vol. 168 (2) 633-644.

Barnard, B. (2010). Global air cargo revenue grows 40%. The Journal of Commerce. Retrieved November 8, 2010 from http://www.joc.com/air-expedited/global-air-cargo-revenue-grows-40-percent

Cidell, J. (2004).…...

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Works Cited:

Babu, V., Batta, R. & Lin, L. (2004). Passenger grouping under constant threat probability in an airport security system. European Journal of Operational Research. Vol. 168 (2) 633-644.

Barnard, B. (2010). Global air cargo revenue grows 40%. The Journal of Commerce. Retrieved November 8, 2010 from  http://www.joc.com/air-expedited/global-air-cargo-revenue-grows-40-percent 

Cidell, J. (2004). Scales of airport expansion: Globalization, regionalization and local land use. Center for Transportation Studies. Retrieved November 8, 2010 from http://www.cts.umn.edu/pdf/CTS-04-01.pdf

Frost & Sullivan. (2010). 16th APSA International Conference Airport Security Market Overview. Retrieved November 8, 2010 from  http://www.slideshare.net/tony.ridley/an-overview-of-the-airport-security-market

air traffic has continued to increase and it now constitutes a considerable proportion of the travelling public. The amount of long-hour flights has increased significantly. Based on the International Civil Aviation authority, air traffic can be anticipated to double amid till 2020. Airline travel, especially over longer distances, makes air travelers vulnerable to numerous facets that will impact their health and well-being. Particularly, the speed with which influenza spreads and mutates, via transportation routes, is the reason why the influenza pandemic is considered to be a huge threat to the human population. Pandemic is a term, which is used for a virus or microbe when it spreads over a large area, in severe cases even the whole world and large number of people start getting affecting by it (CDC, 2009).
In the past 300 years, there have been ten significant influenza pandemics outbreaks that have taken place in this world. The…...

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References

Airports Council International (2009) Airport preparedness guidelines for outbreaks of communicable disease. Available at: (Accessed: 28 November 2011)http://www.airports.org/aci/aci/file/ACI_Priorities/Health/Airport%20preparedness%20guidelines.pdf

Bouma, G.D. (2002) The research process. 4th edn. Melbourne: Oxford University Press.

Brigantic, R., Delp, W., Gadgil A., Kulesz, J., Lee, R., Malone, J.D. (2009) U.S. airport entry screening in response to pandemic influenza: Modeling and analysis. Available at:   (Accessed: 28 November 2011)http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B7578-4W2M6SG1&_user=10843&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000000150&_version=1&_urlVersion=0&_userid=10843&md5=44685b11dd53d74a8ef85a4f03e185f2 

Bush, George W. (2003a). Homeland security presidential directive -- 5: Management of domestic incidents. Available at:   (Accessed: 28 November 2011)http://www.whitehouse.gov/news/releases/2003/02/20030228-9.html 

(Dunn, 2009)
Arumemi-Ikhide believes that Arik can succeed due to a combination of the opportunity -- helped by economic and air transport reforms in Nigeria -- and the capability to deliver a high quality product." (Dunn, 2009) Also stated by Arumemi-Ikhide is that this "will be a key in differentiating it in the international market and providing feeder traffic. That will be the lifeline for the international network. That's what sets up apart from our rivals." (Dunn, 2009)

Martin Russell states in the report entitled: "Arik Air: The Future of African Aviation" that both the "internal opinion of African air travel and that of onlookers overseas was bleak before the arrival of Nigeria's newest treasure, Arik Air." (2008) Russell states that the aviation industry is African is "hampered by somewhat less predictable weather and frequent storms" resulting in aviation in African being "far from predictable with temperamental skies that readily unleash…...

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Bibliography

Nigeria's air traffic grows by 31% during 2008; defies global slump (2009) TradeInvest Nigeria Thu, 05 Mar 2009. Online available at:  http://www.tradeinvestnigeria.com/news/957188.htm 

Lawal, Lateef (2009)FG Invests Over N7b In Air Navigation, Safety, Search & Rescue - Nigeria Masterweb Daily News. Online available at: http://www.nigeriamasterweb.com/blog/

More Frequencies to Foreign Airlines Put Nigerian Carriers at Risk (2009) The Guardian -- Travels 17 Jul 2009. Online available at:  http://www.ngrguardiannews.com/travels/article01//indexn2_html?pdate=170709&ptitle=More%20frequencies%20to%20foreign%20airlines%20put%20Nigerian%20carriers%20at%20risk 

Dunn, Graham (2009) Arik Air: Pressing Ahead with International Plans. 3 June 2009. Airline Business. Online available at:  http://www.flightglobal.com/articles/2009/03/06/323508/arik-air-pressing-ahead-with-international-plans.html