The main objective of e-shop promotional program consists in attracting traffic, and especially visitors, and potential buyers. Given the current state of the restaurant and its significant growth objectives, it is recommended to implement an aggressive strategy that is able to create a strong image of the restaurant in the customers' mind. For example, the advertising strategy should start with registering the website in several search engines. This will not ensure the necessary volume of traffic, but it is the first step in order to attract users. Another aspect of the strategy consists in placing animated banners. It is recommended to place the banner in the lower part of the page, next to the scroll bar located on the right side of the first screen, due to the high click-through rate provided by this method. Email marketing is also a very efficient method for attracting website visitors. It is…...
mlaReference List
1. Cafe Bistro Coffeehouse Business Plan. The Watertower. Bplans online. Retrieved January 31, 2008 at http://www.bplans.com/sample_business_plans/Restaurant_Cafe_And_Bakery_Business_Plans/Cafe_Bistro_Coffeehouse_Business_Plan/Products_fc.cfm .
From the bank's point-of-view, representatives consider that the main advantages are: m-banking can be used as a very good distribution channel, it increases sales volume, it reduces costs of distribution, and it increases customer satisfaction.
Market Overview
The banking sector is characterized by intense and tough competition. The intensification of competition is mainly influenced by globalization. However, in order to counteract this matter, banks have the opportunity to provide their financial services across the world without investing important amounts of money, due to technical developments. This opportunity has allowed banks to enter new markets that otherwise required tremendous financial, technical, and human resources efforts. Another feature that characterizes nowadays m-banking sector regards customers' price-sensitivity, which forces banks to introduce innovative services.
Specific Applications
M-banking aims at three important target groups: the youngsters, the young adults, and the business people. The youngsters segment includes people aged 14-18 that require ubiquitous services. This segment is…...
mlaReference List
Mobile banking (2007). Wikipedia, the free encyclopedia. Retrieved January 31, 2008 at http://en.wikipedia.org/wiki/Mobile_banking .
Tiwari, R. & Buse, S. (2007). The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector. Hamburg University Press. Retrieved January 31, 2008 at http://cmslib.rrz.uni-hamburg.de/hamburg-up/servlets/MCRFileNodeServlet/hup_derivate_00000183/HamburgUP_Tiwari_Commerce.pdf?hosts=local.
Starbucks has been able to monetize these strategies not from deliberate attempts but from the benefits of strengthening its suppliers so they could also experience profitability and reinvest in their businesses.
Integrating to the Starbucks Supply Chain Management System
Starbucks moved beyond using their ethics and CS initiatives to just support their supply chains and integrated them into their main supply chain systems as well (Witkowski, 2005). Starbucks has successfully defined the corporate value of their CS programs as a result.
The CAFE program, when tracked as part of the broader Starbucks supply chains, showed that despite the higher costs associated with coffee and ancillary products, the company's quality costs were consistent and predictable due to a stable supplier base (Deutsche Bank 2006). The pricing models of Starbucks are specifically created to take into account high levels of commodity fluctuations including diary, sugar and paper. The company has traditionally managed this risk…...
mlaReferences
Paul a Argenti. (2004). Collaborating with Activists: HOW STARBUCKS WORKS WITH NGOS. California Management Review, 47(1), 91-116
Matthew Berglind & Cheryl Nakata. (2005). Cause-related marketing: More buck than bang? Business Horizons, 48(5), 443-453.
Deutsche Bank (2006) -- Starbucks Overview. Deutsche Bank Securities Research. New York, NY. 10 July 2006.
Lee, H. (2008). Embedding sustainability: lessons from the front line. International Commerce Review: ECR Journal, 8(1), 10-20.
e-Commerce
This project is about e-commerce and how it has helped Apple in its business objectives. The purpose is of the paper is to illustrate the wide-ranging ways in which e-commerce can provide opportunity to corporate entities. Apple makes a good case study because it has successfully emerged as an e-commerce powerhouse in recent years. It was able to gain market entry into music sales using e-commerce and the company has now become one of the world's largest online retailers as well.
The project will cover Apple's successes in e-commerce, both as a player in the entertainment industry and as a player in the personal electronics and software industries. The scope will include some brief analysis of Apple's financials, as the numbers will support the discussion of Apple's e-commerce strategy. There are articles both in the business press and in academic journals that outline a lot of what Apple has done to…...
mlaReferences:
Ito, T., Ochi, H. & Shintani, T. (2002) A group buy protocol on coalition formation for agent-mediated e-commerce. International Journal of Computer & Information Science. Web. Retrieved from http://web.mit.edu/~takayuki/www/papers/itota-ijcis2002.pdf
Laudon, K. & Traver, C. (2007). E-commerce: business, technology, society. Pearson Education. Web. Chapter 9. Retrieved from http://www.cpe.ku.ac.th/~mcs/courses/2008_01/214571/slides/Laudon_Traver_E-commerce4E_Chapter09.pdf
Webb, K. (2002). Managing channels of distribution in the age of electronic commerce. Industrial Marketing Management. Vol. 31 (2002) 95-102.
Zhu, K. & Kramer, K. (2002). E-commerce metrics for net-enhanced organizations: Assessing the value of e-commerce to firm performance in the manufacturing sector. Information Systems Research. Vol. 13 (3) 275-295.
e-Commerce
Electronic Commerce
The intent of this analysis is to define two reasons why developing software for wireless devices is challenging and also to define the five components of mobile operating systems. Unifying both of these subject areas is the rapid adoption of mobile devices, ranging from smartphones to tablet PCs including the best-selling Apple iPad (Kolios, Friderikos, Papadaki, 2012). With more developers than ever before looking to create new applications on wireless devices, the analysis of the two reasons slowing down their pace of progress is worth considering from a long-term market development standpoint as well.
Factors Making Software Development For Wireless Devices Challenging
Of the many factors that slow down new application development for wireless devices, the two most prevalent are the broad number of competing standards for application development, and the very precise nature of device requirements for each class or category of wireless device. Beginning with standards, developers realistically have…...
mlaReferences
Frank, B. (2006). Driving Devices. Interactions, 13(4), 14-14.
Kolios, P., Friderikos, V., & Papadaki, K. (2012). A practical approach to energy efficient communications in mobile wireless networks. Mobile Networks and Applications, 17(2), 267-280.
McLure, C.E. (1997). Electronic commerce, state sales taxation, and intergovernmental fiscal relations. National Tax Journal, 50(4), 731-750.
This study takes place within the context of a marketplace that is that is increasing utilizing electronic commerce as a way to facilitate transactions between vendors and consumers. Taxation in regard to electronic commerce is a complicated situation, which resulted in some confusion and uncertainty for tax administrators and tax payers alike.
The aim of the study by McLure (1997) was to explore the implications associated with electronic commerce as it relates to tax administration. A review was conducted in order to synthesize information with regard to this issue in order to devise a proposal for a solution with regard to taxation and electronic commerce.
Design: This examination was conducted as a systematic review broken down into five succinct sections. The first section, the introduction, presented the situation under investigation, in particular the extent to which…...
mlaReference
McLure, C.E. (1997). Electronic commerce, state sales taxation, and intergovernmental fiscal relations. National Tax Journal, 50(4), 731-750.
The two parties can exchange information, including specific data and necessary reports, in a quick and efficient manner. With the aid of this procurement method, information is exchanged more efficiently than with the use of traditional communication channels, and the overall organizational processes are better supported (Best Price Computers, 2010).
f) Electronic data interchange
The electronic interchange of data was the first process of electronic communication, dating back at least two decades, and being itself older than electronic commerce. Electronic data interchange refers to the communications underwent by two or more economic agents in the scope of completing their business operations.
The electronic interchange of data is generally occurring between two economic agents, in which case it is called B2B communications (business to business). The interchange of data is commonly characterized by the exchange of information within the virtual community of data which would traditionally be found in five categories of business…...
mlaReferences:
Chaffey, D., E-business and e-commerce management: strategy, implementation and practice, 3rd edition, Pearson Education, 2006
Schneider, G.P., Electronic commerce, Cengage Learning, 2010
Havaldar, Business marketing: text and cases, 3rd edition, Tata McGraw-Hill Education, 2010
Plummer, R., Contracting and procurement optimization 501, Curtin University
Electronic Certificates of Medical Necessity: A Proposal
Medical billing can now become a relatively painless process for the personal in a medical facility through the electronic filing of certificates of medical necessity (e-CMN). Manually filling out paperwork is very time consuming, and is not very cost effective. However, the technological advancements created in the area of medical billing are very efficient. While many offices now fax the CMN's, the incorporation of e-CMN's into the medical office and billing process, decreases overhead costs, reduces paperwork, and helps substantially with the on-going battle to comply with the ever-changing Medicare requirements. While each of the previous reasons is enticing enough to consider incorporating e-CMN's into the office routine, the increase of revenue is certainly a major benefit and is the direct result of the time reduction with the filing process.
Billy Tauzin, chairman of the U.S. House Committee on Energy and Commerce, clarified his concern…...
mlaReferences
Bachenheimer, C. (2001, Aug. 1). Something out of nothing. Home Care Magazine. Retrieved April 13, 2004 at http://homecaremag.com/ar/medical_something_nothing/index.htm .
Business Wire. (2004, Feb. 13). American association for homecare and Trac Medical Solution agree on industry wide ecmn solution. ProQuest Document: 545984641 http://gateway.proquest.com/openurl-url_ver=Z39.882004&res_dat=xri:pqd&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&genre=article&rft_txri:pqd:did=000000545984641&svc_dat=xri:pqil:fmt
McClinton, D. (2001). E-CMN's. Home Care Magazine. Retrieved April 13, 2004, at http://homecaremag.com/ar/medical_ecmns/index.htm .
Social Commerce in Saudi Arabia: How the Social Media Affect the E-Commerce in Saudi Arabia
SOCIAL COMMECE IN SAUDI AABIA
Conceptual Framework Model
Social Media
Psychological Aspect and Theories
Administration
Digital Divide in Saudi Arabia
Ethos, eligious conviction, and Government in E-commerce Adoption
The ise of the P Industry in Saudi Arabia
Conceptual Model and esearch Hypothesis (Drawing)
esearch Contribution
Social Commerce in Saudi Arabia
Modern Saudi Arabia today actually represents an exceptional and convergent mixture of social conservatism and technological ability, a wonderful alteration from a remote, desert land that it was just something like 50 years ago. As social media is turning out to be increasingly prevalent in Saudi Arabia, online marketers are starting capitalizing in methods that service social media and include online customers. In Saudi Arabia Online marketers' adoption of new online marking trends is being prompted by discoveries that show individuals are spending great amounts of their time actually mixing online. Furthermore to advertising and endorsing on…...
mlaReferences:
Anderson, M. (2013). Turning "like" to "Buy" Social Media Emerges as a Commerce Channel. Booz & Company, 23-56.
Assad, S.W. (2009). The rise of consumerism in saudi arabian society. International Journal of Commerce & Management,, 73-104.
Bahaddad, A.A. (2013). Attracting customer in saudi arabia to buy from your business online. . International Journal of Business and Management, 65-81.
Brock, C. (2014). F-COMMERCE AND THE CRUCIAL ROLE OF TRUST. Online Communities and Digital Collaborations, 1-11.
resolution of legal dispute associated with electronic commerce. Electronic commerce referred to includes electronic systems such as the internet. It examines the reasons why simply referring to the laws cannot resolve disputes. The paper also features a case study on an unresolved legal conflict associated with electronic commerce specifically the internet.
Challenges of esolving Legal disputes
Many legal disputes associated with electronic commerce cannot be resolved by simply referring to relevant laws. Jurisdiction of internet laws raises questions that are still not answered. Jurisdiction is a function of sovereignty and need territorial limits. The internet cannot be subjected to territorial limits; there is no uniform applicable law (Barlow, 1996). Some countries such as the United States of America have laws that govern use of the internet (Federal Communications Commission, 1996). This however still does not solve the issue of jurisdiction especially for the internet where it would be difficult to locate…...
mlaReferences
Barlow, J.P. (1996, Feb 9). A Declaration of the Independence of Cyberspace. Retrieved March
19, 2012, from www.eff.org: http://www.eff.org/~barlow
Federal Communications Commission. (1996). The Telecommunications Act of 1996. Retrieved
March 19, 2012, from www.fcc.gov: http://www.fcc.gov/Reports/tcom1996.pdf
Home Goods M-Commerce
During the earlier parts of the internet and technological revolution that began in the 1990's with the emergence of the World Wide Web was what eventually came to be known as E-Commerce. Indeed, there was the shift whereby what was done in brick and mortar stores was increasingly done online. Thus, regular commerce became electronic commerce, or e-commerce for short. Nowadays, there has been yet another shift to a subset of electronic commerce, that being on mobile devices like cellular phones, tablets and personal data assistants, or PDA's. Mobile commerce has become prominent enough that it should get its own mention. The covering of mobile commerce within the modern paradigm can be associated with a number of product categories and industries. The specific industry that will be focused on in this report is goods for the homes such as those for cooking, other food preparation and gardening. While…...
Internet & Electronic Marketing
Website & Business Model
Target Market & Consumer Behavior
Building & Maintaining Customer elationships
F. ecommendations for Website Improvement
G. Conclusion
H. eferences
Pace University is a comprehensive non-profit university that offers its educational services to online students and to the more traditional brick-and-mortar student. As the university competes with global universities, the web presence must convey the value and quality of the education as well as enable the student to make an effective impact on the professional or academic world. The career services center at the university is one of the best at providing Co-op job services to its undergraduate population, the ability to find these positions is available online through the university's joint venture with the Experience Network.
Pace has delivered value to its customers by providing the opportunity to leverage either the online or brick-and-mortar education into an internship at a major company to then ensure a transition onto a paying…...
mlaReferences
Comegys, C., Hannula, M. & nen, J.V.i. 2006, "Longitudinal comparison of Finnish and U.S. online shopping behaviour among university students: The five-stage buying decision process," Journal of Targeting, Measurement and Analysis for Marketing, vol. 14, no. 4, pp. 336.
Garvey, M.J. 2002, "University heed its learning experience," InformationWeek,, no. 899, pp. 26.
Mastacan, A.M. 2009, "Current Trends in Internet Marketing," Economy Transdisciplinarity Cognition,, no. 1, pp. 48.
Muirhead, W.D. 2000, "Online education in schools," The International Journal of Educational Management, vol. 14, no. 7, pp. 315.
home control system using mobile commerce -- or, how your cell phone can connect you to your home when you are away from home
For better or for worse, the cell phone technology has changed modern communication and modern life. Mobile communication systems have undoubtedly made modern human beings more 'connected' to one another, or at least more able to talk to, or to reach one another, at any point in time. Now, an individual with a 'switched on' cell phone can always be accessed through the use of mobile cell phone technology -- barring any interference from poor connections or poor service, of course! However, besides simply being able to talk to others more easily, mobile phones can also make it easier to access other aspects of one's daily existence, from one's calendar, list of frequently called numbers, and yes, one's home.
The ability of mobile commerce to connect consumers…...
mlaWorks Cited
Forbes.com Staff. "Nortel Networks." (February 19, 2004). Forbes.com Retrieved on February 19, 2004 at site= http://biz.yahoo.com/n/N/NT.html http://www.investorguide.com/cgi-bin/browse1.cgi?tick=NT&
"Home Control Systems." (2004). Electronic House Magazine. Retrieved on February 4, 2004 at http://www.electronichouse.com/default.asp?NodeId=1200
'Motorola." (February 18, 2004). Business.com. Retrieved on February 4, 2004 at / 'Motorola: and Leading Developers Add Multimedia and Connectivity to Feature Phone Reference Design. (2004). CNBC.com. Retrieved on February 4, 2004 at http://www.investorguide.com/cgi-bin/browse1.cgi?tick=MOT& site= http://news.moneycentral.msn.com/ticker/rcnews.asp?Symbol=MOT http://www.business.com/directory/telecommunications/motorola,_inc/profile
'Market Report -- In Play." (February 19, 2004). Briefing.com. Retrieved on February 4, 2004 at site=http://www.investorguide.com/cgi-bin/browse1.cgi?tick=MOT&
banking industry has become highly competitive prompting smaller banks to fold under acquisitions and mergers for survival. Most common is the industry's obsession with ability to generate increased revenue by pushing products to the customers and through bank transactions and functionalities. In turn, most banks have lost focus on the customer and concentrated on price rather than quality customer care. In this case analysis, Commerce bank saw an opportunity in the industry trends and developed a successful system. The bank developed an exemplary customer service mechanism that concentrated on customer needs. The bank developed SMAT principles that were aimed at delivering quality service, this framework measured the impact of services offered to both external and internal customers. The bank also took measures in streamlining products that were neglected by the competitors such as deposits. As a result, it had reduced deposit rates to half percent lower than competitors had.…...
mlaReferences
Lindner, J.R. (1998). Understanding Employee Motivation. Journal of Extension, 3.
Selvarajah, C.T., Sung-Wai Lau, T., & Taormina, R. (2012). Management training and development: A New Zealand study. Journal of Management & Organization .
Singh, H. (2006). The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention . UCTI Working Paper .
Stirtz, K. (2011, February 11). Five Ways to Improve Customer Service Starting Today. Retrieved from http://amazingserviceguy.com/1437/five-ways-to-improve-customer-service-starting-today/
None of the findings are not surprising to a lot of experts. Apart from large systems that are integrated, like Kaiser Permanente in California and the Veteran's Administration, a lot of doctor practices are adopting different EMs. Also in so many different situations they do not talk to one another (Sittig & Singh 2012). So, a doctor's record is not necessarily able to get access notes from his regional hospital if different systems were utilized. A lot of doctors in that condition could just re-order a test, instead of going through all of the changes of finding the records from the hospital.
Actually many experts make the point that the true power of digital records come when using a sole, unified system that can be retrieved by altered health sites. With the exclusion of large combined health arrangements, there sometimes can be fragmented EMs. Experts mention that perhaps with the alliance…...
mlaReference:
Cook, P.J., Lawrence, B.A., Ludwig, J., & Miller, T.R. (1999). The medical costs of gunshot injuries in the United States. JAMA, 282(5), 447-54.
Eckman, B.A., Bennett, C.A., Kaufman, J.H., & Tenner, J.W. (2007). Varieties of interoperability in the transformation of the health-care information infrastructure. IBM Systems Journal, 46(1), 19-41.
Heselmans, a., Aertgeerts, B., Donceel, P., Geens, S., Van, d. V., & Ramaekers, D. (2012). Family physicians' perceptions and use of electronic clinical decision support during the first year of implementation. Journal of Medical Systems, 36(6), 3677-3684.
Simons, W.V., Mandl, K.D., & Kohane, I.S. (2005). The PING personally controlled electronic medical record system: Technical architecture. Journal of the American Medical Informatics Association, 12(1), 47-54.
Importance of Understanding the Law on E-Commerce
E-commerce, or electronic commerce, has revolutionized the way businesses and consumers interact. With the rise of the internet and digital technologies, transactions are increasingly taking place online, creating both opportunities and challenges that require a thorough understanding of the legal framework governing e-commerce.
1. Consumer Protection
E-commerce laws aim to protect consumers from unfair or deceptive practices. Consumers have specific rights related to online purchases, including:
Right to Accurate Information: Merchants must provide clear and accurate information about products and services, including descriptions, prices, and delivery terms.
Right to Return Goods: Consumers may have the right....
Electronic Transactions Act 2008 of Ghana
The Electronic Transactions Act 2008 of Ghana is a piece of legislation that governs electronic transactions in the country. It aims to facilitate electronic commerce, promote the use of electronic signatures, and provide a legal framework for electronic transactions.
Key provisions of the Electronic Transactions Act 2008 include:
1. Recognition of electronic records: The Act recognizes electronic records as valid and legally binding documents.
2. Electronic signatures: The Act allows for the use of electronic signatures in place of traditional handwritten signatures.
3. Electronic contracts: The Act outlines the legal requirements for forming contracts electronically.
4. Data protection: The Act....
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now