"
Gane 107) This potentially creates a stifling and an inability of women, the holders of virtue (especially given our imagery the virgin princess) to laugh at a torn dress and an exposed areola the way some European cultures do.

Fashion has become modern sexuality in the sense that it has the function of establishing these qualities or attributes. As everything gets drawn into this system gradually all culture is affected by this specific sexual character, not sex itself but sexualization; by an inverse movement sex itself is influenced by this new sexualization of all spheres, unique to our culture. As it is the feminine body which is the emblem of this process

The standards expressed by the Disneyland Princess are those that pervade the ideal, but do not represent the reality. In Bonbon land though the cow with its nipples frequently showing is not a "real" girl she is a realistic body…...

mla

Works Cited

Auslander, Philip. Liveness: Performance in a Mediatized Culture. London: Routledge, 1999. 29 Apr. 2008

Baudrillard, Simulacra and Simulations. 1983,  http://www.stanford.edu/dept/HPS/Baudrillard/Baudrillard_Simulacra.html 

BonBonLand 2005, You can find some photos here:  http://www.themeparkreview.com/europe2005/bonbonland/bonbonland1.htm 

Cholodenko, Alan. "The Illusion of the Beginning: A Theory of Drawing and Animation." Afterimage 28.1 (2000): 9.

Compliance with Government Regulations and Current Issues - Initially, this joint venture between the Walt Disney Company and the Hong Kong government appeared successful as evidenced by the huge crowd it attracted since its opening on September 12, 2005 (Great Holidays and Hotels 2004, Giezl 2005). The very next day, Park chairman George Mitchell arranged for the opening of a second park in the adjacent lot. The government required an attendance of approximately 10 million visitors a year to approve land reclamation and the construction of a second park. The first and existing Park proved too small for the drones, which flowed into the Park, especially during the Lunar New Year holiday week, so that the gates had to be closed. Many of these visitors came all the way to Hong Kong to see the Park had to climb the fence and walls to get in. They also complained that…...

mla

Bibliography

1. BBC News (2006). Dogs' Fate Gnaws at HK Disneyland. BBC.co.uk.  http://news.bbc.co.uk/2/hi/business/4717347.stm 

2. Bowring, G. And Yung, C. (2005). Green Groups Keep Up Pressure on Disney. Hong Kong Standard: Jetsoft Enterprises, Ltd.  http://skyscrapercity.com/showthread.php?4=1807658page=5 

3. Disney.com.(2006). General FAQs. Disney.com.uk.  http://park.hongkongdisneyland.com/hkdl/en_US/help/history?name=GeneralResortFAQPage 

4. -. (2006). Park Rules and Regulations.  http://park.hongkongdisneyland.com/hddl/U.S./general/termsOfUseDetail?Name=ParkRules

Disneyland
Disney is one of the most revered companies in the entire world. The company has excelled in many different areas including its Disneyland franchise. Disney success in this regard is due in large part to the type of corporate governance the company has embraced over the years The company presents these guidelines based on various subjects including but not limited to The composition of the board of directors, Functions of the board of directors, Implementation of the Guidelines, oard meetings, board leadership and Social Responsibility. As it pertains to reporting requirements the corporate governance guidelines explain that

"The Chief Executive Officer shall seek the advice and, in appropriate situations, the approval of the oard with respect to extraordinary actions to be undertaken by the Company, including those that would make a significant change in the financial structure or control of the Company, the acquisition or disposition of any significant business or…...

mla

Bibliography

Official Website of Disney Corporation, 2011. Implementation of the Guidelines. [online] (Updated 30 Jan 2011) Available at:   / corporate/guidelines18.htmlhttp://corporate.disney.go.com 

Official Website of Disney Corporation, 2011. Functions of the Board of Directors. [online] (Updated 30 Jan 2011) Available at:

All of these steps wee completed in ode fo Disney to espect and hono local customs and keep consistent with local values.
3.3 Pomotion - Definition and application to touism opeation

One of the moe multi-faceted of the 7 Ps, pomotion encompasses public elations, analyst elations with the investment community especially fo those companies who have publicly-taded stocks o secuities, and also includes managing a company's eputation online with social netwoks. Public elations is esponsible fo making sue potential customes know what a company has to offe, in addition to keeping stakeholdes in the company infomed about new poduct and sevice developments.

Initial pomotions of Disneyland Hong Kong wee heavily focused on television thoughout the Hong Kong egion (Landeth, 2005). These initial advetisements attempted to evoke the same aspiational selling of the oiginal Disneyland, not mentioned that only 22 of the 65 ides wee included and only half of the lands wee…...

mla

references of its Hong Kong customers and change to be responsive to them. (Balfour, Einhorn, 2009). Third, Disney needs to consider creating characters entirely based in Asia (besides Mulan) and creating more feature motion pictures to further support and strengthen their integrated marketing communications strategies. This strategy will support and strengthen their messaging from a leisure constraints model standpoint (McDonald, Murphy, 2008) and also effectively turn the in-park experience into an essential part of the marketing strategy itself (Echtner, Ritchie, 1991). Disney needs to specifically focus on Asian-inspired characters to better transform the experience of visiting the park into an indispensible part of the entire marketing experience for Hong Kong Disneyland.

5.0 Literature justification for the recommendation

All three recommendations, including the creation of entirely new and more exciting rides, to the development of more effective customer listening systems through the use of Web 2.0 and social networking technologies, to the development of better integrated marketing communications strategies based on characters created from regional insight and humor, would significantly help the park grow in attendance and relevance. Any successful branding exercise evokes the emotions it represents, and to do this the use of the leisure constraints model shown in Figure 3 is needed as a planning foundation.

Figure 3: Leisure Constraints Model

Source: (McDonald, Murphy, 2008)

There was little effort to adapt to local culture other than to require the employees to speak English and French (Travel Weekly; 10/24/1994; Godwin, Nadine (http://www.wired.com/wired/archive/10.02/disney.html).

When the park was built outside of Paris the same areas that are in the United States parks are in the Paris parks. There is a Main Street, Discovery area, Frontierland, Adventureland and other familiar areas. The problem became the fact that the areas are specific to the United States with little to no thought to the importance of the local culture and areas.

In addition to the areas being given the same themes and names, the shows remained the same. The shows included the "Buffalo Bill Wild West Show." Twice a night the show put cowboy atmosphere on stage and on the plates.

While this was and still is a very popular genre and theme in the United States it had very little to do with…...

mla

References

Godwin, Nadine (1994) Disneyland Paris is new address in France for Mickey and Minnie. (Euro Disney renamed) Travel Weekly; 10/24/1994; Godwin, Nadine

Travel Weekly; 10/24/1994; Godwin, Nadine (accesse 8-5-06)

 http://www.wired.com/wired/archive/10.02/disney.html 

Bradsher, Keith (2004). Disney tailors Hong Kong park for cultural differences

It is hard to imagine (indeed, impossile to imagine) how a large company could not have a we presence as a central part of its marketing campaign. However, this does not that the company's wesite is as effective as it might e, or even very effective at all.
One of the consequences of the fact that wesites have ecome oth uiquitous and necessary is that there is actually less pressure on companies to make their wesites as elegant and effective as they used to e. In the early days of we marketing, wesites were in large measure still peripheral. This meant that most consumers relied on older methods of advertising (such as newspaper ads) and were lured onto the we y wesites that were especially clever or alluring.

Now the default method of marketing and advertising is we-ased, which means that the we is likely to e the first place that…...

mla

bibliography would look like on a website.

To the question "Is the website designed to teach you something?" only two people answered "yes." I was a little surprised that so many people understood this because it seems to contradict some of the other answers. The eighteen people who answered "no" seemed to understand that the purpose of the site was to sell something, not teach something.

Finally, when asked whether the author's credentials appear on the site, fourteen people answered "yes." This is not true, because no author's name is actually given on the site. I think that what people were really answering when they said "yes" was that they thought that the Disney Company itself is a sort of an author.

Conclusion

I think that overall I learned about how websites should be designed from reading about the topic. In looking at research about websites I learned that there is a lot of agreement among people who study websites on what makes a good website. However, even though web designers seem to agree on what a website should look like, the people who actually use websites do not necessarily agree. I think that people are all different in terms of what they are looking for and in how they use a website. I think that web designers assume that everyone who uses a website will use it in the same way, but this is not what I found when I asked people about how they actually use sites.

In addition, special events should reflect the totality of the target market. Southeast Asian cultures have water splashing festivals for example, which could be used as an attraction to the park. The objective of the festivals should be to drive repeat business, and to give all visitors the sense that they have experienced something special, beyond just the normal park experience.
The third recommendation is to utilize membership clubs. These can not only serve to drive repeat business from locals, but can also serve as outreach to the broader target market area. The use of social networking can assist with this -- the major western sites in most of the region and QZone in the mainland. Membership clubs can receive special offers, but they can also be made aware of events, deals, and changes to the park. Moreover, membership clubs improve customer loyalty as well. They encourage members to focus…...

mla

Works Cited:

Chiang, S. (2009). Dinkey Disney springs a Shanghai surprise. The Standard Retrieved November 26, 2009 from  http://www.thestandard.com.hk/news_detail.asp?pp_cat=11&art_id=91058&sid=26202974&con_type=1 

Shen, L., Platten, A. & Deng, X. (2006). Role of public private partnerships to manage risks in public sector projects in Hong Kong. International Journal of Project Management. Vol. 24, 7, 587-594.

Esty, B. (2005). Structuring loan syndicates: A case study of the Hong Kong Disneyland project loan. Journal of Applied Corporate Finance. Vol. 14,3, 80-95.

Yeung, B. & Hui, E. (2002). Option pricing for real estate development: Hong Kong Disneyland. Journal of Property Investment & Finance. Vol. 20,6, 473-495.

The level of the investment also isolated them more in the case of a failure. They paid attention to the wrong details. Disney acted on American views of Europe rather than on native views, which could identify the important cultural differences. It appeared that the managers were too confident in their success to research the small details about European cultures.
In planning Euro Disney there were not any contingency plans put into place. The attitude towards customer habits was very complacent. They assumed that there would be so many customers every day, each staying an average number of nights spending an average amount of money. In America this would have worked because there is already a well established theme park culture. The European market proved to be a lot more unpredictable.

Up until now, Disney's venture into China has been anything but magical. The Hong Kong theme park, which opened in…...

mla

Works Cited

Balfour, Frederik. 2009. "Disney Shanghai: Good for China, Bad for Hong Kong." 28 June,

2010. Business Week. Web.

Liu, Ling Woo. 2009. "Disneyland in Shanghai: A Second Try in China." 28 June, 2010. Time.

Web.

History of Disneyland
Walt E. Disney sat down on a bench at a small amusement park in California to watch his daughters play. While he was setting there, he noticed how tattered and filthy the small amusement park was. He also observed people's reactions to the different rides and noticed the parents of the children had nothing to do. They would be ready to go home halfway through the day, and their children were still playing and having fun.

This is where Walt started thinking about building a new type of amusement park. He wanted to create an amusement park that was clean, with safe rides, and one that had rides for and attraction for children and their parents. Eventually, this idea turned into Disneyland.

Years before he started construction on Disneyland, Walt completely created the entire theme park in his mind. He traveled the United States, and visited buildings of America's…...

mla

References

 http://www.scottware.com.au/theme/linkage/history.htm 

/ http://www.geocities.com/Hollywood/Boulevard/1877/history.htmlhttp://www.disneylandsource.com/history

http://www.disneydreamer.com/1970pics.htm

Bob Sehlinger. The Unofficial Guide to Disneyland, 1990. Hungry Minds, Inc.; ASIN: 002862615X; (September 1998)

ICT Use is Applied to the Tourism and Hospitality Industries
This work in writing conducts a critical evaluation of how use of ICT is applied to the tourism and hospitality industries. This work in writing will evaluate the Disney hospitality and tourism website located at http://disneyland.disney.go.com/.

The United Nations Conference on Trade and Development reports that the tourism industry has undergone a transformation by the information and communication technologies (ICT) and that the Internet has "dramatically changed the way in which consumers plan and buy their holidays. It has also affected how tourism providers promote and sell their products and services." (2002) The market for tourism is reported to be highly reliant on information and stated as an example is "A consumer in Canada wanting to stay in a remote hotel on a Thai island needs up-to-date information about boat connections, activities on offer, and even recommendations from other travelers. The…...

mla

References

Cantoni, L.; Kalbaska, N.; and Inversini, A. (2009) E-Learning in Tourism and Hospitality: A Map. Journal of Hospitality, Leisure, Sport and Tourism Education. Retrieved from:  http://www.heacademy.ac.uk/assets/hlst/documents/johlste/vol8no2/13RN263Cantoni148to156.pdf 

ICT and Tourism: A Natural Partnership (2002) United Nations Conference on Trade and Development. Retrieved from:  http://www.unctad.org/templates/Page.asp?intItemID=3609&lang=1 

Law, R. et al. (2010) Website Evaluation in Tourism Research. Progress in Tourism Management. Vol 31 (3). Retrieved from:  http://bournemouth.academia.edu/DimitriosBuhalis/Papers/133161/website_evaluation_in_tourism_research 

O'Connor, Peter and Murphy, Jamie (nd) A Review of Research on Information Technology in the Hospitality Industry. Retrieved from: citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.131...

Marketing Strategies of the Shanghai Disney esort
Shanghai Disney esort

Brief History and Facts

Investments

Target Market for the Shanghai Disney esort

Demographic Segmentation

Psychographic Segmentation

The Marketing Strategies of the Shanghai Disney esort

Product Strategies

Integration with the Chinese Culture

Product Mix

The Major esort Segments

Entertainment and ecreational Facilities

Pricing Strategies

The Most Potential Customer Segment

Why Chinese Market?

Promotional Strategies

Segmentation for Promotional Campaigns

Selection of Promotional Mediums

Place Strategies

Overall Plan of Shanghai Disney esort

SWOT Analysis

a.

Internal Environment (Strengths & Weaknesses)

b.

External Environment (Opportunities & Threats)

Failed Market Strategy

Successful Market Strategy

Selection of the Chinese Market

Differentiation

Growth Strategy

Critical Analysis and Concluding Thoughts

Appendices

Appendix 1: Introduction

eferences

Executive Summary

The Shanghai Disney esort is an upcoming theme park in China. The resort is being built by the world's largest entertainment corporation -- the Walt Disney Company. Consisting of theme parks, hotels, lake, entertainment district, and recreational facilities, the Shanghai Disney esort is expected to be opened in December 2015. The major target market for this resort is children with age 4-15 years. However, the company will…...

mla

References

Clow, K.E. & Baack, D. (2009). Integrated Advertising, Promotion, and Marketing Communicaitons, 1st Edition. New Delhi: Pearson.

Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2013). Strategic Management: Competitiveness & Globalization - Concepts, 10th Edition. Mason, OH: South-Western Cengage Learning

Jenny, M. & Scammon, D.L. (2010). Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms, Journal of Public Policy & Marketing, 29 (1): 12-26

Mullins, J.W., Walker, O.C. & Boyd, H.W. (2008). Marketing Management: A Strategic Decision Making Approach, 6th Edition. N.Y: McGraw-Hill

Old and young alike, holding tremendous excitement and thrill in its essence. for one feel that Disneyland has been the most popular business ever since. Cartoon characters created by Disney are known all over the world. With tourist rate more than any other park around the world, Disneyland provides amusement and festivity beyond expectations. Disneyland have higher attendance than their competitors thus proving to be one of the biggest American achievements.
Entertainment like Disneyland was not active and no one was much aware of this bustling entertainment coming in town, which along with it's colorful rides and well kept parks, brought various opportunities of business and exchange.

1]"Disneyland functions as an 'imaginary effect' concealing that reality no more exists outside than inside the bounds of the artificial perimeter" (Fjellman, 1992: 301). [1]

Why it would be exciting being involved with Disneyland is its everlasting activity and amusing atmosphere that it inherits…...

mla

In Text Citations

1]&[2] Stories of the storytelling organization: a postmodern analysis of Disney as "Tamara-land." Date: 08-01-1995; Publication: Academy of Management Journal; Author: Boje, David M.

Lahiff, J.M. And Penrose J.M. (1997). Business communication: Strategies and Skills (5th edition).

Walt Disney is the epitome of success through perseverance and hard work. The animator, filmmaker, and entrepreneur once said, "All of our dreams can come true, if we have the courage to pursue them." Disney had dreams that many did not think was possible to come true, and yet he continually proved to the world that anything was possible. The world of magic that we know of today would not have existed without the dreams and accomplishments of Walt Disney, who built veritable empires out of his own imagination. It is impossible to picture children's entertainment or theme parks without invoking the contributions of Walt Disney. His innovation and personal sacrifices required to make those innovations tangible realities have given us a world of magic and a world with no limitations to our imaginations.
Many have known Walt Disney to be the man who built the theme parks, particularly Disneyland and…...

mla

References

Pat, Williams, How to Be Like Walt: Capturing the Disney Magic Every Day.

2) Bob, Thomas, Walt Disney -- An American Original.

3) Bruce, Handy, December 3, 2006, Escape Artist, The New York Times. Retrieved from  http://nytimes.com .

4) Walt Disney Museum -- San Francisco

In conjunction with this is the need to put more interactive media on the site, including video of a tour of the kitchen, which is one of the best equipped for creating pastries in Orange County. The e-marketing changes also need to include a customer forum area where the cafe's management asks for ways to improve and make their business more attractive to younger families. In keeping with the idea of making the cafe more accessible to younger families and students, offering free WiFi is a must-have. Students would stop in before classes started at the local high school to finish up homework, bringing their families for breakfast. In keeping with the change in image to being more innovative, free WiFi would attract a younger and more affluent customer base over time. Free WiFi would also be heavily promoted on the website as well.
The greatest measure of a successful…...

mla

Bibliography

Josh Bernoff, Charlene Li. "Harnessing the Power of the Oh-So-Social Web" MIT Sloan Management Review 49.3 (2008): 36-42. ABI/INFORM Global. ProQuest 12 Jun. 2008

Roderick J. Brodie, Heidi Winklhofer, Nicole E. Coviello, Wesley J. Johnston. "Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance. " Journal of Interactive Marketing 21.1 (2007): 2. ABI/INFORM Global. ProQuest. 9 Jun. 2008

Mike Cooke, Nick Buckley. "Web 2.0, social networks and the future of market research. " International Journal of Market Research 50.2 (2008): 267.

ABI/INFORM Global. ProQuest 7 Jun. 2008

He wished to build the happiest place on the planet and this message continues to be handed over to the new recruits who join the organization presently also. Disney exists to give a guarantee to the Americans that are there for real. Disneyland is not just unreal, rather it is hyper-real. As a result it is possible to express of the corporate culture of Disney as being created. ("eading Organizations from behavior and experience to representation and experience," n. d.)
4) Explain how the four functions of management support the creation and maintenance of a healthy organizational culture

The four functions of management support the creation and maintenance of a healthy organizational culture as it leads to planning, organizing, leading and coordinating of resources and it is these 4 activities which recur across the institution and are extremely unified. Present features relating to management cover claims leading are distinct from dealing…...

mla

References

Arnold, Paul. V. (2002) "Fixing manufacturing" MRO Today Magazine, Retrieved at  http://www.progressivedistributor.com/mro/archives/mro%20coach/Lynch/FixingJJ02.htm 

Bryman, Alan. (1995) "Disney and His World"

Routledge.

N.A. (2007) "Disney Institute Homepage" Retrieved at  http://www.disneyinstitute.com/index.cfm