Direct Marketing: JIFFY LUE
Jiffy Lube, one of the nations leading competitors in automotive preventive services, has been in business to promote the maintenance and value of automotive vehicles for several years. The company offers maintenance services and diagnostic services including lubrication and fluids services as well as inspection services by qualified technicians (JLI, 2003). The company faces stiff competition in the United States, with inexpensive auto maintenance dealerships popping up at a rapid pace. To compete in a market place where consumers have so many options, the company would benefit by employing more direct marketing techniques.

Traditional marketing techniques such as television advertisement are not effective in marketing many of the automotive services that this company offers, because consumers most often choose a service provider based on randomized factors including convenience and cost. Many consumers will opt to have their oil changed for example, at the automotive specialist closest to their…...

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Bibliography

JLI. (2003). "The Well-Oiled Machine: Corporate Overview." Jiffy Lube International,

Inc. Retrieved December 18, 2003,  http://www.jiffylube.com 

WBC. (1997). "Direct Marketing." Women's Business Center, Las Vegas.

Retrieved December 17, 2003, http://www.onlinewbc.gov/docs/starting/glossary.html

marketing strategy direct marketing pricing activities strategy/Project improved duration . Make grader identify sections revised, (e.g. Track Changes feature Word).
OVEALL COSTS

The creation and delivery of the organizational service is linked to a wide array of costs, all of which are incurred in the organizational processes and operations. The more pertinent of them include the following:

Costs with the commodities, including the usage of the personal laptop and other desktop features

Costs with the software applications required to complete the documentation projects

Costs with utilities, such as electricity, internet, telephone bills and so on Costs with marketing and the promotion of the writing services

Other costs, such as administrative, the traveling to the offices and other such expenditures.

PICE SETTING

The prices would be set with the use of two primary pricing strategies. On a first note, the penetration pricing strategy would be used and it would see that the services are delivered at a price…...

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References:

Longenecker, J.G., Moore, C.W., Palich, L.E., Petty, J.W., 2005, Small business management: an entrepreneurial emphasis, 13th edition, Cengage Learning

McGrath, M.E., 2001, Product strategy for high technology companies: accelerating your business to web speed, 2nd edition, McGraw-Hill Professional

Parkin, M., Powell, M., Matthews, K., 2007, Economics, 7th edition, Pearson Education

Smith, T.J., 2011, Pricing strategy: setting price levels, managing price discounts and establishing price structures, Cengage Learning

Distribution Strategy and Strategic AlliancesIntroductionPerrys Ice Cream may collaborate with a competing national brand, but there are considerations that have to be made. This paper looks at those issues. They include sales channel, the pros and cons of partnership, the value of alternative marketing channel options, and whether margin or drayage makes the most sense.Direct Sales ChannelDirect sales involves the company selling its products directly to customers, without going through any other retailers or intermediaries. There are several potential advantages to this approach for Perry Ice Cream (yan & Barretta, 2018). First, it can allow the company to better control its inventory and ensure that its products are fresh. Second, it can reduce costs by eliminating the need to pay fees to middlemen. Finally, it can give the company a more direct relationship with its customers, which can be valuable for marketing and customer service purposes. However, there are also…...

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ReferencesLeRoux, M. N., Schmit, T. M., Roth, M., & Streeter, D. H. (2010). Evaluating marketing channel options for small-scale fruit and vegetable producers. Renewable agriculture and food systems, 25(1), 16-23.Ryan, K. & Barretta, P. (2018). Perry\\\\\\\\\\\\\\\'s Ice Cream Distribution Strategy and Strategic Alliances: The 800-Pound Gorilla. London, UK: SAGE

Global Gadgets Direct Marketing
Direct marketing is any form of marketing that "allows business to communicate directly with its target market" (SEODesk.org, 2011). This contrasts with indirect marketing where the company is simply getting its message into the world, and the onus is then on the recipient to be exposed to the message. A good way of explaining the difference is a website is indirect marketing, but an email list built from that website is a tool for direct marketing.

There are many different types of direct marketing. Direct mail is a popular form of direct marketing. Examples include catalogs, product samples or advertisements. Generally for this to be direct advertising, the mailouts should be built from a list of potential customers. This method has a high fixed cost of producing the mailout, and the response rate is unknown. However, direct marketing has proven effective and it allows the company to reach…...

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Works Cited:

SEODesk.org. (2011). What is direct marketing? SEO Desk. Retrieved January 22, 2012 from  http://seodesk.org/what-is-direct-marketing/ 

Koch Group. (2009). Direct mail tips for manufacturers' letters. Koch Group. Retrieved January 22, 2012 from  http://www.kochgroup.com/directmail.html 

Risley, M. (2005). 10 direct mail secrets. Entrepreneur Magazine. Retrieved January 22, 2012 from  http://www.entrepreneur.com/article/79016

direct marketing help companies deliver their objectives?
The principles of direct marketing help companies deliver their objectives

Times are changing, the economies, laws and rules are also changing, however, the principles of marketing remain the basic driving factor of success for any business. The marketing strategies are changing, from manual to digital. Nonetheless, the challenge in understanding and executing the principles of direct marketing remains with the business enterprises. Marketing strategy becomes incoherent when the target audience changes from customer to another business; what represents the Business to Business, and Business to Consumer marketing (Ferrell & Hartline, 2011, p. 13).

Literature review

Direct marketing entails getting to the basics and drilling on the fundamentals of marketing to ensure that the business meets its objectives. There are many proclaimed principles to implement in direct marketing. However, the essential principles of direct marketing entail the following practices. The first principle to have in mind is…...

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References

Blattberg, R.C., & Allenby, G.M. (2010). Perspectives on promotion and database marketing: the collected works of Robert C. Blattberg. Singapore, World Scientific.

Charlesworth, A. (2009). Internet marketing: a practical approach. Amsterdam, Butterworth-Heinemann.

Evans, D., & Mckee, J. (2010). Social media marketing: the next generation of business engagement. Indianapolis, Ind, Wiley Pub.

Ferrell, O.C., & Hartline, M.D. (2011). Marketing strategy. Australia, South-Western Cengage Learning.

In indirect selling and marketing strategies, there are often larger sales forces to
manage the many distributors and dealers. In direct selling and marketing
models, often it is the coordination of multiple channels of distribution
including websites, direct mail, 800 numbers, and for the largest direct
accounts, sales reps. The costs of sales in a direct marketing, when
organized across multiple electronic sales and marketing channels, can be
significantly less than the indirect sales and marketing models companies
use. In summary, the growth of electronic communication, increased power
of analytics applications, and the costs of maintaining a direct versus
indirect strategy all combine to the growth of the direct marketing model.
eferences:
Arnold (2003) - Matthew Arnold. 5 Factors Driving Direct Marketing.
Marketing Management Magazine. June, 2003. Accessed from the Internet on
July 22, 2007 from location:
http://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/603%20DIECT%20MAKETING%203
8-49.pdf...

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References:

Arnold (2003) - Matthew Arnold. 5 Factors Driving Direct Marketing.

Marketing Management Magazine. June, 2003. Accessed from the Internet on

July 22, 2007 from location:

8-49.pdfhttp://offlinehbpl.hbpl.co.uk/Misc/MMM/Features/603%20DIRECT%20MARKETING%203

IMC Campaign (Direct & Internet)
Direct Marketing Campaign

The direct marketing portion of the campaign will provide personalized communications to customers. It will include direct sales, catalogs, email list purchases, direct mail, and telemarketing. The most traditional form of this is direct sales. Face-to-face sales will be key to engaging customers directly in stores through friendly and competent sales personnel. This will allow customers to have tangible interactions with the product and also associate the brand with a high level of customer service. It also provides an opportunity for customers to ask questions directly and receive a more intimate consultation in product selection.

Catalogs will be used to provide a more "portable" and adequate overview of all product offerings. Catalogs are also useful tools for tailoring product lines in direct accordance with customer preferences. Specific audiences who have shown a propensity to order via catalog will be the primary target of this strategy.…...

Improving E-Mail Response Rate
Based on the GLM analysis, the company can conclude that emails sent with detailed headers and text bodies are opened with greater frequency than emails sent with generic headings and HTML bodies.

General Linear Model

Between-Subjects Factors

HEADING

Detailed

Generic

OPENED

HTML

Tests of Between-Subjects Effects

Dependent Variable

Type III Sum of Squares

df

Mean Square

F

Sig.

Partial ETA Squared

Corrected Model

TRIAL1

TRIAL2

Intercept

TRIAL1

TRIAL2

HEADING

TRIAL1

TRIAL2

OPENED

TRIAL1

TRIAL2

TRIAL1

TRIAL2

HEADING * OPENED

TRIAL1

TRIAL2

HEADING * BODY

TRIAL1

TRIAL2

4.500

1

4.500

1.000

OPENED * BODY

TRIAL1

1

1.000

TRIAL2

1

1.000

HEADING * OPENED * BODY

TRIAL1

66.125

1

66.125

1.000

TRIAL2

32.000

1

32.000

1.000

Total

TRIAL1

12943.000

TRIAL2

16140.000

Corrected Total

TRIAL1

TRIAL2

7

a. R Squared = 1.000 (Adjusted R. Squared = .)

Estimated Marginal Means

1. HEADING

Estimates

Dependent Variable

HEADING

Mean

Std. Error

95% Confidence Interval

Lower Bound

Upper Bound

TRIAL1

Detailed

35.750

Generic

37.000

TRIAL2

Detailed

45.750

Generic

36.750

Pairwise Comparisons

Dependent Variable

(I) HEADING

(J) HEADING

Mean Difference (I-J)

Std. Error

Sig.a

95% Confidence Interval for Differencea

Lower Bound

Upper Bound

TRIAL1

Detailed

Generic

-1.250

Generic

Detailed

1.250

TRIAL2

Detailed

Generic

9.000

Generic

Detailed

-9.000

Based on estimated marginal means

a. Adjustment for multiple comparisons: Least Significant Difference (equivalent to no adjustments).

Univariate Tests

Dependent Variable

Sum of Squares

df

Mean Square

F

Sig.

Partial Eta Squared

TRIAL1

Contrast

3.125

1

3.125

1.000

Error

.000

0

TRIAL2

Contrast

1

1.000

Error

.000

0

The F tests the effect of HEADING. This test is based on the linearly independent pairwise comparisons among the estimated marginal means.

2. OPENED

Estimates

Dependent Variable

OPENED

Mean

Std. Error

95% Confidence Interval

Lower Bound

Upper Bound

TRIAL1

No

31.750

Yes

41.000

TRIAL2

No

33.750

Yes

48.750

Pairwise Comparisons

Dependent Variable

(I) OPENED

(J) OPENED

Mean Difference (I-J)

Std. Error

Sig.a

95% Confidence…...

Direct Selling
A lot of companies are resorting to marketing one-to-one or concentrating on a narrow niche. For this reason, the respective corporations find it preferable to make use of direct communication with their clients who are typically a small targeted group that are considered after much thought. Direct communication helps the companies in obtaining a quick feedback from the clients that quickens the pace of their decision making. Over the years, the paradigm of direct communication has come a long way because of the dramatic evolutions in technologies and because of the introduction of new marketing media, particularly the usage of Internet.

Direct mailing and electronic catalogs, facilitated by Internet technologies have allowed for the implementation of models related to direct marketing (Jonker, Piersma, & Potharst, 2006; Liao & Chen, 2004; 2011). esearchers in the past have made use of direct communication as a model of complete business or as a…...

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References

Bolton, Ruth N., P.K. Kannan, and Matthew D. Bramlett (2000), Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value, Journal of the Academy of Marketing Science, 28 (Winter), 95 -- 108.

Bowman, Douglas and Das Narayandas (2001), Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior, Journal of Marketing Research, 38 (August), 281 -- 97.

Coughlan, A.T., & Grayson, K. (1998). Network marketing organizations: Compensation plans, retail network growth, and profitability. International Journal of Research in Marketing, 15(5), 401 -- 426.

De Wulf, Kristof, Gaby Odekerken-Schroder, and Dawn Iacobucci (2001), Investments in Consumer Relationships: A CrossCountry and Cross-Industry Exploration, Journal of Marketing, 65 (October), 33 -- 50.

The internet has given marketers a great deal of flexibility of time and message, though it must be clear that contrary to the previous assumptions there are limits to advertising ability and revenue. The tool enters the individuals home, just as direct marketing does and often offers links to direct purchase of the product advertised. Television, also enters the consumers home, and offers product information and brand exposure. Radio is often a mode of marketing that is accessed in transit, where millions of people listen to the radio as they drive and remember products, services and events that they hear about on the radio. Word of mouth marketing is important as it provides a personal touch to the product or service as testimonial can be the key to product awareness and utilization. (Ryans, 1996, p. 63)
8. Old statistics with regard to advertising to sales ratios, 10 years ago being…...

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Geller, 2002, p. null03)

10. Foreign market growth is one of the biggest issues in business today and many even small and medium sized companies often direct resources toward finding and establishing foreign market locations in the increasingly global economy. There are several risks involved with entering a foreign market and at least three are, non-existent or low consumer demand for product, competition of local market and lastly legal and ethical issues that determine the market situation. Some demand situations are unknown until a service or product has been exposed to a foreign market, and historical consumer desires must be discovered before entrance, sometimes this is difficult as if a consumer is unaware of a product they do not know if they would buy it or use it, they may have historical and traditional desires to utilize existing market products and not care to try something new, in which case a risk would be great. Competition in local markets is often a risk that a foreign company must weigh as there are often similar products and services available on a local scale that have a market hold, without proper information and/or research a risk could be great for product not fitting in to an existing market, because local providers already serve the niche. Lastly, legal issues are often unknown to the foreign provider, as some communities are more or less controlled by government entities, through non-free market set ups. Without such information the foreign provider takes great risk in having his goods and/or services sanctioned, overtaxed, refused or even confiscated in a foreign market that is not freely active, as many across the globe are.

Bauer, 1963, p. ii)

Many companies struggle with consistency over time with their P. Finally, personal selling is a critical component of any integration marketing strategy. The advantages of personal selling are that companies have a chance to create personal relationships with customers and understand their unmet needs, greater trust is created through more effective communication, and the key messages of a company are more clearly communicated. The cons or negatives of personal selling include its costs, as it is very expensive to have a direct sales force in the field. Second, sales forces tend to turn over rapidly or churn which becomes problematic as new sales people need to be trained. Finally direct sales can easily turn into business development or lose focus on selling when a sales team is not held accountable for its quota.
Select and explain the most suitable method for measuring advertising or promotional effectiveness. Your decision must include…...

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References

Hester, J. (2009) The Marketing Performance Measurement Toolkit, Journalism and Mass Communication Quarterly, 86(4), 952-953.

Kitchen, P., Kim, I., & Schultz, D. (2008). Integrated Marketing Communications: Practice Leads Theory. Journal of Advertising Research, 48(4), 531.

Mangold, W., & Faulds, D.. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357.

Wakolbinger, L., Denk, M., & Oberecker, K.. (2009). The Effectiveness of Combining Online and Print Advertisements: Is the Whole Better than the Individual Parts? Journal of Advertising Research, 49(3), 360.

Brand equity of trusted advisor for CM application delivery.
Source: Framework based on the concepts presented in (Yoo, Donthu, Lee, 2000)

eferences

Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management eview, 54(2), 43-57.

Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213.

Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software. The Journal of Systems and Software, 7(3), 207-207.

Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing, 3(3), 177-185. D

Katzmarzik, a. (2011). Product differentiation for software-as-a-service providers. Business & Information Systems Engineering, 3(1), 1-31.

Joseph, J.V. (2009). econciling marketing vs. branding return on investment. ochester, ochester, NY.

Yoo, B.,…...

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References

Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management Review, 54(2), 43-57.

Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213.

Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software. The Journal of Systems and Software, 7(3), 207-207.

Ghose, K. (2009). Internal brand equity defines customer experience. Direct Marketing, 3(3), 177-185. D

Marketing
Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 Degree Internet Marketing - Think Outside the ox for Minimum Cost, Maximum Results," (2001), are:

Instead of investing money, you invest time, energy and imagination.

Instead of guesswork, you utilize our expertise and experience.

Instead of measuring your success in terms of traffic, responses or sales, you do so in terms of profits - your bottom-line.

Instead of ignoring customers once they've purchased, you follow-up for cross-sales, up-sales, and referral sales with great persistence.

Instead of only concentrating on making sales, you are dedicated to making relationships, which result in many more sales over the long-term.

Instead of focusing on a single strategy, you utilize a combination of many.

Instead of growing large and diversifying, you grow profitably and maintain focus.

Instead of aiming messages at large…...

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Bibliography

360 Degree Internet Marketing - Think Outside the Box for Minimum Cost, Maximum Results," (2001), (Bulls Eye Marketing Group), Available: (Accessed 2003 March 1).http://www.bullseyemarketinggroup.com/guerrillamarketing.html

Arora, S. (2000), "Guerilla Launch Tactics," (eFuse), Available: (Accessed 2003 March 2).http://www.efuse.com/Grow/guerilla_marketing.html

Case Studies," (the Viral Factory), Available: (Accessed 2003 March 1).http://www.theviralfactory.com/casestudy.htm

Churchill, C. "Search Tip: Use Gateway Pages," (NetMechanic), Available:   (Accessed 2003 March 2).http://www.netmechanic.com/news/vol2/search_no2.htm 

Over the course of time, as others on the sales team see that one person is engaging in such actions, they will do the same. This creates an atmosphere, of corruption within an organization, where a large number of people will engage in questionable activities to achieve their objectives. A good example of this can be seen with Enron, during the boom years, when the company stressed that they wanted to meet their sales quotas by any means necessary. This attitude of increasing the overall bottom line at all costs; which meant that the management would encourage the staff to engage in questionable activities such as: building power plants that were to big for the local economy (Dabnol, India) or they would purchase a water company whose water system was full of allege (Azurix Water). These actions would contribute to the large losses that the company received, which helped…...

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Bibliography

Direct Marketing. (2010). Retrieved May 28, 2010 from Reference for Business website:  http://www.referenceforbusiness.com/encyclopedia/Dev-Eco/Direct-Marketing.html 

My Dollar Store. (2006). Retrieved May 28, 2010 from My Dollar Store India website: http://www.mydollarstoreindia.com/

Price Elasticity of Demand. (2010). Retrieved May 28, 2010 from Quick MBA website:  http://www.quickmba.com/econ/micro/elas/ped.shtml 

Price Elasticity. (2010). Retrieved May 28, 2010 from About.com website: http://economics.about.com/od/economicsglossary/g/pricee.htm

JG's fashion style is characterized as a mix of the following genres: commercial, trend-based, art focus / cultural / theme-based, couture high fashion and mid-market. In essence, JG's fashion style encompasses from low to high fashion markets, historical to contemporary arts and cultures.

IV. Target Market

JG's target markets for fashion advertising are Australian mid-range boutiques and high fashion brands. These boutiques and brands are known for having edgy and unique fashion images. Brands fitting this profile include the following, to name a few: Ellery, Lover, omance was Born, Bec and Bridge, Sass & Bide, Karen Walker, Lonely Hearts, Camilla and Mac, Zimmerman.

Within the fashion editorial sector, JG targets magazines that offer exclusive international fashion and showcase the work of leading Australian photographers and up-and-coming fashion design talent. The demographic foci of these magazines are people who have a passion for fashion, art, graphics, photography, illustration and street culture. Magazines representing this…...

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References

"Designer fashion in the Australian market." (November 2008). New Zealand Trade and Enterprise.

Weller, S. (October 2007). "Beyond 'Global Production Networks': Australian Fashion Week's Trans-sectoral Synergies." Centre for Strategic Economic Studies, Victoria University.

The key findings in the literature review of Farmtrac Tractors market development strategy in Kolhapur revolve around several important aspects. One of the key findings is that Farmtrac Tractors has successfully implemented a market development strategy focused on building strong relationships with farmers in the Kolhapur region. This has been achieved through a combination of direct marketing efforts, participation in agricultural exhibitions and events, as well as collaborations with local agricultural associations and cooperatives. By effectively engaging with farmers and understanding their needs, Farmtrac Tractors has been able to tailor its products and services to meet the specific requirements of....