Table 2

Use Case No. 1: Will, Hotel Franchises Owner

Use Case Feature

Description

The actor or actors involved

Will owner of five hotel franchises, routinely accesses the occupancy levels for each facility, determines projected supply needs and ensures that adequate preparations are in place to satisfy anticipated demand.

The system being used

The hotel chain's proprietary room occupancy and enterprise management system will be used for the data needed by the i-phone digital media product.

The functional goal achieved by the actor or actors

Access to franchise occupancy rates, staff performance and status data will be faster and easier for the business owner with the proposed digital media product, facilitating management decisions and the prioritization of supply chain requirements for all locations in coordination with individual hotel managers.

Table 2

Use Case No. 2: Jill, Hotel Manager

Use Case Feature

Description

The actor or actors involved

Jill, the hotel manager, needs to keep track of room occupancy and staff performance levels to ensure that…...

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References

Cusick, W.J. (2009). All Customers Are Irrational: Understanding What They Think, What

They Feel, and What Keeps Them Coming Back. New York: American Management

Association.

Guenther, K. (2006, September/October). 'Developing Personas to Understand User Needs.'

Table 2: Costs by Phase of the SEO Project Process

Phase

Description

Costs

Web Strategy Development

Defines the goals, objectives and also the key performance indicators that will be used for measuring the performance of the entire SEO strategy. This includes the integration of the Zap Cars reporting systems with an analytics database to track performance on each keyword, across all search platforms

Online sector research and analysis

This is a comprehensive overview of all autos in the compact, subcompact, hybrid and electrical cars sectors.

Competitive Analysis

Online competitor research and analysis - a review of several competitors and their web presence, exposure and targeting and performance on specific keywords

Initial Web Strategy Implementation (beta)

Development of the initial web strategy is confirmed based on research.

Search term selection, strategies, and sequencing of key terms

Search term phrase research, development, validation and sequencing of use - This is based on the research above to define search terms and to validate those terms as…...

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References

Corporate Executive Board (2004) - Emerging Marcom Strategies. The Corporate Executive Board Marketing Council. Washington, DC. 2004

Corporate Executive Board (2006) - Leveraging Search Marketing. Report on search marketing concepts. Washington, DC.

Swinburn (2005) - "Online Ads Measure Up," B & T. Weekly (24 June 2005). Amanda Swinburn.

Table 1, Zap Cars Digital Media Budget

Technology and Digital Media: Media Injustice
Media Injustice: Technology and Digital Media

Media Injustice

In his book, Couldry (2012) discusses four different types of media injustices. This text focuses on the first media injustice which occurs when a person is harmed by the media, but lacks effective means of seeking redress for, or publicizing the harm committed against them (Couldry, 2012). This media injustice is selected for a number of reasons. First, it is the most common form of media injustice in the society today. Secondly, thistype of injustice is more important to analyze than the other three as it is often promulgated against the less fortunate in society; the weak, who are often in no position to defend themselves.

There are numerous case studies demonstrating the extent of this particular media injustice in the current society. A perfect example is the olling Stone Magazine's 2012 reporting of the rape incident at the University…...

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References

Couldry, N. (2012). Media Ethics, Media Justice, In Media, Society, World: Social Theory and Digital Media Practice (chapter 8, pp. 180-210). Cambridge, Polity Press.

Gaal, Z., Szabo, L., Obermayer-Koracs, N. & Cepregi, A. (2015). Exploring the Role of Social Media in Knowledge-Sharing. Electronic Journal of Knowledge Management, 13(3), 185-197.

Talbot, M. (2012). Reporting on Rape. The Newyorker. Retrieved from  http://www.newyorker.com/news/news-desk/rolling-stone-uva-reporting-rape

Digital Media: My Digital Media
My Digital Media: Digital Media

Digital media has changed our lives in immense ways at both the personal and professional levels. Social networking sites such as Facebook, Twitter, and LinkedIn have made it possible for us to connect and interact with friends, family, and experts in our respective fields. This text examines the role of digital media in my personal and professional life, as well as its role in shaping the youth culture.

Digital media has, and continues to play a crucial role in our personal and professional lives. On a personal scale, we are able to connect and stay in touch with family, friends and loved ones located miles away. Moreover, these people are able to take an active role in our lives and share in our most memorable moments through the pictures, videos and updates that we share on social networking sites. Besides personal communication, we…...

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References

Acar, A. (2014). Culture and Social Media: An Elementary Textbook. Newcastle, UK: Cambridge Scholars Publishing.

Couldry, N. (2012). Media, Society, World: Social Theory and Digital Media Practice. Cambridge, Polity.

Ferriden, W, M., Ramsden, J. T. & Sheninger, E. C. (2012). Communicating and Connecting with Social Media. Bloomington, IN: Solutions Tree Press.

Shackford, S. (2011). Our Facebook Walls Boost Self-Esteem: Study Finds. Cornell University. Retrieved February 2, 2016 from  http://www.news.cornell.edu/stories/2011/03/facebook-walls-boost-self-esteem-finds-study

Digital Media: Ethics and Theory
Social media has become an integral part of life in the modern-day society. Sites such as Facebook, Twitter, and LinkedIn provide ample means for people to communicate with friends and family, and at the same time build and develop their professional networks. I, personally, use Facebook to keep in touch with friends and family members that I may not be able to interact with physically. I get to post photos, videos, and updates that make it possible for my friends and family members in far-off locations to share in my most memorable moments. This way, I am able to maintain strong and healthy relationships, and to stay in constant touch with those people who matter most, even when they are miles away.

Besides communication, I use social networking sites to keep myself at par with current news and happenings within my locality. The 'events' feature on Facebook…...

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References

Couldry, N. (2012). Media, Society, World: Social Theory and Digital Media Practice. Cambridge, Polity Press.

Ellis, D. G. (1999). Crafting Society: Ethnicity, Class and Communication Theory. Mahwah, NJ: Routledge.

Spivet, B. (2011). Protecting your Privacy Online. New York, NY: Rosen Publishing Group.

Media
I believe that the media exerts tremendous power on people. I certainly subscribe to McLuhan's view that media allows humans to perceive the world differently. The world in which we live is rich with media, and most of our interactions with the world are today governed by some form of media. In McLuhan's day it was television, radio, newspapers, and telephones. Today, those are one device, and we might have three or four of them in our houses, and at least one on our person at any given time. Even face-to-face communications are governed, interrupted and sometimes even mediated through media. The information that we receive about the world almost always comes via media. If not, it comes from another person who did receive it from the media. McLuhan's point was that our world today is much different than the pre-technology era with respect to media. For most of human…...

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References

Boyd, D. (2007). Why youth heart social network sites: The role of networked publics in teenage social life. Berkman Center for Internet & Society. Retrieved December 7, 2014 from http://sjudmc.net/lyons/civicmedia1/wp-content/uploads/2013/09/boyd-Why-teens-heart-social-media.pdf

McLuhan, M. (1969) The Playboy Interview. Next Nature. Retrieved December 7, 2014 from  http://www.nextnature.net/2009/12/the-playboy-interview-marshall-mcluhan/ 

Shirky, C. (2008). Here comes everybody. Penguin: New York.

Stone, A. (1996) The war of desire and technology at the close of the mechanical age. MIT Press: Cambridge, MA

young people faced (particular adolescents in high school) were pimples, pregnancy, grades and parental over-protection. There were also mean-spirited rumors that were spread, there were cliques and pecking orders, and there was bullying as well. ut in the 21st century, with the power of digital technologies, those mean-spirited rumors -- and bullying practices -- have transitioned into video and still photography scenarios that can be sent at the speed of light from one smart phone to thousands of others.
I have been part of the culture that is captivated by texting and keeping up with my friends through digital media. I can't say that I have ever bullied anyone online or been bullied (well, maybe once or twice but it wasn't serious bullying), but I do understand how today's teens can become addicted to texting and no matter where they are -- at the dinner table or in science class…...

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Bibliography

Australian Bureau of Statistics. 2012. 'Children's Participation in Cultural and Leisure Activities, Australia, April 2012.' Retrieved April 10, 2014, from  http://www.abs.gov.au .

Cassell, Justine, and Cramer, Meg. 2008. 'High Tech or High Risk: Moral Panic About Girls Online.' In Digital Youth, Innovation, and the Unexpected, Editor T. McPherson. MIT Press: Boston, MA.

Ito. 2009. Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media. MIT Press: Boston, MA.

Livingstone, Sonia M., Livingstone, S., and Haddon, L. Kids Online: Opportunities and Risks for Children. The Policy Press: Bristol, UK.

Netflix in India
Product

Product mix

Strengths and Weakness of Product

Product Life Cycle Management and New Product Development

Brand Name, Brand Image and Brand Equity

The Augmented Product

Price

Pricing Objectives

Pricing Method

Pricing Strategy

Discounts and Allowances

Price Elasticity and Customer Sensitivity

Break Even Analysis at Various Prices

India is one of the emerging markets for digital business. It is also a lucrative market for companies dealing in digital content. It is crucial for many digital content companies to have a presence in India given the population of the country and the growing number of first time users of internet in India. This market holds great prospects for future growth.

One of the major companies to provide digital content is Netflix which has been announcing updates for its online platform and has shown that it intends to chalk out plans to be able to penetrate and approach consumers in the high-growth markets.

Some of the innovations that the company has come up with include…...

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References

Bigflix Watch Online Movie,. 'Bigflix - Watch Movies Online -- Hindi Movies -- Tamil Movies -- Telugu Movies -- Malayalam -- Download Movies -- Bollywood On Demand Across PC, Mobile, iPad, iPhone And Android'. N.p., 2015. Web. 30 Nov. 2015.

Economics and the Arts,. 'Elasticity Of Netflix'. N.p., 2015. Web. 30 Nov. 2015.

Meredith, Robyn. The Elephant And The Dragon. New York: W.W. Norton, 2007. Print.

Netflix.com,. 'Netflix - Watch TV Shows Online, Watch Movies Online'. N.p., 2015. Web. 30 Nov. 2015.

Digital media then becomes an essential part of any channel management strategy in that it delivers a virtual experience of the product before it is purchased. Visit any auto manufacturer, hotel or realty site and you'll be able to virtually tour the auto, hotel room or property of interest online. All of these virtual visits are meant to alleviate anxiety and increase trust with consumers leading to them purchasing products more readily than before. Digital media in its many forms is accelerating sales cycles as a result.
eferences

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management eview, 49(3), 36-42. etrieved August 3, 2008, from ABI/INFOM Global database. (Document ID: 1458948591).

Terry Daugherty, Hairong Li, Frank Biocca. (2008). Consumer learning and the effects of virtual experience relative to indirect and direct product experience. Psychology & Marketing, 25(7), 568. etrieved August 4, 2008, from ABI/INFOM Global database.…...

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References

Josh Bernoff, Charlene Li. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42. Retrieved August 3, 2008, from ABI/INFORM Global database. (Document ID: 1458948591).

Terry Daugherty, Hairong Li, Frank Biocca. (2008). Consumer learning and the effects of virtual experience relative to indirect and direct product experience. Psychology & Marketing, 25(7), 568. Retrieved August 4, 2008, from ABI/INFORM Global database. (Document ID: 1497435411).

Bill Merrilees, Tino Fenech. (2007). From catalog to Web: B2B multi-channel marketing strategy. Industrial Marketing Management, 36(1), 44. Retrieved August 5, 2008, from ABI/INFORM Global database. (Document ID: 1176668411).

Seeing Something
Looking at something refers to gazing on the object or acknowledging the presence of the object. Seeing, on the other hand, means not just looking at the object, but also paying attention to it and understanding its meaning. Our current lifestyles are fast paced and a majority of the time we just look at things as we pass by. We do not realize things and people, and we might just progress on with life if we do not stop to actually see something. Looking and seeing are two different things although they are both related to visual perception. Visual perception is the ability of an individual to see and interpret their surroundings by processing the information contained in visible light. Looking is defined as directing one's gaze towards something or someone in order to see. Looking is considered to be a passive action in that one only directs…...

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References

Grazioli, S., & Wang, A. (2001). Looking without seeing: understanding unsophisticated consumers' success and failure to detect Internet deception. ICIS 2001 proceedings, 23.

Media as the Linguistic Discourse Analysis Object
esearch in Discourse Analysis - Linguistics

Discourse analysis' focus is noteworthy semiotic events. Discourse analysis aims to understand not only the nature of the semiotic event, but also the socio-psychological traits of the participants of the event. The proposed subject of research is media discourse analysis or media as the linguistic discourse analysis object. Media is highly relevant and almost fundamental to life in the 21st century. There is no doubt that there are social, perceptual, psychological, linguistic, and behavioral affects of technology and media upon users and communities. Objects of discourse analysis vary in their definition of articulated sequences of communication events, speech acts, etc. Media is nothing but a series of coordinated sequences of various communications events operating semiotically. Therefore, media discourse analysis is a worthwhile linguistic research endeavor. The hypothesis of the research contends that media discourse analysis, as part of media…...

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References:

Chen, L. (2004) Evaluation in Media Texts: A Cross-Cultural Linguistic Investigation. Language in Society, 33(5), 673 -- 702.

Chigana, A., & Chigana, W. (2008) Mxit It Up in the Media: Media Discourse Analysis on a Mobile Instant Messaging System. The South African Journal of Information and Communication, 9, 42 -- 57.

Constantinou, O. (2005) Multimodal Discourse Analysis: Media, modes and technologies. Journal of Sociolinguistics, 9(4), 602 -- 618.

Gamson, W.A., Croteau, D., Hoynes, W., & Sasson, T. (1992) Media Images and the Social Construction of Reality. Annual Review of Sociology, 18, 373 -- 393.

These protocols allow client/server applications to communicate in a way designed to prevent eavesdropping, tampering and message forgery. IPsec is a standard that provides security at the network layer by encrypting and/or authenticating IP packets.
Watermarking, Fingerprinting and Access control are other important DRM techniques. Watermarking is the process of embedding information into a data source in such a way its existence is hidden. It essentially serves as a copyright stamp. Another method to protect digital media is to fingerprint each copy with the purchaser's information. Thus, if the purchaser makes illegitimate copies, they will contain his or her name. Access control attempts to find ways for limiting the access to copyrighted material and/or inhibiting the copy process itself. Examples of copy protection include encrypted digital TV broadcast, access controls to copyrighted software through the use of license servers and technical copy protection mechanisms on the media.

ibliography

Arsenova, E. Technical aspects…...

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Bibliography

Arsenova, E. Technical aspects of Digital Tights Management. http://wob.iai.uni-bonn.de/Wob/images/01212504.pdf

Most importantly, that problem may also be somewhat transitory and merely a function of the fact that computer gaming environments are still relatively new phenomena. Ultimately, it is quite probable that the next generation of young people will not be as interested in those types of recreation for the exact same reasons that contemporary teenagers are so much less interested in television than previous generations: because television is no longer novel.
eferences

Evans, H. (2004). They Made America: From the Steam Engine to the Search Engine

Two Centuries of Innovators. New York: Little Brown & Co.

Gelernter, D. "Computers and the Pursuit of Happiness" Commentary, (Jan/1991).

Healey, J.F. (2009). ace, Ethnicity, Gender, and Class: The Sociology of Group

Conflict and Change. Thousand Oaks, CA: Pine Forge.

Henslin, J.M. (2006). Essentials of Sociology: A Down-to-Earth Approach. Boston:

Allyn and Bacon.

Turkle, S. "Constructions and econstructions of Self in Virtual eality: Playing in the MUD." Mind, Culture and Activity. Vol.…...

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References

Evans, H. (2004). They Made America: From the Steam Engine to the Search Engine

Two Centuries of Innovators. New York: Little Brown & Co.

Gelernter, D. "Computers and the Pursuit of Happiness" Commentary, (Jan/1991).

Healey, J.F. (2009). Race, Ethnicity, Gender, and Class: The Sociology of Group

Digital Democracy
Many important revolutions and transitions in power have occurred in non-democratic countries in the past several months, sparking a great deal of debate regarding the role of social media and contemporary technology in empowering populations to demand change. The matter of the critical mass with regards to public opinion and its impact upon international attention and intervention is central to the discussion of digital resources and communications supplanting rights and privileges of democratic freedoms. It has been widely promulgated in democratic nations, such as the United States, where digital media are protected by free speech laws, that the internet has the ability to enhance communication freedom in places where governments have made efforts to restrict social and civil liberties.

In an article for Foreign Policy Magazine, Evgeny Morozov termed the belief of democratic nations in the internet's ability to catalyze democratic revolution the Internet Freedom Agenda. Key to this agenda,…...

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References

Edge. Org. (2010). "Edge: Digital Democracy and Its Discontents" Retrieved from:  http://www.edge.org/3rd_culture/morozov_shirky10/morozov_shirky10_index.html 

Morozov, Evgeny. (2011). "Freedom.gov." Foreign Policy Magazine.

Shirky, Clay. (2008). Here Comes Everybody: The Power of Organizing without Organizations. Penguin Books: New York.

Digital communications could be described as being borne from the first electronic transmission of words via a wire uttered by Alexander Graham Bell. Those words; "Watson, come here. I want to see you" (American Treasures, 2010) will live on in historical fashion as a changing of not only the manner in which individuals communicate, but the changing of an entire world. From that era to today's digital communication accessibility almost anywhere in the world took nearly 140 years yet advanced society light years into the future.
In today's modern communication modes there are a wide variety of methods for communicating not only the spoken word, but the written word, text, images, pictures, books and entire libraries of information at a press of a button. There are also a number of digital methods for transmission, including but not limited to; TETA (terrestrial trunked radio), the Internet via Widebrand and Broadband, and a…...

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References

American Treasures (2010) Alexander Graham Bell lab notebook, Library of Congress, accessed at   on July 3, 2011http://www.loc.gov/exhibits/treasures/ ,

Daga, V.; Manuel, N.; Narasimhan, L.; (2010) Riding Asia's digital tiger, McKinsey Quarterly, Issue 4, pp. 16-19

Evans-Pughe, C.; (2011) Call for back-up! Emergency services communications, Engineering and Technology, Vol. 6, Issue 1, pp. 74 -- 77

Rubinson, J.; Micu, A.C.; Dedeker, K.; Lewis, I.; Moran, R.; Netzer, O.; Plumer, J.; (2011) Guest editorial: The shape of marketing research in 2021, Journal of Advertising Research, Vol. 51, issue 1, pp. 213 -- 221

Title Generator-Aligned Essay Topics

1. The Power of Language: The Influence of Titles in Shaping Narratives

Explore the ways in which titles can predetermine the interpretation of literary works.
Analyze how titles create expectations and bias the reader's perspective.
Discuss the ethical implications of using manipulative or deceptive titles.

2. Titles as Mirrors: Reflecting the Complexity of Literary Characters

Examine how titles can reveal the inner nature and motivations of characters.
Analyze the use of irony, paradox, and symbolism in titles to create complex character portraits.
Discuss the impact of character-based titles on the reader's understanding of the narrative.

3. The Art of....

1. Discuss the role of genetics in the development of ADHD and how it impacts learning and memory processes in individuals with the disorder.
2. Evaluate the neurological basis of ADHD and its impact on cognitive functions such as attention, working memory, and executive functions.
3. Analyze the relationship between ADHD and learning disabilities, and how these co-occurring conditions affect memory formation and retention.
4. Explore the effectiveness of different pharmacological interventions for ADHD in enhancing learning and memory abilities in individuals with the disorder.
5. Discuss the potential role of neuroplasticity and neurogenesis in improving learning and memory outcomes in individuals with ADHD.
6.....

1. The Influence of Graphic Design on Consumer Behavior
2. The Evolution of Advertising Techniques in Visual Communications
3. The Role of Social Media in Visual Communications
4. The Importance of Visual Storytelling in Marketing
5. The Impact of Color Theory on Visual Communications
6. Visual Trends in Digital Media and Their Effects on Society
7. Visual Communication Strategies for Nonprofit Organizations
8. The Role of Infographics in Data Visualization
9. Visual Identity and Branding in the Digital Age
10. The Ethics of Photo Manipulation in Visual Communications.
11. The Use of Typography in Visual Communications and its Impact on Branding
12. The Role of Visual Elements in Web Design and....

Understanding the Concept of Narrative

A narrative is a form of storytelling that unfolds a sequence of events or experiences over time. It typically involves characters, a setting, a conflict, and a resolution. Narratives can be fictional or nonfictional, and they can be expressed through various mediums such as literature, film, music, and visual arts.

Approaching Narrative Essay Topics

When developing essay topics centered around narratives, consider the following aspects:

Personal Narratives: Explore personal experiences, anecdotes, or stories that have shaped your life or perspectives.
Literary Narratives: Analyze narratives in literary works, examining character development, plot structure, and themes.
Historical Narratives: Examine historical....