Positioning Strategy

Kadri is positioned as a low to medium priced pharmacy, with complex services. The pharmacy addresses all age groups. In addition to this market segmentation includes seniors with special needs, individuals that are interested in quitting smoking, non-native English speakers, and others.

Internet Value Proposition

The digital marketing strategy that Kadri intends to develop is focused around the pharmacy's website (Doligalski, 2010). Through this website, Kadri wants to improve relationships with customers by reducing the time required by providing the services, by providing the necessary information exactly to the customer segment that requires it, and by expanding the range of services provided by the pharmacy's employees. This is the value proposition that Kadri intends to deliver to its customers.

Digital Marketing Mix

There are numerous digital marketing mix items that can be addressed, like blog, website, Youtube or Vimeo, Facebook page, LinkedIn account, Google, Instagram, Vine, Twitter, Flickr, Pinterest, Ning, Tumblr, and others.…...

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6. Meyer, R. (2013). The Biggest Challenge in Pharma Digital Marketing. Retrieved May 3, 2013 from  http://worldofdtcmarketing.com/the-biggest-challenge-in-pharma-digital-marketing/focus-on-patients/ .

7. Shaywitz, D. (2013). Pharma's Digital Health Strategy: Four Options. Forbes. Retrieved May 3, 2013 from  http://www.forbes.com/sites/davidshaywitz/2013/01/25/pharmas-digital-health-strategy-four-options/ .

8. Digital Marketing to Play a Greater Role in the Promotion of Pharmaceutical Companies and Products (2012). Nigel Wright Recruitment. Retrieved May 3, 2013 from  http://www.nigelwright.com/Assets/Documents/Digitalmarketingtoplaygreater.pdf .

luxury brands Digital marketing and sales for What does the word "luxury" exactly mean? Majority of the people can identify a luxury product however, when it comes to describing the characteristics or qualities that give the product that luxurious feel it becomes hard for us to pin point them. The main reason behind this is the fact that every individual has his/her own perception of luxury; some might go for the quality or rareness while others might think of luxury in terms of comfort (Chevalier, and Mazzalovo, 2012).
Why do we take out our best suit when we have to attend a significant interview or meeting? Why do we ensure that we are wearing some good quality perfume rather than a cheap one while going out on a date? In case of luxury, self-indulgence concept is very closely related to socially directed motives (Chevalier, and Mazzalovo, 2012).

Since the start of civilization…...

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References

Chevalier, M. And Mazzalovo, G. (2012). Luxury Brand Management: A world of privilege. Wiley Publications.

Danziger, P. (2005). Let Them Eat Cake: Marketing Luxury to the Masses -- as well as the classes. Kaplan Business Publications.

Kapferer, J.N., and Bastien, V. (2012). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Kogan Page Publications.

Luxury Daily. (2013). Luxury consumers embrace social media. Taken from:  http://www.warc.com/LatestNews/News/Luxury_consumers_embrace_social_media.news?ID=31677

Web promotions as well as direct emails are a critical part of our marketing, and I am careful to select reputable websites with designs likely to attract our target demographic of consumer and which generate a high number of online 'hits' due to the site's choice of content.
In the future, I hope to directly integrate our services with the salon's own website. Revenue can be generated by advertising the products of local suppliers, and linking to these sites on our own website. This website will create a sense of personalized attention, even off-site, as users can give feedback to the salon through the site, and feel a sense of community with the salon and other customers. In future, I intend to use web to enable consumers to look at and learn about new colors and treatments even before they arrive in the store. I also hope to generate emails…...

Digital Marketing I have selected the Jackson Jackson Health System, based in Miami, one of the largest health care facilities in the country. I have selected the Digestive Health program. The website for Jackson Health System is http://www.jacksonhealth.org/services-otolaryngology.asp
Despite its size, the Jackson Health System does not appear to have any particular marketing campaign, and the Digestive Health department definitely does not have a marketing campaign. The system's slogan is Miracles Made Daily, a weak and generic slogan and says nothing, and honestly does nothing to inspire. First, I don't want a miracle, I want a professional doctor to save me – if I'm relying on God to save me, why would I pony up for health care services? I know what they are trying to say with this slogan, but it misses the market big time for me.
I agree with the Jackson policy that individual departments do not necessarily need slogans.…...

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References

Gupta, A., Tyagi, M. & Sharma, D. (2013) Use of social media marketing. Journal of Health Management. Vol. 15 (2) 293-302.

Mackey, T., Cuomo, R. & Liang, A. (2015) The rise of digital direct-to-consumer advertising? Comparison of direct –to-consumer advertising expenditure trends. BMC Health Services. Vol. 15 (2015) 236-245.

Medina, P., Buil, P. & Heath, R. (2016) Establishing and demonstrating US hospital brands through Facebook. Observatorio Journal. Vol. 10 (3) 20-40.

Radu, G., Solomon, M., Gheorge, C., Hostiuc, M., Bulescu, I., Puracea, V. (2017) The adaptation of health care marketing to the digital era. Journal of Medicine and Life. Vol. 10 (1) 44-46.

Digital Marketing StrategiesIt would be prudent for me to shift a larger portion of my marketing division promotional budget to digital marketing. However, when marketers engage in digital marketing strategies, the outcome becomes excellent. Digital marketing is a marketing initiative leveraging the internet and online media through computers. With marketing simulation, it is easy to incorporate appropriate strategies virtually and, through that, be able to save on expenses and reduce any risks associated with experimentation. Thus, the potential digital marketing strategies applicable include the use of Social media marketing platforms, influencer marketing, and email marketing (Morgan et al., 2019). Others include; content marketing, search engine optimization, and pay-per-click (PPC).First, social media tools provide the most reliable platforms for digital marketing activities. For example, Facebook has a great cloud of users who become the audience for the information that I would share. Besides, it provides a quick medium for passing information…...

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References

Becker, M., Wiegand, N., & Reinartz, W. J. (2019). Does it pay to be real? Understanding authenticity in TV advertising. Journal of Marketing, 83(1), 24-50.

Jasmani, J., & Sunarsi, D. (2020). The Influence of Product Mix, Promotion Mix, and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang. PINISI Discretion Review, 1(1), 165-174.

Kaveh, A., Nazari, M., van der Rest, J. P., & Mira, S. A. (2020). Customer engagement in sales promotion. Marketing Intelligence & Planning.

Introduction In the research article “Effect of Digital Marketing on Competitiveness of Automobile Companies in Kenya” by Eva Nkatha Kigunda, the objective was to assess how digital marketing strategies affected the competitiveness of automobile companies in Kenya. The digital marketing strategies included in the study are search engine marketing (SEM), email marketing, social media marketing (SMM), and online advertising. The study population was staff working in the marketing departments of major motor vehicle dealers in Kenya, and a sample of 101 (30% of the population) was included in the study (Kigunda 2017). Data was collected through semi-structured questionnaires and inferential and descriptive statistics used for data analysis. Quantitative data was analyzed using SPSS version 20. The study findings are that while automobile dealers in Kenya have significantly invested in digital marketing, there return on investment (ROI) is still insignificant. Digital marketing strategies are mainly used in maintaining the current customer pool…...

elationship marketing Digital marketing >development M theory >customer relationship management theory >Nature digital marketing >E-business/E- commerce > M a result direct marketing 1) markerting
elationship Marketing and Digital Marketing

Development of elationship Marketing Theory

elationship marketing is a form of marketing that focuses on customer retention and satisfaction, in comparison with other forms of marketing that focus on sales. This type of marketing is characterized by increased interest in the value that customer relationships can provide companies that cultivate long-term relationships with them through specialized communication strategies.

The development of relationship marketing is in accordance with technological developments. The expansion of online social networks provides great potential that can be exploited by companies that develop and implement relationship marketing strategies. The most frequently used strategies in relationship marketing are represented by inbound marketing efforts, public relations, social media, and others.

The need for relationship marketing is determined by markets characterized by numerous competitive products that…...

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Reference list:

1. Prasongsukarn, K. (2010). Customer Relationship Management from Theory to Practice. Retrieved April 7, 2011.

2. Ryan, D. & Jones, C. (2009). Understanding Digital Marketing. Retrieved April 7, 2011 from  http://books.google.ro/books?id=Tg1MC3bA4TkC&pg=PA19&dq=digital+marketing+strategy&hl=ro#v=onepage&q=digital%20marketing%20strategy&f=false .

3. Epstein, M. (2004). Implementing E-Commerce Strategies. Retrieved April 7, 2011 from  http://books.google.ro/books?id=Kn6MWyz5-s8C&printsec=frontcover&dq=ecommerce&hl=ro#v=onepage&q&f=false .

4. Egan, J. (2008). Relationship Marketing: Exploring Relational Strategies in Marketing. Pearson Education, Ltd. Retrieved April 7, 2011 from  http://books.google.ro/books?id=q8fmemRao_EC&printsec=frontcover&dq=relationship+marketing&hl=ro#v=onepage&q&f=false .

Technology in Business
The Digital Phone

Concept

The Digital Phone began with a single video on a concept of a phone, worth keeping, instead of the regular purchase of phones once they spoil. The strategy used by the Dave, a designer behind the concept, is the use of social media to spread the concept. As for now, through the social media, the concept has reached over 400,000 people. The idea was not central to the creation of a phone, but spread the message of change in the mobile industry. Because of the many people who have come out to support the idea, the mobile industry may give in to the calls of a modular direction (Phonebloks).

The idea aims at creating a personalized phone, which will have "blocks" that a user can attach to a main board. Each of the blocks is responsible for a particular function on the phone, and it is similar…...

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Works Cited

Fruhling, L Ann, and Digman A Lester, "The impact of electronic commerce on business-level strategies," Journal of electronic commerce research 1.1 (2000): 13-22.

Goldstein, Dan and Lee Yuchun, "The rise of right-time marketing," The journal of database marketing and customer strategy management 12.3 (2005): 212-225.

Graves, CS, and Willems P. Sean, "Optimizing the supply-chain configuration for new products." web.mit.edu.com. 2005. Web. 11 May 2014.

Kyle, Hensel, and Deis Michael H, "Using social media to increasing advertising and improve marketing," Entepreneurial executive 15 (2010): 87.

WORLDWIDE E-BIKES 13Executive SummaryThe marketing director at Worldwide e-Bikes engaged consultants to develop a report on the companys digital marketing strategy in light of a plan to expand into the Australian market. The report provides crucial insights to the board of directors on the digital marketing opportunity in Australia, persona research, strategies for short-term market impact, and KPIs for fiscal oversight. The research conducted concludes that the Australian market provides a viable opportunity for digital marketing given the high levels of internet penetration, internet usage, and access to mobile devices such as smartphones. To counter the high intra-industry competition, the company could differentiate itself by providing additional aftersales services in line with customer needs, offering personalized customer experience, and selling through established ecommerce businesses such as Woolworths.com.au, apple.com, and coles.com.au to reach more customers online. To effectively develop its personas, the company could use a combination of research strategies, including…...

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Bibliography

Australian Communications and Media Authority (2021) Communication and Media in Australia: How we Use the Internet (Online). Available at internet#:~:text=Nearly%20all%20Australian%20adults%20(99,prior%20to%20COVID%2D19%20lockdowns.https://www.acma.gov.au/publications/2021-12/report/communications-and-media-australia-how-we-use

Bergen, N., & Labonte, R. (2019). Everything is Perfect and We have no Problems: Detecting and Limiting Social Desirability Bias in Qualitative Research. Qualitative Health Research, vol. 30, no. 5. Doi: https://doi.org/10.1177/1049732319889354

Hannerberg, G. (2016) Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes. New York: Morgan James Publishing.

Essay Topic Examples
1. The Evolution of Digital Marketing: From Email Campaigns to AI-owered ersonalization
     Explore the transformative journey of digital marketing, tracing its history from the early days of simple email campaigns to the sophisticated, AI-driven personalized marketing strategies of modern times. Discuss the technological advancements and consumer behavior changes that have shaped the digital marketing landscape.

2. Understanding Consumer Behavior in a Digital World: How Data Analytics Shapes Marketing Strategy
     Dive into the role of data analytics in digital marketing and how it unlocks insights into consumer behavior. Examine the various tools and methods used by businesses to gather and analyze customer data, and assess the ethical implications of using such data in tailoring marketing strategies.

3. The Impact of Social Media on Brand Building and Management
     Analyze the influence of social media platforms in establishing and maintaining brand identity. Discuss the ways brands leverage social media for engagement and customer…...

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Primary Sources

Ryan, Damian. \"Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation.\" Kogan Page, 2020.

Chaffey, Dave, and Fiona Ellis-Chadwick. \"Digital Marketing.\" Pearson, 2019.

Kannan, P.K. \"Digital Marketing: A Framework, Review and Research Agenda.\" International Journal of Research in Marketing, vol. 34, no. 1, 2017, pp. 22-45.

Edelman, David C., and Marc Singer. \"Competing on Customer Journeys.\" Harvard Business Review, vol. 93, no. 11, 2015, pp. 88-100.

Scott, David Meerman. \"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.\" Wiley, 2020.

E-Marketing Implementation
What follows in this report is a narrative and summary of the e-marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the desired objectives, customer service/loyalty avenues, timeline for the promotion strategies in question and what the future holds when it comes to all of the above and beyond.

Key Issues

There are a number of key issues that Namshi must deal with as part of its e-marketing strategy, in addition to its broader e-commerce strategy. The facets and factors that must be dealt with include how customers will…...

Mobile Manufacturing, Inc.
"This new product has to be right. If we can't gain back a significant share of the mobile phone market with this product, MM is not going to be here next year."

ith Mobile Manufacturing's back to the wall, so to speak, the company needs a bold marketing plan that will capture every bit of value that is possible in the market. This includes not only the traditional value, but also the perceived consumer value that is associated with their new product. However, to launch a marketing plan for the target market, the realization needs to be made that there are several different market segments that could potentially be targets for the company. Therefore, to really get the most impact out of the product launch, each different segment will need to be considered independently and a comprehensive plan must be designed to hit each individual target that is identified.

The…...

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Works Cited

Konzak, L. (2012, December 25). Top 3 Distribution Technology Trends for 2013. Retrieved from MDM:  http://www.mdm.com/blogs/5-distribution-technology/post/29596-technology-2012-12-25-top-3-distribution-technology-trends-in-2013 

Lazar, M. (2016, March 10). Ecommerce Statistics all Retailers Schould Know. Retrieved from Ready Cloud:  https://www.readycloud.com/info/ecommerce-statistics-all-retailers-should-know 

On Digital Marketing. (N.d.). The 5 Customer Segments of Technology Adoption. Retrieved from On Digital Marketing:  http://www.ondigitalmarketing.com/learn/odm/foundations/5-customer-segments-technology-adoption/

The greater the level of support and information a customer needs to make a decision on which product to buy, the more likely a retail channel will be the best approach. Conversely if a product is by nature highly commoditized or is so popular it has strong customer trust, digital channels are the best approach, as they will drop the cost per transaction (Edelman, 2010).
Companies who are excelling at bridging both strategies include Apple and BestBuy. Apple has both their walk-in stores for managing the demonstration of their latest products and also delivering excellent personalized service at their Genius Bars. They also have one of the best websites and digital channels for selling their products online as well. The balance of digital and retail or space and place, is excellent, and supports the Apple brand overall. BestBuy is another company who has successfully defined a strong mix of space…...

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References

Edelman, D.. (2010). Gaining an edge through digital marketing. The McKinsey Quarterly,(3), 129.

Grandon, E., Nasco, S., & Mykytyn, P.. (2011). Comparing theories to explain e-commerce adoption. Journal of Business Research, 64(3), 292.

Martin-Herran, G., & Sigue, S.. (2011). Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? European Journal of Operational Research, 211(2), 415.

Marketing in the anking Industry
Prescott Valley, Arizona

Abridged Literature Review

Reflective

Annotated ibliography

While there are many industries in the world that are growing at a rapid pace, one of them is exceedingly doing well. This is because it relies upon the monies and funds of its customers and greatly influences the other industries as well. This is the banking industry. Although a common part of every consumer's life, the banking industry has been growing and developing globally. To understand such growth, the attention instantly goes to the strategic and marketing techniques that have been applied by the people of this industry. Therefore, to gain a thorough and concise outlook of the marketing wonders that have continue to enable the banking industry to succeed at all fronts, the research topic that has been proposed for this research paper is 'marketing in the banking industry'. This topic will not only aid in understanding the marketing…...

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Bibliography

Berger, A.N. (2003). The Economic Effects of Technological Progress: Evidence from the Banking Industry. Journal of Money, Credit, and Banking, Volume 35.

Chaneta, D.I. (2010). Marketing: Packaging and Branding. Journal of Comprehensive Research, Volume 8, 19-30.

Flaunet, M. (2012). Banking Industry Challenges. Retrieved from Deloitte:  http://www.deloitte.com/view/en_LU/lu/industries/banking-securities/banking-industry-challenges/#.UlTYD9KBlac 

Jr., G.P., & Hoskins, L. (2006). The Case for Market-Based Regulation. Cato Journal, Vol. 26, No. 3, 469-487.

A special part of the walk-through is the online shopping part, wherein the researcher will ask the participant on how he/she goes about with his/her online shopping activity.
Note on triangulation

The proposed three-method design for this exploratory study is the researcher's way of ensuring that research results are triangulated. Combining the general findings from the diary and FGDs and specific online shopping behavior from the in-depth interviews would create a more complete picture on the general landscape and specific aspects of consumers' attitudes towards and behavior on online marketing strategies for healthcare products.

eferences

Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly.

Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business eview.

James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16,…...

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References

Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly.

Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business Review.

James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16, No. 3.

Malhotra, N. 1996. Marketing Research: An Applied Orientation. New Jersey, Prentice Hall.

1. The impact of advertising on consumer behavior
2. The ethics of advertising: should certain types of ads be banned?
3. The role of advertising in shaping societal norms and values
4. How digital advertising has changed the marketing landscape
5. The effectiveness of celebrity endorsements in advertising
6. The influence of advertising on children and teenagers
7. The portrayal of gender roles and stereotypes in advertising
8. The use of subliminal messaging in advertising
9. The use of fear and manipulation in advertising campaigns
10. The future of advertising: trends and innovations.
11. The impact of culture on advertising strategies and campaigns
12. The role of humor in advertising: does....

1. The importance of ethics in business decision making
2. The impact of technology on modern business practices
3. The role of corporate social responsibility in business operations
4. The benefits and challenges of globalization in the business world
5. The influence of culture on international business practices
6. The significance of leadership and management in successful business operations
7. The effects of digital marketing on consumer behavior and business success
8. The role of innovation in driving business growth and competitiveness
9. The importance of sustainability in business practices
10. The impact of financial management on business success
11. The role of entrepreneurship in driving economic growth and innovation
12.....

Principles of Business Essay Topics

Ethics and Social Responsibility

The Importance of Ethical Decision-Making in Business
Sustainability and Corporate Social Responsibility: Balancing Profits and Planetary Health
The Role of Business in Addressing Social Issues
Whistleblower Protection and the Ethical Obligations of Employees

Innovation and Entrepreneurship

The Role of Innovation in Driving Business Growth
The Entrepreneurial Mindset: Characteristics and Erfolgsfaktoren
Creating an Innovative Work Environment
The Impact of Technology on Business Innovation

Leadership and Management

Effective Leadership Styles: Authoritarian, Democratic, and Laissez-faire
Motivating Employees: Theories and Best Practices
The Importance of Diversity and Inclusion in Management
Managing Organizational Change: Challenges and....

Historical Perspectives on Alcohol Consumption

The Evolution of Social Drinking Customs: From Ancient Rituals to Modern Culture
Alcohol Prohibition: A Comparative Analysis of Global Experiments
The Role of Alcohol in Colonialism and Empire Building
The Temperance Movement and its Impact on American Society
The History of Alcohol Taxation and Regulation

Health and Society

Alcoholism and Addiction: A Biopsychosocial Perspective
The Effects of Alcohol on Physical and Mental Health
Alcohol-Related Violence and Crime: Causes and Consequences
Alcohol and Public Health Policy: Balancing Individual Rights and Social Responsibility
The Social Stigma of Alcohol Use: Its Impact on Individuals and Communities

Cultural and Literary Depictions....