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Cultivation Theory
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Cultivation Theory and Media's Influence on Sexual Attitudes
As Gerber asserts, cultivation theory helps explain the effects that violent television has on viewers. We can also find that sexuality on radio, television, and magazines has cultivation effects on society.
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Cultivation Theory Television Has Become a Necessity
The reality shows promote stereotypic and obsolete ideas as well as racism. Where the growing globalised society claims to have eradicated all the harmful ideas but for ratings and popularity these ideas and negative images are continuously promoted through television shows and programs. Reality shows give an impression to the viewers that they are based on reality and are uninhibited and thus give the actual insight into a person's life and character, which in turn makes the heavy viewers' form a general perception about an entire race, community, clan or nation. (Gulisano, 2013)