Emergency
The mobile phone is extremely useful in the case of emergency situation. The owner of such a mobile device can call 9 for free from their mobile phone, even if the owner's phone credit does not allow for calls to be made. Also, the camera of the mobile phone can be used in recording certain aspects that are useful in such situations (Reardon, 2006).
Storage
An important feature of mobile phones consists in the fact that they allow for important data storage. The user can store picture, text, and audio documents. This way, the user can take his important documents with him while traveling or to assist him in certain activities where the user cannot access a computer and uses his mobile phone instead. Most modern mobile phones provide this ability that is appreciated by users.
Entertainment
Another important function of the mobile phone that becomes more and more important for users is represented…...
mla12. The Impact of Culture on Mobile Phone Purchasing (2009). ECIS. Retrieved November 11, 2010 from http://www.ecis2009.it/papers/ecis2009-0515.pdf.
13. Elliott, D. (1997). Research Ethics. University Press of New England, Hanover. Retrieved November 11, 2010 from http://books.google.ro/books?id=EzcRY5jxNqsC&printsec=frontcover&dq=research+ethics&source=bl&ots=kiS2erPmD8&sig=4C4W47pC_UF_8NOG9oMASxmCLDA&hl=ro&ei=GULcTKanI82Qswa08JSiBA&sa=X&oi=book_result&ct=result&resnum=7&ved=0CC8Q6AEwBg#v=onepage&q&f=false .
14. Resnik, D. (2010). What is Ethics in Research and Why Is it Important. NIEHS. Retrieved November 11, 2010 from http://www.niehs.nih.gov/research/resources/bioethics/whatis.cfm .
During the survey of participants, the researcher investigates:
hai online game players' personal perceptions of online games;
significant reasons that motivate the participants to play online games;
factors that motivate participants to choose an online game;
participants' opinions of digital society
Affects of playing online games in real world.
Study Objectives
Objective 1
Conduct a thorough review of literature relating to online games and online game players in general, seeking specific information related to hailand but also including information applicable to game players throughout the word.
Objective 2
Develop, implement and assess results evolving from a survey of hai online gamers;
Participants primarily consist of university undergraduate students and first jobbers.
Objective 3
Analyze information retrieved through the literature review.
Analyze data retrieved through the implementation of the survey.
Present compilation of findings from both the literature review and the survey in the analysis chapter of the dissertation.
Objective 4
Determine and discuss determinations the research reveals regarding the study's three hypothesis.
Discuss findings, offer conclusions and…...
mlaThat, adds Pakorn, is "a good sign for humanity."
*The Asia Media Forum ( is a space for journalists to share insights on issues related to the media and their profession. It is coordinated by IPS Asia-Pacific.http://www.theasiamediaforum.org )
There are conflicting opinions as to the origins of the Thais. Three decades ago it could be said with presumed certainty that the Thais originated in Northwestern Szechuan in China about 4,500 years ago and later migrated down to their present homeland. However, this theory has been altered by the discovery of remarkable prehistoric artifacts in the village of Ban Chiang in the Nong Han District of Udon Thani Province in the Northeast. These include evidence of bronze metallurgy going back 3,500 years, as well as other indications of a far more sophisticated culture than any previously suspected by archaeologists. It now appears that the a Thais might have originated here in Thailand and later scattered to various parts of Asia, including some parts of China. Siam is the name by which the country was known to the world until 1939 and again between 1945 and 1949. On May 11, 1949, an official proclamation changed the name of the country to "Prathet Thai," or "Thailand," by which it has since been known. The word "Thai" means "free," and therefore "Thailand" means "Land of the Free."
They may be forced to follow the technical procedures that are related to the recall that may seem time consuming on their part.
In cases where the defect has caused the life of someone then monetary compensation may not suffice as life is deemed precious than the monetary compensation that may be awarded. Recall usually causes a lot of disruption to consumers hence creating a major confusion to the personnel using the product. Disruption will lead to consumers change their plans so as to meet the demands and meet the deadlines set by the manufacturers. States have laws known as lemon laws which are meant to curb and protect consumers who buy new autos against ones that are defective. The defective vehicles are usually referred to as lemons. These laws entitle the aggrieved consumers to a replacements vehicle, or refund as long as the motor vehicle meets certain standards that…...
mlaWorks Cited
Ahluwalia, Rohini, Burnkrant, Robert & Unnava, Rao. Consumer response to negative publicity:
the moderating role of commitment. Journal of Marketing Research, 37(2000) 203 -- 214.
Ashenfelter, Orley & Greenstone, Michael "Using Mandated Speed Limits to Measure the Value
of a Statistical Life," Journal of Political Economy, University of Chicago Press, vol. 112(S1) (2004) pages S226-S267
perception allow them to change behavior?
For most people, behavior is something that is habitual. We often buy the same things, and we do the same things. The challenge for a marketer is to change that behavior, to buy a different product or do something differently that involves their product. Often, perceptions are subconscious in the way that they effect behavior. People do not realize how perceptions govern their behavior. But there are many examples -- a good one is Apple. They cultivate a specific perception about their products, and that perception changes the behavior of consumers. A consumer might prefer to carry with them the premium image of an Apple computer rather than a comparable product from another manufacturer.
Studies have noted that people will change their travel spending plans in response to a shift in perception of a certain place, for example if a country becomes viewed as being…...
mlaReferences
IDC (2015). Smartphone vendor market share. IDC Research. Retrieved April 16, 2016 from http://www.idc.com/prodserv/smartphone-market-share.jsp
IDC (2015). Smartphone shipments reach second highest level for a single quarter as worldwide volumes reach 355.2 million. IDC Research. Retrieved April 16, 2016 from http://www.idc.com/getdoc.jsp?containerId=prUS25988815
Leonidou, L, Leonidou, C., Kvasova, O. (2013). Cultural drivers and trust outcomes of consumer percpetions of organizational unethical marketing behaviour. European Journal of Marketing. Vol. 47 (3/4) 525-556.
Rothman, A. & Salovey, P. (1997). Shaping perceptions to motivate healthy behavior: The role of message framing. Psychological Bulletin. Vol. 121 (1) 3-19.
Elasticities & Market Structure
There are many different factors to consider when making strategic decision such as the one that Autoedge currently faces. The board of directors needs to consider many different implications that might occur if the company decides to relocate its manufacturing to the United States. If the company manufactures its products domestically, then one possible implication might be that this could add value in terms of consumer perceptions. Although it seems that the "Made in the USA" brand maybe a secondary consideration for many consumers, there is some evidence that it does actually add substantial value to products and services. For example, one study found that (Schurenberg, 2012):
"In a study of consumer perceptions of clothing made in the United States vs. that made in China, Jung Ha-Brookshire, an assistant professor at the University of Missouri, found that when offered a choice between a shirt made in the U.S.…...
mlaWorks Cited
Bennett, J. (2015, 9 18). 5 Things to Know About the U.S. Auto-Parts Industry. Retrieved from Wall Street Journal: http://blogs.wsj.com/briefly/2015/09/18/5-things-to-know-about-the-u-s-auto-parts-industry/
Schurenberg, E. (2012, November 22). What Is 'Made in America' Worth? Retrieved from Inc.: http://www.inc.com/eric-schurenberg/what-is-made-in-america-worth.html
Consumer subjective personal introspection of your own buying behavior, and to relate this to the notion of products as extensions of the self and consumer behaviour theory.
buying behaviour
Subjective personal introspection of your own buying behaviour as an extension of the self and consumer behaviour theory
It has been noted in many studies on consumer behaviour that the products that the individual purchases are very often closely linked to the identity and values of that individual. Consumer behaviour has been defined as, "The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers)"and "The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media)..." (Lerner).
In other words, the products that one purchases are in essence often seen as an extension of one's self. This means that the customer purchasing behaviour is often best understood in terms of the…...
mlaReferences
Bloom P. et al. (2006). How Social-Cause Marketing Affects Consumer Perceptions. Mit Sloan Management Review, vol.47, no.2, viewed 28 February, 2012, http://elab.vanderbilt.edu/research/papers/How%20Social-Cause%20Marketing%20Affects%20Consumer%20Perceptions%20%5BBloom,%20Hoeffler,%20Keller,%20Meza%5D.pdf.
'Brand image: definition', viewed 28 February, 2012,
This study will incorporate consumer perceptions and attitude green products, green values, green label and green environment. Finally, it will provide insights on areas of green buying commitment and green purchasing intention (Biel, Hansson & Ma-rtensson, 2008).
eferences
Abele, E., Anderl, ., & Birkhofer, H. (2005). Environmentally-friendly product development: Methods and tools. London: Springer.
Ahvenainen, . (2003). Novel food packaging techniques. Boca aton, FL: CC Press
Biel, a., Hansson, B., & Ma-rtensson, M. (2008). Individual and structural determinants of environmental practice. Aldershot: Ashgate.
Charter, M. (2009). Greener marketing: A global perspective on greener marketing practice. Sheffield: Greenleaf.
Denison, E., & en, G.Y. (2007). Thinking green. Hove: oto Vision.
Farnworth, C., Jiggins, J., & Thomas, E.V. (2008). Creating food futures: Trade, ethics and the environment. Aldershot, England: Gower.
Grunert, K.G., Thogersen, J., & O-lander, F. (2005). Consumers, policy and the environment: A tribute to Folke O-lander. New York: Springer.
Hoyer, W.D., & MacInnis, D.J. (2008). Consumer behavior. Mason, OH:…...
mlaReferences
Abele, E., Anderl, R., & Birkhofer, H. (2005). Environmentally-friendly product development: Methods and tools. London: Springer.
Ahvenainen, R. (2003). Novel food packaging techniques. Boca Raton, FL: CRC Press
Biel, a., Hansson, B., & Ma-rtensson, M. (2008). Individual and structural determinants of environmental practice. Aldershot: Ashgate.
Charter, M. (2009). Greener marketing: A global perspective on greener marketing practice. Sheffield: Greenleaf.
Consumer Learning and Product-Harm Crisis
Define a product-harm crisis
A product-harm crisis refers to a situation that can trigger serious damages to a company. A crisis can threaten an organization's system and cause drastic changes in a manner that that the firm's system operates. A crisis often has a disruptive impact on organizational, social, and environmental systems. In most cases, can lead to extensive damage accompanied by significant costs imposed upon the organization, individuals, and society. A succinct definition of a product harm crisis is best understood when the causative factors are identified as seen in this study. Besides comparing various studies on the phenomenon, the study offers recommendations on how the problem can be mitigated as it can severe the operations of even successful organizations.
For organizations, crises are higher consequences and lower probability events that can jeopardize the most important organizational objectives. However, the ability for an organization to manage a…...
mlaReferences
Chen, Y, Ganesan, S., & Liu, Y. (2009). Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises. Journal of Marketing, 73(6), 214-226
Lei, J., Dawar, N., & Gurhan-Canli, Z. (2012). Base Rate Information in Consumer Attributions Of Product-Harm Crisis. Journal of Marketing Research, 49(3), 336-348
Vassilikopoulou, A., Lepetsos, A., Siomkos, G., & .Chatzipanagiotou, K. (2009). The Importance of Factors Influencing Product-Harm Crisis Management Across Different Crisis Extent Levels: A Conjoint Analysis. Journal Of Targeting, Measurement, and Analysis For Marketing, 17(1), 65-74
Yannopoulu, N., Koronis, E., & Elliot, R. (2011). Media Amplification Of A Brand Crisis And Its Effects On Brand Trust. Journal Of Marketing Management, 27(5/6), 539-546.
Consumer Behavior for Marketing
Understanding Consumer Behavior
Understanding consumers' perceptions is critical to marketing and advertising. Consumers are increasingly selective with regard to the advertising that they pay attention to and mass marketing is fast losing its effectiveness and appeal. There is any number of strategies that marketers can employ to increase positive consumer perception of their brands. Several suggestions follow: (1) Engage in socially responsible investing in causes that can reasonably associated with the company or the brand: Examples of this strategy can be seen in programs that Starbucks has established to give back to domestic communities and to engage in foreign communities in need. Sale of Ethos water provides a portion of the revenue to be used for infrastructure changes to communities that do not have reliable sources of clean water. The ed program -- a collaborative effort which extended to other firms -- used a portion of sales…...
mlaReferences
Cherry K (2012) Classical vs. Operant Conditioning. Retrieved http://psychology.about.com/od/behavioralpsychology/a/classical-vs.-operant-conditioning.htm
Pavlov IP. (1927) Conditioned reflexes. London: Oxford University Press.
Skinner BF (1953) Science and Human Behavior. New York: Macmillan.
Fo instance, appoximately 33 pe cent of Thailand's wate souces ae categoized as having poo quality and the phenomenon is consideed a seious envionment poblem. Moeove, Thailand is anked among the last Asian counties based on amounts of fesh wate available pe capita (WWF, 2010).
In this context, the Thai govenment and the Thai people have commenced to pay moe attention to the effect of the envionmental poblems, as well as to the adjacent economics of the poblem. People make an effot to buy poducts which ae envionmentally hamless and, though them, to minimize the negative envionmental implications of consumption. A fist effot in this diection was the intoduction of the Thai Geen Label Scheme in 1993 and its fomal launch one yea late (Geen Label Thailand, 2010). In shot, the scheme suppots the development of the geen poducts secto by intoducing infomation fo consumes and standads fo businesses. Moe…...
mlareferences and Marketing strategies for green shares: Specifics of Austrian market.' Journal of Bank Marketing 22, (4)
Grankvist, G., Lekedal, H., and Marmendal, M. (2007) 'Values and eco- and fair-trade labeled products.' Journal of British food 109, (2)
Green Label Thailand (2010) 'Thai Green Labal Scheme'. [online] available from [13 July 2010]
Gulf Daily News (2010) 'Toyota set to produce hybrid cars in Thailand.' [Online] available from [19 August 2010]
Gurau, C., and Ranchhod, A. (2005) 'International Green Marketing: A comparative study of British and Romanian firm.' Journal of International Marketing Review 22, (5) 547-561
Consume Behavio: Puchasing Local Baby Food vs. Impoted Baby Food in Ethiopia
Liteatue Review Desciption
A systematic eview of the liteatue is povided in this chapte in ode to develop infomed and timely answes to the study's guiding eseach questions and to confim o efute its guiding hypothesis. In this egad, Faenkel and Wallen (2001, p. 48) advise that, "Reseaches find out what has aleady been witten about the topic they ae inteested in [by] investigating the opinions of expets in the field and othe eseach studies. Such eading is efeed to as a eview of the liteatue." Likewise, Gatton and Jones (2003) epot that a well-conducted eview of the liteatue epesents an essential pat of vitually any type of scholaly eseach poject today. Fo example, Gatton and Jones (2003, p. 51) note that, "No matte how oiginal you think the eseach question may be, it is almost cetain that you wok…...
mlareferences for foreign and domestic products." Journal of Consumer Marketing, Vol. 16, No. 2, pp. 151-162.
Kucukemiroglu, O. (1997, March). "Market segmentation by using consumer lifestyle dimensions and ethnocentrism: An empirical study." European Journal of Marketing, Vol. 33, No. 5-6, pp. 470-491.
"Lifestyle definition." (2016). Business Dictionary. [online] available: dictionary.com/definition/lifestyle.html.http://www.business
"Lifestyle definition." (2016). Dictionary.com. [online] available: http://www.dictionary.com/browse/lifestyle .
"Lifestyle definition." (2016). Merriam-Webster. [online] available: http://www.merriam-webster.com/dictionary/lifestyle .
Consumer Behavior: Purchasing Local Baby Food vs. International Baby Food (in Ethiopia)
Companies that manufacture and/or market baby formula employ various conventional and modern (i.e., web-based) media for advertising their products and capturing a large target audience. Studies indicate that the ability of market buyers to learn and remember specific brand names and keep them at the "top of their minds" results from advertising's effects, which can't be controlled by companies, particularly in case of media like television (Mazis & aymand, 2007). Okazaki, Nishiyama and Katsukura 2007 report that positive brand image influences consumer trust. Furthermore, Ajzen and Fishbein (1975) write that the presence of a positive attitude in connection with a product/brand in consumers helps reinforce their purchase intention. Still, empirical studies also reveal that many buyers doubt the claims made concerning products in their advertisements. Consumers are aware of the fact that the aim of advertisements is persuasion, and…...
mlaReferences
Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention and Behaviour, Addison-Wesley, Reading, MA.
Fournier, S. (1998). Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-73.
Mazis, M. B. & Raymond, M. A. (2007). Consumer perceptions of health claims in advertisements and on food labels. The Journal of Consumer Affairs, 31(1), 10-26.
Moorman, C. (1996). A Quasi-Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act. Journal of Public Policy & Marketing, 15, 28-44.
Through the use of better marketing strategies and advertisements that are appealing to the customer, the executives use stimuli to grab the attention of the customer ("Consumers Behavior," n.d.). In most cases, such kinds of efforts by the executives are usually vividly clear and identified by the customers. Furthermore, executives can make better marketing and advertising decisions by understanding that customers are sometimes influenced by indiscernible stimuli which is also known as subliminal message. This is regardless of the fact that a customer only pays attention to few of the stimuli that he/she comes into contact with and usually interprets the messages he/she can recall.
Secondly, perception is important to executives in making better marketing and advertising decisions since it helps in devising marketing strategies. Executives make better marketing and advertising decisions by the use of a perceptual map which helps them to identify the characteristics that customers associate with a…...
mlaReferences:
Babitski, I.V. (n.d.), What Is Perception?, Articleweekly.com, viewed 12 December 2010,
Consumerpsychologist.com (n.d.), Consumer Behavior: Perception, Consumerpsychologist.com, viewed 12 December 2010,
Icmrindia.org (n.d.), Consumer Behavior: Chapter 5, Icmrindia.org, viewed 12 December 2010,
Such customers are expected to be more influenced in purchasing more expensive organic products.
In the case of organic products, marketers have also focused on influencing the perceptions of consumers. Their objective is to determine consumers to perceive organic products of having higher quality and better effects in comparison with regular products. Their strategy was successful in the case of numerous customers. However, this situation can be attributed to several players. This situation is influenced by producers of organic products, by governments that have developed studies regarding the effects of organic products, and marketers that have developed strategies intended to determine such needs.
This objective was also reached by providing an increased level of information that is easy to access by customers. The purchase decision regarding organic products is usually based on higher involvement from the customer. This means that customers are highly motivated in finding information on these products, and…...
mlaReference list:
1. Kardes, F. et al. (2011). Consumer Behavior. Cengage Learning. Retrieved April 16, 2011 from http://books.google.ro/books?id=nwew7nJ6000C&printsec=frontcover&dq=consumer+behavior&hl=ro#v=onepage&q&f=false .
2. Butterick, K. (2011). Introducing Public Relations: Theory and Practice. SAGE Publications, Ltd. Retrieved April 16, 2011 from http://books.google.ro/books?id=kyoQ1R2jQ1IC&pg=PA12&dq=public+relations+women+smoke+in+public&hl=ro#v=onepage&q=public%20relations%20women%20smoke%20in%20public&f=false .
3. Industry Statistics and Projected Growth (2011). Organic Trade Association. Retrieved April 16, 2011 from http://www.ota.com/organic/mt/business.html .
4. Consumer Behavior (2011). Encyclopedia of Business. Retrieved April 16, 2011 from http://www.referenceforbusiness.com/management/Comp-De/Consumer-Behavior.html .
Potential Concerns about the Consumer Financial Protection Agency
Despite the multitude of benefits revealed by the CFPA, commercial banks and mortgage lenders continually present their growing dissatisfaction with the act. epresentatives of this side include reputable organizations such as JP Morgan Chase or Wells Fargo, as well as a series of independent mortgage brokers and mortgage lenders and local and regional banking institutions. Their most compelling reasons for the dismissal of the Consumer Financial Protection Agency are succinctly presented below:
1. The banks feel that there is no real necessity for new regulatory legislation as the economy is already showing sighs of recovery; these financial institutions feel that the resources would be better spent otherwise. Additionally, the CFPA does not introduce any real new elements, but politically enforces the lessons already learnt from the economic crisis
2. The state could abuse its power through the Consumer Financial Protection Agency in the meaning…...
mlaReferences:
Allen, M., Javers, E., Barack Obama to Create Consumer Financial Protection Agency, Politico, 16 June 2009, last accessed on September 30, 2009http://www.politico.com/news/stories/0609/23790.html
Andrews, E.L., Banks Balk at Agency Meant to Aid Consumers, New York Times, June 30, 2009
Geithner, T.F., Written Testimony of Treasury Secretary Timothy F. Geithner, House Financial Services Committee, Financial Stability, last accessed on September 30, 2009http://www.financialstability.gov/latest/tg231.html
Hall, K.G., Banks Fight to Kill Protection Agency, McClatchy, September 24, 2009, last accessed on September 30, 2009http://www.mcclatchydc.com/227/story/75997.html
1. The Evolution of Adidas: A Look at the Brand's History, Successes, and Challenges
2. The Impact of Adidas on Sports and Fashion: How the Brand Has Influenced Trends and Culture
3. Adidas vs. Competitors: A Comparative Analysis of Marketing Strategies and Successes
4. Sustainable Practices in the Adidas Supply Chain: How the Brand is Leading the Way in Corporate Social Responsibility
5. The Future of Adidas: Predictions and Opportunities for Growth in the Global Market
6. Athlete Endorsements and Partnerships: How Adidas Collaborates with Sports Stars to Drive Sales and Brand Awareness
7. The Influence of Technology on Adidas Products: How Innovation is Driving the....
1. A case study on the impact of social media on consumer behavior
2. Analyzing the success factors of a popular brand through a case study
3. Exploring the ethical implications of a controversial business decision in a case study
4. Evaluating the effectiveness of a company's marketing strategy based on a case study
5. Investigating the challenges faced by a startup company in a case study
6. Examining the role of leadership in organizational change through a case study
7. Analyzing the impact of globalization on a specific industry in a case study
8. Discussing the implications of a major data breach on a company's reputation....
Of course! Here are some potential essay topics related to the placebo effect that you could consider:
1. The history and origins of the placebo effect: Exploring how the concept of the placebo effect has evolved over time and its cultural and scientific roots.
2. The psychology of the placebo effect: Analyzing the psychological mechanisms behind the placebo effect and how factors such as expectation, conditioning, and belief play a role.
3. The ethics of placebo treatments: Discussing the ethical implications of using placebos in medical practice and research, including issues of informed consent and deception.
4. The neurological basis of the placebo effect:....
1. The Influence of Graphic Design on Consumer Behavior
2. The Evolution of Advertising Techniques in Visual Communications
3. The Role of Social Media in Visual Communications
4. The Importance of Visual Storytelling in Marketing
5. The Impact of Color Theory on Visual Communications
6. Visual Trends in Digital Media and Their Effects on Society
7. Visual Communication Strategies for Nonprofit Organizations
8. The Role of Infographics in Data Visualization
9. Visual Identity and Branding in the Digital Age
10. The Ethics of Photo Manipulation in Visual Communications.
11. The Use of Typography in Visual Communications and its Impact on Branding
12. The Role of Visual Elements in Web Design and....
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now