Company Background Essays (Examples)

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Essay
Vision Company Background Company Overview Clear Vision
Pages: 4 Words: 1094

Vision
Company Background

Company Overview

Clear Vision is a premier manufacture of cutting edge personal vision solutions. The company's new breakthrough product, Liquid-Drop Contact Lenses, will create an entirely new niche in the eye care industry. The company is headquartered in the U.S. And manufactures their products domestically. The entire production facility is FDA approved and the company produces high quality goods that are all focused on the eye care industry. The company has been in business for over fifteen years and has experienced massive growth. The company's biggest drive of growth has been innovation and the company is looking forward to the launch of its next generation product to spring board the company's growth once again. The company is also anticipating getting its certification to begin tapping into the European market for foreign expansion.

Mission Statement

Clear Vision, Inc. will be the world's premier provider of contact lens goods and accessories. Our mission…...

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Works Cited

Euromcontact. (2009). A Comparison of Soft Contact . Retrieved from Euromcontact:  http://www.euromcontact.org/documents/2009_publication.pdf 

Marshall, A. (2013, May 12). Large Corporations Seek U.S. -- European 'Free Trade Agreement' to Further Global Dominance. Retrieved from Different Lens:  http://andrewgavinmarshall.com/2013/05/12/large-corporations-seek-u-s-european-free-trade-agreement-to-further-global-dominance/ 

Nichols, J. (2013, 1-1). Contact Lens 2012. Retrieved from Contact Lens Spectrum:  http://www.clspectrum.com/articleviewer.aspx?articleID=107853 

Wood, L. (2013, March 27). Research and Markets: Global Contact Lens Market 2012-2016: Johnson and Johnson Vision Care Inc., Alcon Inc., CooperVision Inc., and Bausch & Lomb Inc. Dominate the Market. Retrieved from Business Wire:  http://www.businesswire.com/news/home/20130327006076/en/Research-Markets-Global-Contact-Lens-Market-2012-2016

Essay
Commerz Bank AG Company Background -- Environmental
Pages: 11 Words: 3190

Commerz Bank AG
Company background -- Environmental scan -- Strategies and ecommendations -- Implementation plan -- isk management: Action plan

CommerzBank AG -- Valuing Customers

The study of CommerzBank AG meta-analyses will provide a critical analysis of how the organization's vision, mission, and people strategies and values statements are aligned with the proposed strategic plan.

Keywords like "people strategies" "vision" "values statements" "mission" "strategic plan" "internal environmental analysis" "external environmental analysis" will be used in order to search the bank's own website, library in my university along with the online available material to conduct meta-analyses. Following are the reports that this search will be limited to: a) peer refereed/reviewed (scholarly), b) will be available in the database in full text, c) published between the years of 2000 and 2010, d) ) reports published by the bank itself, e) English language is used to write the report.

There has been a lot of debate done on…...

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Resources aren't undervalued. Each one is as critical as the next. Their human resources were used in the right manner, at the right time and with proper care which strengthened and solidified the organizational capacities.

Commerzbank fully understands its market and the strengths it can use to occupy the major chunk of the market. It uses all the tricks up its sleeve to ensure it remains the market leader. It uses expensive ploys to fulfill its mission statements; for instance, it is the proud sponsor of FFC Frankfurt, Eintracht Frankfurt, Girls Wanted scheme and Drumbo Cup. Drumbo Cup is very popular indoor football sporting event. It is comprised of primary school children. It is held in Berlin and participated by Berlin population only (Hayrapetyan et al., 2013).

Commerzbank ensures that it reaches the customer of every degree in its grasp and cater to its needs.

Section 3: The organization's competitive position and possibilities

The banks compete in three categories:

Essay
Apple Company Background Apple Executive Summary Company
Pages: 2 Words: 561

Apple Company Background
Apple: Executive Summary

Company Background

Vision Statement

Although Apple does not explicitly state their vision, it can be assumed from their mission statement and values that its vision for itself is structured in the continuation of its innovations in modern technology. The company has a clear vision for both the present and the future. It envisions being a major force in the technology and entertainment markets. The company now wishes to expand its market dominance into the entertainment industry, with a vision of greater success in bringing more music and entertainment innovations to consumers. Apple sees itself as the main innovator within both the technical and entertainment market genres, thus furthering its dominance over its major competitors.

Mission Statement

Apple has a very prestigious mission. It wants to deliver the highest quality products in the consumer and business markets by utilizing its incredible innovation capabilities. The company strives to present the consumer market…...

Essay
Microsoft Company Background Microsoft Is
Pages: 6 Words: 1694

The gross margin for the company in this quarter was 80.9%, up from the previous quarter and also up significantly year-over-year. The first full quarter of indows 7 results will the third quarter of fiscal 2010, and the result of that quarter will not be released until April 22, 2010 according to the Microsoft Investor Relations website.
Corporate Solution/Action Taken

During the development of these two latest iterations of indows, Microsoft has gone through two reorganizations. Both of these placed emphasis on the creation and refinement of the indows operating group as an independent profit center. The stated goal in both instances was to spur innovation and product development. indows 7 came to market much more quickly than indows Vista, which may indicate that the strategy worked. However, indows 7 represented a refinement over Vista, whereas Vista was significantly different from XP, meaning that 7 would naturally require a shorter lead…...

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Works Cited:

2009 Microsoft Annual Report. (2009). Retrieved April 10, 2010 from http://www.microsoft.com/msft/reports/ar09/10k_fr_dis.html

No author. (2001). Microsoft fine-tunes organizational structure to pursue software services for customers and business users. Microsoft press release. Retrieved April 10, 2010 from http://www.microsoft.com/presspass/features/2001/apr01/04-05reorg.mspx

No author. (2005). Microsoft realigns for next wave of innovation. Microsoft press release. Retrieved April 10, 2010 from http://www.microsoft.com/presspass/press/2005/sep05/09-20ExecChangesPR.mspx

MSN Moneycentral: Microsoft Corporation. (2010). Retrieved April 10, 2010 from  http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?Symbol=MSFT

Essay
Sw Airlines Company Background Southwest
Pages: 4 Words: 1448

In fact, in scanning documents about Southwest, one finds that they have been accused of being insensitive to the issue of larger built passengers. It appears that, at times, SW requires large passengers purchase two seats or not fly. Of course, as with most controversial issues, there are layers of issues surrounding this controversy: are Americans becoming larger? Are SW seats smaller to squeeze more profit into a flight? What are the safety ramifications of a larger person in a single seat? Is the comfort of other passengers an issue? Are there moral and ethical principles at work here, or is SW Airlines just selfish and greedy? (Netter, 2009).
Analysis shows that Southwest, and most of the major airlines have not reacted with fairness with their seat sizes; Americans are growing larger, but seat distance and sizing remains equal to, or smaller, than 3-4 decades ago. This is unfair and…...

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REFERENCES

Fortune 100 Best Companies. (2011). Fortune Magazine. Retrieved from:  http://www.fortune.com 

In Depth: World's 10 Safest Airlines. (2010). Terminali.com. Retrieved from: http://www.terminalu.com/travel-features/in-depth-worlds-10-safest-airlines-your-questions-answered/15229/

Gittell, J. (2003). The Southwest Airlines Way. New York: McGraw Hill.

Netter, S. (2009, September 9). Overweight Passenger Denied Seat on SW Flight. ABC News Explore. Retrieved from:  http://abcnews.go.com/Travel/overweight-passenger-denied-boarding-southwest-flight/story?id=8525839

Essay
Nutrisystems and Feedback Loops Company Background --
Pages: 5 Words: 1610

Nutrisystems and Feedback Loops
Company Background -- NutriSystems, Inc. was founded in 1972 and is headquartered in Pennsylvania. It is a commercial provider of weight-loss products and services, until 1999 offering brick-and-mortar weight-loss counseling and products and then moving to a direct to the consumer model through the Internet, mail order, and phone. Since 2001, the products have been featured on the QVC shopping network and most recently (2009) in Costco stores. Most recent (2010) financial data indicates gross revenue of $510 million with net income of $33 million, down from 2006-2009, likely based on external economic factors (nutrisystems.com, 2011).

Fiscal Performance - NutriSystems revenue has moved from $565 million in 2006 to $509 million in 2010, with spikes of almost $800 million in 2007 and a drop to $686 million in 2008. What is significant is their operating income percentage:

Year

evenue

Operating

Net

(millions)

Income

Income

2006

565950

133056

23.5%

85130

15.0%

2007

776767

162929

21.0%

104152

13.4%

2008

686181

91353

13.3%

46253

6.7%

2009

524618

49434

9.4%

28790

5.5%

2010

509515

53215

10.4%

33637

6.6%

Note that each succeeding year competition and economic pressures have resulted in…...

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REFERENCES

NutriSystems Annual Report 2010. (2011). NutriSystems, Inc. Cited in:

http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9NDI3ODgxfENoaWxkSUQ9NDQ0NTMyfFR5cGU9MQ==&t=1

Organizational Diagnostic Models -- Review and Synthesis. (2008). Leadersphere -- HR

Intelligence Reports. Cited in:

Essay
Ford Motor Company Background and
Pages: 21 Words: 5756


The economic environment is difficult. The United States may finally be showing signs of emerging from recession, but the recent economic difficulty has taken its toll of Ford. Following the short-lived spike provided by the 'cash for clunkers' program, auto sales have slumped again. Many competitors saw sales fall dramatically in the wake of that program. Ford, however, did not suffer as much. hile two of its most popular models, the Focus and the Escape, fell 64.1% and 58.5% respectively in October, sales in other products increased. Ford sales dropped just 5% for October, and were up 5% for the quarter, marking the first such increase in four years. Ford is still heavily dependent on economic recovery spurring higher auto sales.

The economic environment around the world is not much better. Ford's major markets outside of the U.S. -- Canada and Europe -- are still suffering from the same lingering effects…...

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Works Cited:

Ford Motor Company website. (2009). Retrieved November 14, 2009 from http://www.ford.com/

Financial data from MSN Moneycentral. (2009). Retrieved November 14, 2009 from  http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=F 

Ford 2008 Annual Report. Retrieved November 14, 2009 from http://www.ford.com/about-ford/investor-relations/company-reports/annual-reports

Seymour, J. (2009). Ford had a better idea: No bailout. Business & Media Institute. Retrieved November 14, 2009 from  http://www.businessandmedia.org/articles/2009/20091104140137.aspx

Essay
Bank of America Company Background
Pages: 10 Words: 3580

S. banking industry." y 1974, the card has virtually assumed its contemporary form: "What an amazing transformation has taken place since ank of America began marketing the precursor to Visa with its 1974 ad campaign 'ankAmericard. Think of it as money.'"
3. GOALS-OJECTIVES-STRATEGIES. The companies overall strategy can be summed up in terms of its commitment to identifying what its customers want and being there on a "firstest-with-the-mostest" basis. Taken together, the company's various business segments are focused on attracting and deepening client relationships with the ultimate goal of becoming "America's advisor of choice." In this regard, the company recognized the advantages to be realized by providing its customers with online access to as much account information as possible early on. For example, in 2001, OA began offering its retail and wholesale customers consolidated views of their accounts and financial records using a Web-based customer relationship management (CRM) system. The system…...

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Bibliography

Bank of America. 2005. Yahoo! Finance. [Online]. Available:  http://finance.yahoo.com/q/pr?s=BAC .

Bank of America." Black Enterprise 32 (2002) 11: 266.

Cravens, David W. 2000. Strategic Marketing 6th Edition. New York: Irwin McGraw-Hill.

Form 10-Q for Bank of America: Quarterly Report. SEC Filings: Yahoo! Finance. [Online]. Available:  http://biz.yahoo.com/e/050506/bac10-q.html .

Essay
Wal-Mart Company Background Amongst the World's Biggest
Pages: 6 Words: 2017

Wal-Mart
Company background:

Amongst the world's biggest sellers as well as top ranking businesses comes the outstanding name of Wal-Mart Stores, Inc. It competed against all of the rivals as well as demonstrated outstanding distinction amongst them by providing a profit 3 times bigger than France's Carrefour SA, which happens to be on the second place in the world's leading retailers. The workers at Wal-Mart surpass the volume of 1.2 million. With this massive quantity, it has developed into the biggest employer within the private sector for U.S. citizens. It has 1,478 retail stores spread throughout the 50 states. There are actually 1,471 Supercenters where grocery retail stores as well as discount stores are situated with each other. Wal-Mart is actually the largest food retailer within USA. Additionally, it has regular membership of second leading warehouse club chain referred to as Sam's Clubs. They're 538 Clubs dispersed within the U.S. Wal-Mart has…...

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References

Bateman, T.S., & Snell, S.A. (2011). Management: Leading & collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill Irwin.

Fishman, C. (2006). The Wal-Mart Effect: How the World's Most Powerful Company Really Works-- and how It's Transforming the American Economy. Penguin Press.

Lavellee, T.M., Boyer M.A. (Aug. 2006) Globalization and Local Governance: Implications from Wal-Mart's Expansion. Vol. 7 Issue 3, P254-266, 13p Retrieved from:  https://ehis.ebscohost.com 

Roberts, B. And Berg, N. (2012). Wal-Mart: Key Insights and Practical Lessons from the World's Largest Retailer. Kogan Page Publishers.

Essay
Apple Inc The Apple II Company Background
Pages: 7 Words: 1974

Apple Inc.
The Apple II

Company Background

Mission & Vision

Apple's Five Force Model

Current Rivalry

Threat of New Entrants

Bargaining Power of Suppliers

Bargaining Power of Buyers

Threat of Substitute Products

Apple Inc. is the world's most formidable company. The company has grown to become one the world's most admirable companies through a deep dedication to innovation. The strategy in the last decade has revolved around the "digital hub" strategy that places the computer in the center of a more diverse gadget universe that includes media capabilities and communication technologies. This strategy has produced tremendous success. However, at the same time this success has created new obstacles for the company. This analysis will consider the current 2013 annual report and discuss Apple's current position as well as make recommendations for its future strategy.

Company Background

The Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services,…...

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Works Cited

Apple Inc. (2013, September 28). 10-K for FY13. Retrieved from Apple Investor Relations: http://files.shareholder.com/downloads/AAPL/2846136282x0x701402/a406ad58-6bde-4190-96a1-4cc2d0d67986/AAPL_FY13_10K_10.30.13.pdf

Blodget, H. (2013, August 3). Apple's 'Mission Statement' Is Making People Worry That The Company Has Gone To Hell. Retrieved from Business Insider:  http://www.businessinsider.com/apples-new-mission-statement-2013-8 

Mortensen, P. (2010, January 27). The Dawn of Apple's Dominance: Digital Hub Strategy, Revisited. Retrieved from Culture of Mac:  http://www.cultofmac.com/27810/the-dawn-of-apples-dominance-digital-hub-strategy-revisited/ 

O'Toole, J. (2013, December 12). Foxconn's worker hours still excessive - report. Retrieved from CNN Money:  http://money.cnn.com/2013/12/12/technology/foxconn-labor/

Essay
Redhat Company Background Red Hat
Pages: 10 Words: 2547

Inventory valuation is not material to Red Hat. As of FY 2011, inventory was valued at $265,000, compared with current assets of $1 billion.
Profitability and Risk

Red Hat's service/subscription model yields high gross margins. The current gross margin for the company is 83.4%, the operating margin is 16% and the net margin is 11.7%. Gross margins are typically high in this industry, and the major expense is the selling, general and administrative expensive. Containing this expense is key to profitability for Red Hat. Over the past five years, Red Hat has shown the ability to control this cost. SGA expenses were 48.6% of gross revenue in FY2011, compared with 53.5% in FY2007.

Another method of examining profitability is to analyze the cash flow statements to see where the company makes its cash. Cash flows from operations were $255 million in FY 2011, compared with $236 million in FY 2010, an increase…...

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Works Cited:

MSN Moneycentral. (2011). Red Hat. Retrieved November 26, 2011 from  http://moneycentral.msn.com/investor/invsub/results/statemnt.aspx?symbol=RHT 

Red Hat 2010 Annual Report. In possession of the author.

RedHat.com. (2011). Various pages. Retrieved November 26, 2011 from  http://www.redhat.com

Essay
Product Development Company Background Precor
Pages: 4 Words: 1272

Some of the key strategies include outsourcing many of its manufacturing processes, collaborating with suppliers to implement design changes quickly and efficiently, and communicating these changes across the entire supply chain to support Just-In-Time (JIT) parts supply. Initially, Precor had its focus on integrated manufacturing strategies, performing every aspect of manufacturing from assembling own circuit boards to printing product labels and manuals in house. With the expansion and growth the need for rapid product development and quick response arose. Outsourcing turned out to be one big aid as a result of which manufacturing processes could be outsourced, freeing sparse corporate resources to hustle the introduction of new products.
Industrial Design is a major component of the product development process at all stages particularly related to fitness equipments from the initial idea to the production line. The design team has to look at the minutest details such as certain buttons and…...

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References

Goff, K. (March 29, 1998), Fitting Fitness into the Home. The Washington Times.

Rackl, L. (January 3, 2000), Coming to a Club near You New Gadgets and Gizmos Can Help You Keep Your Fitness Resolution. Daily Herald.

Homework: Get Fit, Trim; Taking Steps toward Goal with Treadmill, Weights in Privacy of Own Space. (November 19, 2002), the Washington Times.

Precor', Retrieved on September 09, 2006 at  http://www.agile.com/customers/results/precor.asp

Essay
Xerox Corporation - Company Profile Company Background
Pages: 6 Words: 1856

Xerox Corporation - Company Profile
Company Background

The Xerox Corporation was incorporated in 1905 in the state of Connecticut. The corporation is in the business of document production and management. It is traded on the New York Stock Exchange (NYSE) under ticker symbol XRX. It offers a wide variety of services in the Global Market Arena. The company produces and manages documents in color, black and white, digital, and paper mediums. They can transmit documents across a network and have both very small and very large companies as their clientele. They offer supplies such as toner, ink and paper. (Yahoo Market Guide, Online, 2002). They are owners and developers of some of the most technologically advanced and fastest duplication equipment in the industry with high-speed copiers that can reproduce documents at 90 pages a minute (Yahoo Market Guide, Online, 2002). The office market includes sales of Xerox machines directly to customers who…...

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Works Cited

Byrnes, Nannette. "Xerox Has Bigger Worries Than the SEC." Businessweek Online. August 12,

Essay
Company Issues and Leadership for
Pages: 8 Words: 2455


Short-term wins creation

In this case, the insistence is on the enhancement of credibility for change through demonstrating gains made. In the case of News Corp, those who excel in change related initiatives could be rewarded and recognized going forward.

Building on Change/Consolidation of Gains

Here, quick wins should be taken as a beginning and not as an end. Hence in a way, victory must not be declared before the whole change process is over. When it comes to News Corp, efforts could be undertaken to ensure that each success or failure is taken as an opportunity to learn.

Institutionalization of New Approaches

Lastly, change should and must be made to stick. Hence effectively, change should be made part and parcel of the organization by anchoring the same on the corporate culture. In regard to News Corp, to embed change on the culture of the organization, efforts may be undertaken to ensure that change is…...

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References

Hiatt, J. & Creasey, T.J. (2003). Change Management: The People Side of Change. Prosci.

Mills, H., Dye, K. Mills, A.J. (2008). Understanding Organizational Change. Taylor and Francis.

Pulley, B. (2011, May 5). News Corp. Profit Drops 24% as Film Sales Fail to Measure UP to 'Avatar'. Retrieved October 20th, 2011, from Bloomberg website:  http://www.bloomberg.com/news/2011-05-04/news-corp-s-third-quarter-earnings-decline-24-on-falling-movie-revenue.html 

Shapiro, A. (2010). Creating Contagious Commitment: Applying the Tipping Point to Organizational Change, (2nd Edition). Andrea Shapiro.

Essay
Company Mission Vision Stakeholders Strategic Management Starts
Pages: 2 Words: 620

Company Mission, Vision, Stakeholders Strategic management starts vision mission. It consists analysis, decisions, actions organization undertakes order create sustain competitive advantages. For project, pick a company ( Harley Davidson), preferably, modules, work understand strategy .
Ducati -- passion leading from bankruptcy to success

Ducati is a name that most motorcycling enthusiasts are likely to associate with passion and brute force. The Italian bike manufacturer is known for making motorcycles designed for a particular type of people and the motorcycles it produces induce intense feelings in individuals riding them. Regardless if they are moving or if they stand still, Ducatis always manage to make heads turn and have succeeded in remaining an important player in a global market involving companies that are much larger than the Italian enterprise. This is also shown by the fact that Ducati has experienced a series of victories in the MotoGP and the Superbike orld Champions tournaments.

Ducati experienced…...

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Works cited:

McIerney, Claire Regina, and Day, Ronald E., "Rethinking Knowledge Management: From Knowledge Artifacts to Knowledge Processes," (Springer, 01.01.2007)

Wit, Bob, and Meyer, Ron, "Strategy: Process, Content, Context, An International Perspective," (Cengage Learning EMEA, 2010)

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