Colgate Case Study
Colgate is a consumer product company that is well-known and has its base in New York. Colgate had a strong presence in the international presence traditionally.it was operational in Latin America, Australia, France, Canada, and Germany. Previously Colgate had made detailed analysis of the international markets for demand. Colgate made a decision of buying a 50% partnership in the Hawley and Hazel group worth $50million in August 1985.the main reason for making this decision was the fact that Colgate wanted to gain a strong share in the Asian market .They wanted to achieve this without necessarily having to build their own production plant. Part of the agreement stipulated that Colgate possessed no management prerogative. This meant that Hawley and Hazel were the ones with the right to make any major decisions in the organization. This partnership turned out very lucrative for Colgate with annual sales of double digits…...

By giving more information to the consumers, Colgate is telling its consumers that they must make informed choices in buying oral care, personal care, and home care products. And because Colgate is known for manufacturing quality oral care products, and is the leading brand and manufacturer in the market, it is only but wise for a consumer to buy and patronize its products.
Although Colgate offers a multitude of products in its site, it does not lose its corporate identity, and in fact, solidifies its product and brand lines by associating it with the Colgate brand (that is, as a company). The Colgate heritage is definitely stronger than its products, and the company takes advantage of this not only by linking the Colgate brand with its products, but also by developing programs that enhances its image as a manufacturer and responsible member of the consumer, professional, and business communities. Its…...

company Colgate-Palmolive. The writer discusses many aspects of the company including pricing, placement and other elements of selling the product. There were eight sources used to complete this paper.
Colgate-Palmolive Company is a company that provides many personal care and other types of products to consumers worldwide.

The Company manufactures and markets a wide variety of products in the United States and worldwide in two business segments: oral, personal, household surface and fabric care and pet nutrition. Oral, personal, household surface and fabric care products include toothpaste, oral rinses and toothbrushes, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, shave products, laundry and dishwashing detergents, fabric conditioners, cleansers and cleaners, bleaches and other similar items (Colgate-Palmolive Company (http://biz.yahoo.com/p/c/cl.html).Pet nutrition products include pet food products manufactured and marketed by Hill's Pet Nutrition, a Company subsidiary. Principal global trademarks include Colgate, Palmolive, Kolynos, Sorriso, Mennen, Protex, Ajax, Soupline, Suavitel,…...

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References

Author not available, Colgate-Palmolive Signs OptiBid Agreement With Logistics.com, Inc.., Business Wire, 02-14-2000.

ERIN McCLAM, Associated Press Writer, Colgate-Palmolive Files Trademarks Suit., AP Online, 05-29-2003.

Author not available, Colgate Announces 16% Increase in Second Quarter Earnings., Business Wire, 07-22-1998.   accessed 8-21-2003http://biz.yahoo.com/p/c/cl.html .

8-21-2003 ( http://www.professionalteethwhitening.com/ )accessed 8-21-2003http://yahoo.multexinvestor.com/FullDesc.aspx?target=/stocks/quickinfo/companyprofile/fulldescription&ticker=CLaccessed

C China's changes to the CMF marketing launch program justifiable?
Burton's objective was to market Colgate Max Fresh (CMF) as global venture. Each country had its own assumptions and trends that would make certain products popular. For CMF to appeal to a Chinese market it had to investigate and target those specific selling appeals.

Del Levin, who was in charge of conducting R&D for Colgate in Asia, discovered that that whilst a potentially huge market existed for the product -- it being that Asia had a large freshness segment -- it had to be marketed in a particular way in order to best appeal to the Asian consumer. Firstly, the name itself - Colgate Max Fresh -- did not appeal as well as other names in China would; the name was therefore changed to "Icy Fresh." Secondly, original marketing that used 'breath strips' was meaningless to an Asian market and would…...

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Pine, J. & Gilmore, J. 1998. 'Welcome to the experience economy', Harvard Business Review, vol. 76, no.4, pp.1-6.

Ryan, C. 2002 . 'From motivation to assessment' in The Tourist Experience, ed. C. Ryan, Routledge..

Silverberg, T. 1995. "Cultural tourism and business opportunities for museums and heritage sites" Tourism management. Pdf

4. Specialty toothpastes created for customers with sensitive teeth, gums or other medical conditions, with customer experience being the most critical

5. Lifecycle approach similar to Crest yet focused on the consumer's purchasing lifecycle

Based on this analysis, my top five criterion are as follows:

1. High performance toothpaste capable of delivering preventative protection and has a fresh taste

2. High performance cavity prevention

3. Making dialing brushing less of a chore and more fun and enjoyable

4. Available in a wide variety of flavors

5. High performance, rapid whitening toothpastes that bring quick results to teeth and gums.

Based on these criterion, I have become a loyal Crest Complete Multi-Benefit Whitening + Scope -- Citrus. This toothpaste fits my profile of benefits precisely and has led to my becoming brand-loyal to this specific product based on the benefits it delivers.

2. Select another oral care (e.g., toothbrush) product where there are at least two major brands and each…...

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References

Greenberg, M., & McDonald, S.S. (1989). Successful Needs/Benefits segmentation: A user's guide. The Journal of Consumer Marketing, 6(3), 29-29.

Miskell, P. (2004). Cavity protection or cosmetic perfection? innovation and marketing of toothpaste brands in the United States and western Europe, 1955-1985. Business History Review, 78(1), 29-60.

Marketing
Case #8: Global Strategies

Critically evaluate Dolce & Gabbana's decision to launch 15 new stores in China

Dolce & Gabbana's decision to launch 15 new stores in China is a smart one. First, the U.S. Visa process is making it difficult for Chinese tourists to shop here, so D&G will have to take business there in order to get to those Chinese consumers who cannot buy here. Secondly, sales of luxury goods in mainland China were expected to reach $16.9 Billion dollars in 2011, which is a huge market, so G&B is going after some of those Billions. Third, G&B already has 26 stores there, so they are already known in China and G&B already know they can successfully sell in China. Fourth, they can sell a lifestyle of D&G, just as Ralph Lauren did, so that people will buy new products that support that imagined lifestyle.

As we saw in class and…...

He applies that perspective to every stage of the design process as he works with clients. Severs (2011) claims that "the needs of users, businesses, manufacturers, suppliers, environment" are all integral to the design experience.
In fact, Severs found that working with his young daughter provided insight into the design process, informing a human-centered approach. His daughter's reactions to produces, processes, activities, and services show how design directly impacts behavior and perceptions. Severs claims that his daughter's own drawings and designs have affected his view, showing that design experts can learn a lot from children. As examples, Severs showed 3D modeling and other examples of how design affects our reactions to things.

Both McKinley and Severs focused on how design is a major part of our everyday lives. The products we use are often designed poorly, reflecting an approach that is not centered on the needs of the end user. Advancements…...

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References

Frog design (n.d.). Website retrieved:  http://www.frogdesign.com/ 

McKinley, T. (2011). Lecture notes.

McKinley, T. (2011b). Business Week: Profile. Retrieved online: http://bx.businessweek.com/profile/turi-mckinley/tmckinley499/

Severs, J. (2011). Lecture notes.

P&G is looking to make the Supplier Environmental Sustainability Scorecard methodology a global standard (P&G, 2010). To support this effort to make the scorecard a global baseline of sustainability measurement, P&G freely distributes Microsoft Excel models of the methodology and baseline analysis tools from their website. The foundations of the methodology can be seen in Figure 2: Procter & Gamble's Supplier Environmental Sustainability Scorecard Methodology. The key metrics measured include energy, emissions, waste, water and an environmental management system performance ranking that can be used for evaluating supplier performance within and across product categories.
P&G has also differentiated this model by rewarding excellent business performance as measured by the key performance indicators (KPIs) first, while also using the methodology to evaluate areas where performance can be improved. The use of incentives and rewards for the top 400 suppliers at P&G have been announced and are actively being applied to supplier…...

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References

Jacobs, B., & Jordan, M. (2011). Green is the new color of the supply chain. Area Development Site and Facility Planning, 46(4), 29-31. Retrieved from http://www.areadevelopment.com/logisticsInfrastructure/July2011/collaboration-it-green-supply-chains-33638.shtml

Joseph, D. (2010, Score two for sustainability. Fast Company, (150), 54-54. Retrieved from  http://www.fastcompany.com/magazine/150/score-two-for-sustainability.html 

Keyes, B.A., & Sykes, B. (2009). Sustainability's triple bottom line. Chief Executive, (243), 43-45,50. Retrieved from  http://www.allbusiness.com/environment-natural-resources/pollution-monitoring/13877640-1.html 

P&G launches supplier environmental sustainability scorecard. (2010a, May 12). PR Newswire, pp. n/a. Retrieved from  http://news.pg.com/press-release/pg-corporate-announcements/pg-launches-supplier-environmental-sustainability-scorecard

Management Project
Jennessa Clark

Indiana Tech

2 Brief History and Organization Background

2 Proctor & Gamble History

4 Colgate-Palmolive

5 Situation Analysis

5 External Environment

5 Internal Sociotechnical Systems

6 Problem Diagnosis & Definition

7 Great Man Theory

7 Trait Theory

8 the Managerial Grid

8 theory X and Theory Y

9 Participative Leadership (Lewin's leadership styles)

9 Situational Leadership

9 Contingency Theory

10 Transactional Leadership

10 Transformational Leadership

10 Organizational Leadership Discussion

14 Practitioner Recommendations

15 Overall Research Approach

16 Site and Population Selection

24 Identifications and Evaluation of Alternative Interventions

25 Action Planning

26 Follow-up and Evaluation

28 ork Cited

An Analysis of Leadership Styles Utilized by Procter & Gamble and Colgate-Palmolive and their Role in Contributing to Effective Practices and Profitability

Introduction

This research proposal will focus on two major competitors in the national and international market, Procter & Gamble and Colgate-Palmolive, and the types of leadership that can be found within those organizations. The first step will to compile a list of leadership models that would most likely to be found within these organizations…...

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Work Cited

Ang, S. (2006). Personality Correlates of the Four-Factor Model of Cultural Intelligence. Group &Organization Management, 31(1), 100-123.

Bass, B. (1985). Leadership and performance beyond expectations. New York: Free Press.

Bass, B. (1999). Two decades in research and development in transformational leadership.

European Journal of Work and Organizational Psychology, 9-32.

The company is permanently spending considerable amounts on &D to innovate its products and on advertising to maintain the brands awareness high. Shareholders are more satisfied than ever after Procter's recovery in the late 1990s, early 2000. But they did not encourage much the recovery process because it took almost two years and they were expecting a fast recovery process.

Pantene

Currently there are over 100 Pantene products. Pantene shampoo has 25 products in the supermarket shelves to cover all types of customer needs. In terms of sales, the brand has had a "blockbuster" evolution. It was introduced in the market about 10 years ago and it has been reinvented since maintaining a top market share. Pantene, the shampoo is actually the leader in this market, followed by Elseve from L'oreal. Overall, Elseve product line is better positioned in the market, having a larger market share for all hair care products: shampoo,…...

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Reference List

Colgate-Palmolive corporate website:

www.colgate.com

Mediapost (2007),  http://publications.mediapost.com 

Procter and Gamble corporate website:

The flavors are quite simple, as the company chooses to focus more on the toothpaste's health characteristics, rather than the taste.
The product has one size and the packaging is made of plastic, which is more hygienic than metal, as the later one may go through oxidation. This type of packaging differentiates the product from other toothpastes and marks its individuality.

The product is always strictly associated with the idea of relieving tooth sensitivity and pain from sensitive teeth. The name itself was thus conceived so as to associate the brand with the effect of having used the product.

On the other hand, for a long period of time, Sensodyne was associated with the idea of medication and the company has committed a lot of effort in the last decade to diversify the consumer perception and induce the idea that Sensodyne is less a medication and more of a product available to…...

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References

BBC news (2003), Glaxo Defeated byShareholders,  http://news.bbc.co.uk/1/hi/business/ 

Colgate-Palmolive corporate website:

www.colgate.com

CorporateWatch Website:   Accessed May 2007.http://www.corporatewatch.org/ ,

Corporations and History
Corporations have used their history to demonstrate to consumers their underlying principles in product production and quality. History is vital because it allows consumers to relate to a product and understand that the product is manufactured using the same quality materials. In the marketing of the products, the corporations will use their well-known history to demonstrate to the consumers that they have maintained and will always employ the same principles. The three corporations analyzed in this essay are Coca-Cola, Colgate-Palmolive, and Deere & company. These corporations have used their well-known history to market their products, and they employ the same principles employed since the corporations were launched. Coca-Cola creates the world's favorite soft drink, and the drink was created in order to offer a sweet quenching drink that evokes happiness (Pendergrast, 2013). The corporation has always aimed at associating its Coca-Cola drink with happiness, and this has continued…...

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References

Coca-Cola. (2012). The Coca-Cola History. from  http://www.worldofcoca-cola.com/about-us/coca-cola-history/ 

Colgate-Palmolive, C. (2014). Welcome to Our History. from  http://www.colgate.com/app/Colgate/U.S./Corp/History/1806.cvsp 

Deere & Company. (2013). John Deere Timeline. from  https://www.deere.com/en_US/corporate/our_company/about_us/history/timeline/timeline.page 

Pendergrast, M. (2013). For God, country, and Coca-Cola: The definitive history of the great American soft drink and the company that makes it. New York, NY: Basic Books.

EP Fail and Succeed
In order to increase its productivity and compete favorably, any company has to implement an elaborate Enterprise esource Planning (EP) system. Failure to do this will lead into a weak company without high possibilities of attained stipulated short-term and long-term goals. By definition, an EP system helps consolidate enterprise information and control all business processes in an organization. Implementing an EP successfully is not that simple. Its success or failure is depended on a variety of factors hence starting the process without an elaborate plan makes you vulnerable to a great number of snares along the way (Vinatoru & Calota, 2014).

Since an EP focuses on integration and management, the company stands a better chance at making resource usage and distribution more elaborate and timely. This will in turn increase the company's reputation, and hence, competitive edge in the market. Despite the fact this is a plausible…...

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References

Donovan, M. (2011). Successful ERP Implementation the First Time. Performance Improvement.

Ghosh, R. (2012). A Comprehensive Study on ERP Failures Stressing on Reluctance to Change as a Cause of Failure. Journal of Marketing and Management, 3(1), 123-134.

ICMR. (2005). ERP Implementation Failure at HP, 1-12.

Pemeco. A Case Study on Hershey's ERP Implementation Failure: The Importance of Testing and Scheduling, 1-3.

He will probably start purchasing his own toothbrush and will be included in one of the three behavioral groups I have previously discussed. After the age of 55, people seem to lose interest in tooth brushing and are likely to practice it less than earlier.
The most important issue that that managers should consider when deciding on product positioning is the category of consumer they choose to address. In this sense, clear segmentation schemes should be provided, included by income, age, social position, etc. These external environment factors will provide the basis from which the product can be developed, including here features that make up the augmented product and the expected product. Knowing the consumer you target is essential in making and delivering a products that will provide full customer satisfaction and will permit customer retention.

On the other hand, the manager needs to perform an internal analysis and decide, in…...

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Bibliography

1. Laidler, Nathalie. November 1993. Colgate-Palmolive Company: The Precision Toothbrush. Harvard Business School.

2. Levitt, Theodore. 2000. Marketing success through differentiation - of anything.

3. Seybold, Patricia. May 2001. Get Inside the Lives of Your Customers. Harvard Business Review. Vol. 79, Issue 5.

Laidler, Nathalie. November 1993. Colgate-Palmolive Company: The Precision Toothbrush. Harvard Business School..

Human Resource Management Models
The performance management model is one of the four major human resource management interventions deployed throughout organizations in contemporary times. The others include talent and career development interventions, work diversity dimensions and interventions, and stress management diagnosis and intervention. The performance management model is predominantly concerned with motivating employees to increase their performances. This model hinges on business strategy, employee involvement, and workplace technology -- which are utilized to maximize the performance of both individuals and groups of employees. From these sources, an organization is able to devise reward systems, goal setting, and evaluation of performances to help improve performance efficacy.

The performance management model is pivotal to understanding the sort of leadership styles and attributes in place at Procter & Gamble and Colgate-Palmolive, respectively. Understanding how these organizations choose to motivate their employees -- particularly when viewed through the lens of the aforementioned model -- can yield…...