Consumers of fresh Mexican food tend to be relatively young, urban or suburban, and they tend to be slightly more affluent than consumers of mainstream Mexican (i.e. Taco Bell). As such, Chipotle customers place more value on the quality of their food and are willing to pay more for freshly-prepared foods. For Chipotle, the objective is to have consumers perceive Chipotle as higher quality than its fresh competitors, so emphasis is placed on ethical meats, dairy without growth hormones, and on superior food quality as a distinguishing characteristic.

Right now, Chipotle is expanding by adding new stores in previously untapped areas. All of the firms against which it competes directly are relatively small by QSR standards, so there is something of a race to establish market dominance. The brand, however, is critical to establishing such dominance. Building new stores is a slow, expensive process and while it should remain a focal…...

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Works Cited:

MSN Moneycentral. (2012). Chipotle Mexican Grill. Retrieved April 29, 2012 from  http://investing.money.msn.com/investments/stock-income-statement/?symbol=CMG 

Oches, S. (2011). Top 50 breakdown by market segments. QSR Magazine. Retrieved April 29, 2012 from  http://www.qsrmagazine.com/reports/top-50-breakdown-market-segments?page=2#mexican

company's code of conduct that are of significant importance to the business, and explain why.
Chipotle is by a far a leader in its division and a leader among all fast-food restaurants in general. Chipotle is truly unlike any other Mexican restaurant in its category. Other Mexican restaurants like Taco Bell and Del Taco use extremely processed ingredients that are known for having lots of fillers and preservatives. The food is known to be high in fat, cholesterol, and trans fats. Furthermore, other fast-food Mexican restaurants engage in the standard practice of having the food prepared in the back of the restaurant, away from the gaze of the customer. Chipotle is different in the respect that they prepare the food right in front of the customer, so that the customer sees exactly what they're getting. Chipotle also prides itself on using the freshest possible ingredients and putting a healthier spin…...

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References

Chipotle.com. (2013). Code of Conduct . Retrieved from Chipotle.com:  http://ir.chipotle.com/phoenix.zhtml?c=194775&p=irol-govConduct

Chipotle Seen Becoming McDonald's With Drive Throughs (Patton, 2012) the future direction of best-selling Mexican fast food restaurant Chipotle is debated. The author is careful to interview both the company's founder Steve Ells, senior investor relations executives and from outside the company, Alex Spong and David Einhorn. Mr. Spong and Mr. Einhorn are investment analysts who track the market segments of the restaurant industry that Chipotle competes in. The premise of the article is hwo Chipotle management should best respond to the flat sales and gradually declining sales. It is very apparent from the article that the farther Chipotle moves away form their focus on the customer experience, the more they tend to suffer adverse financial consequences. This chain does best in terms of sales and profits when they are delivering an exceptionally strong and valuable customer experience (Patton, 2012).
Analysis of the Article

There are several key concepts that the…...

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References

Patton, L. (2012, October 24). Chipotle, growth slowing, looks at fast-food future. Bloomberg, Retrieved from  http://www.bloomberg.com/news/2012-10-25/chipotle-seen-becoming-mcdonald-s-with-drive-throughs.html

Chipotle Seen Becoming McDonald's With Drive Throughs founder and CEO Steve Ells is interviewed, in addition to the chain's director of investor relations, Alex Spong and several financial industry analysts. One of the most influential is David Einhorn, a hedge fund manager who said Chipotle was over-valued as a stock. The article shows the challenges that Chipotle confronts today with flat sales and profitability while competitors continue to grow. What is apparent from the article is that the further Chipotle gets away from solidifying and strengthening their customer experience, the worse they do financially.
The target concepts that Chipotle is considering include competing in an entirely new time segment of the food service market, breakfast. The company is making this decision based on the observations they are making of competitors. The same decision to open a drive-throughout window is being made due to McDonald's and other fast food restaurant competitors…...

Case Analysis of Chipotle Introduction
This case analysis of Chipotle (CMG) examines the industry in which the restaurant has risen and looks at the company’s background and core values. The problem that the company has encountered in the last five years is really one of the financial markets and not so much a matter of image, brand, or poor business decisions—at least in terms of what the business was doing prior to 2012. However, when famed investor David Einhorn picked CMG as a potential short, the market decided he was right: Chipotle lost nearly half its market cap over the course of the summer of 2012. Since then the company’s stock price has rebounded to all-time highs in 2015 and fallen again to where it was prior to Einhorn’s short call. The company, in turn, began focusing more and more on what its stock was doing, investing millions in share buybacks. In…...

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References

Bandler, J., & Burke, D. (2012). How Hewlett-Packard lost its way. Retrieved from

Brown, R. (2017). Trade wars will disrupt supply chains. Retrieved from https://www.forbes.com/sites/randybrown/2018/07/19/trade-wars-will-disrupt-supply-chains-slow-global-growth/#6fd84dd19c33

Chen, Q., Filardo, A., He, D., & Zhu, F. (2016). Financial crisis, US unconventional monetary policy and international spillovers. Journal of International Money and Finance, 67, 62-81.

Elks, J. (2013). Patagonia promises 100% traceable down by 2014. Retrieved from http://www.sustainablebrands.com/news_and_views/communications/jennifer-elks/patagonia-promises-100-traceable-down-2014

Farris, R. (2016). Eileen Fisher’s journey to 100 percent sustainability. Retrieved from https://www.triplepundit.com/2016/06/eileen-fishers-journey-to-100-percent-sustainability/

Lin, E. (2018). Chipotle boosts stock buybacks. Retrieved from https://www.barrons.com/articles/chipotle-boosts-stock-buybacks-by-100-million-1524693024

Patel, D. (2017). Food leaders take notice. Retrieved from https://www.forbes.com/sites/deeppatel/2017/08/26/food-leaders-take-notice-how-millennials-are-changing-the-way-we-eat/#149a07807175

Schlosser, E. (2012). Fast Food Nation: The Dark Side of the All-American Meal. Boston: Mariner Bookshttp://fortune.com/2012/05/08/how-hewlett-packard-lost-its-way/

Chipotle Porter's Five Forces Analysis
Chipotle is a group of restaurants specialized in the production of tacos and mission burritos in the U.S., Germany, the UK, France, and Canada. The name of the company is derived from Chipotle the Nahuatl referring to smoked and dried chili pepper Jalapeno. The mission statement of Chipotle as one of its strengths relates to food with integrity. The mission statement helps to bring out the efforts at Chipotle to emphasize its manufacture of food using the natural ingredients. The services offered by Chipotle have naturally raised meat among other food materials. Chipotle stands as one of the first chains of fast casual dining food establishments in the locations stated (ylie et al. 47).

Threats of New Entrants

Chipotle has already established itself in the market and has established an equitable market base. A lot still needs to be done and the company knows that it has this…...

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Works Cited

Paiz, Ernesto, Dave Anderson, Ryan Barone, Brian Bollinger, Kristina Calderon, Frank Lin, and Mark Toguchi. Analysis of Strategic Move by Chipotle. Mu-nchen: GRIN Verlag GmbH, 2011. Internet resource.

Wylie, Kimberly. Marketing Analysis Chipotle Mexican Restaurant and Applebee's Restaurant. Mu-nchen: GRIN Verlag GmbH, 2009. Internet resource.

Chipotle
The new integrated marketing campaign is intended to take Chipotle past whatever issue or controversy that is in the company's past.

Target

Chipotle is one of the largest quick service restaurants in the U.S. It is ranked 14th on the QS Top 50 of quick service chains, and with a fast rate of growth. This, coupled with the company's rapid growth, highlights that Chipotle is attractive to consumers, and is one of the fast-growing companies in an otherwise mature industry. With over $4 billion in sales nationwide, and $2.4 million in sales per location, Chipotle appeals to a fairly broad market. Its general target market consists of people ages 25-40, both genders, and either white or Hispanic. The company's message about sustainable sourcing and healthy eating resonates particularly well with this market. Geographically, Chipotle works with a very broad segment of the market. The target market in this case wants two things.…...

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References

QSR Top 50 (2015). Retrieved December 5, 2015 from  https://www.qsrmagazine.com/reports/qsr50-2015-top-50-chart 

Davis, S. (2014). Beyond the burrito: Chipotle's next move. Forbes Retrieved December 5, 2015 from  http://www.forbes.com/sites/scottdavis/2014/06/06/beyond-the-burrito-chipotles-next-big-move/ 

Balakrishnan, A. (2015). Americans trust Chipotle, but not McDonald's. USA Today. Retrieved December 5, 2015 from  http://www.usatoday.com/story/money/business/2015/06/14/restaurant-chain-reputation-mcdonalds-chipotle/71076802/

Country and Company of Specialty Marketing Strategy
Introduction about Singapore

Introduction of Chipotle Mexican Grill, Inc.

Background of Chipotle Mexican Grill, Inc.

Global Macro Environment

Macro Environment Analysis, PEST analysis

Politics, ules and egulations

Economy

Society and culture

Technology

Opportunities and the threats

Opportunities

Threats

Global Competition Analysis

Competition Analysis

Primary competition in the selected market

Secondary competition

Entry Strategies Discussion & Evaluation in the selected country

Entry Strategy Selection and discussion in the selected country

Target market analysis & segmentation

Target market analysis

Target market segmentation

Global Marketing Mix Strategies

Product Strategy

Current product strategy with examples

ecommended product strategy

Price Strategy

Current price strategy with examples

ecommended price strategy

Promotion Strategy

Current promotion strategy with examples 13

ecommended promotion strategy 13

Place strategy 14

Current place strategy with examples 14

ecommended place strategy 14

eferences 14

Synopsis

Chipotle Mexican Grill, Inc., simply referred to as Chipotle, is a company that is in business operation with Chipotle Mexican Grill restaurants. The Chipotle Company offers a narrow menu of high quality burritos, tacos along with burrito bowls, as well as salads. At the start of the year…...

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References

Bogoslaw, D. (2008). Growing Pains for Chipotle. Business Week Online, Retrieved 25 June 2015 from Business Source Premier Database.

Business Week Online. (2007). Chipotle: Fast Food with Integrity. Business Source Premier.

Chew, E. (1991). A History of Singapore. Oxford: Oxford University Press.

Chipotle Mexican Grill, Inc. (2014). 2014 Annual Report. Retrieved 25 June 2015 from:  http://ir.chipotle.com/phoenix.zhtml?c=194775&p=irol-reportsAnnual

SWOT esource and Capability
Ethics and Social esponsibility

Fundamental principles of ethical leadership comprise of having honesty and integrity, taking note of all stakeholders, building community, and respecting the individual. Leaders ought to seek solutions to a sequence of significant questions prior to reaching a decision regarding an issue that is not clearly either ethical or unethical (DuBrin, 2016). The leader in question is Mary T. Barra, the Chairman and Chief Executive Officer (CEO) of General Motors Company. Barra is considered to be a fantastic leader that is extensively respected around the industry, trusted by consumers across the globe, admired by the company's board and well-regarded by her personnel. Meticulously and transparently, Barra has restored trust and vivacity in the organization when it had been destroyed by a number of inconsiderate predecessors. In addition, Barra shaped General Motors' global footprint by bringing an end to Chevrolet sales in Europe and also ending…...

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References

Giang, V. (2013). The 7 Types of Power That Shape the Workplace. Business Insider. Retrieved from:  http://www.businessinsider.com/the-7-types-of-power-that-shape-the-workplace-2013-7?IR=T 

Schneer, J. (2010). The Balfour Declaration: the origins of the Arab-Israeli conflict. Bond Street Books.

Ethical and Socially esponsive Business
Ethics in business has a human aspect and is directly related to the success of any business. This therefore means that corporate leaders in organizations have to be very careful about the ethical conduct of their business and how they address any ethical problem that comes up. This paper will look at the code of ethical conduct for a selected company.it will give a description of key areas of the selected company's code of conduct that have a significant importance to the business.it will also give an explanation of the key steps the company should take in order to ensure that its employees follow this code of conduct. Finally suggestions will be given on ways through which the company can take part in socially responsive activities within he community where it carries out its operations.

Chipotle Mexican Grill, Inc. is a restaurant that is committed to very…...

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References

Davis, S.(2010).Examples of Social Responsibility Strategies. Retrieved April 28, 2014 from  http://smallbusiness.chron.com/examples-social-responsibility-strategies-10633.html 

Chipotle Mexican Grill, Inc.(2010). Code of Conduct. Retrieved April 28, 2014 from  http://ir.chipotle.com/phoenix.zhtml?c=194775&p=irol-govConduct 

Ethical Resource Centre.(2010).Ten Things You Can Do to Avoid Being the Next Enron. Retrieved April 28, 2014 from  http://www.ethics.org/resource/ten-things-you-can-do-avoid-being-next-enron

Workers is Best for the Company
One of the clearest indications that an organization has attained a high level of transformational leadership is in how employees perceive their jobs and responsibilities. Best-selling Mexican restaurant Chipotle has a rapid-fire approach to customizing orders for each customer, and can literally fulfill a reasonable complex, customized order in minutes. In this type of environment, job satisfaction and task ownership created through transformational leadership is essential for the business to succeed. As the employee states, "I love the Chipotle standard that what's best for the people (employees) is best for the company and vice versa, so I always strive to do my best." Attaining this level of loyalty is a direct result of a very strong, stable and trust-based psychological contract made with employers by leaders who are transformational (Behery, Paton, Hussain, 2012).

Analysis of Transformational Leadership

While the definition of "doing one's best" will vary…...

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References

Behery, M., Paton, R.A., & Hussain, R. (2012). Psychological contract and organizational commitment. Competitiveness Review, 22(4), 299-319.

Brown, W., & May, D. (2012). Organizational change and development. The Journal of Management Development, 31(6), 520-536.

Muchiri, M.K., Cooksey, R.W., & Walumbwa, F.O. (2012). Transformational and social processes of leadership as predictors of organisational outcomes. Leadership & Organization Development Journal, 33(7), 662-683.

Wang, X. (., & Howell, J.M. (2012). A multilevel study of transformational leadership, identification, and follower outcomes. Leadership Quarterly, 23(5), 775.

Workplace discrimination leads to a mismatch between qualified workers and their jobs, and it carries significant economic consequences in the American workplace.
Okechukwu, Souza, Davis and Castro (2014) define workplace discrimination as unfair rules and conditions that impair the ability of group members. It is motivated by inferiority and mistreatment of the disadvantaged group over the dominant group. It is based on races and even occurs among disadvantaged groups themselves. For example, some ethnic groups are favored than immigrant workers. Discrimination does exist with respect to age, gender, and disabilities as well. Though Americans prohibit societal and historical influences among the workers through the Disabilities Act, it does persist. Workplace discrimination is unequal treatment of employees whereas workplace harassment involves negative actions toward a worker with respect to race/ethnicity, gender, etc. Sexual harassment includes sexist behavior, sexual hostility, unwanted sexual attention, and sexual coercion in which one's gender or sex is…...

Economics and Ethics of Sustainable Design
Dos Toros is a U.S. food manufacturing company. The company manufactures foods of different types from plant food to animal food. At this company, there are several deliberate measures that are employed to ensure that these kind of food produced meets the desired standards. In this case, Dos Toros managed to carve a sizeable market share by distinguishing itself. Chipotle Company, on the other hand, is a beef producing company located in Texas. This company sells meat from naturally raised cows. The cows that they slaughter are bred under natural conditions with no adulteration of chemicals. There is no use of drugs in sustaining the lives of the animals. The kinds of food that the cows eat are those availed by nature. This is similar to Dos Toro's approach to business. As a result, both companies have earned a name for their consideration of the…...

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Work Cited

Dasmann, Raymond F. Environmental Conservation. 2d. ed. New York: Wiley, 2010. Print.

Henningfeld, Diane Andrews. Genetically Modified Food. Detroit: Greenhaven, 2014. Print.

Leff, Enrique. Green Production: Toward an Environmental Rationality. New York: Guilford, 2011. Print

Inventory
The organization I want to study is Wal-Mart, the world's largest retailer. Wal-Mart is a retailer that sells a wide range of goods, including food, and does so in many countries around the world. They are the biggest retailer in the world, and one of the biggest companies.

I chose Wal-Mart because its supply chain management is famous. They are a good case study for inventory management. The basic business model for Wal-Mart is cost leadership. This business model relies on selling high volumes of goods on slim margins, so there is considerable emphasis on the part of the company to have a highly efficient supply chain. Wal-Mart has nearly $45 billion in inventory, but turns it over 10.6 times per year, or once per month, roughly.

Wal-Mart is known to use a number of intriguing technologies to help with its inventory management. The company uses RFID to keep track of inventory…...

McDonald's has the vision of being the world's best quick-service restaurant experience (2001 Annual Report). The annual report does not note a mission statement, but the About McDonald's website lists the mission statement as
"McDonald's brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to in centering on the five basics of an exceptional customer experience -- People, Products, Place, Price and Promotion. e are committed to improving our operations and enhancing our customers' experience." (AboutMcDonalds.com, 2011).

The product portfolio diagram, as constructed using the BCG Matrix (Tutor2U.net, 2011).

STARS

Hamburgers

Fries

International Operations

QUESTION MARKS

-Coffee?

- Most new menu items

Other brands (Chipotle, Pret a Manger, etc.)

CASH COS

Lunch

Dinner

Beverages

DOGS

Breakfasts

Stars are defined as those businesses with high market share and high growth. Question marks have low market share but high growth. Cash cows have high market share and low growth. Dogs have low…...

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Works Cited:

About McDonalds.com (2011). Student research FAQ. McDonald's. Retrieved October 7, 2011 from  http://www.aboutmcdonalds.com/mcd/our_company/mcd_faq/student_research.html 

McDonald's 2001 Annual Report. In possession of the author

QuickMBA. (2010). Porter's generic strategies. QuickMBA.com. Retrieved October 7, 2011 from  http://www.quickmba.com/strategy/generic.shtml 

Tutor2U.net. (2011). Product portfolio -- the Boston Matrix. Tutor2U.net. Retrieved October 7, 2011 from  http://tutor2u.net/business/strategy/bcg_box.htm