During the afternoon, it seems more of these internal advertisements show up, which makes sense, since many advertisers would rather have their ads run during the prime time viewing times, gathering more of an audience for their products. They also run small advertisements along the bottom of the first few minutes of a show after a commercial break, adding additional messages for their own programming to capture viewers.
These ads were all good examples of ads that are geared to an adult, largely female, and affluent market. They included cleaning products during shows such as You are what you eat, and How clean is your house, which makes total sense, since these shows appeal to women, and are about issues women face, like losing weight and keeping their homes clean and neat. It is clear the advertisers are narrowcasting at this point, and gearing their ads to the audience and…...

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References

Editors. (2008). Reaching millions. Retrieved 16 May 2008 from the BBC Web site: http://www.bbcreachingmillions.com/.

Cable television also opened up the medium to numerous types of television programming that had previously been excluded, simply because it could never have competed with the demand for mainstream types of programs during the same time slot.

Initially, cable television was only available in the largest markets like New York and Los Angeles and it was priced out of the range of most consumers. The technology also required a cable connecting the television to the channel box, which often was the size of small dinner platter. Within a few years, the technology advanced to the point of providing microwave remote controls that were no larger than those already included with many television sets.

The addition of virtually unlimited available channels resulted in the creation of dozens of specialty-interest program content such as cable television channels dedicated exclusively to history, science, nature, sports, politics, and comedy, to name just several.

In no small…...

TV Commercials
The role of advertising, especially television commercials, in influencing social lifestyles has long been a raging debate between public interests groups, government and industry. Critics believe that advertising imagery, coupled with television programming, preys on susceptible minds. Pro-choicers, on the other hand, point out that freedom of speech and expression constitutes a basic, inviolable constitutional right, and that advertising merely facilitates consumers to exercise choice in their lifestyle decisions. Much of the debate, though supported by research, is based on the rhetoric of ideology. As against this, it is the objective of this paper to establish that advertising has a very fundamental and valuable contribution, in as much that it fuels economic and social progress. For one, advertising stimulates economic growth through creating new desires, thereby increasing the demand for goods and services. Second, advertising allows consumers to make informed purchase decisions. Third, advertising revenue enables affordable, mass access…...

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Works Cited

Bennett, C.L. "Effects of Magazine Advertisements on College Females' Drive for Thinness, Self-esteem and Body Satisfaction." College of Communications, Schreyer Honors College. The Pennsylvania State University. Spring 2003. Retrieved Feb. 7, 2004:  http://www.ipa.udel.edu/students/bennett/ugthesis_bennett.pdf .

Brown, S. "The role of advertising today." Marketing Monthly. Oct. 2003.

Retrieved Feb. 7,

2004, One Vision Web site: http://www.onevision.co.uk/xq/ASP/id.864/qx/default.htm?CT=LeftNav

Government officials and elected officers become unwilling to provide limited public funds to broadcasters whose audiences are becoming smaller, forcing public service programmers to reach for larger audiences with different types of program content. "While multiple program sources -- cable, home video -- make it unlikely that these systems will move toward "mass audience programming" it is the case that the face of broadcasting is changing in these contexts" (Narrowcasting, 2012).
Digital signage networks for narrowcast advertising are becoming part of the mainstream and not some sort of on the edge experimental medium reserved for the daring and advanced. ather than being seen as a risk in the eyes of media buyers, they are becoming a vital communications path for marketers and advertisers wishing to sway consumer spending decisions at the point of purchase. It isn't particularly surprising that narrowcast digital signage networks are entering the mainstream. Advertising buyers and…...

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References

Little, D. (2007). Digital signage -- InfoTrends sees significant growth for narrowcasting.

Retrieved from  http://ezinearticles.com/?Digital-Signage-InfoTrends-Sees -

Significant-Growth-for-Narrowcasting&id=633856

Narrowcasting. (2012). Retrieved from  http://www.museum.tv/eotvsection.php?entrycode=narrowcasting

future of broadcast network television is and suggest some possible strategies that networks (not cable) might engage in to increase their viewership and maximize their profit potentials
What is the future of broadcast television?

Traditional broadcast television, for all intents and purposes is dead. Yes, it still exists in some forms: there have been 'must see' shows in recent years, such as Lost and Modern Family. But the nation will never again huddle around a few television stations, all united by a common bond of viewership. During the 1970s and 1960s, television was the central uniting thread linking Americans of all races, creeds, and economic classes. Everyone stopped to watch the Vietnam War unfold on the news, to see racial issues dramatized in All in the Family or to watch hot new artists on American Bandstand. Today, television is atomized and segmented. Moreover, even the best of television does not have…...

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References

Hilmes, Michelle. "Audiences." TV History Book. London: BFI, 2003.

Hilmes, Michelle. "U.S. television in a multichannel age." TV History Book. London: BFI, 2003,

62-67.

Lotz, Amanda. The Television Will Be Revolutionized. NY: NYU Press, 2007.

market case analysis for Verizon FiOS TV offered by Verizon Communications. The analysis consists of product, pricing, promotional, and distribution strategies which Verizon Communications should follow in order to operate in the industry in the most competitive and profitable way. The analysis of industry and competition is also given as a part of marketing research strategy.
Verizon Communications is one of the leading communication services providers in the World. Its major products and services include Verizon FiOS TV, FiOS Internet, FiOS Digital Voice, set-top box, and receiver sets. This paper presents a marketing analysis for Verizon FiOS TV -- one of the most successful communication services offered by Verizon Communications in the United States and some other countries. Verizon FiOS TV is a high quality fiber optic cable network for home television entertainment. Verizon Communications offers its Verizon FiOS TV in all the major cities and towns of the United…...

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References

Kotler, P., Brown, L., Burton, S., Deans, K., & Armstrong, G. (2010). Marketing, (8th ed.). U.S.: Prentice-Hall

Kurtz, D.L., MacKenzie, H.F., & Snow, K. (2010). Contemporary Marketing, (2nd ed.). Toronto: Nelson Education

Lamb, C., Hair, J., & McDaniel, C. (2012). Essentials of Marketing, (7th ed.). Ohio: South-Western Cengage Learning.

Lancaster, G., & Withey, F. (2007). Marketing Fundamentals, (2nd ed.). U.K: Butterworth-Heinemann

Strategy Document for TV Company
Terrestrial

Digital terrestrial television (DTT), which utilizes the analog infrastructure of traditional broadcast television to provide viewers with digital programming, is a land-based open platform with a strong enough signal to reach hundreds of millions without the need for a satellite dish or cable lines.

We have just commenced operations with our new channel, ONYX TV, on the DTT platform with a national license from the Nigerian Broadcasting Commission. We are broadcasting first in Abuja, the capital of Nigeria, and will roll out services nationwide over the next 12 months.

While EbonyLife TV is a premium channel, Onyx TV will cater to the mass market and offer a unique proposition as 'the channel that gives you more for less'. With ONYX TV, viewers can enjoy an exciting new channel that brings them entertaining and exciting Nigerian programming, including Talk, Drama, Comedy, Fashion, Lifestyle, Reality and Nollywood Classics.

Original content will…...

Scaflik makes the claim that these types of tactics from networks mean that the network believe that violence is what attracts viewers the most.
Finally, shows such as Law and Order and Dark Shadows manage to show minimal amounts of violence and in inappropriate context, while they ultimately showcase the violence in a de-contextualized manner in the promos (Scaflik 2004). Scaflik points out that this is a serious problem for many different reasons, including the fact that viewers will get the wrong impression from the show and that viewers may also believe that there is a great deal of action and then will later be disappointed when only two or three minimally violent scenes are shown throughout the film or show.

The other problem is that violent promos are often times run during showtimes targeted towards children. Sometimes shows that have absolutely no violence in them at all will use violence…...

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References

Abelard, (1999-2008), Children and Television Violence, Retrieved from  http://www.abelard.org/tv/tv.php 

Cantor, Joanne, and Suzanne Stutman, Victoria Duran, (1996), What Parents Want in a Television Rating System: Results of a National Survey, National Survey Report, Retrieved from http://yourmindonmedia.com/downloads/parent_survey.pdf

Chandra, Anita, and DrPHa, Steven C. Martino, PhDb, Rebecca L. Collins, PhDc, Marc N. Elliott, PhDc, Sandra H. Berry, MAc, David E. Kanouse, PhDc, Angela Miu, MSc, (October 31, 2008). Does Watching Sex on Television Predict Teen Pregnancy? Findings From a National Longitudinal Survey of Youth. PEDIATRICS, Vol. 122 (No. 5). Retrieved from  http://pediatrics.aappublications.org/cgi/content/full/122/5/1047 

Moran, Mark, (July 6, 2007), Govt. Seeks Ways to Reduce Kids' Exposure to TV Violence. Psychiatric News, Vol. 42. (No. 13)(Pg. 5). Retrieved from  http://pn.psychiatryonline.org/content/42/13/5.1.full

Television, the four powers of television are characterized as the power to entertain, the power to socialize and educate, the power to inform, and the power to create community and consensus. The four are not mutually exclusive and can be found operating in pairs or larger groupings on individual shows.
The power to entertain is understood by everyone and is the primary power for most people. The television networks have played to this power from the beginning, carrying over what they had been doing on radio into the new medium to create programs that would gather large audiences around comedies, dramas, variety shows, and the like. This primary power has continued into the cable era, with many cable networks imitating the broadcast networks in these terms by presenting movies, dramatic shows, and comedies or by shaping non-fictional programs so they entertain, seen in the many so-called reality shows that are…...

television media research of Nielsen, Scarborough, & Arbitron
This is an essay comparing the pros and cons of television media research. Discussed are Nielsen, Scarborough, and Arbitron research. Two sources are used. APA.

Television Research

Scarborough Research is a leader in consumer and media research tools.

It provides a syndicated research service on a local, regional and national level to newspapers, television and radio stations, cable systems, outdoor media, Internet companies, advertisers, agencies and sports teams and leagues. It conducts on-going studies in the top seventy-five markets and interviews over 200,000 adults annually (http://www.scarborough.com/scarb2002/press/pr_partner.htm).Itdelivers twice yearly updates of its local market reports to a diverse client base that spans all major media, advertisers and their agencies. These reports examine a variety of characteristics including online and offline consumer habits, local consumer shopping patterns, traditional and online media usage, demographics and lifestyle activities. Scarborough Research is a partnership between VNU Marketing Information and The…...

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Works Cited

Nielsen Media Research and Scarborough Partner for Qualitative Measurement Service to Local TV Station." Scarborbough Research. November 8, 2001.  http://www.scarborough.com/scarb2002/press/pr_partner.htm .(accessed08-12-2002).

Interactive Television Research Institute. Murdoch University Perth Australia. http://www.itri.tv/.(accessed08-12-2002).

TELEVISION'S ELATIIONSHIP TO SCIENCE AND TECHNOLOGY
Television's elationship to Science and Technology

Scientific knowledge has led to the development of machinery, and equipment among other provision of technology. Notably, computer technology is a product of scientific knowledge: the advancement of the science and the engineering knowledge has led to the increase in the practical application of knowledge. As a result, the technology has continued to advance leading innovation and modernization. Television is a product of scientific knowledge and thus led to the transmission of knowledge of science from one region to another. Television has had gradual improvement in different time. For example, in the ancient time, the transmission of news and entertainment was limited and only in the black and white. As seen in the modern society, television has advanced from black and white images to colored photographic images (Williams, 1974). The improvement in the mode of transmission of images is a…...

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References

Dick, P. K. (1982). Blade Runner. Random House LLC

Jonze, S., Kaufman, C., & Burwell, C. (1999). Being John Malkovich. Universal Studios.

Williams, R. (1974). "The Technology and Society" from "Television: Technology and Cultural Form." New York: Schocken, pp. 35-50

This is perhaps even more likely as the home system becomes larger and more realistic, as is seen in High Definition television, with larger screens to emulate the experience of watching a film in a theater. There will probably be competition between the two, with smaller films and films with certain types of content being more commonly accessed by hand-held devices, while the large-scale spectacle film will be more readily viewed on the larger screen system. As noted, delivery by computer is more a method than a defining feature, and delivery by this means will one day tie directly to the television set, allowing for greater flexibility as the consumer can order what he or she wants online and watch it immediately. This can be done today with most cable systems, but the system of the future will not be tied to a given system for such services.
Other regulatory…...

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References

The Betamax Case (2007). Electronic Frontier Foundation. Retrieved November 22, 2007 at  http://w2.eff.org/legal/cases/betamax/ .

Kuhl, C. (2007). The tide is rising. CED. Retrieved November 22, 2007 at http://www.cedmagazine.com/Article-Next-Gen-content-navigation.aspx.

Quality of Television in the United States
Television may be viewed as a potentially dangerous device, as a device that has no useful purpose although it is great in the area of entertainment and still others many view television as a tool for use in their daily living. Certainly, Hollywood never runs out of ways to entertain the masses and is very experienced at doing just that. Television entertainment plays a large role in the lives of Americans who love hotdogs, baseball, and apple pie and as well love football and beer. The stress on a global basis is great during at time in history when World War III is just an insult away in the Middle East, when Americans have never been quite so restless and ill content with their government's actions and the skewing of Constitutional ights.

Functions of Television

Television programming that is entertaining and lighthearted is good medicine…...

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References

Toeman, Jeremy (2012) The Four Most Underhyped Trends in Social TV. Techcrunch. Retrieved from:  http://techcrunch.com/2012/05/19/the-four-most-underhyped-trends-in-social-tv/

presence of a television set in the home have a negative impact on children and the family unit as a whole? According to some researchers, this is exactly the case. Marie inn's article "Television: the Plug-In Drug" was published originally in 1977 and updated in 2002. At that time, televisions had been in homes for about three decades and the color television was taking hold. More and more programming was being designed for children and for every educational program like Sesame Street on the air, there were many cartoons without much educational value at all, if any. This was back when there were only a handful of television channels and people were just beginning to work on cable network systems. Even at that early stage, inn saw a negative impact on children who spent copious amounts of time watching television. I think inn makes an important point, that too…...

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Works Cited:

Winn, Marie. "Television: The Plug-In Drug." 2013. Retrieved from http://www.laquintahs.org/ourpages/auto/2012/5/8/44497687/TV%20The%20Plug%20in%20Drug.pdf

This allows them to spread the costs of producing high quality shows around dozens of countries, such that each country can receive the show more cheaply than it would cost to produce a program of comparable quality domestically. The author of that article make a moral judgment on the fairness of this practice, but the idea is entirely rooted in intelligent economic theory. The U.S. television industry is able to produce better programming for less per viewer, specifically because it cultivates these economies of scale. By producing with an audience of hundreds of millions in mind, the U.S. television industry is seeking those economies of scale as a source of competitive advantage. Today, most such programs are produced by media conglomerates that can offset the initial production cost of a new program with profits from other, established revenue streams. This allows them to take more risks with respect to…...

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Works Cited:

Adler, T. (2008). 'House' set to be most popular U.S. TV export to Europe for 2nd year running. Deadline London. Retrieved October 14, 2010 from  http://www.deadline.com/2010/01/house-set-to-be-most-popular-u-s-tv-export-to-europe-for-2nd-year-running/ 

Hoskins, C.; Mirus, R.; Rozeboom, W. (1989). U.S. television programs in the international market: Unfair pricing. Journal of Communication. Vol. 39 (2) 55-75.

Allen, D. (2009). UK television exports up 25%. Tech Watch. . Retrieved October 14, 2010 from http://www.techwatch.co.uk/2009/12/02/uk-television-exports-up-by-25/

1. The History and Culture of American Commercials throughout the 1970s and 1980s

During the 1970s and 1980s, American commercials experienced a significant transformation, reflecting the social, economic, and cultural changes of the time. This essay will delve into the fascinating history and culture of American commercials during these decades, exploring their impact on consumer culture and the ways in which they shaped the American landscape.

2. The Rise of Color Television and Cable

The widespread adoption of color television in the 1970s revolutionized the advertising industry. Vibrant colors and dynamic images captured viewers' attention, allowing advertisers to create more visually appealing and....