What made the brick-and-mortar companies stronger than the dot coms is that they have a loyal following among their customers. This means that the former has become an institution and has established a tradition that dot coms cannot compete with; the vast number of dot com companies has also made it impossible for them to create a following of customers or capture at least a specific segment of the consumer market. In effect, Internet sites promoting goods and services of the brick-and-mortar companies served as supplementary promotional medium through which they can further extend their services to include customers outside the U.S.
Apart from the importance of customers in determining the strength of business companies, it is also vital that business companies have the financial resource to consider itself competent against the brick-and-mortar companies. This means that apart from consumer confidence, dot com companies must also have the companies of essential…...
mlaHowever, for the year 2004, there has been a remarkable downfall in the return of investment among companies who started out through the Internet. The Internet 'bubble' (pertaining to the rapidly expanding organizations and companies launching their sites through the Internet) has finally burst; and many dot com companies have experienced profit loss, bankruptcy, and eventually sold out to bigger companies or have foiled and ceased to exist in the Internet business world. From the experience of dot com companies, brick-and-mortar companies -- that is, businesses that were established initially through the traditional establishment and institutionalization of a company in the business sector -- have proven that they are stronger and more capable of handling fluctuations in the market of goods and services than the dot coms.
What made the brick-and-mortar companies stronger than the dot coms is that they have a loyal following among their customers. This means that the former has become an institution and has established a tradition that dot coms cannot compete with; the vast number of dot com companies has also made it impossible for them to create a following of customers or capture at least a specific segment of the consumer market. In effect, Internet sites promoting goods and services of the brick-and-mortar companies served as supplementary promotional medium through which they can further extend their services to include customers outside the U.S.
Apart from the importance of customers in determining the strength of business companies, it is also vital that business companies have the financial resource to consider itself competent against the brick-and-mortar companies. This means that apart from consumer confidence, dot com companies must also have the companies of essential financial institutions, which support companies in financing important projects that will further improve the quality of goods and services offered by the company. Brick-and-mortar companies had not encountered this difficulty, since they have proven themselves capable of financing their projects and paying off whatever loans they have made with financial institutions. The lack of sufficient and tangible assets and credit support of dot com companies hindered them from growing further into a big business; thus, just as small- and medium-sized companies are still making their entry into the market, they have already been dissolved as the growth of Internet companies has reached the saturation point.
Why the Growth of Online Shopping Will Not Lead to the Demise of Brick-and-Mortar Stores The number of online shoppers has steadily grown over the last two decades. In addition to saving time, online shopping is immensely convenient. Indeed, all a customer has to do is log on to website of their retailer of choice. The shopper simply has to select the items in which he or she is interested, make a payment, and complete their order. The items will be delivered without the shopper ever leaving the house, or even the bed. This leads some to question why shopping at brick and mortar stores is even necessary. Indeed, many ask why someone would go to a physical store to stand in lines, not to mention fighting traffic both on the way and back home. This process is seen as a wasting valuable time when a better way to shop is…...
Global e-Commerce and Networking
E-commerce controls the larger part of the current business engagements globally. People are now moving to the online platform for business because of the belief that it is more efficient and interactive unlike other models like face-to-face. Since people can communicate regardless of the geographical differences and within the least time possible, it is a testimony that the online platform is more profitable than the physical world businesses. Today's interactions have seen the current world moving towards the creation of platforms that save both time and money. Online-based businesses are fast and efficient with the ability to bring many people on board and serve many clients at the comfort of their homes. Mardi Tan came up with an online system meant to connect Asian and Australian business people. This was motivated by the fact that many businesspeople, to the tune of 6.4 million were already on the…...
mlaReferences
Gorman, G. (2007). Issues in Online Security. Bradford: Emerald Insight.
Haynes, J. (2012). Internet Management Issues A Global Perspective. Hershey [Pa.: Idea Group Pub.
Kalakota, R., & Whinston, A. (2011). Frontiers of Electronic Commerce. Reading, Mass.: Addison-Wesley Pub
Cyber Monday came and went this week in America—and it was the biggest shopping day of the year. More people logged onto their computers to make purchases than went out on Black Friday, the traditional day for shop-til-you-drop purchasing. The torch was passed: online retailer Amazon’s stock soared, as reported by Durden at ZeroHedge, with the report that the online retailer had trounced its bricks and mortar competition. Bricks and mortar store traffic fell by 1% from the previous year. Online purchasing rose by 17% (Durden). If anyone had any doubts about it, bricks and mortar retail is on the ropes and the online giant Amazon is perched to defeat its competition with a stunning KO.
The specific problems plaguing traditional bricks and mortar stores are that it is simply easier for consumers to log on and check out with the click of a button. Amazon Prime has enabled consumers the…...
Second, students must have the necessary time to devote to their studies. Just because they are not driving to the campus does not mean they will be spending less time in class. Individuals with time-consuming work or family responsibilities should think twice about pursuing a degree. It may be better to take a course on trial. Third, individuals save money on gas, but it still costs the same per credit of the normal university.
Students should also be careful of the level of education. As with any enterprise, there is the good and the bad. Numerous so-called "universities" that are not accredited are seeing this as an excellent way to make money. Also, warns David Noble, a historian at York University in Toronto and co-founder of an advocacy group called the National Coalition for Universities in the Public Interest, although universities originally say their courses are going to be led…...
mlaReferences
Guernsey, L. (1998). Distance education for the not-so-distant. The Chronicle of Higher Education, 44(29), A29-A30.
Imagine. (May/June 1998). Education at a Distance, 13-15.
Matthews, D. & Colle, C. (2002) Distance Education: What Is It? Utilization of istance Education in Higher Education in the United States. Hershey, PA: Idea
Group Publishing.
When asked, an employee was able to talk about the site-to-store shipping process, but did not know much about the online sale or other online features.
While the shopping experiences at Walmart.com and at a Walmart store are similar in many ways, the shopping experience at Oldnavy.com and an Old Navy store are quite different. Oldnavy.com was not offering any exclusively online sales at the moment, but many of their offerings on the website are available only online. They do not seem concerned with driving sales to their physical storefronts. Their store locator requires several click-throughs, and while it does provide a map of nearby stores, it does not provide a list of their comparative distances or their local sales.
In addition, Oldnavy.com does not provide the convenience of free site-to-store shipping, nor does it tell you, like the Walmart site does, whether an item you are looking at online is…...
mlaReferences
/ http://www.walmart.com/http://oldnavy.gap.com
The two primary gift basket markets are the individual gift-giver and the corporate client (How to start a gift basket service). About half of all this business is during the holidays, with Christmas leading the drive followed by Valentine's Day, Easter, Mother's Day, Thanksgiving and Secretaries' Day (How to start a gift basket service). Mary will rely heavily on Google AdWords to attract new business and will increase her advertising during peak gift basket buying times. She will also attempt to retain customers by sending them reminders of their previous orders during the previous year and asking them if she can fulfill another gift request. In the beginning, Mary will also generate market awareness by mailing gift catalogs to her target audiences.
Mary will outsource all of the e-commerce related information technology activities to create and maintain her online site. She will require a new team to assemble and ship online…...
mlaBibliography
Cox, B. From Wall Street to gift baskets: An E-commerce entrepreneur's tale. http://articles.directorym.net/From_Wall_Street_to_Gift_Baskets_An_E_commerce_Entrepreneurs_Tale-a888062.html
Fullbright, J. Starting a gift basket business. http://www.powerhomebiz.com/vol100/giftbasket.htm
How to start a gift basket service. http://www.entrepreneur.com/startingabusiness/businessideas/startupkits/article37926.html
Innovation in gourmet and specialty food and drinks: Market evolution and NPD in super-premium and healthy products (2006, July 1). Business Insights. http://www.marketresearch.com/product/display.asp?productid=1326931&g=1
Rather than attempting to increase the diversification of product offerings, management at Best Buy have found small and subtle ways to adjust the retail experience, making stores (or more specifically, certain areas of each store) more tailored to specific classes and types of consumers. Sales staff have also been trained to use different language styles and sales efforts when dealing with different consumers, again tailoring each individual consumer's experience to their own personal needs and preferred methods of conducting business. By simply presenting and describing the largely technological offerings available at Best Buy stores in different manners to different consumers, sales have increased and the store's profitability has risen, as well. The continued success of the company depends on its ability to continue this process of incremental innovation, adjusting and developing as new consumer trends come to the fore.
Encouraging managers and employees to become intrapreneurs, making profitable incremental innovations…...
Maxx Company -- Strategic Marketing Plan
TK Maxx Strategic Marketing Plan
TK Maxx is expanding beyond the brick and mortar footprint that helped it rise to the top of retail operations in the United Kingdom. As with its competitors, TK Maxx has entered the mobile digital market and is implementing multiple distribution channels (McVey, 1960). The company has a clear target market that transcends the various channels over which its goods are marketed. This is the case because the market segment targeted by TK Maxx is made up of digital natives or consumers who have discovered the benefits of being technologically savvy -- particularly for shopping.
The marketing objectives for TK Maxx were identified as follows:
To increase market share for kid's shoes by 25% by September 2018.
To increase market share in home textiles by 15% by September 2018.
To increase e-commerce sales of designer bags and accessories by 15% by 2015.
To increase brand awareness…...
mlaReferences
Bankruptcy announcement. (2012) Feline's Basement. Available at http://www.filenesbasement.com/
Burt S. And Sparks L (2003) Competitive analysis of the retail sector in the UK. Institute for Retail Studies, University of Stirling: 78.
Cavazza, M. (2004), 'Nanotechnology promises to alter the face of fashion', Retail Week, (11 June, 2004)
Case study: Total Logistics takes it to the max for TK Maxx. (2001) Total Logistics. Available at http://www.total-logistics.eu.com/supply-chain-documents/2011_TK-Maxx_CS.pdf
Message and E-Tailing
Background- E-Commerce is the buying and selling of products and services over electronic means, usually the Internet. As Internet usage grows, so does trade conducted electronically, allowing for a number of improvements and innovations that follow suit. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. In two particular industries, e-commerce has actually changed the way the market works on those industries, causing the brick and mortar versions to fade away. One of these is the book industry, in which larger e-commerce firms like Amazon.com, use economies of scale to drop prices, increase variety, and capture the market (The Click and the Dead, 2010).
Levels of Interaction- E-commerce has changed business models globally. The United Kingdom actually has the largest e-commerce market in the world, even higher than the United States. This has certainly changed the dynamics…...
mlaREFERENCES
Canine Companions for Independence. (2011). Information. Retrieved from: http:www.cci.org
The Click and the Dead. (2010, July 1). Retrieved October 2011, from The Economist:
http://www.economist.com/node/16478931?story_id=16478931&fsrc=rss
Eisingerich, A. And Kretschmer, T. (March 2008). In E-Commerce, More is More. Harvard Business Review. Retrieved from: http://hbr.org/2008/03/in-e-commerce-more-is-more/ar/1
(Bhatnagar, 2004)
PART III
INSTRUCTIONS
The following Decentralization orksheet contains some observations on decentralizing. As you review each of the statements, provide an example that illustrates why this statement is important and related problems and benefits of the situation or condition indicated in the statement. SELECT ANY 2 Decentralization orksheet: A large number of factors determine the extent to which a manager should decentralize. Clearly, anything that increases a manager's workload creates pressure for decentralization because only a single person can accomplish a finite level of work. As with many facets of management, there are advantages and disadvantages to decentralization.
Question
The greater the diversity of products, the greater the decentralization.
An organization, such as a national supermarket chain, that sells a diversity of products will benefit from decentralization because decentralization allows local and regional managers to tailor the selection of goods to the specific market -- and also prevents a stocking up of goods…...
mlaWorks Cited
Bhatnagar, Parija (17 Nov 2004) "The Kmart-Sears Deal." CNN/Money. Retrieved 20 Jan 2005 at http://money.cnn.com/2004/11/17/news/fortune500/sears_kmart/?cnn=yes
CNN.com (17 Feb 2004) "Cingular nabs At & T. Wireless for $41 B." CNN.com. Retrieved 20 Jan 2005 at http://money.cnn.com/2004/02/17/technology/cingular_att
After all, what happens when certain services do not work on the web site? Such interruptions of services can cause the customer distress and distrust in the Internet venue. It is important Aetna remain one step ahead of the game by employing staff to maintain and update the site. This can be costly over time. Still the type of dedicated 24/7 services that is expected is also typical of the insurance industry with respect to size, position and customer base. Aetna has done a good job in utilizing e-commerce to its advantage. On the other hand, while not being too flashy, it is also possible that Aetna could slowly introduce other services to the web site. In this way, they remain on the cutting edge of the technology and set the Internet presence for another companies within the industry.
Aetna has many traditional offices throughout the United States to better…...
mlaReferences
Aetna Insurance Company. Retrieved April 29, 2005 from the World Wide Web: http://www.aetna.com .
SWOT Analysis. Retrieved April 29, 2005 from the World Wide Web: http://www.quickmba.com/strategy/SWOT/.
Supply Chain Ann
Supply Chain Management Annotated Bibliography
Chopra, S., & Meindl, P. (2010). Supply chain management: Strategy, planning and operation (4th ed.).Upper Saddle iver, NJ: Prentice Hall
The text by Chopra & Meindl (2010) is an excellent starting point for this discussion, primarily because it serves as a rather exhaustive introductory reading on the subject. Providing academic explanation of the basic premise of supply chain management and an extensive investigation of the strategies used for maintaining and evaluating this business dimension, the Chopra & Meindl text is a highly useful primary and frequently employed reference source on the subject.
Lee, H.L. (2002). Unleashing the power of intelligence. International Commerce eview: EC Journal, 2(1), 61-73.
The above source is well-supplemented by the article from Lee (2002), which adds a discussion about technological and practical advancement to the subject. Here, Lee identifies shifts both in capability and orientation, particularly vis-a-vis the Efficient Consumer esponse (EC) strategy…...
mlaSchoenfeldt, T.I. (2008). A practical application of supply chain management principles. Milwaukee, WI: Quality Press.
Slone, R., Mentzer, J., & Dittmann, J. (2007). Are You the Weakest Link in Your Company's Supply Chain? Harvard Business Review, 116-127.
There is no formula to fall back on when trying to address the real needs and perceived needs of various elements in the organizational hierarchy: hence the challenge for the administrator.
The administrative budget is often the aspect of the online learning environment most tempting to "skimp" upon, given that administrative savings are supposed to be one of the benefits of the online environment, "Good management means extensive planning and this needs market research and other studies which are more difficult to justify to the faculty for the public than creating new courses, hiring more academics staff, or buying new technology." But scheduling constantly overlapping semesters of students and teachers, distributing dates for course registration and tuition payments; completion of the course assignments, examinations, and graduation procedures are required for the university to work as it should, and to maintain a high-quality reputation. Scrutinizing the quality of instruction in a…...
These four dimensions are the tools for developing the company's marketing strategy and deciding which product line to cultivate, preserve, yield, or get rid of. Strong products should be grown or maintained. eak or unprofitable lines should be sold or discontinued as soon as possible. "Four basic factors are critical in the decision to manage individual product lines.
Consumer demand
Cost to produce
Gross margin
Total sales volume" (Berry, 2012).
Going through the process of developing a marketing plan will help CVS to figure out how they are going to draw people into their stores and sell them things beyond discounted generic drugs. A provides the market with a source of discounted drugs among other products. This market need is important today as many Americans are faced with the dilemma of using their limited income on food or meds. A pharmacy should seek to fulfill the following benefits that are important to their customers.
Selection:…...
mlaWorks Cited
Berry, T. 2012. "Add competitive analysis to your marketing plan." Web. 2 April 2012.
Available from: http://articles.mplans.com/include-competitive-analysis-in-your-plan/
Berry, T. 2012. "Product marketing." Web. 2 April 2012. Available at:
Distance learning is a great topic for a research paper. Many schools have been moving towards a distance-learning model or at least incorporating distance-learning in their teaching programs. Of course, in the wake of the COVID-19 pandemic and the resulting need for many in-person schools to quickly transition to an online model, distance learning has become even more important.
Distance Learning Essay Outline:
Right now, it is impossible to discuss the financial markets without looking at what happened with GameStop stock, so we are going to focus our example essay outline on this event. To understand how a bunch of small investors organizing on social media were able to disrupt hedge fund managers and traditional ways that they profit off of failing companies, it is important to understand the concept of shorting stocks.
I. Introduction
A. Stock shorting
B. Why businesses fail from stock shorting
C. Why GameStop was vulnerable
D. The impact of purchasing GameStop....
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