An informed choice is a way of strengthening the customer loyalty. At the same time, the client will also feel privileged, as the marketing and advertising campaigns are usually centered on the client. Such an approach will make him feel privileged and central to the policies of the company.
This is why issues like a large marketing budget will likely 'make' and consolidate customer loyalty. Such a budget will allow the company to center its marketing policies around the client and thus have a positive impact on brand and customer loyalty.

Fashion also greatly influences customer loyalty, either from the make or break perspective. A customer's loyalty could be shifting if the product or brand he usually buys is out of trend. At the same time, the reverse statement is also true: creating fashion and introducing new edgy trends could increase customer loyalty for a product or brand.

Apple was able to…...

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Bibliography

1. Meakins, Clive. January 2003. Building Brand Loyalty by Improving the Customer Experience. On the Internet at   on February 25, 2009http://www.oracle.com/industries/automotive/C14253_AutomotiveCustomerExperienceBrochure.pdf.Lastretrieved 

2. Millison, Doug. 2000. Firebrands: Building Brand Loyalty in the Internet Age..McGraw-Hill Osborne Media

3. Building Brand Loyalty with Personal Care Products. On the Internet at   on February 25, 2009http://www.powerhomebiz.com/guide/cases/shirley.htm.Lastretrieved 

4. Kotler, P. 2003. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know.Wiley, 1 edition.

Brand Loyalty in the United States and Kenya in the Youth Sportswear Market
Key components of brand loyalty include intangible factors such as perceptions of brand name (i.e. The social cache attached to the brand); style; price; and promotional techniques. Brand loyalty components also include tangible concepts such as product quality (both perceived and real); store environment (both virtual and brick-and-mortar); and service quality (Lau et al. 2006:3-5). The research will compare patterns of young person's product loyalty between the United States and Kenya in all seven critical factors in the sportswear market to answer the following preliminary research questions:

Are there different emphases placed upon brand loyalty factors in both the United States and Kenya in the sportswear market amongst young people?

Although there is little literature specific to Kenya, the literature indicates that teens to late 20s consumers tend to be 'brand switchers' in the sportswear market cross-culturally (Lau et al.…...

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Reference

Lau, M, Chang, M., Moon, K. Liu, W. (2006). The brand loyalty of sportswear in Hong Kong.

JTATM, 5 (1): 1-13. Retrieved from:

 http://www.tx.ncsu.edu/jtatm/volume5issue1/Articles/Lau/Lau_Full_169_05.pdf 

Ying, T. (2013). China's great motor wall is built on SUVs. Businessweek. Retrieved from:

brand loyalty among the youth sportswear consumers in the United States and Kenya for the purpose of comparison. It is projected that there will be some culture-driven differences among the two groups, while other differential factors may also drive their preference, such as gender.
While there is very little literature that focuses on such a specific comparison, the investigation is informed by literature that provides some information about culture differences and brand loyalty as a phenomenon. One study, by Kinuthia, Mburugu, Muthomi, and Mwihaki (2012) consider brand loyalty in terms of swimwear in Kenya. This investigation focused on the youth in the country, which makes it applicable for information regarding the proposed work.

Other studies that have been identified focus on issues like social marketing, using celebrities in advertising, and demographic differences such as gender and age in consumer decision-making habits. Each of these studies contributes something fundamental to work being…...

brand loyalty and a comparison of this element between young people from developed and developing countries. It is possible, however, to surmise specific information about brand loyalty and how this manifests in different parts of the world. As such, the literature study serves to inform various aspects of the investigation to be conducted, while also confirming the necessity of more specific studies in this regard.
Liao et al. (2010), for example, focus their work on various aspects of customers' interactions with brands, including brand trust, customer satisfaction, loyalty, and the influence of these on word-of-mouth. Although the industry of focus is automotive, the work nonetheless offers valuable insight. The main finding, for example, is that customer satisfaction improves brand loyalty and the likelihood of positive word-of-mouth advertising. Hence, customer satisfaction should be at the heart of product promotion. In terms of the study to be conducted, customer satisfaction would therefore…...

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References

Ha, H-Y., John, J., Janda, S. And Muthaly, S. (2009). The effects of advertising spending on brand loyalty in services. European Journal of Marketing 45(4). Retrieved from: http:ebooks.yasse.ir

Kinuthia, L.N., Mburugu, K.G., Muthomi, H.N., and Mwihaki, M. (2012). Factors influencing brand loyalty in sportswear among Kenyan university students: The case of swimmers, Asian Journal of Social Science & Humanities 1(4). Retrieved from:  http://www.ajssh.leena-luna.co.jp 

Liao, S.H., Chung, Yung, Y.C., Hung, Y.R., and Widowati, R. (2010). The Impact of Brand Trust, Customer Satisfaction, and Brand Loyalty on Word-of-Mouth. Proceedings of the IEEE. Retrieved from:  http://spirit.tku.edu.tw 

Nam, J., Ekinci, J., and Whyatt, G. (2011). Brand Equity, Brand Loyalty, and Consumer Satisfaction. Annals of Tourism Research 38(3). Retrieved from: http:/ / parsproject.xzn.ir

Future of Marketing: rand Loyalty
1994 report on marketing described an ongoing paradigm shift from the old 4P model of marketing, to a newer model based on relationship marketing. The report describes how evolving trends in business such as "the globalization of business and the evolving recognition of the importance of customer retention and marketing economies and of customer relationship economics, among other trends, reinforce the change in mainstream marketing" (Gronroos 10). The other major factor that has driven the change is the rise of services marketing, which requires a different approach than traditional product marketing.

The shift to relationship marketing is described saying, "a shift is clearly taking place from marketing to anonymous masses of customer, to developing and managing relationships with more or less well-known or at least somehow identified customers" (Groonroos 22).

One method of creating this relationship between the customer and the company is by brand building and creating…...

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Bibliography

AARP. The Truth About Brand Loyalty. Washington DC: AARP. May 7, 2002. URL:  http://www.aarp.org/press/statements/2002/st050702brdloyal.html 

Chen, S, & Hitt, L.M. 'Switching Cost and Brand Loyalty in Electronic Markets: Evidence from Online Retail Brokers.' Proceedings of the 21st Annual International Conference on Information Systems. Brisbane, Australia, 2000.

Grisaffe, D. 'Loyalty - Attitude, Behavior, and Good Science A Third Take on the Neal-Brandt Debate.' Journal of Customer Satisfaction, Dissatisfaction and Complaining Behavior, 14, 2001.

Gronroos, C. 'From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing.' Asia-Australia Marketing Journal, 1994, 2(1), pp. 9-29.

Positioning and Brand Loyalty:
Sports events usually include activities like conferences, fundraising, exhibitions, promotions, product launches, social events, and others. During such events, event organizers have several responsibilities including developing event sponsorships, budget organization, collateral management, marketing, and venue management. The marketing of sports products requires employees to have a link with customers and other sports audiences. In order to increase a product's performance in the sports industry, there is need for employees to have significant management and marketing training. The marketing of sports products include actions that may be carried out in corporate events, product promotions using players, sponsorships, and several advertising strategies.

Sporting events usually consists of several products that have developed to be known as sport products. While there are several sports, the most common products that consumers demonstrate high degrees of brand loyalty are sports drinks. There are several kinds of sports drinks that are currently available in…...

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References:

"Gatorade Brands." (n.d.). PepsiCo.com - Brands. Retrieved June 29, 2012, from  http://www.pepsico.com/Brands/Gatorade-Brands.html 

"The 'Coca-Cola' Brand & Sponsorship." (2000). The Irish Times Business 2000 Fifth Edition.

Retrieved June 29, 2012, from  http://www.business2000.ie/pdf/pdf_5/coca-cola_5th_ed.pdf

Customer Satisfaction, Brand Loyalty and Services
Satisfaction

Loyalty vs. Satisfaction

Services as a Means to Enhance and Lengthen Brand Experience

Techniques of Managing Customer elationships Through Services

Customer satisfaction and customer loyalty are two different constructs indeed. As indicated by William Bleuel, Ph.D., survey services expert, satisfaction and loyalty are different concepts. Consider the difference from a real life example of yourself purchasing a fridge. While you may have been satisfied with the use of the fridge for two years, but after the end of that period, suppose that you want to replace it with another fridge. While you are pondering over the question a friend highly recommends that the fridge that he has been using is worth buying. To top it off he says that the after sales service is extremely quick and efficient. This convinces you, and although you are a satisfied customer of brand x you end up buying brand y.

This is…...

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References

Bitner, M.J., & Brown, S.W., 2008. The Service Imperative. Forthcoming, Business Horizons. 1-14.

Bitner, M.J., Ostrom, A.L., & Morgan, F.N., 2007. Service Blueprinting: A Practical Technique for Service Innovation. Arizona: Center for Services Leadership, Arizona State University.

Bleuel, W., 2009. Satisfaction vs. Loyalty: Why They're Different (And Why They Both Matter). [Online] Available from: (21 October 2011)

Christensen, V., 2006. Customer Experience: Customer Satisfaction vs. Customer Loyalty.[Online] Available from: (21 October 2011)

Marlboro will want to maintain the culture of exclusive and fashionable cigarettes and these acts as motivators to belonging to a brand community.
Having seen how companies can motivate their brand community members to remain loyal, it imperative to look into the significance of brand communities to consumer and marketers. Brand community has proved to be an essential tool in keeping afloat in the ever competitive market. Brand communities will therefore be significant in the following:

Fostering brand loyalty.

The brand communities act as a precursor to loyalty to a particular brand. Muniz and O'Guinn (2001), write "members feel an important connection to the brand, but more importantly, they feel a stronger connection to one another." Hence the brand loyalty will be fostered by the shared consciousness. This fact helps marketers in ensuring their company sales remain on top of the market always.

ecruiting new members

Once consumers become members of brand communities, they…...

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References.

Antikainen, M. (2007). The Attraction of Company Online Communities. A multiple case study.

Dissertation. Department of Management Studies, University of Tampere, Finland.

Kalman, D.M. (2005), Brand Communities, Marketing and Media.

Muniz, a.M. Jr. And Thomas, C.O. (1995), Brand Community and the Sociology of Brands in Kim P. Corfman and John G. Lynch (eds), Advances in Consumer Research, 1996, Volume 23, Provo, UT: Association for Consumer Research, pages 265-266.

Disney Entertainment
Connecting with Core Customers

Disney is a world leader in understanding their target markets and uses advanced systems and innovative technologies to understand their consumer base on a level never before possible. Disney's overall value proposition target involves making experiences more memorable and accessible through innovative technology. Disney's primary strategic objective is to produce high-quality content through their entire product mix which includes a variety of brands that are used to target different market segments. Since Disney's product mix is so diversified and includes many different brands and operating channels, maintaining close relationship with its customers and maintain its level of quality and customer service can be difficult to manage effectively.

To illustrate the complexity in product mix, the media channels alone consist of The Walt Disney Motion Pictures Group which operates as its own brand but also has several extensions including Walt Disney Pictures and Television, Miramax Films, Pixar Animation…...

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References

Aurand, T., Gorchels, L., & Bishop, T. (2005). Human resource management's role in internal branding: an opportunity for cross-functional brand message synergy. The Journal of Product and Brand Management, 163-169.

Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 343-373.

Hitt, J. (2009, June 16). How Disney Uses Branding. Retrieved from Business:  http://voices.yahoo.com/how-disney-uses-branding-3469357.html 

Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of Advertising in Social Networking Sites: The Teenage Perspective. Journal of Interactive Advertising, 10(2), 16-27.

(Martin 1992:1). On the most basic level, the most popular brands have very narrow associations, such as Coca-Cola with America, McDonald's with fast, cheap, fun food, etc. But what if consumer tastes change and a long-popular brand's association that is narrow but popular falls out of favor? Is a more broad marketing strategy the wave of the future that goes beyond pure brand extensions, like the example of Mountain Dew, an extension of a particular soda line? This intriguing concept, which might provide a clue to the difficult question of the inevitability of brand death, goes unanswered.
orks Cited

Kotler, P. & Keller, K. (2006). Marketing Management (12th Ed.). Upper Saddle

River: Prentice-Hall.

Roth, Martin S. (Jun 1992)." Depth vs. breadth strategies for global brand image management." Journal of Advertising. Retrieved 21 Mar 2007 from allbusniess.com at http://www.allbusiness.com/management/323170-1.html...

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Works Cited

Kotler, P. & Keller, K. (2006). Marketing Management (12th Ed.). Upper Saddle

River: Prentice-Hall.

Roth, Martin S. (Jun 1992)." Depth vs. breadth strategies for global brand image management." Journal of Advertising. Retrieved 21 Mar 2007 from allbusniess.com at  http://www.allbusiness.com/management/323170-1.html

Brand Strategy Management
Nespresso Brand Strategy

Case Analysis

History of Nespresso

Mission and Ambition of Nespresso

PRODUCT RANGES

Business Product ranges

n home product Ranges

BRAND POSTON

Brand position

User Segmentation and Target Market

BRAND PROMSE

Brand values

Brand Personality

Brand dentity

Brand name

Logos

URL www.nesspresso.com

Slogan

The evolution of the Packaging

Design of The Boutique

Nespresso brand equity

Brand awareness

Celebrity Endorsement

Partnerships

Advertising strategy

ncrease the number of boutique stores

Perceive Quality

Brand Advocacy

Brand loyalty

Brand Association and management

References

ntroduction

History of Nespresso

Nestle was founded in 1866 by Henri Nestle in Vevey, Switzerland. Today Nestle is the world largest corporation in the food, nutrition, health, and wellness markets. The company now has more than 8000 products in their portfolio in various markets and they own over 140 brands. Since the beginnings, Nestle has been loyal to the traditionally and healthy made products. n 2012 Nestle had 461 factories operate in 83 countries and employ more than 330-000 people over 150 countries (Nestle, 2012.) with 83-642 million of CHF in sales and closed the year with a net profit…...

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In 1987 the first Nespresso system was launched in Italy the world largest espresso drinking market and Switzerland, Nespresso's hometown follow by Japan the fastest growing of Asia's coffee market, strategy in targeting the business sector. By the end of 1987 only half of the manufactured Nespresso's machines were sold due to limited of this sector and subsequently, in 1992 Nespresso strategy was shift to focus in household market and targeting consumer at the top of market as its believed to build long-term business with discerning consumer Nespresso have to be in household market (IMD International, 2003).

Nespresso accomplished break-even in 1995 and became one of the fast growing business in the Nestle' corporation. Even with the economical crisis, the increase of competition and the increase of raw materials nothing seems to stop Nespresso's growth. Since 2000 Nespresso's sales have been multiplied by 16 (or 30%) to attain 2,5 billion euros. Furthermore, the company sold 450 millions capsules in 2000 and 6 billion in 2010. To give you an idea 12,300 cups of Nespresso are drunk each minute in the world. (Bader, 2011)

In the present Nespresso is actually the leader in the European market. It is present in markets all around the world for instance Belgium, Germany, Great Britain, America and Japan. Most of the sales of Nespresso are account at 80% by Europe while the rest of the world provides for the 20% left over (Bader, 2011). In 2012 Nespresso open 270 boutiques in the big city and employ more than 7000 around

Loyalty'
"Thee aspects of Concept: Band Expeiences, Band Image and Custome Satisfaction.

I must discuss and give examples of how each band inspies loyalty. Name a few bands.

The seven bands that inspie the most loyalty, accoding to business website ("Main Steet") ae the following:

Dunkin Donuts

Facebook

Cheeios

Apple computes

Sam Adams

The Yankees

Each of these fits the definition of band expeiences as conceptualized by Bakus et al. (2009) as something which consists of sensations, feelings, cognitions, and behavioal esponses. Each of these factos too is evoked by cetain aspects of the band's packaging such as envionment, communication, and oveall stimuli. Band expeience, theefoe, accoding to Bakus et al. (2009) is synonymous to band image which essentially consists of fou dimensions: sensoy, affective, intellectual, and behavioal. When each of these fou concete dimensions is fulfilled, custome loyalty is the end esult since the custome has been satisfied in all sensoy and evaluative dynamics.

Some of the 7 bands…...

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references. It looks ahead. Brand image, on the other hand, is subjective, particular (rather than general), and looks back (to subjective experience) in forming one's opinion about the brand (MSG; online).

Brand identity is active; the company invests enormous expense, thought, time, and effort into creating its brand. Image, on the other hand, is passive. It is the consumer's experience with the brand or his experience with image associations of brand.

Finally, brand identity signifies the company's promise to consumer about deliverance of their brand. Brand image, on the other hand, signifies the consumer's experience with the brand: whether or not she is satisfied (managementstudyguide.com, online).

Each of the 7 brands listed above were packaged with their own identity. Each of them gained a certain image that according to Barkus et al. (2009) satisfied clients in the dimensions of sensory, affective, intellectual, and behavioral. At least three of them also provided COR associations. The result is a product that produces a satisfied customer. And a satisfied customer -- if he/she remain so -- becomes a loyal one.

Sources

Brand Extension
The disadvantages of employing brand extension strategy

This work compeers and contrasts the merits and demerits of implementing brand extension a s a growth strategy by various firms. This is done by means of practical examples. In the end of the debate, the paper indicates why it is better to adopt the extension strategy as opposed to shunning it due to its numerous demerits. A discussion of the key points is presented and then a final conclusion to hammer out the reason for the need to implement the strategy

Brand extension, which entails the use of a given brand name which is established in a given product class in entering another product class is noted to be hugely beneficial to several organizations (Tauber,1988).Keller (2003) pointed out that the concept of brand extension is clearly defined whenever a given firm employs an established brand name in the introduction of a totally…...

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References

Aaker, D.A. (2004). Brand Portfolio Strategy. New York: Free Press.

Aaker, D.A.; Keller, K.L. (1990) Consumer Evaluations of Brand Extensions, Journal of Marketing, Vol. 54, No. 1, pp. 27-41.

Bhat, S., & Reddy, S.K. (2001). The impact of parent brand attribute associations and affect on brand extension evaluation. Journal of Business Research, 53, 111-22

Chen, K.F., & Lue, C.M. (2004). Positive Brand extension trial and choice of parent brand. Journal of Product and Brand Management, 13(1), 25-36.

Executive Summary
Sears is a retail company that offers a range of products and services via brick and mortar locations and online shopping portals. Its brand focuses on offering quality proprietary brand products and in-home services in an industry that is currently led by larger retailers like Wal-Mart, Target and Amazon, the e-commerce giant that is single-handedly changing the nature of retail today. In order to stay competitive, Sears is focusing on building brand loyalty among the young target market with disposable income—the 25-30 year old demographic; it is differentiating itself from its competitors by focusing on providing quality products and services as opposed to only discounted options. Sears’s main selling point, therefore, is its quality brand products—like Kenmore and Craftsman—that appeal to homeowners, especially to new homeowners who are in a prime position to develop brand loyalty to the types of appliances and services that only Sears can offer.

Sears: Brand…...

' Even if the brand has an indelible image, if tastes change, the company must vary its formula and change its brand associations. Because of the increased concern about obesity, which has come to outweigh concerns about convenience, McDonald's image as a family-forward, all-American company has become tarnished, and now the fast food giant features healthy options as well as its large portions. Its commercials proclaim the cheapness of its dollar menu rather than feature images of families eating under the golden arches. Instead of seeming hypocritical by stressing family values, McDonald's stresses the ability of consumers to save money by eating its food and makes a token nod to obesity concerns by offering salads.
However, equally dangerous as not varying the brand image to change with consumer tastes is expanding too quickly and diluting the successful image of one's brand, as some feel may have occurred when Starbucks began to…...

Essay Topics on Adidas: A Comprehensive Analysis

1. The Rise and Evolution of Adidas: A Study in Sports Marketing

Trace the origins and growth of Adidas, examining its key marketing strategies and product innovations.
Analyze the company's target audience, brand positioning, and communication channels.
Discuss the challenges and opportunities Adidas has faced in the competitive sportswear market.

2. Adidas's Social and Environmental Impact: A Critical Assessment

Evaluate Adidas's commitment to social responsibility and sustainability initiatives.
Examine the company's efforts to address issues such as labor rights, environmental protection, and diversity and inclusion.
Discuss the effectiveness of these initiatives and their impact on....

1. A case study on the impact of social media on consumer behavior
2. Analyzing the success factors of a popular brand through a case study
3. Exploring the ethical implications of a controversial business decision in a case study
4. Evaluating the effectiveness of a company's marketing strategy based on a case study
5. Investigating the challenges faced by a startup company in a case study
6. Examining the role of leadership in organizational change through a case study
7. Analyzing the impact of globalization on a specific industry in a case study
8. Discussing the implications of a major data breach on a company's reputation....

The Impact of Social Media on Consumer Behavior:

This topic explores the transformative effect of social media on consumer decision-making. Analyze how platforms like Facebook, Instagram, and TikTok shape consumer preferences, influence brand loyalty, and drive purchasing patterns. Examine the role of influencers, algorithms, and target marketing in shaping consumer behavior and discuss the implications for businesses and marketers.

Behavioral Economics in Healthcare:

Behavioral economics integrates psychological principles into economic analysis. In healthcare, this approach can provide valuable insights into patient decision-making, adherence to treatment, and demand for healthcare services. Discuss how behavioral economics can be applied to improve healthcare outcomes, design effective....

1. "Nivea: A Brief History of a Global Skincare Brand"

2. "Examining Nivea's Marketing Strategies: How the Brand Captivates Consumers"

3. "Nivea's Impact on the Beauty Industry: Innovations and Trends"

4. "Nivea's Commitment to Sustainability: A Case Study in Corporate Social Responsibility"

5. "Exploring Nivea's Product Line: Analyzing the Range of Skincare Solutions"

6. "Nivea and Cultural Diversity: Reaching a Global Audience"

7. "Analyzing Nivea's Competitive Advantage: What Sets the Brand Apart"

8. "Nivea's Digital Transformation: Leveraging Technology to Enhance Consumer Experience"

9. "Consumer Perceptions of Nivea: A Study of Brand Loyalty and Trust"

10. "Nivea's Expansion into Male Grooming: Breaking Gender Stereotypes in Skincare"
11. "Nivea: The Evolution of....