Blackberry Playbook: Critical Evaluation
Blackberry Background

Market value

Main products

Operations

Target Customers

Features of target market

Product Value

Product core customer value

Actual product features

Augmented features

Nature of Product

Value preposition

Product Life Cycle

Product Life Cycle

PLC Stage of Blackberry Playbook

Sustainable Life Cycle Assessment of IM

Competitors Analysis

SWOT Analysis of Blackberry Playbook

Main product competitors

Competitors of the Product.

Type of competition

Pricing Strategy

Product Demand

Distribution

Promotion Mix

Advertisement done

The business level strategies are analyzed to interpret the current market position of Blackberry Playbook. There are multiple competitors of the product including Apple, Amazon and Google. The large corporations have created a fierce competition in technology industry especially the tablet devices market. The increased technology advancements are influential in the business and as a result the business has to adopt fast paced strategies to cater its market. The product is also named as one of the best professional computing device as increased processor capacity and portability are among key features of the product.

The business history, market value, financial position, main…...

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References:

Ferrell, O.C., & Hartline, M. (2010). Marketing strategy. USA: South-Western Pub.

Form 40-F (2012). Research in Motion Limited. Retrieved on March 8, 2013 from  http://us.blackberry.com/content/dam/bbCompany/Desktop/Global/PDF/Investors/Documents/2012/2012rim_ar_40F.pdf 

Lamb, C.W., Hair, J.F., & McDaniel, C. (2011). Essentials of marketing.South-Western Pub.

Pride, W.M., & Ferrell, O.C. (2006). Marketing: Concepts and strategies. USA: Cengage Learning.

Blackberry
Reflecting on the SWOT analysis of Blackberry, we can see that the company has a strong market share in the smartphone industry because of its strengths. The product is trending socially among young people and business people, which makes the Blackberry a desirable brand within the industry. The fact that it is known as a tool of professionals is one of the main attractions of the Blackberry, because users perceive that it gives them a more professional look than other smartphones give. A study showed that 44% of female teens want a Blackberry and 37% of young people overall want a Blackberry.

Despite its strengths, the Blackberry also has some weaknesses. For example there was a technological glitch last year, the BBM crash, and that caused customer perceptions of the product to decline significantly. The brand is also perceived as lacking in innovation. Compared with the two other market share leaders…...

Blackberry's direct marketing strategy should focus on its existing customers. There are a few reasons for this. Naseri and Elliott (2011) have showed that social connectedness is one of the most important variables for success in direct marketing. Blackberry's existing customers interact with one another easily through the proprietary messaging platform. It is easy, therefore, not only for Blackberry to interact with its customers directly through multiple platforms, but for direct marketing programs to be disseminated through the company's audience by the audience members themselves through their existing social networks. Blackberry can increase internal sales to existing customers by encouraging them to purchase additional services, but also to become evangelists for the company through their social networks. This creates a spinoff effect when targeting one customer could result in many customers receiving the message, if the promotional campaign is effective.
The direct marketing program, because it is focused on existing customers,…...

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Works Cited:

MSN Moneycentral. (2012). Research in Motion. Retrieved March 21, 2012 from  http://investing.money.msn.com/investments/stock-balance-sheet/?stmtView=Qtr&symbol=rimm 

Naseri, M. & Elliott, G. (2011). Role of demographics, social connectedness and prior Internet experience in adoption on online shopping: Applications for direct marketing. Journal of Targeting, Measurement and Analysis for Marketing. Vol. 19 (2011) 69-84.

Essentially, a cellular system involves the use of a series of sending and receiving stations placed throughout a region so that a telephone use can move from one place to another as the signal to and from the handheld telephone shifts seamlessly from one cell to another, according to where the individual is traveling. Other handheld devices, such as the PDA, make use of this same system, which can also connect to other networks to reach across the country or around the world.
From a financial standpoint, cellular technology has become more affordable to a wider range of people. New technology and the introduction of economies of scale have added to the downward spiral in prices. Most users about a decade ago were business users, but more and more private consumers were expected to be attracted in the near future and have been. The utility of cellular service to the…...

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References

Anthes, Gary H. "Future.Com." Computerworld (10 May 1999), 80.

Branch, a. (2000, December). Teaching technology training. Curriculum Administrator 36(11), retrieved July 20, 2004 from www.questia.com.

Crane, E. (2001, April). Independence in the Palms of their hands. Curriculum Administrator 37(4), retrieved July 20, 2004 from www.questia.com.

Deregulating telecommunications (2005). About, retrieved April 14, 2007 at  http://economics.about.com/od/governmenttheeconomy/a/telecom.htm .

Black Berry Eating
Galway Kinnell's poem "Blackberry Eating" is a deeply metaphorical piece that can be taken on several levels. On the surface, it is obviously a poem about eating blackberries and the way in which blackberries are like words which cannot be spoken. However, the subtle subtext of a metaphor within a metaphor runs throughout this poem, which carries with it a sense of taboo and mystery attached to blackberry eating. This is because is also possible to read "Blackberry Eating" as a poem about an interracial (and possibly male-male) sexual experience.

The ways in which the poem compares eating blackberries with speaking of secret things are obvious. The metaphor extends throughout the poem. At the beginning the blackberry plants are referred to as "knowing the black art," which is latter repeated as the "black language." Traditionally black arts have referred to sinful or profane forbidden practices, such as magic. A…...

Market segmentation iPhone and blackberry market segmentation
According to the Business Directory (2012), market segmentation is the process of defining and subdividing a vast market that is mostly homogeneous into segments that possess similarities in needs, demands, wants as well as characteristics. It is actually the opposite of a general market mix since it narrows the market mix to the specific targets. The purpose of the segmentation is to help match the products to the expectations of the targeted clients.

The iPhone and the blackberry should also seek to develop market segmentation that takes into account the specific target and should take care of the following in the market segmentation; the market segment should be measurable, it must be accessible by distribution channels and communication, the market segment should be different from other phones in the response to a marketing mix, the segment should be durable and must as well be substantial…...

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References

Apple Inc., (2012). Business Conduct: The Way we do Business Worldwide. Retrieved June 7, 2012 from http://files.shareholder.com/downloads/AAPL/1283312876x0x443008/5f38b1e6-2f9c-4518-b691-13a29ac90501/business_conduct_policy.pdf

Business Directory, (2012). Market Segmentation. Retrieved June 7, 2012 from  http://www.businessdictionary.com/definition/market-segmentation.html 

Tech Target, (2012). Blackberry. Retrieved June 7, 2012 from  http://searchmobilecomputing.techtarget.com/definition/BlackBerry

Failure to Forecast Forecasting and budgeting are important components of public financial management as they impact the operations of public sector agencies or organizations. Forecasting also has a significant impact on public service delivery as it relates to realistically possible futures. Public service agencies and business organizations have experienced challenges brought by poor forecasting or the failure to forecast. The failure to forecast has essentially implied that these organizations failed to plan and prepare for change. There have been several cases and examples of companies that failed to forecast and prepare for change. This paper examines the case of one company that failed to forecast and its impact. The evaluation also includes a discussion regarding forecasting methods that could have assisted the company to thwart the negative situation encountered.
Adversity faced by Blackberry
According to McIntyre, Hess & Weigley (2013), one of the companies that have experienced challenges brought by a failure to…...

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References

Adhikary, S. (n.d.). Techniques and Methods of Business Forecasting. Retrieved August 3, 2020, from  

Hicks, J. (2012, February 21). Research, No Motion: How Blackberry CEOs Lost An Empire. Retrieved August 3, 2020, from  https://www.theverge.com/2012/2/21/2789676/rim-blackberry-mike-lazaridis-jim-balsillie-lost-empire 

McIntyre, D.A., Hess, A.E.M. & Weigley, S. (2013, February 10). Eight Founders Who Ruined Their Companies. USA Today. Retrieved August 3, 2020, from  https://www.usatoday.com/story/money/business/2013/02/09/founders-ruin-companies/1905921/ 

Silcoff, S., Mcnish, J. & Ladurantaye, S. (2013, September 27). How Blackberry Blew It: The Inside Story. The Globe and Mail. Retrieved August 3, 2020, from  https://www.theglobeandmail.com/report-on-business/the-inside-story-of-why-blackberry-is-failing/article14563602/ 

https://www.economicsdiscussion.net/business-forecasting/techniques-and-methods-of-business-forecasting/31478#:~:text= (i)%20Business%20Barometers%20Method%20(,Trend%20Projection%20ii.

New Poduct Plan
Situational Analysis

Competitive Analysis

Pote's Five Foces Analysis

Bagaining Powe of Supplies

Bagaining Powe of Customes

Theat of New Entants

Theat of Substitute Poducts

Competitive Rivaly

Stengths

Weaknesses

Oppotunities

Theats

Maketing Stategy

Shot-tem Goals

Long-tem Goals

This pape povides a plan fo eintoducing the failed Blackbey smatphone to the maket. The Blackbey was once the most popula smatphone in the U.S. and othe makets. The intoduction of the smatphone in 2006 maked a defining moment in the histoy of the smatphone maket. Howeve, with its focus limited to copoate uses and govenment agencies, Blackbey was slow to espond to the evolving needs of individual consumes. This gap pesented a pefect oppotunity fo Apple, Samsung, and othe ivals to oust Blackbey fom its dominant position. By 2011, the Blackbey had lost its position in the industy. The smatphone kept on losing its maket shae to newe entants, who have intoduced moe consume-oiented smatphones. The dominance of the Apple and othe ivals may make it…...

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references of the market was one of the major reasons that led to the failure of the Blackberry smartphone. The company has historically focused on corporate and institutional users, giving little attention to individual consumers. The declining performance of the company is also a major weakness as the company is increasingly losing its financial strength, which may make it unable to exploit opportunities in the marketplace. Other notable weaknesses include limited support for third party applications, poor leadership, and poor branding.

Opportunities

One opportunity Blackberry may take advantage of to regain its lost glory is the Samsung crisis, which has caused the South Korean giant substantial losses in terms of not only revenue, but also reputation. The recall of the Samsung Galaxy Note 7 and its subsequent discontinuation presents a good opportunity for Samsung rivals to gain competitive advantage in the marketplace. Emerging markets also present an important opportunity for Blackberry, especially since Apple has historically focused on developed markets. The attractiveness of emerging markets particularly stems from the rapid growth of smartphone penetration in these markets. Other significant sources of growth include mergers and acquisitions, strategic partnerships, growth of cloud computing, integration of third party applications and features, as well as the firm's existing customer base.

Threats

The biggest threat facing the Blackberry is competition. Apple, Samsung, and recent entrants to the smartphone market such as Xiaomi and Huawei have provided unmatched smartphone features, which may make it difficult for Blackberry to successfully re-enter the market.

IM
Discuss this product in terms of its repositioned target market demographics using U.S. Census Data.

In regards to U.S. Census Data, the target market demographic show promise. The repositioned product will focus on high level and medium income level people. These individuals tend to be high lifestyle and business professionals. The product is full of applications and latest operating system that is helpful for professionals and other business persons to accomplish their tasks on the phones. This demographic is experiences positive change. For instance, consumer confidence for the past three months has risen in this segment. Discretionary income for individuals making $100,000 or more has risen 12% over the past decade. This positive trend allows consumers to spend more on IM's products and services. The smartphone industry overall is growing at an annual rate of 9% per year with adoption rates increasing at a corresponding amount.

Determine the types of research needed…...

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References:

1) Robert J. Gordon (1988), Macroeconomics: Theory and Policy, 2nd ed., Chapter 22.4, 'Modern theories of inflation'. McGraw-Hill.

2) Susan Mallik (2010). Hossein Bidgoil. ed. The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management, vol 2 (1 ed.). Hoboken, New Jersey: John Wiley @ Sons, Inc.. p. 100- 104. ISBN 978-0-470-24948-2.

3) John T. Phelan, Jr. P.E. "Guest Column: Knowing When a WMS or WCS Is Right for Your Company." Supply & Demand Chain Executive. Enom, Inc.   -- Knowing-When-a-WMS-or-WCS-Is-Right-for-Your-Company/15$10,982http://www.sdcexec.com/web/online/FulfillmentLogistics-Trends/Guest-Column 

Product Innovation

Companies use advertising plans to build awareness about their product. Company uses different plans to promote their sales. It uses trade show plan to demonstrate what they are selling, sales promotion plan for incremental sales, public relations plan for free ads, internet plan for instant distribution of product specifications and information, customer service plan to repeat sales, research plan to monitor activities regarding the products and customer satisfaction and last but not least marketing plan which helps to identify when to market, how to market and who are the target audience for the product (Luther, 2011).
Marketing plan must cover the below 12 areas to form an effective marketing plan to increase sales (Wong, 2010).

Marketing plan must have the executive summary

Introduction about the marketing plan and the product

Analysis of the market situation for the product.

Analysis of the target customers

Analysis of the competition for the product

Analysis of the financial requirement of plan

7.…...

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Bibliography:

Luther, William M. (2011), "The Marketing Plan: How to prepare and Implement It," AMACOM Div American Mgmt Association.

Wong, Ken K. (20100, "Approved Marketing Plans for new Products and Services," iUniverse, Anselmo, Donna. (2010), "Marketing Demystified," McGraw-Hill Professional.

Thomas, Lorrie. (2010), "The McGraw Hill 36-Hour Course: Online Marketing," McGraw-Hill Professional.

Rognerud, Jon. (2010), "Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money," Entrepreneur Press.

" Turkle claims that "our fragile planet needs our action in the real," which is exactly what the little girl was trying to point out. Her appreciating the animatronic animals more than the real ones is a product of technology saturation.
Technology has become an annoyance: we all experience the "sense of encroachment of the device" on our personal time and it is difficult to cut ourselves off from the world. Yet technology is a blessing. Turkle points out that the shy and inhibited are hiding behind their virtual selves. Indeed they are: to their advantage. Many readers would agree that technology has allowed the shy and socially awkward to engage socially with others without having to sweat or take anxiety medication.

Being constantly connected with the world is a choice we make. Technology is not deadening us to the world, as Turkle implies. Quite the opposite: technology is enhancing our vision…...

On the other hand, applicable laws do have authority and under the concept of moral relativism, it may be justified that any duly passed law be complied with (Svensson & Wood, 2008).
One lesson from this case might be that laws between entities in different sovereign nations can be much harder to enforce than laws between entities within the same nation. In the future, Pakistan and other nations might want to make sure that their contractual agreements contain mechanisms that make them enforceable across international borders. On a broader level, another lesson might be that ill-gotten gains should not be promoted by governments in the first place. Those who believe in the supremacy of divine law might consider the position in which Pakistan found herself to be an example of God's reminding us of the obligation to conduct ourselves ethically toward our fellow man.

eferences

Creffield, Lisa. "Why you can't block Skype."…...

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References

Creffield, Lisa. "Why you can't block Skype." (August 14 -- 2006).

 http://www.ameinfo.com/93716.html 

Halbert, Terry and Ingulli, Elaine. (2009). Law & Ethics in the Business Environment.

Cincinnati: West Legal Studies.

Clearly, he companies engaged in this practice were operating with direct intention, and a roper governance system would have made this obvious and prevented it.
Software Spying

In another telecommunications case, a company was found to have included spyware in a company-sponsored "software upgrade" to users' cell phones, that enabled the company to collect confidential information from users' phones without their consent (Khaleej Times, 2009). Not only is this practice clearly unethical, but it is also illegal despite a lack of stringency in the detection of such crimes and the prosecution of large-scale corporate offenders such as telecommunications companies. Again, greater transparency and internal control would have allowed this practice to be discovered much sooner, and the risk of discovery almost certainly would have prevented this action from ever occurring. Corporate governance works best when it is so strong it is only rarely and usually accidentally tested; when purposeful actions like…...

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References

ADCCG. (2012). Accessed 7 May 2012. http://www.adccg.ae/

ADX. (2012). Mission & Vision. Accessed 7 May 2012.  http://www.adx.ae/English/AboutADX/Pages/MissionVision.aspx 

Creffield, L. (2007). Why you can't block Skype. Accessed 7 May 2012.  http://www.ameinfo.com/93716.html 

Etisalat. (2011). 2010 Annual Report.

Strategic Choices
The author of this report is asked to do a few things within this report. First, the author is to look at and assess the Grand Strategy Selection Matrix. Second, the author is to review and assess the general business model and strategy of Overstock.com. The author of this report is to then select which of the quadrants that Overstock falls within. While it may be a little difficult to pin them down as they are like other online companies in many ways and they are also different in many ways, the choice is pretty clear to the author of this report which one applies to them.

There are, of course, four cells in the Grand Strategy matrix and they are numbered I, II, III and IV. The first cell is for companies that are in turnarounds or re-entrenchment status, are divesting or are liquidating. Examples of firms who have…...

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References

Ning. (2014, October 2). Grand Strategy Choice. Mastering Business Strategy.

Retrieved October 2, 2014, from http://strategycapstone.ning.com/page/grand-strategy-choice

Yahoo. (2014, October 2). Yahoo Finance - Business Finance, Stock Market, Quotes,

News. Yahoo Finance. Retrieved October 2, 2014, from  http://finance.yahoo.com/

Papa's Waltz," the speaker mentions the booze on his father's breath, strong enough to make a "small boy dizzy," (Line 2). Theodore Roetke then opts to use the word "death" in the third line, creating instantly a tone of despair. The titular waltzing refers to the child having to dance around his father's abuse. He is also "waltzed off to bed," (Line 15). The irony of using the term "waltz" throughout adds complexity to the poem's tone. Waltzing is an odd choice of metaphor, because waltzing is dancing: something that is inherently joyful or happy. The "beating time" is not actually beating time to music but beating a child (Line 15). By using the metaphor of waltzing to discuss domestic violence, the poet draws even greater attention to the serious nature of the subject.
Simile and metaphor allow Sharon Olds to discuss sexuality and emotional intimacy. The first simile that…...

Right now, it is impossible to discuss the financial markets without looking at what happened with GameStop stock, so we are going to focus our example essay outline on this event.  To understand how a bunch of small investors organizing on social media were able to disrupt hedge fund managers and traditional ways that they profit off of failing companies, it is important to understand the concept of shorting stocks. 

I. Introduction

A. Stock shorting

B. Why businesses fail from stock shorting

C. Why GameStop was vulnerable

D. The impact of purchasing GameStop....