Advertisements Comparison
Advertisements to Compare
Understanding the consumer behavior is the first and significant step in ensuring the product intended for sale gets the right placement in the sales chain. The communication of the desired message about a product to the target customer is of great importance since without getting information about a product then there is no way one can purchase the product. This is because the customers have to have adequate information for them to make an informed decision of whether or not they will purchase what is being sold.
The paper will look at two advertisements and make a comparison of the two. It will also identify the target group that is likely to purchase the product that is on the advertisement. There will also be a discussion on the channels of communicating the message that is on the advertisement to the target group and details on how the channels…...
mlaReferences
Gfk, (2014). Advertising and Communication Optimization. Retrieved February 3, 2014 from http://www.gfk.com/solutions/Advertising-and-communication-optimization/Pages/default.aspx
Nraombr.(2014). Marketing Communication: Channels and Promotion Tools . Retrieved February 3, 2014 from http://nraomtr.blogspot.com/2011/12/marketing-communication-channels-and.html
Females are the target group for both the advertisements and the needs to achieve financial security, independence, or freedom from traditional gender roles are expressed in the DeVry and ITT Tech advertisements. Words like "You can become..." introduce the consumer to the idea that they can change who they are by enrolling in the private school. The need to achieve is powerful, because of our culture's emphasis on social status.
However, the Chamberlain School of Nursing and the ITT Tech advertisements differ in how they appeal to the need to achieve. The Chamberlain School of Nursing appeals to the need to achieve educational and professional goals in a traditional way, whereas the ITT Tech advertisement appeals to the need to achieve educational and professional goals in an untraditional way. Therefore, the ITT Tech advertisement appeals more to the need for autonomy, and the need to dominate. A female who is…...
mlaBiagi, S. (nd). Advertising's 15 Basic Appeals, by Jib Fowles. Retrieved Oct 23, 2008 at http://www.frankwbaker.com/fowles
De Vry University's Chamberlain School of Nursing. Advertisement: viewed in local newspaper Oct 20, 2008.
ITT Tech's School of Information Technology. Advertisement: viewed in local newspaper Oct 20, 2008.
Advertisement in the Media: Assessing Company
Motive and Public Perception
Kassin, Fein and Markus (2011) note: "the strength of an attitude is indicated not only by the amount of information on which it is based but also by how that information was acquired" (p. 213). This notion applies perfectly to the art of successful advertisement. The public need not be bombarded by the same advertisement on a daily basis to have its message engrained in their minds. A clever advertisement, if presented in the right manner, only takes one view to resonate in its viewers psyche, leaving them thinking about the ad long after they are out of its physical presence.
This type of resonating advertisement can be seen in Denver Water's recent water conservation promotion campaign which reads, "Use Only What You Need." The billboard itself utilizes only about one fourth of the available space, leaving the rest of the billboard in…...
mlaReferences
Kassin, S., Fein, S., and Markus, H. (2011). Social Psychology, 8th Edition. Belmont, CA:
Wadsworth Publishing.
Advertisement Text: "Use Only What You Need"
Advertiser: Denver Water
Advertisements
Comparison of advertising: The sublime and the offensive
One of the most popular and most-forwarded advertisements in recent memory is the Volkswagen advertisement that features a young boy dressed in a Darth Vader costume apparently controlling the car. People watched the advertisement over and over again on YouTube, as if were a short film, in an era where 'skipping' past advertisements thanks to recorded technology has become increasingly common. This begs us to ask: what makes one ad memorable enough for an individual to watch it without being compelled to do so, while another ad is almost painful to watch?
Print advertisements that appear in magazines do not have many of the advantages of televised advertisements: they cannot move, or use extensive narrative to tell a story. But many effective fashion advertisements create a sense of ambiance that is very compelling. The 2011 campaign for the fashion line Chanel depicts a young…...
mlaReferences
Chanel 2011 campaign. (2011). Accessible at http://burstinstyle.blogspot.com/2011/01/chanel-springsummer-2011-ad-campaign.html
FRS. (2011). Accessible at http://costanostra.net/59286/FRS-Don-t-Crash
Advertisement Media
Benefits
When a company wants to promote a featured application or product, there are many ways to grab the instant attention of possible consumers. One option that should be considered is the use of large, vibrant and clear images. This option will immediately grab the attention of the individual viewing it. It will only take a few seconds of viewing a particular item to know if it would interest or be beneficial to the consumer. The first announcement of the Apple iPhone was during the 79th Academy Award Show in a commercial where the iPhone said "Hello" followed by several well-known movie stars and celebrities handle the phone by cameo appearances (Mickalowski, Mickelson, and Keltgen, 2009). The pictures of the product should be descriptive enough on their own, leaving the written content to a minimum. The ad should keep the content brief but informative by using bold and simple fonts.…...
mlaReferences
Mickalowski, K, Mckelson, M., and Keltgen, J. (2009). Apple iPhone Launch Study in Effective Marketing. Retrieved March 18, 2011 from http://www.scribd.com/doc/16513681/Apples-iPhone-Launch-a-Case-Study-in -
Effective-
Marketing
Schrank, J. (2011). The language of advertising claims. Retrieved March 18, 2011 from http://home.olemiss.edu/~egjbp/comp/ad-claims.html
On the other hand, the god was also a winged god and using his symbol also could mean that the company advertised its capacity to make things fly, both in a practical and symbolical manner. In any case, the central place on the blimp for the company logo is relevant in showing the importance that is being attributed to the winged shoe.
The text is written in yellow on blue and the most reasonable explanation for this is the fact that yellow is a color that stands out, especially on its blue background. It is also an optimistic color, which means that Goodyear will thus be associated with a positive outlook. The lines above and below the writing are very important, because they emphasize the writing and attract the attention of the audience to them. The text and message is thus centered, both on the blimp and in the minds of…...
mlaBibliography
1. On the Internet at retrieved on January 20, 2009http://www.straightdope.com/columns/read/1763/whats-that-flying-foot-in-the-goodyear-logo-all-about.Last
On the Internet at
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Reverse Engineering Marketing Messages
MacBook Pro
MacBook Pro (Apple, 2012)
The Apple MacBook Pro-is a powerhouse of a laptop that features some of the greatest hardware available at this time. Although the computer's hardware is more than adequate to provide the processing power necessary to run the most sophisticated software packages, what Apple focuses on the most is the Retina display that represents the next generation of display technology. The Retina display offers a bright and crisp display that can be viewed from virtually any angle. Previous generations of displays, as well as inferior models, could only be viewed at a certain range of angles and under certain lighting conditions. For example, you cannot see the display on most monitors from the side or in direct sunlight.
The product is being promoted in a traditional Apple style. One the primary commercial video the laptop is at the center of the commercial and is pictured…...
mlaWorks Cited
Apple. (2012). MacBook Pro. Retrieved from Apple: http://www.apple.com/macbook-pro/
Apple. (2012, June 11). MacBook Pro-with retina display-Every Dimension-commercial. Retrieved from YouTube: http://www.youtube.com/watch?v=U9z3RWmZEjs
Bradley, T. (2011, August 29). Microsoft Office 365 Review: Online Productivity Suite Offers Top-Notch Integration. Retrieved from CNET: http://www.pcworld.com/article/238982/microsoft_office_365_review_online_productivity_suite_offers_topnotch_integration.html
Microsoft. (2012, June 6). Microsoft Office 365. Retrieved from YouTube: http://www.youtube.com/user/MicrosoftOffice365?WT.srch=1&WT.mc_id=PS_google_Office+365_Educate_Promoted+Videos_office%20365_Text
This was very pronounced in Sports Illustrated and not as present in Seventeen. The target market for these ads were young girls in the 17 to 25 age group, and with Architectural Digest and Prevention, older women in the 25 -- 50 ages demographic.
What was most significant about the older advertisements was the wide differences in how women in careers vs. homemakers were portrayed. Women in careers are seen as juggling two or more mores and struggling to keep up with all of them (Comer, Jolson, 1991). This was certainly the case with the professional women's advertisements. Of the women portrayed in Architectural Digest ads, products were portrayed as assisting them to attain competency n their entire life, across all roles. This implies that women struggle to attain competency in more than one role in their life and they must sacrifice as a result (Cox, 2009). These of women's…...
mlaReferences
Comer, L.B., & Jolson, M.A. (1991). Perceptions of gender stereotypic behavior: An exploratory study of women in selling. The Journal of Personal Selling & Sales Management, 11(1), 43-43.
Cox, a. (2009). Visual representations of gender and computing in consumer and professional magazines. New Technology, Work, and Employment, 24(1), 89-106.
The ad can appeal to women who want to be women in an old world view sort of way -- and not have to be the leader in a relationship or in a family. This dual appeal may also be discernible in the John hite shoe ad, which at first glance appeals mainly to men.
The John hite shoe ad features a nude woman holding a John hite men's shoe over her groin. The nudity of the female form is sure to lure a man's eye, but the bold sexuality of her nudity is sure to catch the woman's attention as well and tell her what she can do to lure a man's attention. The woman's body is thin and fit, with large breasts and trim waist. hile it can arouse the desire of the man viewing it, a woman might find the ad appealing if she believes such a…...
mlaWorks Cited
Bordo, Susan. "Hunger as Ideology." Eating Culture. (ed. By Ron Scapp). NY: State
University of NY Press, 1993. Print.
Gans, Herbert. Popular Culture and High Culture. NY: Basic Books, 1999. Print.
Hall, Stuart. "Spectacle of the Other." Representation: Cultural Representations and Signifying Practices. UK: Open University, 1997. Print.
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This ad will target American smokers of both genders and all ethnicities between the ages of 18 and 35. The attitude change theory used is cognitive dissonance: considerable discomfort, self-doubt, or guilt related to self-image will motivate the viewer to change his or her smoking habits. The messenger will appear young and hip. The language, music, imagery, cinematography, and overall tone of the commercial advertisement will appeal to the target audience.
The advertisement features loud music and three separate ten-second segments with no dialogue or voiceovers. The first segment depicts an attractive young Caucasian male smoking outside of a health food store. He wears a uniform indicating that he works there and that this is his smoke break. He purposely avoids making eye contact with other employees who he sees outside. Before heading back to work he pops a piece of gum in his mouth and sniffs his clothing, wincing from…...
Exercise Advertisement Summary and AnalysisToday, consumers are increasingly health-conscious and growing numbers are purchasing exercise equipment to help them get and stay in shape. Despite the fact that the so-called daily dozen series of exercises can keep people physically fit, many consumers feel that fitness equipment makes the exercise experience more enjoyable and effective as well as more customizable (Tighe 2022). One major manufacturer of world-class exercise equipment, Peloton, has recently launched a new advertising campaign entitled, Motivation that Moves You in an effort to grow their product lines (Peloton launches new advertising campaign and commercial 2022). A press release from Peloton indicated that 60-, 30- and 15-second versions of the Motivation that Moves You advertisement would initially be presented on various media, including television, social media platforms, digital media and other channels in the North American market (Peloton launches new advertising campaign and commercial 2022). To determine how this…...
mlaWorks Cited
Hackett, Robert. “Can Peloton Keep Up the Pace?” Fortune, vol. 183, no. 1, Feb. 2021, pp. 29–31.
Herrick, Jonathan. (2022). “What Small Businesses Can Learn from Peloton.” Benchmark One. Available: https://www.benchmarkone.com/blog/what-small-businesses-can-learn-from-peloton/
“Motivation that Moves You.” Peloton. 2022. Available: https://blog.onepeloton.com/peloton-motivation-that-moves-you/ .
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One of the best examples of one of the world's most respected artists will be on display for all to see at the Art Now Gallery grand opening ceremony in Hometown, USA. Claude Monet, one of the leading figures of the Impressionist art movement that flourished at the beginning of the twentieth century, painted a series of water lilies using stunning colors and brush techniques. One of his water lilies paintings is currently on loan to the Art Now Gallery from the New York Metropolitan Museum of Art, and the canvas will be on display to the public for the next two months. This is an opportunity you will not want to miss, as small galleries such as this rarely receive such high-profile works of art. Unless you have the chance to visit the Metropolitan Museum of Art in New York or the Orsay in Paris, you might not have…...
It's in Tiger; is it in you?"
This too is another appeal to logos that also incorporates a more explicit version of ethos by the obvious suggestion that there is something intangible that makes a winner. As is the case with celebrity endorsements in general, the strategy is to motivate the consumer to associate the success (or other admirable qualities or attributes) of the individual with the product. By doing so, it is hoped that consumers will want to be as much as possible like the celebrity who they admire, even when the only similarity is their use of the same energy drink product.
That phrase also emphasizes the words it's and it in conjunction with a play on words inherent in the dual interpretation that it invites. The implication is that winners like Tiger Woods have something (i.e. it) that separates winners from losers and that those who are similar to…...
his is because of the fact that Chrysler is now getting back its success, as well as because of the fact that the company now is becoming more and more known worldwide. he utilization of Clint Eastwood was also a stroke of genius. His voice is not only well-known but also authoritative and emotional in a way that only adds credibility to the brand.
he ethos here is thus found on two fronts: the subject of the commercial as well as the way in which it is delivered by Eastwood. When he speaks about Detroit, Eastwood utilizes personal as well-known anecdotes that the country can recognize and that can rally it towards a common goal. In fact, the word 'rally' and the phrase 'acted as one' is utilized many times, as Eastwood stresses, time and again his faith in the strength of the country, as well as its ability to…...
mlaThe commercial, in my view, is quite successful. This is because it makes use of fantastic appeals processes, especially pathos and ethos. Eastwood's voice also contributes to this feeling, as it is the perfect voice to deliver a message of hope and of togetherness. One needs only watch this ad to feel truly that Chrysler can come back, and can make a difference in America. And one can also feel that the overall message of hope will truly be true, as America will get back on its feet and will truly overcome the current economic crisis.
The advertisement analyzed here can be found at the following link:
advertisement become an offer, one of the three elements requisite for the formation of a contract between the offeror and offeree? What special rules govern the sale of goods online, and, if this point is reached, at what point does a contract exist between the website (offeror) and the purchaser (offeree)? If, indeed an enforceable contract is formed between an online offeror and a purchaser/offeree, what remedies are available in the form of damages if that contract is breached? The case of Todd v. Foodmart calls upon us to determine an answer to all three of these questions, to decide whether Foodmart's advertised sale of discontinued chocolate sauce was an offer, whether Todd entered into an enforceable contract with Foodmart for the purchase of chocolate sauce at the advertised sale price, and whether Todd can recieve damages for breach of that contract when Foodmart refused to deliver the chocoalte…...
In modern times, almost everyone carries a powerful computer with them- their mobile phone. These phones are excellent for marketing purposes because they allow marketers to contact people through text, email, social media applications, and targeted advertising on web searches. This means there are many ways you can approach an essay on mobile phone marketing. We will provide ten possible titles and ten possible topics for such an essay.
Essay Titles
Visual communication covers a wide array of topics and has become increasingly important in the modern world. With people constantly attached to a smart device of some sort, marketers and others have a means of continuously influencing people through visual communication. Visual communication involves the use of graphics to quickly and efficiently effectuate communication. If you have ever heard the phrase “a picture is worth a thousand words,” then you understand a little about visual communication.
Some topics to consider if you are writing an essay or a speech about visual communication include:
Advertising is such an interesting topic. It can be overt, such as in television commercials, print ads, or ads in social media. It can also be more subtle, such as product placement. Advertising can seem relatively straightforward, or it can involve complex psychological manipulations. Advertising is a billion-dollar business, because ads can help generate billions in revenue for their companies. There are so many different things that you can investigate for a paper on advertising, from the use of celebrity endorsements to fear based advertising. In fact, much modern entertainment is actually....
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