, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan.
Chapter III: Methodology

During Chapter III of the study, the researcher relates the methodology, which includes a survey, utilized to investigate the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan.

Chapter IV: Analysis

During Chapter IV of the study, the researcher examines the information retrieved from the survey implemented; complimenting relevant results with information accessed from the literature review. The researcher creates, and presents a number of figures, reflecting results from the survey implemented during this study. The researcher further relates information retrieved from the review of literature to answer this study's research questions (Pope et al., 2000).

Chapter V: Discussion, Conclusion and Recommendations

In Chapter V, the researcher recounts the study scenario and relates conclusions regarding the…...

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Wilkinson, T.J.. & Thomas, A.R. (2007). Marketing in the 21st Century: New World

Marketing Volume 1. Editors Keillor, B.D. Greenwood Publishing Group, p. 165.

Retrieved May 11, 2009 from  http://books.google.com/books?id=blSRjyxmmZkC

Likewise, her mannerisms, body positions, movements, facial expressions, makeup, and her attire selected for the commercial reinforce sexuality and physical attractiveness throughout (Gerrig & Zimbardo, 2001).
Logos:

The appeal to logic takes the form of the only spoken words in the advertisement.

The words "sexy," "powerful," and "attitude" are repeated throughout the commercial, uttered in a sexual, breathy female voice. The clear message is that use of the product will increase a woman's sexiness, give her power, (presumably with respect to men who will find her irresistible), and that the more physically desirable and attractive a woman is, the more of an "attitude" she can afford to have and still get away with, (again, presumably, with respect to men).

Similarly, the words "be envied," are intended to appeal to one of the most shallow and empty impulses of the least mature and most self-obsessed individuals who derive satisfaction from inspiring the envy, even,…...

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References

Belch, G, Belch, M. (1998) Advertising and Promotion: An Integrated

Marketing Communications Perspective. Irwin/McGraw-Hill: New York

Gerrig, R., Zimbardo, P. (2001) Psychology and Life 16th ed.

Allyn & Bacon: New Jersey

By positioning away from chicken restaurants, Chick-Fil -- a avoids direct comparisons with those restaurants but allows for direct comparison against burger joints.
In terms of strategic planning, the objectives of this ad campaign were most likely to raise awareness of Chick-Fil-a, to create interest in the brand and to improve both sales and market share. hen the outputs are concerned, the only reasonable conclusion is that the ads are successful. The ads stick in people's heads more than most fast food ads, and Chick-Fil -- a has become more successful since the campaign began. The campaign has been ongoing since the mid-1990s, indicating that the company's financial and market outcomes in that period have been positive, and that follow-up market research has indicated that the campaign has been part of that success.

Batra and Stayman (1990) note that when advertisements create positive moods, brand attitude change is facilitated. Every element…...

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Works Cited:

Batra, R. & Stayman, D. (1990). The role of mood in advertising effectiveness. Journal of Consumer Research. Vol. 17 (1990) 203.

Cao, J. (1999). Evaluation of advertising effectiveness using agent-based modeling and simulation. University of Warwick. Retrieved April 25, 2012 from  http://stuff.mit.edu/~caoj/pub/doc/jcao_c_adver.pdf 

Daye, D. & VanAuken, B. (2008). Evaluating advertising effectiveness. Branding Strategy. Retrieved April 25, 2012 from  http://www.brandingstrategyinsider.com/2008/05/evaluating-adve.html 

QSR Magazine. (2010). 2010 QSR Top 50. QSR Magazine. Retrieved April 25, 2012 from  http://www.qsrmagazine.com/reports/2010-qsr-50?page=2

Overview of the product, its brand category, and the niche that it is intended to fill
Headquartered in the UK, technology firm, Dyson, designs and makes vacuum cleaners, heaters, hand dryers, and bladeless fans. It has recently ventured into the hairdryer product category. The company’s most popular offering is its range of ‘bag- less’ vacuum cleaners. According to its trademark, Dyson vacuum cleaners never lose suction. Established in the year 1978 by inventor James Dyson, the inspiration for this corporation came to the entrepreneur when he pulled his vacuum cleaner apart and discovered that the cleaner’s bag was dust- clogged, resulting in the cleaner losing suction. Dyson used his newly- developed cyclone, designed for the purpose of separating air and paint through centrifugal force within a tower fan, and tried to separate dust present within the air by utilizing his cyclone within a vacuum cleaner. Following 5, 127 prototype tries, Dyson…...

Mormon TV Ads
I Am a Mormon

The Church of Jesus Christ of Latter Day Saints, commonly referred to as the Mormon Church, has recently launched as series of advertisements in select American cities which highlight an individual member of the Church. Individual members are encouraged to create a video profile in order to be used as an advertisement for the Mormon Church and its members. The idea behind the campaign is to present the members of the Mormon Church as regular, ordinary Americans and not members of some strange religious cult. This seems to be a response to both the recent legal troubles of Mormon-offshoot organizations as well as the rise of Presidential candidate Mitt omney, who is a member of the Mormon Church.

One particular advertisement which has aired on television is the profile of pro-surfer Joy Monahan who provides a profile in which she describes herself as "2008 woman's long…...

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References

Goodwin, Liz. (11 Aug., 2010) "In the New TV Ads, Mormons Pitch Message to Middle

America." Yahoo News - Latest Mews & Headlines. Retrieved from

html

Children's Ads
Children's television, like all programming, is inundated with advertisements. According to one study, "children between the ages of 6 and 14 watch about 25 hours of television per week and are exposed to as many as 20,000 commercials in a single year," (Moore and Lutz). Advertising aimed at children sells a wide range of products, from packaged foods to fast foods, from toys to movies. Animated characters, mascot animals, celebrities, and child actors all tout products for kids. In general, children react to the ads they see in similar ways that adults do: by subconsciously absorbing sensory data such as slogans or jingles and by associating certain emotional responses with certain products. However, children, especially young children, do not possess cognitive skills sufficient to fully understand the impact of advertising on their impulses. hen children approach puberty and adolescence, they are better able to critically examine advertising, but only…...

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Works Cited

Kunkel, Dale, and Wilcox, Brian. "Television Advertising Leads to Unhealthy Habits in Children." APA Online. 23 Feb 2004. < http://www.apa.org/releases/childrenads.html>.

Moore, Elizabeth S. And Lutz, Richard J. "Children, advertising, and product experiences: A multimethod inquiry." Journal of Consumer Research. Gainesville: Jun 2000.Vol.27, Iss. 1 <   did=56514506& SrchMode=1& sid=1& Fmt=4& VInst=PROD& VType=PQD& RQT=309& VName=PQD& TS=1114632612& clientId=12334>.http://proquest.umi.com/pqdweb?index=1& ;

Schor, Juliet. "Those Ads Are Enough to Make Your Kids Sick." The Washington Post. Washington, D.C.: Sep 12, 2004. < The Washington Post. Washington, D.C.: Sep 12, 2004.>.

Labour-Management Corporation
Advertising

Print Ad

Infomercial

Homecoming Event

Website

Highs and Lows

Achievements

Failures

A New Innovation in Car Manufacturing Industry

In 1982, General Motors (GM) decided to counter the challenge of the Japanese car manufacturers who were continuously enjoying the lion's share in the U.S. market. The consumers had started loving and appreciating the small but high-class Japanese cars. Seeing this, General Motors aimed to change their strategies.

The story began when the General Motors produced The Chevrolet Vega as an answer to Japanese challenge in 1970. A number of problems were identified with this model. Later in 1975, they produced another small car, the Chevette which too had discouraging results. They then produced the Chevrolet Spectrum with Japanese assistance. This model was not up to the mark as well. These disappointing outcomes made people think that the General Motors do not have the capability to manufacture small and valued cars. A series of failures arose several doubts about the…...

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Bibliography

, . "Saturn Corporation." Funding Universe. ., Web. 20 April 2011. .

, . "Saturn History." We love Saturns. . G-Biz Unlimited, Web. 20 April 2011. .

French, Thomas D. . Partington, Michael. Court, David. Moguire, Tim I.. "Marketing in 3-D." The McKinsey Quarterly . . (1999): 6. Web. 20 April 2011. .

Guzda, Henry p.. "Lessons in Co-management." Monthly Labor Review . 125. 8 (2002): 33+. Web. 20 April 2011. .

marketers should test advertising or not. Ad-pre-testing is a necessary, even vital part of the successful marketing campaign, because it allows marketing professionals to analyze and alter campaigns according to the public's reaction to the advertising, allowing marketers to avoid costly ad campaigns that do not get the results they thought they would.
Ad pre-testing provides a significant function for marketers, allowing them to assess and analyze the reaction to advertising before they commit to a large, costly campaign. The effectiveness of this procedure is illustrated by special software developed by advertising experts to help analyze and assess data from ad pre-testing. For example, OTX, a consumer research and consulting firm, has developed specific software called AdCEP (TM), which "achieves a balanced view of ad effectiveness by measuring multiple key criteria that line up with campaign objectives" (Harbeck 2009). This illustrates just how significant ad pre-testing is for successful advertising,…...

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References

Fuyan, Shen, 2002. Banner advertisement pricing, measurement, and pretesting practices: perspectives from interactive agencies. Journal of Advertising. pp. 1-12.

Harbeck, T., 2009. OTX is telling richer, deeper stories by integrating qualitative and quantitative techniques into ad pretesting. [Online] Available at: Products [Accessed 18 July 2009].http://www.bizjournals.com/sanfrancisco/prnewswire/press_releases/California/2009/06/23/SF36897

Tyagi, C.L. And Kumar, Arun, 2007.Advertising management. New Delhi: Atlantic Publishers.

childhood obesity advertising. First, there is the issue of why a young child is overweight. Of course, it can be bad habits and examples portrayed by the parents or guardians or it can be a health issue such as a gland or metabolism problem. Either way, the potential health problems for that child immediately and down the road are hard to miss. The other issue would be the bullying/social side of things. One can take one look at this girl and know that she will be bullied and made fun of for her weight. This picture of her and the implications thereof clearly focus on the former of the two points of analysis listed above rather than the latter. Some might say that the focus on the bullies and their negative actions. However, the root reason for the child being overweight is the cause of everything else and that…...

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References

Corcoran, D. (2013). New controversial ads combat teen pregnancy. WPTV. Retrieved 24 April

2016, from  http://www.wptv.com/news/region-c-palm-beach-county/new-controversial -

ads-combat-teen-pregnancy

Creative Bloq. (2013). 10 controversial ad campaigns of 2013. Creative Bloq. Retrieved 24

Public Health Achievements
hat factors accounted for the control of tobacco in the U.S. Currently, according to the Centers for Disease Control and Prevention about 42.1 million Americans smoke cigarettes, which is about 18.1% of all adults (18 or over). About 20.5% of men smoke cigarettes and 15.8% of women smoke cigarettes (Liss, 2013).

the information environment -- mass media and counter-advertising. There is no doubt that media campaigns have a positive impact when it comes to anti-smoking campaigns. Centers for Disease Control and Prevention reports that the first year of the federal government's national advertising campaign called "Tips from Former Smokers" "exceeded expectations; an estimated 1.6 million cigarette smokers attempted to stop smoking. Of those, about 100,000 actually succeeded in quitting, and that information came from a study published by the medical journal, The Lancet. Moreover, the campaign run by the CDC reportedly "inspired millions of nonsmokers to encourage friends and…...

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Works Cited

Centers for Disease Control. (2011). Adult Cigarette Smoking in the United States. Retrieved April 11, 2014, from  http://www.cdc.gov .

Liss, S.M. (2013). CDC's Anti-Smoking Ad Campaign Spurred Over 100,000 Smokers to Quit;

Media Campaigns Must be Expanded Nationally and in the States. Center for Disease

Controls. Retrieved April 12, 2014, from  http://www.tobaccofreekids.org .

"
The new Volkswagen nternet advertising emphasizes this interactivity and is truly geared (pun intended) to those who are not only used to a rich format, but expect it. The website comes up, and users see the VW driving along a road with the background changing in animated form. In addition to being able to read standard specifications, users can actually "build" a car. For example, they can see what their new Beetle will look like in different colors, transmissions and interiors. They can also determine the price of the car based on the specific options presented. Then, one can sign up to take a joy ride at a nearby dealer.

Volkswagen's high interactivity online exemplifies its move toward marketing to a younger demographic. This same strategy is being used with the banner ads for the Jetta safety campaign. In conjunction with the "Safe Happens" campaign in television commercials, these web banners…...

Advertising Controversy and Assessment Overview
Stage 1 Controversial Advertising

Dolce Gabbana

The advertisement in this controversial case aimed to actually cause some sort of stir by having models pose in proactive poses. These marketing techniques are directed at young women aged 16- 35 and fashion conscious men who are seeking to say in step with the current fashions of the day. The advertisement in this case was very effective for several reasons. The first reason for its effectiveness is because the picture is very risque and promotes a challenge to sexual and violent taboos. This cutting edge style certainly appeals to a demographic that looks to set itself apart by pushing the social envelope using sex and violence as a tool to stir emotions. The scale of the controversy also depicts the success of the ad campaign and created a definite buzz amongst the fashion industry. This ad could be improved by…...

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References

Alden, D. L., Steenkamp, J. B. E., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. The Journal of Marketing, 75-87.

Campbell, C., Pitt, L. F., Parent, M., & Berthon, P. R. (2011). Understanding consumer conversations around ads in a Web 2.0 world. Journal of Advertising,40(1), 87-102.

Clarke, I., & Honeycutt, E. D. (2000). Color usage in international business-to-business print advertising. Industrial Marketing Management, 29(3), 255-261.

Ehrenberg, A., Barnard, N., Kennedy, R., & Bloom, H. (2002). Brand advertising as creative publicity. Journal of Advertising Research, 42(4), 7-18.

e see therefore that sensations and sensibilities work hand-in-hand as thought processes work together with the affective domain like partners in a dance. A balance or equilibrium is attained where the heart and mind intersect, where beneficial decisions are made, such as whether to satisfy a hunger that is necessary for living, or just a craving that can make one obese.
The sense of hunger like any living sensation is a biological calling for survival. hen one needs to energize, one has to fuel up with some supply of calories and for living things, it is called food. Here we see that what captures the senses, whether they are grounded on necessity or excess, is the first encompassing attracting element of any advertising campaign.

Until now McDonalds advertisements evoke the sense of fulfilling one's basic needs such as food that can be conveniently accessed and attained with ease because of a…...

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Works Cited

The Editors of Publications International, Ltd. 8 Memorable Advertisement Campaigns.

Howstuffworks. 1998-2009.

.....political ads changed over the last 60 years? Please use examples from the 1960's, 1980's and 2000's to support your answer.
In the beginning when TV was first used in the United States by the public, political ads were scarce. In the 1940's and even through into the 1960's presidential candidates reached out to meet voters, shaking hands and holding town-hall debates. (Suggett) It was a commitment to vie for presidency. However, as time passed and the mid 1960's brought some changes, political candidates aimed to ramp things up.

There was a need to address the masses in a more convenient form and so Lyndon B. Johnson aired the "Daisy Girl" commercial, effectively becoming the most controversial political ad of the time, and one of the most memorable. (Fowler, et al.) From there, change came to political ads in the form of negative ads such as the 1980 presidential campaign where Carter…...

voters in the United States feel campaign finance reform is a necessity. They see candidates for elected offices being curried by special interest groups. Voters fear, with some justification, that money may corrupt a candidate who is elected using special interest money to finance the campaign, and not keep the voters' needs foremost. Politicians have acknowledged that they have until recently spent an inordinate amount of time phoning businesses, organizations such as labor groups, and individuals for donations. It seems obvious that people donate to the candidates they feel will help their personal political interests most strongly. Very recently it became known by the general public that Enron, a company which went bankrupt after participating in questionable energy deals that cost many taxpayers a great deal of money, donated to a number of political campaigns. Many voters suspected that they received special favors in return for that money.
The question…...

1. The Impact of Online Therapy Site Advertising on Mental Health Treatment

2. Marketing Strategies for Online Therapy Sites: Reaching a Wider Audience

3. Ethical Considerations in Advertising Online Therapy Services

4. The Role of Social Media in Promoting Online Therapy Sites

5. Effective Advertising Techniques for Online Therapy Platforms

6. Analyzing the Success of Online Therapy Site Ad Campaigns

7. The Rise of Telehealth: Advertising Trends in Online Therapy

8. Targeting Specific Demographics: Advertising Online Therapy Services to Different Audiences

9. Branding and Reputation Management for Online Therapy Sites

10. Comparing Traditional Marketing Approaches with Online Advertising for Therapy Platforms
11. Navigating the Digital Landscape: Advertising Strategies for Online....