Zoo Survey
Thank you for visiting the Houston Zoo today. In order to help maximize the zoo-visiting experience for our guests, we have prepared a short survey to rate guest satisfaction. Your time and participation is appreciated. All answers will be ranked on a scale of 1 to 5, with 1 being the least satisfied and 5 being the most satisfied.
How satisfied were you with your overall zoo experience today?
Least
Average
Most
How satisfied were you with zoo pricing today?
Least
Average
Most
How satisfied were you with the quality of concessions available for purchase today?
Least
Average
Most
How satisfied were you with the pricing of concessions available for purchase today?
Least
Average
Most
How satisfied were you with zoo staff friendliness?
Least
Average
Most
How satisfied were you with zoo staff knowledge?
Least
Average
Most
How satisfied were you with the cleanliness of the zoo?
Least
Average
Most
8. How satisfied were you with the displays in the zoo?
Least
Average
Most
9. How satisfied were you with the children's zoo area?
Least
Average
Most
10. How satisfied were you with the Hermann Park area surrounding the zoo entrance?
Least
Average
Most
11. If you drove to the zoo, how satisfied were you with parking availability near the zoo?
1
2
3
4
5
N/A
Least
Average
The type of data used for the survey questions is ordinal. In fact, I utilized one of the most common forms of the interval scale, the Likert scale, to determine customer satisfaction. There are limitations to an ordinal scale, since customers have to insert their own judgment into the degrees of separation between least, average, and worst. However, I feel like this adequately represents independent variation between customers.
The survey would be an exit-survey, and the survey-takers would attempt to survey all members exiting the zoo for an entire day. There are problems with doing an exit survey at the zoo; because many zoo patrons have small children with them, they might find it inconvenient to engage in a survey. Therefore, while survey participants are taking the survey, the research team should provide entertainment for the children or some other incentive for participating in the survey. The suggestion is that exiting zoo members be offered a choice between a two free rides on the zoo train, two free frozen treats, or two free balloon animals per adult patron that completes the survey. These gifts would only cost the zoo a nominal amount, but would…
This analyst adds that Andy Davies of the Tussauds Group that operates Alton Towers reports that park visitors subscribing to the "Magic Moments" DVD "simply see it as a fun souvenir," and adds, "Research shows that our visitors have a positive propensity to purchase these products, providing themselves with a personalized reminder of the day they and their friends and family had at Alton Towers. The system proposed will
As one would expect, those with children and teens tended to increase visits in the summer. While the older demographic groups dominated during the winter months. Seasonal fluctuations in Cornwall follow typical patterns found in non-tropical regions. The tourism trade in Cornwall depends on the influx of seasonal visitors during the warm summer months. According to statistics from the Cornwall Tourism Board (2007), the largest percentage of visitors were from
International Association of Amusement Parks and Attractions (IAAPA) 319 million people attended Americas 450 amusement parks, which grossed over $9 billion in revenues in the year 2001.1 ("The U.S. Amusement Industry," 2002) Amusement Parks are an essential part of American Life and have been for decades. Theme Parks blanket the country and add an interesting dynamic to the American economy. Many of us can't imagine the world without Mickey
According to the U.S.A. Today (Borenstein, 2007), the latest IPCC report states that within twenty years "hundreds of millions of people won't have enough water." And while safe drinking water may not be available to those millions of people, tens of millions of others will be "flooded out of their homes each year" as rising temperatures cause polar ice caps to melt. "Tropical diseases like malaria will spread" and in
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now