Zara and Zara Homes
Brands of Inditex
Brand Portfolio of Inditex as Per 2006
Trade Policies of Saudi Arabia
Causative Agents of the Problem
Nature of Saudi Market
Reserved Approach
Target Market Of Zara And Zara Homes In Saudi Arabia
Women And Fashion Industry Of Saudi Arabia
Theocratic Approach
Saudi Flavor Of Fashion And European Approach
Alternative Approach To Invade Saudi Market Profitably
Implementation Of Alternative
Implications Of The Alternative
Zara and Zara Homes
The internationalization is a process whereby an organization extends its business activities and transactions across the border of its national origination to enhance its brand image and corporate standing. Owing to the importance of this phenomena Zara and Zara Homes have also adapted to the international environment to enhance the profitability by entering and invading new markets to sell the fashion apparels. The internationalization process of the Zara and Zara Homes is organized by an extremely well make and authentic strategy. Irrespective of the well designed marketing and new market invasion patterns Zara and Zara Homes faced immense challenges in executing there business activities in the Saudi market.
The internationalization of Zara and Zara Homes the two cash cows of the Inditex have raised and set the bars high for the adaptability of the organizations to go global and at the same time maintaining their themes. But the invasion of Zara and Zara Homes in Saudi Arabia was the real challenge where Inditex had to encounter a drastic social, political and theocratic pressure. The Saudi market is regarded a conservative market where adaptability for fashion and fads has a limited access.
The cumulative term that defines the effective working and global recognition of Zara and Zara homes is its effective vertical integration and the unique business model. The organization initially urged to maintain the socio- economic similarities and adapted ethnocentric approach of invading the new market but is now modifying its majors of invasion by entering the new markets on geocentric basis.
A number of strategies were used by Zara and Zara Homes so as to overcome the market entry barrier in Saudi Arabia and as a consequence the Zara and Zara homes...
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