Question 1
In essence, Zara makes use of not only user experience, but also technology as a key driver of its business model. This is, in basic terms, the reason as to why the company has managed to run circles around its competitors. While on the technology front the company has managed to perfectly integrate its brick and mortar premises with an impressive online presence, the company’s user experience is second to none. In this case, the company delivers to its clientele the new products in a way many fashion brands have found hard to replicate. Its collections are changed every fortnight. In the words of Kim (2018), the firm coordinates “its production as well as supply in a way that achieves the balance among the end-consumer markets, in order to minimize the mismatch between demand and supply on a global scale” (p. 274). Some of the company’s competitors including, but not limited to, Gap and Mango change their collection five to seven times per year, on average. This is essentially the reason as to why Zara continues to perform better than its closest competitors.
Question 2
Competition remains of the most significant threats for Netflix. This is more so the case...
Zara has managed to stay on top as a result of following a recipe that most would find to be in disagreement with rules that companies typically adopt in order to increase their profits. One of the most important reasons why Zara has experienced significant success in recent years is the fact that its products can be compared with much more expensive products designed by the world's greatest fashion icons.
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