23 Blue sheet
Info, Societal, Political, Legal -- w / # from Blue sheet]
Alt market + Nonmkt [6 + 7]
analysis Mkt reactions
Select strategic action [8]
Is it legal and ethical?
Selected? (Yes / No / Wait)
Implementation of strategic action for " each" strategy [9]
Provide details of what you will do to achieve your objective(s)
Id strategy by its # [Identify facts, figures, #s, outside sources}
Information:
1.Talk to FTC, BBB and get the information about the complaints
2. Research relevant laws and precedents
Societal Strategies:
1. Reach out to disgruntled consumers
2. Develop media relations strategy
Political Strategies:
1. Work with FTC to resolve this issue
2. Take proactive approach to government relations
Legal Strategies:
2. Have legal team outline the situation for management so they don't make the same mistakes in future
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
CEO, legal and marketing set up meeting with FTC and BBB
Legal team conducts research
Find specific consumers with problems; Marketing reaches out
Communications Dept devises MR strategy immediately before this reaches the press
As noted above
Legal prepares report on the relevant issues. Marketing in particular must be present, along with CEO. Communicate findings to Marketing dept.
Assign legal dept to this task
Assign legal dept to this task. Communicate findings to all internal stakeholders (except shareholders)
Interaction Strategies:
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The other members of the value chain, particularly the service providers and device manufacturers, vie strongly against one another for differentiating content. Through the use of the access in order to top content as currency, content or brand owners and publishers will extend their control of the value chain by buying or merely controlling and by way of content distribution points. (Future Mobile Entertainment Scenarios: MEF White Paper) Possible opportunities
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