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Making Strategic Choices SLP-Module 4 [Pick the date]
Strategic choices are the core of every business. Recently, General Motors have decided to enter into strategic alliance with PSA Peugeot Citroen, the much talk about topic in automotive sector these days. In the past, we have observed that the in order to make maximum benefits of economies of scale, companies would have entered into mergers however the changing global trend entails strategic alliances with reference to individual projects.
Even Peugot has entered into various alliances with other competitors of GM. This alliance has two main areas:
the sharing of vehicle platforms, components and modules and the creation of a global purchasing joint venture for the sourcing of commodities, components and other goods and services from suppliers, with combined annual purchasing volumes of approximately $125bn. (bbc.co.uk, February 2012)
The agenda of this alliance is to focus on products...
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